BTEC Nationals Level 3 ICT Unit 8: Nuji E-commerce Strategy Report

This report delves into the e-commerce strategy of Nuji, an online retailer of fashion and accessories. The introduction highlights the importance of a robust e-commerce strategy for business growth. The main body focuses on Task 3, detailing Nuji's approach to website promotion through digital media, cost considerations related to website design, marketing, and SEO, and the implementation of security measures like SSL. Furthermore, the report discusses the technical aspects, including site hosting using A2 Hosting. The conclusion emphasizes the significance of these factors in creating an effective e-commerce strategy. The report references key literature, including works by Laudon & Traver, Huang & Benyoucef, and Chiu et al., to support its analysis.