E-commerce, Technology & Business Context Presentation MGMT20144

This presentation provides an overview of e-commerce, its underlying theories (Game Theory, Network Theory, Generational Theory, and Collective Intelligence), and the relationship between external and internal business environments. It uses Ryanair as a case study to illustrate the impact of events like Brexit on e-commerce strategies. Furthermore, the presentation addresses contextual factors such as multi-channel marketing, conversion rates, customer retention, and acquisition costs, highlighting their influence on e-commerce success. The conclusion emphasizes the role of e-commerce in modern business and the importance of considering various factors for optimal outcomes. Desklib offers a wealth of study resources, including similar presentations and solved assignments, to aid students in their academic pursuits.

Technology and e
commerce
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Introduction
 Demonstrates the conceptual information about technology and e-commerce.
 Discusses theories of e-commerce.
 Shows relationship between external and internal environments
 Demonstrates contextual factor related to e-commerce and technology.

E-commerce Concept
 E-commerce is known as the e-marketing.
 The e-marketing could facilitates to buy and sell their goods and
services by considering internet.


Cont..

Cont…

Cont…
 Technology is determined as tool that assist to operate business in
least time and cost (Laudon & Traver, 2016).
 E-commerce is buying, selling, and exchanging products and services
over computer network.


Theories related to the E-commerce
 Organization has considered certain theories related to the e-
commerce. Following theories are related to the e-commerce
are used to enhance the consumer on same platform (Kurnia,
et al., 2015).
 Game theory
 Network Theory

Cont…
 Generational Theory
 Collective Intelligence (Schnoll, 2015).

Cont.. Game theory
 It could be practised for colleting the consumers on one place and
increase the sale of goods and services.
 Game theory: It is practiced for collecting the information of
consumer’s need and make the goods and services accordingly.

Cont… Network theory:
 Network theory:
 This theory of e-commerce is used to make a network among
organization and consumer and retain them for long-term (Kurnia, et
al., 2015).

Cont…(Collective intelligence)

Cont…(Generational Theory)

Relationship between the external
and internal environments of
organisations

Cont…
 From the above chart, it is evaluated that there is positive
relationship between the eternal and internal atmosphere of the firm.
 There are different element that demonstrates the strategic option in
the favour of the firm as it lead to get favourable outcome like open
new routes in the Europe, expand into Africa, and add the frequency
of existing routes.
 It could also be effective for making positive image of the firm in the
marketplace (Rosaci & Sarnè, 2014).

Current event in Ryanair (“No deal”)
 Ryanair secured the license of UK for no-deal Brexit that will
facilitate to the consumers of UL as well as non-EU routes to have
services of Ryanair.

Cont…
 This event leads to the firm to start their domestic services
in the UK as well as European routs and increase the
possibilities of getting higher competitive benefits.


Two questions
There are two questions where one is associated with the content of the
PowerPoint while other is associated with the research topic:
• Do you like this presentation?
• Are you aware about “NO DEAL” ecommerce event?

Contextual factors
 There are certain factors that are considered in the e-commerce like Multi-Channel
Marketing, Conversion Rate, Customer Retention, and Acquisition Cost.
 It could decline the opportunity of getting favourable outcome (Hua, Morosan, &
DeFranco, 2015).

Multi-Channel Marketing

Conversation rate

Customer retention strategies

Customer acquisition

Cont…
 The Multi Channel Marketing could mandate to the firm to invest huge
amount of money in the promotion that could quite negative impact on the
firm.
 Further, Acquisition Cost could also decline the opportunity of the firm for
getting favourable result.

Conclusion
 From the above interpretation, it can also be summarized that E-
commerce could assist to buy and sell the product and services of
firm by considering the computer networks.
 It can be summarized that there are certain factors that are
considered in the e-commerce like MultiChannel Marketing, Conversion
Rate, Customer Retention, and Acquisition Cost.

References
Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society.
Kurnia, S., Choudrie, J., Mahbubur, R. M., & Alzougool, B. (2015). E-commerce technology adoption: A
Malaysian grocery SME retail sector study. Journal of Business Research, 68(9), 1906-1918.
Rosaci, D., & Sarnè, G. M. (2014). Multi-agent technology and ontologies to support personalization in
B2C E-Commerce. Electronic Commerce Research and Applications, 13(1), 13-23.
Rahayu, R., & Day, J. (2015). Determinant factors of e-commerce adoption by SMEs in developing
country: evidence from Indonesia. Procedia-Social and Behavioral Sciences, 195, 142-150.
Hua, N., Morosan, C., & DeFranco, A. (2015). The other side of technology adoption: examining the
relationships between e-commerce expenses and hotel performance. International Journal of Hospitality
Management, 45, 109-120.
Schnoll, H. J. (2015). E-Government: Information, Technology, and Transformation: Information,
Technology, and Transformation. Routledge.