Report on E-commerce and M-commerce Strategies for Woolworths

This report provides a critical analysis of e-commerce and m-commerce strategies for Woolworths, a leading Australian retail supermarket. It begins with an introduction to information systems and identifies problems related to service process design and forecasting. The proposed solutions include benchmarking and customer engagement. The report explores the benefits of e-commerce and m-commerce, including increased customer reach and enhanced brand awareness. It discusses the integration of these technologies and examines e-commerce supply chain management, including sub-processes and challenges. Security risks and mitigation techniques are also addressed. The report concludes with recommendations for the management to implement security measures to mitigate risks, supported by references to relevant literature. The report highlights the importance of adapting to the changing retail environment by leveraging e-commerce and m-commerce effectively.

Critical Review

Table of Contents
Introduction...........................................................................................................................................2
Detailed of problem description............................................................................................................2
Proposed solution..................................................................................................................................2
Introduction to e-commerce and m-commerce......................................................................................3
Organization business benefits in using e-commerce and m-commerce................................................3
Integration of e-commerce and m-commerce to the organization..........................................................4
E-commerce supply chain management................................................................................................4
Introduction.......................................................................................................................................4
Sub-processes functions of the E-commerce supply chain management...........................................5
Challenges and protection.....................................................................................................................5
Security risks and threats...................................................................................................................5
Mitigation Techniques.......................................................................................................................5
Conclusions and recommendations........................................................................................................6
References.............................................................................................................................................7
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Introduction
An information system is the software that assists the organizations to organize and evaluate
data. Many companies work with huge amount of data, and they have to arrange those data in
an appropriate manner. Data are the basic facts or values that are organized in the database.
The main purpose of the information system is to covert data into useful information that are
used by the managers to make significant decisions. The information system also includes
resources for processed or shared information and data and people managing the system
(Axelrod, Bayuk and Schutzer, 2009). The main objective of the report is to identify and
evaluate the problems related to the information system in Woolworths. Woolworths is one of
the leading retail supermarkets in Australia. The company sells wide range of products which
includes clothing, digital products, and food. The company also provides financial services
such as loans to the customers, visa cards, and store cards.
Detailed of problem description
The issues as it has been identified are related to the service process design issues and the
forecasting issues which can be easily seen with forecasting the management of the services
in an appropriate way. This it is depicted to be showing the development of the participation
in the services processes, and also the identification of the customer service is being depicted
in the form of illustrating the problems (Chaffey, 2011). The forecasting issues are also
identified in this case which helps in declining the performance of the functions carried out
by the Woolworths.
Proposed solution
The proposed solution that can be provided in this case is indicating the benchmarking of
services of Woolworths which will provide the benefit by mitigating the issue in the business
environment. Other than this, the invitation to the customers must be provided for the purpose
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of redesigning the service process continued by the Woolworths. This will help it to gain
more and more customer attraction and also the complexities can be easily mitigated as the
services are concerned in the business environment of Woolworths (Cantoni, 2015).
Introduction to e-commerce and m-commerce
The discussion regarding the adoption of the e-commerce and the m-commerce of the
selected organization is showing that the implementation of this process is depicted to be the
traditional process which is being used by the organization. The implementation of this
application is depicted to be showing the explanation of the potential opportunities for
illustrating the conventional retail business and also the increasing acceptance is being
identified in these forms (Saeed and Pejas, 2005). The earliest implementation made the
Woolworths generate the opportunities for the development of the work. This is showing the
development of the work which is being illustrated by showing the nature of the consumer
behaviour and also the pricing and the brand are depicted to be lying in the unclear situation
(Wong and Ma, 2013).
Organization business benefits in using e-commerce and m-commerce
E commerce will help Woolworths to attract more customers. More than 80% of people using
internet purchase products and services from online retailers. Thus, it allows the
