E-commerce, Technology & Business Context Presentation MGMT20144

This presentation provides an overview of e-commerce, its underlying theories (Game Theory, Network Theory, Generational Theory, and Collective Intelligence), and the relationship between external and internal business environments. It uses Ryanair as a case study to illustrate the impact of events like Brexit on e-commerce strategies. Furthermore, the presentation addresses contextual factors such as multi-channel marketing, conversion rates, customer retention, and acquisition costs, highlighting their influence on e-commerce success. The conclusion emphasizes the role of e-commerce in modern business and the importance of considering various factors for optimal outcomes. Desklib offers a wealth of study resources, including similar presentations and solved assignments, to aid students in their academic pursuits.

Technology and e
commerce
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Introduction
 Demonstrates the conceptual information about technology and e-commerce.
 Discusses theories of e-commerce.
 Shows relationship between external and internal environments
 Demonstrates contextual factor related to e-commerce and technology.

E-commerce Concept
 E-commerce is known as the e-marketing.
 The e-marketing could facilitates to buy and sell their goods and
services by considering internet.


Cont..

Cont…

Cont…
 Technology is determined as tool that assist to operate business in
least time and cost (Laudon & Traver, 2016).
 E-commerce is buying, selling, and exchanging products and services
over computer network.


Theories related to the E-commerce
 Organization has considered certain theories related to the e-
commerce. Following theories are related to the e-commerce
are used to enhance the consumer on same platform (Kurnia,
et al., 2015).
 Game theory
 Network Theory

Cont…
 Generational Theory
 Collective Intelligence (Schnoll, 2015).

Cont.. Game theory
 It could be practised for colleting the consumers on one place and
increase the sale of goods and services.
 Game theory: It is practiced for collecting the information of
consumer’s need and make the goods and services accordingly.

Cont… Network theory:
 Network theory:
 This theory of e-commerce is used to make a network among
organization and consumer and retain them for long-term (Kurnia, et
al., 2015).

Cont…(Collective intelligence)

Cont…(Generational Theory)