E-commerce: Strategy Analysis, Sustainability - IMAT5211 Course

This report provides an analysis and critical evaluation of current e-business strategies and activities, focusing on the importance of environmental, social, and economic sustainability within the e-commerce sector. It explores how companies can integrate these three dimensions to achieve a sustainable e-commerce system, examining trade-offs and partnerships necessary for reducing costs, promoting green practices, and meeting consumer demands. The report highlights the benefits of the internet in e-commerce, addresses environmental concerns like pollution and resource depletion, and emphasizes the need for collaboration among stakeholders to ensure long-term sustainability and a balance between economic gains and ecological preservation. The research methodology involves case studies and data analysis to provide insights for e-commerce managers in identifying sustainable activities and achieving positive economic outcomes. Desklib provides this document and other resources to aid students in their studies.

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E-COMMERCE SYSTEM
STUDENT’S NAME
COURSE
UNIVERSITY
DATE

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Table of Contents
Abstract......................................................................................................................................................2
Analysis and critical evaluation of current e-business strategy and activities......................................3
Introduction...............................................................................................................................................3
Conceptual framework..............................................................................................................................5
Research Methodology..............................................................................................................................5
E-Commerce development........................................................................................................................6
Working in partnership to obtain sustainable e-commerce...................................................................7
Benefits of the internet in the e-commerce sector...................................................................................8
Environmental, Social and Economic Sustainability, and E-Commerce.............................................12
The importance of the three dimensions of sustainability in E-commerce..........................................17
Conclusion................................................................................................................................................18
References................................................................................................................................................19

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Abstract
Studies show that environmental, economic, and social aspects are essential to any e-commerce
sector to both retailers and customers. However, the current internal revolution has facilitated the
development of online business all around the globe. Therefore, the sustainability of e-commerce
depends on three dimensions. According to studies, a sustainable E-commerce system enables
the consumers to do their shopping online, at any place and any hour of the day through safe
payment systems.

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Analysis and critical evaluation of current e-business strategy and activities.
Introduction
Current studies show that most people around the globe are taking advantage of an e-commerce
business. The e-commerce system has enabled various businesses to establish their brand. E-
commerce system has allowed the company to maintain stronger relationships with their
potential customers (Al Omoush, Al-Qirem, and Al Hawatmah, 2018). Also, it has enables
retailers and consumer to develop a different perspective of doing business. Additionally, it has
enabled most people from every corner of the world to buy products at their homes, offices, and
anywhere else through the internet. However, customers are now inquiring for a sustainable e-
commerce shopping system which has been attributed to the availability of a comparison of
prices before making the decisions in relation to purchasing. The success of E-Business has been
attributed to various sustainability strategies. Thus, the trade-off is very crucial, since they ensure
that the positive impacts exceed that negative impacts. However, many companies around the
globe are involved in e-commerce; thus, important strategies should be adopted to ensure that e-
commerce activities should not affect world sustainability. Lack of sustainable developments in
E-commerce leads to depletion of eco-system. This study is intended to ensure that a sustainable
e-commerce system in the three dimensions in Amazon online business. The study develops
questions such as how the three sustainable dimensions can be integrated to ensure sustainable E-
commerce system in todays and future generation.

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Therefore, to answer this question, collaboration with other stakeholders is essential. Firstly, a
case study involving the company is conducted to develop empirical data. According to the
study, integration is crucial in the three dimensions of sustainability. Secondly, companies
should take the tradeoff in various dimension to ensure sustainable e-commerce. Thus, the study
concludes that the three dimensions should be considered as a social element to achieve
sustainable e-commerce.
Conceptual framework
The report analyzes multiple trade-offs such as the social-economic, environmental
social, and economic environment. Thus, the trade-offs give an insight into a solution to
significant challenges affecting e-commerce, for instance, labor unrest, pollution, and production
cost(Müller, Kiel and Voigt, 2018). This report mainly aims at investigating possible methods of
integrating the three dimensions of e-commerce, which can ensure sustainability through the use
of various trade-offs. The trade-offs are beneficial to consumers’ retailers and consumers.

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How can an organization achieve sustainable E-Commerce in Environmental, Economic,
and social dimension through the use of positive trade-offs?
Research Methodology
According to Oláh et al. (2019), this study provides methodologies aimed at answering the
research question, how an organization can achieve sustainable E-Commerce in Environmental,
Economic, and social dimension through the use of positive trade-offs? Detailed research is
conducted to understand the basis of the question. The outcomes of the research are elaborated
through various and studies. Thus, the results of this research will assist the manager of e-
commerce companies in identifying better sustainable activities which aid in the positive
economic outcome.
The research report also gathers information from peer review articles, journals, research
papers, research reports, and conference papers to identify positive trade-offs and sustainable e-
commerce activities. The resulting outcome helps to analyze the three dimension of
sustainability in e-commerce sectors. Thus bring an overall result of a pure research paper.
Research Report on Sustainable E-commerce strategies

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E-Commerce development
The adoption of e-commerce and the improvement in technology is contributing to
significant changes in how the business is conducted (Shukla, Mohanty and Kumar, 2018). A
recent US survey shows that online sales have increased in recent time as compared to some
decades back. According to studies, the immense growth in the e-commerce business is highly
contributed by the use of the internet and an increase in the number of mobile subscribers. The
increasing number of smartphones users has highly facilitated the conduct of online marketing.
This is making it difficult for merchants to meet the consumer's demand, which keeps on
changing frequently. Also, it is challenging when some goods are returned to the supplies due to
failure to meet consumers’ expectations. Also, e-Commerce should adopt sustainable solutions to
curb these challenges.

