E-commerce Systems: Analyzing Impact of Brexit on Business Strategy

This report provides a critical analysis and evaluation of current e-commerce activities in light of Brexit, focusing on strategies for e-businesses. It proposes and justifies various system architectures to support e-business operations, outlines a migration plan for developing a new e-business application from scratch, and suggests a strategy for the e-business, considering the impact of Brexit on legal and security aspects for SMEs. The report also addresses research questions related to the extent of Brexit's influence on the legal aspects and security of innovation in e-commerce, assesses present strategies including social media, advertising, and growth strategies, and details the requirements at enterprise, functional, and operational levels. Finally, the study emphasizes the importance of adapting to currency fluctuations and potentially relocating to a member state to mitigate negative impacts.

Running head: UNDERSTANDING ECOMMERCE SYSTEMS
Understanding ECommerce Systems
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Author Note

1UNDERSTANDING ECOMMERCE SYSTEMS
Executive summary
In the report, a critical analysis and evaluation of the current activities are made on Brexit and e-
commerce. This is for the strategies under e-business. Then a justification and suggestion of various
system architectures are demonstrated here. These are provided for giving support to the e-business.
Next, a plan must be made for the migration to develop the completely new application of the
provided e-business. Lastly proposal and justification is provided for the strategy of the e-business
provided.

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Table of Contents
1. Introduction:......................................................................................................................................3
2. Determination of the research questions for the present case:..........................................................4
3. Assessment and critical evaluation of the present strategy and activity of the e-business:...............4
4. Proposing and justifying the system architectures for supporting the e-business:............................7
4.1. Summarizing the applications that are required:........................................................................7
4.2. Outlining the interfaces needed with necessary standards:........................................................8
5. Plan of migration to design the e-business capabilities from the scratch:.......................................10
5.1. Identification of the effects of the changes and organizations for the infrastructures:.....10
5.2. Identification of benefits:..........................................................................................................11
6. Designing the complexity in new business application:..................................................................12
7. Proposing and justifying the strategy of e-business:.......................................................................13
8. Conclusion:......................................................................................................................................14
9. References:......................................................................................................................................15

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1. Introduction:
The e -commerce is also referred to as the Internet commerce and electronic commerce. This
involves the money transaction, funds and information that are considered for the e-commerce. Here,
the functions of the business is performed in four ways. They are the BRB or Business to Business,
B2C or Business to Customer, C2C or Customer to Customer and the C2B or the Customer to
Business.
For the current study the case of Brexit is chosen. It is the abbreviation for “British exist”.
This denotes the decision of U.K. during June 23, 2016. This is the referendum for leaving the EU or
European Union. The current research is done on Brexit and ecommerce. It helps to analyze to what
extent the Brexit can likely affect the security and legal aspects for the business of SME.
The following study involves the critical evaluation and assessment of the present activities
and strategies e-business. Next, a justification and proposal of the system architectures are provided
for supporting the e-business. After that a plan of migration for developing the e-business ability of
the scratch are provided in the study. Further, a great level design for entirely new application of e-
business is provided. At last, a justification and proposal for the strategy of e-business is to be
provided.

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2. Determination of the research questions for the present case:
The research question involves the following.
 Up to what limit can Brexit put its effect on the legal aspects of e-commerce for SME
business?
 To what extend can it also affect the security of the innovation?
3. Assessment and critical evaluation of the present strategy and activity of the e-
business:
First of Brexit has required to think about the worldwide expansion. It is helpful to rise the
revenue through assure the online stores for making global access. Then, they must make the
different currencies to be visible. As the “British Sterling Pound” continues to be weaker than the
USD or Euro, they must assure that the platform delivers various currencies for the customers. As
the web-shop never consists of that services, one must consider to deploy that. Moreover, they must
put a policy of flexible shipping. At this case, one must export the EU nations. They must assure that
the policy is adapted for changes in the case as any extra cost appears. This must also involve the
avoiding of disruptions of the margins. Further, the additional bigger ecommerce markets are to be
targeted. As one is under the UK workshop, who has been selling primarily to the EU nations for EU
webshop targeting consumers at UK, this is a smart concept to focus on widening the market
targeted. This must be to various nations and nearby audiences.
Moreover, Brexit must not forget the geoblocking. As UK leaves the EU, the webshops from
UK has been possessing complicated time. This is to reach the consumers at Europe. This is helpful
to force to concentrate on additional markets. Next, the currency fluctuation must be followed. Here,

