CIS8100: E-Commerce Business Strategy for Fashion Hub Website

This report outlines an e-commerce business strategy for Fashion Hub, an Australian offline store transitioning to online window-shopping. It covers various technologies and business models, including B2B, B2C, C2C, C2B, B2G, G2B, and G2C, detailing their advantages and applications. The report emphasizes the importance of high-quality products, effective pricing, sales and offers, user-friendly interfaces, unique product content, customer reviews, trust, and advertising. Additionally, it discusses web analytics as a tool for monitoring website activity and improving user experience. The goal is to provide a comprehensive strategy for Fashion Hub to succeed in the e-commerce market.

VAMSI KRISHNA POLA
UCONNECT ID: U1077110
E-COMMERCE BUSINESS
STRATEGY

Table of Contents
Letter of transmittal.....................................................................................................................................2
Executive summary.....................................................................................................................................3
Introduction:................................................................................................................................................3
E-commerce Business Strategy...................................................................................................................4
E-commerce Business Models.....................................................................................................................6
Web Analytics...........................................................................................................................................14
Conclusion and Recommendation:............................................................................................................16
Reference...................................................................................................................................................17
Appendix 1: Website Development Journal..............................................................................................18
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Letter of transmittal
March 27, 2018
Dr. Anup Shrestha
Lecturer (Information systems)
School of Enterprise and Management
Subject: E-com website Development for the Fashion hub
Dear Sir,
It's my pleasure to present you my E-com website for window shopping, Fashion-Hub. I have
covered every point to fulfill the marking criteria provided to me in the assignment.
Every point is covered that is required for the development of business strategy. I am very
honored for the support provided by you.
Thanking you
Regards
Vamsi Krishna Pola
U1077110
2