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Working in partnership to obtain sustainable e-commerce
The collaboration of groups can reduce, cost of goods, operation cost, shipment cost, and
recycling. Moreover, stakeholders will gain more economic advantage. Additionally, the
adoption of proper packaging facilitates proper deliveries and reduces returns. These groups
include, manufacturing companies, retailers, logistics services providers, and the consumer must
work together to ensure sustainable e-commerce solutions, in packaging, manufacturing, and
reduction of shipments returns according to studies. This approach is essential in online business
since it forms the basis of green environment e-commerce. Thus, the customer will be
encouraged to pay a higher price on an e-business that supports a green environment. According
to studies, the use of proper packaging materials reduces the emission of harmful gases to the
environment, which encourages a friendly eco-system
All e-commerce organizations are dependent on the internet. Studies define the internet as the
intersections of various computers and devices on a network to facilitate transactions,
communication, transfer of funds, and other activities. Internet is the gateway of all online
businesses. Similar studies show that the internet came into existence in the year 1990s and was
used mainly by Amazon to sell goods online. Therefore, e-business is all about the electronic
transactions between various organizations and stakeholders. For instance, customers place
orders via the internet, and when such order is processed, the delivery is done through third
parties, for example, the logistics service providers.

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Benefits of the internet in the e-commerce sector.
It has facilitated buying and selling of products through many geographical locations as
long as a customer is connected to the internet
It has enhanced consumers to choose goods from a variety, making it cost effective. Social
networking has facilitated the customers to access all e-commerce services, the air there, and
getting immediate services by the various sales person in e-commerce platforms. It has also
facilitated interaction between customers and companies due to changes in demand.

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Trade-Offs and The dimensions of sustainability in E-commerce
Companies, the society, and consumers follow various sustainable regulations which are very
significant in the current world of e-business. They should take into account the currently
available, which can be very significant in both small and long-term business. They should also
take into account the currently available, which can be very significant in both small and long-
term business. However, scholars highlight that the companies, societies, consumers and logistic
service providers should collaborate and work together to realize significant sustainable
outcomes, which will facilitate overall social, financial, environment, and economic performance
However, scholars highlight that the companies, societies, consumers and logistic service
providers should collaborate and work together to realize significant sustainable outcomes,
which will facilitate overall social, financial, environment, and economic performance.
Therefore, there is a need for all e-commerce companies and the respective countries to merge
and come up with harmonious regulations that applies to the whole world. Also, various e-
commerce companies find it challenging to implement the same strategy in different countries
since each country has a set of different regulations
Suitable sustainability ensures continuous development and preservation of available resource
for future use. Therefore, to ensure sustainability in the e-commerce system, all three dimensions
should be put into practice. Companies should evaluate the sustainability of their actions
socially, economically, and environmentally. According to studies, sustainable developments
ensure that the impact of traders’ balances with the ecosystem ability to produce as well is
recovering.

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Sustainability in the e-commerce system can bring positive or negative impacts, however.
Suitable sustainability should be adopted for the positive effects on outweigh the negative
consequences. Positive sustainability enhances financial advantage and environmentally friendly,
sustainable activities. On the other hand, it can endanger the livelihood of people and facilitate
unfriendly eco-system. Therefore, better strategies should be adopted to deal with positive and
negative sustainability e-commerce (Khan, 2016). Typically, the sector is unable to accomplish
the goals as concerned due to lack of suitable information policies.
Techniques should be adopted in e-commerce centers to mitigate various trade-offs
which arise as a result of the implication of innovative technology in the e-business sectors. For
instance, creation of social assurance frameworks, creation of better business security, human
resource training, and protection plans might be significant actions in an effort in social trade-
offs that can enhance profitable e-commerce business and reduction of unemployment. This
approach enhances sustainable environmental activities which create a friendly ecosystem.
Retailers aim at generating profits and revenues; thus, they should utilize trade-offs in the
environment, society, and economy, which can contribute to more economic gain. Therefore, the
reports aim investigation of how different companies can integrate the three dimension, thus
benefitting the consumers, retailers, and the general environment

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Scholars argue that innovations arising from the latest technologies lead to efficiency in
the production process and the creation of employment opportunities. When the demand for such
goods increases, it leads to the creation of more employment opportunities since more goods
have to be produced to meet the current demand. Therefore, the new products are sold at a
cheaper cost through e-commerce, rising the demand. Some of the technological innovations
bring about problems; for instance, the high noise produced by machines in industries brings
about health problems. Therefore, a balance should be enhanced to ensure that the positive
impacts of technology outweigh the adverse effects.
Therefore, the government should collaborate with researchers, experts, and e-retailers to
implement the established policies at different levels thus suitable policies that support minimum
tradeoffs and more benefit in the economy, society, and environmental strategies should be
adopted. These policies should enhance transparency in e-commerce sectors while at the same
time, facilitate ecological degradation (Oliveira and Martins, 2010).