E-commerce Strategies for Lions Cricket Ground: A Comprehensive Report

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E-commerce strategies

TABLE OF CONTENTS
Introduction....................................................................................................................................................1
LO1............................................................................................................................................................2
1.1 Critically discuss the expectations of internet customers................................................................2
1.2critically assess the potential impact of common applications on an e-Commerce business...........4
LO2............................................................................................................................................................6
2.1plan an e-Commerce implementation strategy for an e-Commerce business...................................6
LO3..........................................................................................................................................................11
3.1 Critically assess the risks of linking business systems to the internet...........................................11
3.2Explain the importance of protecting the intellectual property of an organisation.........................13
3.3 Critically discuss security measures to protect an e-Commerce solution......................................15
3.4 critically evaluate current e-Commerce developments and assess their incorporation into an e-
Commerce strategy..............................................................................................................................17
Conclusion...................................................................................................................................................18
References....................................................................................................................................................19

LIST OF FIGURES
Figure 1: Expectation of Customer................................................................................................................2
Figure 2: Application that are used in E- commerce.....................................................................................4
Figure 3: Sample mock up diagram for website............................................................................................9
Figure 4: Option to create account and sign in with cart...............................................................................9
Figure 5: Protected from Intellectual properties..........................................................................................13
Figure 6: Protective measurement...............................................................................................................15