Executive summary
Fashion hub is an offline Australian store that now wants to increase their business by
introducing their e-commerce for online window-shopping. Different technologies are covered in
the report that is used for development of business strategy, various models are covered in this
report.
Introduction:
The e-commerce websites are playing a very important role in this digital world. By using the E-
commerce websites, the user can buy and sell different products and item from a different place.
Now the E-commerce websites are the main part of the business. It is helpful to achieve the
growth and success of the business. There are different types of business strategies are available
which is used for the continuity of the business in the market. So this report will describe
different business strategies and the importance of the business strategy to achieve the goal and
success. The website contains a different set of rules for the functionality, which are known as
protocols. This report will describe the website protocols.
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E-commerce Business Strategy
The E-commerce business strategies are used to increase the business and it is helpful to achieve
different goals and success in the business. It is responsible for the continuity of the business
(Springbot, 2018). There are different strategies are used in the business to attract the customers
or client for the profits. This section will describe different strategies, which is used in the
business. Some business strategies are given below:
 Build the high-quality products:
The business growth is fully dependent on the quality of the product and services. If the
product quality is not good, then it will decrease the customer trust on the business and
then it will decrease the brand value. So main aim of the business is that build high-
quality products (Enterprise Ecommerce, 2018).
 Effective price:
The product price is the main component of the business and customer. The product price
decides the business growth. The product price should be according to the product
quality or service quality. The company or business can increase the growth by reducing
the price for the product and by increasing the quantity of the product.
 Sale and offers:
The sale and offers are the way to attract different customer to buy a different product. It
is also useful to increase the profits for the business. The different company organizes
different types of sale and offers like buy one get one free and 50% off on the product.
The company can attract different customer by providing a discount on different
products.
 The user interface:
The interface of the website should be user-friendly. The website of the E-commerce
business should be easy and simple. If the website is easy to understand the different
categories of the product then the customer can easily navigate different product and then
they can buy the products without any problem. Therefore, the user interface should be
good.
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 Product content:
The product content is used on the website, which is useful to provide the details of the
product. The customer can understand different features of the product by using the
product contents. Therefore, product content should be unique on the website. The
product content decides the importance of the product for the customer.
 Customer reviews:
The customer reviews are the important part of the business and company. The customer
reviews are helpful to understand the strength and the weakness of the business. The
customer review provides the help to improve the services and quality of the product.
Review field should be available on the website to receive the customer reviews.
 Customer trust and customer relationship:
The customer trust is a most important part of any business and company. The customer
is dependent on different factors of the business like product delivery time, quality of the
product etc. if the customer trust is good on the business then the value of the brand will
be increased automatically.
 Advertisement:
The advertisements are the important way to increase the business. The advertisements
are used to attract different customers and client to buy the product and services. The
company can promote their websites by using the advertisement.
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E-commerce Business Models
The business model can be considered as a plan for the company, which is used to increase the
profits of the business. For every business model, there are nine concepts that are also called key
concepts these concepts are a value proposition, revenue model, market opportunity, competitive
environment, competitive advantage, management team, competitive advantage, organizational
development and market strategy. It is used to collect different resources, which are used for the
business. There are different types of business models are available to increase the profits of the
business. This section will describe different types of the business models these models are given
below:
 B2B model
 B2C model
 C2C model
 C2B model
 B2G model
 G2B model
 G2C model
B2B Model:
The B2B is the first model of the e-commerce business model. The B2B model stands for the
Business-to-Business model. In this type of model, an intermediate is used to sell the product to
the customer. First of all the company sells its product to intermediate then the intermediate sell
the same product to the customer. The business-to-business model contains its own decision-
making unit. The business-to-business model can use different online transaction method for the
payment. There are some advantages of the business- to the business model is given below:
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Figure 1 B2B e-commerce business model
(tutorialspoint, 2017)
Advantages of the B2B model:
 The B2B model is used to increase the scalability of the business.
 It improves the efficiencies.
 Increase the customers to increase the profits.
 Increase the awareness of the brand.
 Multisite capability.
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B2C model:
The B2C model is a part of the E-commerce model for business. The B2C is for the Business to
the customer. The Business to customer model is different from the Business to Business model
because the intermediate is not used in this model. The company or business sells their services
or product directly to the customer. The company uses the websites to sell there to customers. By
using the website, the customer can buy the product or service. The main positive point of this
model is that the business can handle the customer directly. The diagram of the Business-to-
customer model is given below:
Figure 2 B2C e-commerce model
(tutorialspoint, 2017)
Advantages of the Business-to-customer model:
 The business- to-customer E-commerce model provides the best interaction between
customer and business.
 Provide more profit.
 Provide better service to the customers.
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C2C model:
The C2C model stands for the consumer- to- consumer E-commerce model. By using this E-
commerce model the customer can sell own products like bike, phone, cars and other product to
different customer by using the websites. The best example of the consumer- to- the consumer is
OLX website. The OLX is a website which is used to sell and buy the project. By using the OLX
website customer can sell and buy second-hand products. The consumer- to- the consumer is
used to provide the interaction between customers. Here the website will be used as a mediator
between two customers. The diagram of the consumer- to- consumer is following:
Figure 3 C2C E-commerce model
(tutorialspoint, 2017)
Advantages of the consumer- to- consumer E-commerce model:
 Provide the interaction between different customers.
 Provide the new way of selling and purchasing products and service.
 Provide customer satisfaction.
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C2B Model:
The C2B model is standing from the Consumer to Business model for E-commerce. The
Consumer- to- the Business model is different from the Business-to-Consumer model in which
the customer receives the product from the business organization by placing the money for the
product or service. The business receives the money from the customer through the online
transaction. The website is used for the online transaction. The website is used to create the
interaction between Business and customers. The Consumer- to- the Business model is also
known as demand collection model. The best example of this model is an advertisement that
customer put on site to receive the money. The diagram of the Consumer- to- the Business model
is following:
Figure 4 C2B E-commerce model
(tutorialspoint, 2017)
Advantages of the Consumer- to- Business E-commerce model:
 The customer can sell product and services directly.
 Increase the profit.
B2G model:
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The B2G model stands for the Business to Government model for E-commerce. This model is
used to create the interaction between business and government. The Business-to-Government
model is used to sell the product and services to the government. The business receives the
money from the government or the government agencies. It is used for the government related
operations like the procedure of the licensing, documentation etc. through the internet. The
website is used for the operation. Disadvantages of the B2G model is that it includes the labels
and intensive documentation. The best example of the B2G model is that file reports, business
pay taxes etc. the diagram of the B2G model is following:
Figure 5 B2G E-commerce model
(tutorialspoint, 2017)
Advantages of the Business-to-Government E-commerce model:
 Reduce the financial risk.
 Easy to start quoting.
 In the end, you will get the paid.
G2B model:
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