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for the British manufacturers, there are scopes to turn to be competitive abroad as the pound in retain
is much more affordable. Next, they move to the member state. As one believes that the impact of
Brexit has been hurting potentially the business highly, the member state must be considered to be
moved. Further, there must be constant tracking of various events. Since, Brexit has been unfolding
their control on what has been occurring regularly, the must never move off guard as there is any
instantaneous change.
The various present strategies are highlighted below.
The social media strategy:
This has been turning to a vital concentration for the owners of e-business. It has been an
effective strategy of social media. This involves the setting up of the accounts over Twitter and the
blog of the company. Currently, the blogs can be utilized for bringing the readers with helpful data.
These are relevant to the services or products that are provided by the organization. For instance, the
Twitter can be used effectively for notifying the followers of the latest data. Here, the social media
can be used as the persuasive source to give rise to sales (Bayram 2018).
Advertising strategy of e-business:
There are many methods through which the e-business can make advertisement. Here, one
instance of the strategy of advertising for the e-business has been including the usage of advertising
pay-per-click. Further, the business has required to come up with various keywords. These are
related to the service and products. This is to test popularity of the keywords and use the best ones
over the advertising campaigns. It is an ideal manner for reaching for targeted audiences. This has
been seeking for what the companies has been needed to provide (Batra 2018). Here, for instance the
business owner can have a new book over making money at home. He, can select the keywords like

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the wealth, passive income and making money. These avertising can link to the page for the new e-
book that contents sales copy that are meant for convincing the visitors for purchasing the products.
The strategy of growth for the e-business:
Here, the company has been not out of the money regarding service and product of
promotion. The companies has been selling the virtual products like e-books for self-help. This has
been affiliating the 75% of the sales. Further, they has been providing the affiliation with
advertisements, copy of sales and useful for materials for getting started. Here, the affiliations has
been taking place as the ads and the customers are sent for the prima company. Here, they are able to
take the purchasing. It is seen that the affiliation has been 75% of the sales and the business has been
receiving that about 25%. The upside of the business has been spending various things over
advertising and affiliations are done to every tasks (Chen et al. 2017).
4. Proposing and justifying the system architectures for supporting the e-
business:
4.1. Summarizing the applications that are required:
At first there is the enterprise levels. This relates to the strategic direction of the company. It
has been useful to put influence on the behaviors of the business and supply the customer
collaborations and supplies. It has been helpful to influence the behaviors of business. It has been
helpful to supply and make the client collaborations. At the enterprise level, the processes that are
been supplier facing has been useful to make the chains of supply. This also involves the
procurement functional and integrated development of products. Moreover, it has been assisting the
collaboration of the clients in various sectors of sales, relations of customers, marketing and
customer contracts (Weinstein 2016).

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Next, there is he functional level. This is an e-business model of architecture that has been
relating to elements of the value chain and finding the primary process-to-process relationships. It
has been relating to those who has been relating to the collaborations of customers, functions of
corporates, collaboration of supply chains and different value chains. Further, the level has been
depending on the clients to seek solutions. This has included the real-timing reporting of the
competitive analysis. It has been capability has been including latest technologies and integrated
storage of data. Further, the e-business must be using similar kind of process of business across the
functional levels (Steppe 2017). Then, there is the operational level. It is the architectural model for
e-business. This indicates to the documentation and detailing of various processes and integrations
definitions. This is under various value chains and areas of process. Further, the operational level is
useful to define the executing of tasks, roles of processes, points of controls and supporting the
applications and roles of processes. This is to promote the integration and consistency through using
similar webs services, different operating systems and conceptual view-points to communicate under
the architectural model part from the physical view.
4.2. Outlining the interfaces needed with necessary standards:
Under the model of the e-business architectures, there are customer and supply collaborations
with the interfaces. Here, the supply of the collaborations are been those that has been relating to the
process of business, data needed to operate and information technology. The customer collaborations
has required to the process of business, data, rules and the information technology required for
business partners, customer supports, customer services, marketing and sales. The interactions has
been both with the kinds of collaborations that has been happening on telephones, face-to-face and
over the Internet. Here, the interfaces are used under the architectural model of the e-business that
has been guiding and directing the applications. This is helpful as the company has been using to
assure the solutions of cost-efficient business (Reillier and Reillier 2017). Further, the interfaces