Introduction
To plan E-commerce strategies is essential to involve in business for the implementation of successful
working and reduce the impact on the customer. The actual finding will be helpful in making the better
organization plan to make the service online. ‘Lions Cricket Ground’ will use some of the E-commerce
strategies by providing the internet services as some the issue are caused by customer such include the
internet hacking, viruses and vulnerabilities etc. So for the management of E-commerce strategies few of
the intellectual properties are used to the reduction in risk can be applied in the system. At last task, the
report discusses about the Lions Cricket Ground case which is the private and government funded
organization. Also the report will provide the ecommerce common application in detailed and how will
this organization develop and implement a strategy along with ecommerce threats. Lastly, the report will
discuss various development strategies and security measures which help an organization in context of
developing their business globally.
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LO1
1.1 Critically discuss the expectations of internet customers
The term e-commerce refers to selling and buying of goods or services by the use of the Internet through
doing online transaction. It is one of the most natural processes to purchase and sell products on the
internet as it saves time and is a straightforward procedure. Many organisations use the e-commerce
platform to sell their product and services to a customer. The customers of Lions Cricket Ground expect
the products which they are promoting online are used to aware the customer regarding products so that
they can purchase it online, but still, some of the expectations that they are required are given below:
Figure 1: Expectation of Customer
Security: Lions Cricket Ground efforts are used to provide the best services to the customer as there are
many of the issues and problem which the customer can understand while using the internet before
making purchasing. The online transaction can increase the risk of fraudulent activities, so customer
security is one of an essential factor for the business who is using the e-commerce platform for promoting
of their products (Sackl et al. 2017).
Accurate information: On the internet, while accessing the site of online shopping, Lions Cricket Ground
must assure that the information or details that are fetched in a website should be accurate. This may lead
for the distraction the customer as compared to other organisation. Specific information will be useful to
them, or in case of issues or problem, there must be an option to connect with an organisation so that they
can guide and proceed further for purchasing of the products.
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Safe in online shopping: The customer requires the best product and services if they are doing online
shopping, so it expects better product and services from e-commerce business. It is the responsibility of
the organisation to put a relevant product on the website that is available.
Quick Delivery: The customer related to the product expects that they must deliver the product on the
given time as some of the online shopping delay in the product that put the negative impact on the
customer. Lions Cricket Ground must provide the quick delivery of product and services (or more
specifically tickets) so that they did not have issues or problem regarding the distribution.
Timely response: In case of if there is any delay in a selected product the organisation must inform the
customer prior along with the date and time. Proper communication is required between the seller and
receiver so that they did not face any issues or problem regarding online shopping. E-commerce business
organisation must fetch the information if there is any delay in the product. The customer care services
lead satisfaction among the customer and will not get hack tick for them (Miller and Pessoa, 2016).
Easy to get information: Every customer who are looking for making purchasing of the product and
services, the organisation must include all the information that is useful for a customer on a website. After
placing an order, all the details must be provided to the customer on message or email so that it will be
safe for them to process in future and create positive thinking regarding online shopping.
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1.2critically assess the potential impact of common applications on an e-Commerce business
To increase in demand for e-commerce, there are many of the application which is used for exploring the
business online and improve the effectiveness of online services. Some apps are formed in Lions Cricket
Ground organization, and this app is used by many of the customers of purchasing the products online.
Figure 2: Application that are used in E- commerce
(Source: Fatma Al-zahra , 2015)
Online shopping: It is the process that connects the customer directly to an organisation with the help of
the internet, and the customers can easily choose the products that are relevant to them based on their
requirement. Due to online shopping application, there are many of the useful effects are seen among the
customer as in busy daily schedule they found it condiment to shop product. An exploration of E-
commerce business is only used by the few, but it is used in the worldwide (Qu et al. 2015).
Payment system: Online shopping is done with the help of using the online payment services; this does
not lead the customer to go to bank everything will be easy for the customer to purchase the product
online. With the help of E-commerce, users can also check their financial account and transaction
statement easily. They can also transfer payment from their consideration to the other, and this makes it
easy for them to work through the internet.
Shopping cart software: This is an application that used to select the product and keep that product in the
cart so that they can purchase the order whenever they are required. This software helps to keep that
product in the cart and add many of the products in the cart and based on the availability the products can
be purchased.
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Newsgroup: This application is used to do a discussion on a particular topic through Usenet this help in
finding the solution by discussing with various type of people. On this application, we can also reply or
message to that group and provide the appropriate suggestion based on that topic.
Email: With the help of using the email, it can be easy to represent the product and services and promote
them on the internet and attract the customer by them. Email is also used by many of the organisation to
introduce the product and services in a market through the internet world (Gomez et al. 2014).
Teleconferencing: E-commerce also helps in providing the best facilities to communicate with a business
organisation with the help of online conferencing of business organisation among all over the world. It
makes it easy and help in reducing the communication gap between the customer and business.
Advertisement of product and services it is easy to explore the business activities and make in demand
among the customer. These applications are useful for the business organisations to promote their product
and services through online marketing as this will help in encouraging the customer to use online buying
and selling of a product. Due to an increase in demand for online buying and selling it is affecting the
offline market as it is more relevant for the customer to purchase the product online.
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LO2
2.1plan an e-Commerce implementation strategy for an e-Commerce business
The Lions Cricket Ground organization can use the following strategy to achieve the ecommerce system
for the requirements. The implementation strategy of the organization has following three major sub-
strategies:
Internet strategy
The strategy has usefulness for the organization to bring the business online. It has use of the website
designing and implementation according to the business requirements and customer expectations.
Domain name selection: First, the organization has to select the domain name for the website. For
example, a domain name is the name of the website which is used in the browsers to access the business
functions. The organization can register the domain name such as lionscricket.com or other to represent
the business. Google and Godaddy are two popular domain name registrars.
Hosting: However, the domain only defined the address of the website but there is need of the files on
that address to serve the customers. Therefore, hosting is used to host the web pages and other media files
on the server to interact with customers. The organization can purchase hosting for long term to save a
more cost (Zhu et al., 2014).
Design the website: Once the domain name and hosting is purchased, the organization has to focus on the
website designing. During the website designing, the selection of the functions and features with
alignment to the customer and business demand is difficult part. The organization also has to consider the
effective security and performance of the web based application to achieve security. The core of the
ecommerce website is the shopping cart and platform those are integrated on the database management
system.
Maintenance: Once the system is up with required pages, the organization has to focus on the
maintenance. The website needs maintenance for new functions and features to achieve customer
satisfaction and improve the user experience. Maintenance can help to improve the storage, performance
and security.
Marketing strategy
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The main purpose of the strategy is to increase the sales of the tickets for the organization. The
organization can use the strategy through the online presence and digital platforms to reach the wider
customer community.
Market segmentation and targeting: First, the organization wants to define the market which has high
potentials for the profitability. Such markets and customer base can be identified with the analysis of the
market and previous business records for the product and sales. Once the market segment is defined, the
organization can apply the target strategies to achieve their satisfaction and expectations. It simply means
to attract the customers for the services and increase the sales of the tickets.
Web communities: The customer powered web communities are potential source to market the business
and services. The organization can use the web communities to engage the customers in the products and
services where they can express their thoughts and opinions with other customers. The main benefit is
that the customers are part of the marketing but the negative comments and reviews on tickets and
products also can impact the profitability (Ghandour, 2015).
Advertisement: The organization can advertise the tickets and events through the official website, other
websites and social media tools. For example, Facebook is the largest social platform so that the
organization can post the content and advertisement to reach the global customer market. The
organization can prefer to use Google Ad sense and other services for the monitoring of the online
advertising and customer engagement.
Search engine optimisation: The natural reach to the website through the popular search engine can be
improved through the search engine optimization. The website can be improved for the technical
configurations so that search engines can list the website on the search results and more genuine traffic
can be achieved to improve the ranking.
E-marketing software: The cost and time of the marketing practices in the digital world can be managed
and simplified with the help of the e-marketing tools. For example, e-marketing software can be used to
post the content on the Facebook, Google Plus and other platforms through the single share button
whereas the customer engagement and efficiency of the advertisements also can be monitored effectively.
Supply chain strategy
The strategy is required to exchange the products or services with customers. For example, the Lions
Cricket Ground has to use the strategy to distribute the tickets and get back the profit in the systematic
manner.
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Satisfying customer demand: The service can be aligned to the customer satisfaction and demand so that
the number of the returning customers can be increased. The customer’s satisfaction factors are essential
to understand and integrate in the business services.
Responsive supply chain: The queries and issues of the customers for the ticket booking or cancellation
must be supported with real-time communication and response. The organization has to manage the
customer service department and functions to make the services responsive and effective for the
customers (Niranjanamurthy et al., 2013).
Management: It is required to ensure that the organizational services to sell the ticket are within quality
and performance standard. The more effective management and service quality can lead higher customer
base and satisfaction.
Relationships with suppliers: The major event service providers and supporters are essential to retain in
the business function to achieve the outcome. The organization has to manage effective relationship to
ensure the sustainable growth. Lower availability of the suppliers can impact the business for the quality
and services to the customers.
Electronic payment strategy
The organization can use the electronic payment strategy to reduce the cost and complexities in the
payment processing during the ticket booking. The human errors and lengthy process can be simplified
with the use of the ecommerce payment systems. For example, Pay Pal, Stripe, and Skrill are some of the
major payment gateway to adopt the variety of the cards and net banking services to process the secure
and reliable transactions during booking.
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Figure 3: Sample mock up diagram for website
Figure 4: Option to create account and sign in with cart
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