ITEC321: Analysis of E-commerce System Strategy and Management Report

This report analyzes a case study of Colin and John's business, which faced challenges in managing pricing, product details, and customer/supplier communication. The report explores the implementation of an e-commerce system, specifically a business-to-consumer model, to address these issues. It highlights how e-commerce can improve customer interaction, streamline business processes, reduce paperwork, and enable online marketing. The report also emphasizes the e-commerce system's role in maintaining competitiveness and expanding market reach. The analysis includes discussions on how the system can facilitate order tracking, product variation, and cost reduction, ultimately leading to increased profitability. The report concludes that e-commerce is essential for business success, enabling effective interaction with customers and suppliers through online processes.

ITEC321: Information Systems Strategy and Management
Application of information system
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1ITEC321: Information Systems Strategy and Management
Introduction
Colin and John have started a business of pre packed products for the local customers.
But they have felt that the running process of business degrades day by day as because they
have utilized only computer and related software (Vysotska, Hasko and Kuchkovskiy 2015).
Later, another company has come into the market and distributes the products not only the
local people but also a wide range of Australia. For that, they have concerned their
degradation of business and decided to implement the e-commerce system into their business.
Application of information system
Contextual of case scenario
Colin and John have started a business with the pre packed products including baby
products as well as bath or toilet products or small furniture etc. and delivered them to the
local customers (Chen et al. 2015). For their business, they have utilized the computer and
software for running their business. But in the present days they have found that their
business has been degraded in terms of quality. They have confronted such system or
customers related issues in their business.
Issues in the business
During the execution of their business, they have found that the business is running
with some issues. The issues are:
 Though they execute their business with the help of computer system and software.
For that, it is difficult for them to manage the pricing information of the products.
 They have felt the issue regarding the detailing information of the products.
 The issues arrive in the communication purpose with the customers as well as
suppliers.
Integration with e-commerce system
Colin and John have faced diverse business issues and cannot provide the exact
solution to mitigate the issues. They have confronted the issues based on unmanageable
pricing information as well as detailing information of the home products and also lack of
communication with the customers and also suppliers (Lin 2014). In this scenario, they have
decided to take the e-commerce system by mitigating these business issues. In accordance
with the case scenario, among various e-commerce systems, business to consumer system is
the best method and it is applicable in the current business scenario. With the help of this
system, the company has directly interact with the customers as well as suppliers (Xiao and
Dong 2015). Moreover, this e-commerce system takes the advantage of the internet system
and builds a software by which their interaction power is not only bounded within the local
customers but also it spreads across internationally.
With the help of online marketing, the company has interacted with the customers for
knowing their problems and solve that issues as possible. Moreover, due to this e-commerce
system, it helps to access easily the business processes and also makes the processes faster.
Also, this e-commerce system helps to decrease the paper work (Guo, Wang and Li 2017).
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2ITEC321: Information Systems Strategy and Management
For winning the competitive market, the e-commerce system is considered as the business
driver by which all of the business operations conducts through online system.
Also, another part is, this system is so beneficial for the customers that they can
purchase the products through online marketing staying at home locations. Through this
online system, it is easy to track the customers’ product orders and also it is manageable for
the owner of the company also. In addition to this, the online shopping comprises the variety
of the products and for that the customers can see the variation and can purchase the products
as per their likings.
According to case incident, there comes a competitor within the same industry and
that company delivers their products across most of the locations of Australia. In this
scenario, the e-commerce system helps to stay the company within the competitive market
(Trautman 2015). Moreover, this system helps to spread the business of the company across
the globe. Another benefit of this system is to conduct the business with lower cost. For that,
as a consequence, it helps to gain more profit for the company.
Conclusion
From the overall descriptive analysis, it can be said that the e-commerce system is one
of the important system which provides the positive sign to the business. It helps to interact
with the customers as well as suppliers through online process. Moreover, this system can
able to track all of the customers’ orders and also provides the variation in terms of products
to the customers. In this way, Colin and John carry their business towards the success point.
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3ITEC321: Information Systems Strategy and Management
References
Chen, J.V., Yen, D.C., Pornpriphet, W. and Widjaja, A.E., 2015. E-commerce web site
loyalty: A cross cultural comparison. Information Systems Frontiers, 17(6), pp.1283-1299.
Guo, Y., Wang, M. and Li, X., 2017. Application of an improved Apriori algorithm in a
mobile e-commerce recommendation system. Industrial Management & Data Systems.
Lin, Z., 2014. An empirical investigation of user and system recommendations in e-
commerce. Decision Support Systems, 68, pp.111-124.
Trautman, L.J., 2015. E-Commerce, cyber, and electronic payment system risks: lessons from
PayPal. UC Davis Bus. LJ, 16, p.261.
Vysotska, V., Hasko, R. and Kuchkovskiy, V., 2015, September. Process analysis in
electronic content commerce system. In 2015 Xth International Scientific and Technical
Conference" Computer Sciences and Information Technologies"(CSIT) (pp. 120-123). IEEE.
Xiao, S. and Dong, M., 2015. Hidden semi-Markov model-based reputation management
system for online to offline (O2O) e-commerce markets. Decision Support Systems, 77,
pp.87-99.
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4ITEC321: Information Systems Strategy and Management
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