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utilized under the e-business architectural model has been guiding and directing the applications. It
has been happening as the company utilizes to assure the cost-effective solutions of business. These
kinds of solutions has been helpful to meet the reliability, scalability and performances needs. This is
done through the capability to change the reactions for the changes in the marketplace.
Under the service organizations there are the measurements for the idle capacity. This
actually involves the amount of staffs. The resource capacity can be measured for the hours, machine
hours, sales for every staffs and square feet. These are compared with the standards of the industries
to analyses the affectivity of the company. Moreover, the resources has been also misallocated (Jiang
2016). The processes has been introduced successively in due time resulting in the entre inefficiency.
It has been notable issue under the E-business as the tasks are accumulated on the basis of market
demand. Thus there are various organizations that are available for the comparison.
Explaining how the applications has been distinct from the present systems:
The strategies are helpful for the organizations to change themselves to the e-business. Here
all the aspects of the enterprise are included. They has been forming product design and customer
services and using the computer systems. This architectural model of the e-business comprises of the
computer systems. It supports various databases, applications and user interfaces.
Benefits and the ways of measurement:
The main benefit lies in the fact that they have been easy to set up. One can set up the e-
business through sitting at home as they have needed the software, device and internet. Further, it is
cheaper than the conventional business. It is much cheaper than the conventional business. Here, the
cost has been considered for setting the e-business to much greater and cost needed to set up the
traditional business. Further, the cost of transaction has been lesser (Hawlitschek, Teubner and

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Gimpel 2016). Again, there has been no geographical boundaries. Any person can order any element
from anyplace at any point of time. This is one of the advantages of the e-business. Then, there are
government subsidies. They are useful to get advantages from the government in promoting the
digitalization. Next, there are flexible hours of business.
As the internet has been present, the e-business has been broke into various barer of time that
are encountered by the business. As there is anyone possess the Internet connection, one can reach
and make sell of the service and products for the visitor to the business websites. The ways of
measurement includes the analysis of the conversion rate. This indicates the percentage of visitors
who has been considering the particular actions to the sites (Conejero, Jordán and Sanabria-Codesal
2016). Next, there is AOV or Average Order Value. This indicates the average dollar of amount that
is sent all the time any customer place the order over the mobile application and website. Then, there
is the shopping cart abandonment. Here, the clients has been abounding the cart prior checking out.
Next, there is the bounce rate where the people can immediately leave their site prior arriving. After
that, there is the referral sources. This indicates what the people has been driving to the site. Tis
involves the social media, ads, and organic search. Further, the keywords are helpful to ring the
clients per the site.
5. Plan of migration to design the e-business capabilities from the scratch:
5.1. Identification of the effects of the changes and organizations for the infrastructures:
The business process renovation or BR has been integrating the radical strategy process of
the Business Process Reengineering. It has involved the progressive processes of CPI or Continuous
Process Development having sufficient IT and the strategies of e-business infrastructures. Here, the
process of renovation is the strategy of re-engineering and this can critically exam the present

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policies of business, procedures and practices. It is helpful to rethink about the redesigns and various
mission complex products, services and processes. The BPR efforts at the 90s has been addressed
mainly on the internal advantages like cost reduction, downsizing of the company, and efficiency of
operations. They are tactical instead of having strategic focus. On the other hand, the CPI has been
dependent on developing the current processes of business without any intention of changing (Jiang
2016). Further, the BR has argued that regarding the balanced approach to control the realistic
changes instead of finding radical change can be attempted. Regarding effective and through
renovation, the business must assimilate the BPR or Radial Shift with those who have been rising the
effectiveness and efficient of the CPI. It is seen that the IT and particularly the e-business
infrastructures has been considering a notable rile in the process of e-business, developing the needs
and causes of the latest product development and commanding the latest models of business.
Through following the overall implementation of the businesses there are internal
modifications that has been leading to wider shifts in society, markets and products. Next, the
business strategies are also created around the flow of information and flow of value chain. This
indicates that the e-business and IT is the primary driver and the business strategy initiator. Next, the
influence and relationship taking place between the e-business strategies and BPR are vital for the
classics texts in that sector (No and Kim 2015).
5.2. Identification of benefits:
These are helpful to attract and reach different customers. The e business has been providing
the scopes of reaching new and more clients. Under the conventional market, it is seen that the
retailers has been running most of the business along with personal relations, references and
brandings. Due to SEO, It has been common for the portal of e-commerce to receive distinct visitors
of landing the page. This is because of the searching of particular services and products through the