organizations to sale their products and increases their presence to keep up with the
competition. The organizations can understand their customer in a better way and also
enhance their brand awareness. Thus, it increases the sales and profitability of the
organization (Skeldon, 2011). M-commerce has provided a wide platform for the
organizations. Software application and smartphones play a significant role in the retail
market by developing a relationship with the retailers and customers. It increases
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convenience for the customers to pay for the services and organizations are able to increase
their sales. Woolworths can gain from e commerce and m commerce.
Integration of e-commerce and m-commerce to the organization
The organization Woolworths should focus on e commerce and m commerce for enhancing
their business activities. The use of internet has been increased in the world, and people are
using the internet on their smartphones. Thus, it provides a wide opportunity to the
organizations to attract a large number of customers through the internet. The business
organizations Woolworths have to focus on increasing their online presence and providing
services on the smartphones of the customers (Raggad, 2010). Both the technologies can be
integrated as people will be able to pay for their services through the internet from their
mobile phones. The most effective way is that the organizations should develop mobile
applications which will help the customers to purchase and use the services in an appropriate
manner.
E-commerce supply chain management
Introduction
Woolworths should convert its supply chain to e commerce supply chain management. The e
commerce supply chain helps the organization decide whether the company has the potential
to increase their profit margin and provides a wide opportunity (Donk, 2008). The company
will be able to achieve fastest production cycles and lowest cost delivery for their products
and services which mean efficient supply of raw materials, low distribution costs, and low
manufacturing overhead. It also allows maintaining the quality of the products that keep the
customers to purchase again and again. The products will be delivered directly to the
customers and the needs of the customers will be fulfilled.
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Sub-processes functions of the E-commerce supply chain management
The sub processes of e-commerce supply chain management are as follows:
 Purchasing and sourcing
 Capacity planning, operations management, technology solution, material
planning and production scheduling
 Warehouse operation management and distribution planning (Geunes, Pardalos
and Romeijn, 2010).
 Inventory management and outbound and inbound transportation
 Linking with the sales, promotion, marketing activities and customer service.
Challenges and protection
Security risks and threats
The security risks which are associated with the e-commerce of the selected organization
Woolworths is depicted to facing the security issues in the business environment. The
breaching of the security in the company networks and the system security controls of the
web application are identified to be greatest threats that are faced by the Woolworths.
Therefore the security of the web applications is essential for the management of the
applications and also the proper system must be installed with proper identification and the
authenticating processes included in the system (Laudon and Traver, 2017).
Mitigation Techniques
The controls must involve the various firewalls, and the anti-virus protection which is
essential for the purpose of protecting the system and also the success can be easily achieved
in the form of providing security to the environment. Therefore the business growth can be
easily depicted by maintaining the safety and the security in the business environment that
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simply appropriately explains the protection. This also helps in blocking the other security
threats faced by the company and also can be able to provide appropriate protection to the
business environment (Zschech, Whelan and Mikolajick, 2006).
Conclusions and recommendations
The overall discussion is surrounding the identification of the issues of the e-commerce and
the m-commerce in the business organization. This is showing the appropriate explanation of
the benefits of the e-commerce and the m-commerce with integrating the functions in the
business environment. These forms of the information technology are both identified to be
developing issues, and the benefits for the business environment and also the protection
methods are described in an appropriate way (Quigley, 2005). Therefore the conduct is made
in an appropriate way with providing the justification to the facts presented in the report. The
management must implement the security measurement for the purpose of mitigating the
risks in the business environment of Woolworths.
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References
Axelrod, C., Bayuk, J. and Schutzer, D. (2009). Enterprise information security and privacy.
Boston: Artech House.
Cantoni, L. (2015). Communication and technology. Berlin [u.a.]: De Gruyter Mouton.
Chaffey, D. (2011). E-business & e-commerce management. Harlow, England:
Pearson/Financial Times Prentice Hall.
Donk, D. (2008). Relating supply chain management and information and communication
technology. [Bradford, England]: Emerald.
Geunes, J., Pardalos, P. and Romeijn, H. (2010). Supply chain management. Dordrecht:
Kluwer Academic.
Laudon, K. and Traver, C. (2017). E-Commerce. Harlow: Pearson.
Quigley, M. (2005). Information security and ethics. Hershey, Pa: IRM Press.
Raggad, B. (2010). Information security management. Boca Raton, FL: CRC Press/Taylor &
Francis.
Saeed, K. and Pejas, J. (2005). Information Processing and Security Systems. Boston, MA:
Springer Science+Business Media, Inc.
Skeldon, P. (2011). M commerce. [Richmond, Surrey, UK]: Crimson Publishing.
Wong, W. and Ma, T. (2013). Emerging Technologies for Information Systems, Computing,
and Management. New York, NY: Springer New York.
Zschech, E., Whelan, C. and Mikolajick, T. (2006). Materials for Information Technology.
Dordrecht: Springer.
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