E-commerce Marketing Strategies and Management Report

This report provides an in-depth analysis of e-commerce marketing strategies. It begins with an introduction to e-commerce and its significance, followed by a discussion on managing social media and online marketing, emphasizing the importance of strategic planning and understanding the target audience. The report then outlines strategies for maintaining e-commerce traffic, including the use of appealing visuals, detailed product descriptions, website optimization, and regular blogging. Furthermore, it delves into managing digital marketing platforms, stressing the need for business structure modifications, information system adjustments, and staff reorganization. The conclusion summarizes the evolution of e-commerce and the necessity of effective management and maintenance for online business success. References to relevant academic sources are also included.

Running head: E-commerce marketing
Ecommerce
Institution
Student name
Date

E-commerce marketing
Executive summary
The invention of the World Wide Web have significantly changed the world and turned it into a global
thing through communication ease, with a click of a button, one can reach out a person beyond borders,
sending mails, videos, online video calls and videos download, are just a few of the facilities that are
facilitated by the internet.

E-commerce marketing
Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
How to manage social media/online marketing..........................................................................................4
Strategy for maintaining E-commerce traffic...............................................................................................5
Strategy for managing digital marketing.....................................................................................................5
Conclusion...................................................................................................................................................6
Reference....................................................................................................................................................7

E-commerce marketing
Introduction.
In the use of internet, businesses have not been left behind. With the availability of online banking and
funds transfer as well as internet marketing, businesses have taken advantage of this to carry out the
process of buying and selling of goods and services online that is e-commerce: online trade. Besides
buying and selling also internet facilitates advertisement to reach customers abroad. The combination of
this two that is E-commerce and online advertisement gives us what is referred as E-commerce
marketing.
How to manage social media/online marketing.
Businesses and customers on facebook, twitter and Google or social media in general go are almost
similar in terms of the products they offer and require respectively creating a stiff competition and
therefore an urge for uniqueness arises for any business online to meet its objectives, this is only
possible with the employment of proper strategic plan to compete off the other businesses (Kim &
Peterson, 2017).
First you need to clearly define your objective that well suits to digital marketing, secondly, the fact that
we learn from the past, select a previous period of time and analyze the weaknesses you have in
comparison with your competitor, this will help you identify the keywords that are attracting large
volume of organic traffic. You also need to well identify and analyze your potential customers in terms of
age, sex and culture, keep them at heart of the digital marketing strategy and speak their language in
relation to their desires, emotions and aspirations. With the above now, you can identify and stick to
your channel in consideration of your budget, either you can edit your existing channel or outsource a
different marketing channel.

E-commerce marketing
Strategy for maintaining E-commerce traffic.
Gaining a customer is an achievement in any business but maintaining one is a greater achievement,
therefore maintaining your traffic is of great importance, this can be achieved in a couple of means in
digital marketing. Use of appealing images and photographs of what you offer at different views and
angles, otherwise a potential customer will just get disgusted and move to another website. It is also
very important to make sure you give clear whole details of the product you have in stock to expose
your potential customers to the product. Your website needs to be a neat one and easy for the new
visitors to navigate and understood by search engine. Regular blogging on your content with the use of
correct and relevant key words are not behind as it significantly optimizes you sitting for the search
engines (Mackey, Miner & Cuomo, 2015). To be more competitive you can use social media to create
talks on your content and product as this will help you draw more traffic. Having a strong email list is
very necessary to enhance contact with the loyal and new customers with the support team.
Strategy for managing digital marketing
Having the digital marketing platform is not all that one needs to go, you need to apply several
managerial skills to keep it going, and to start with you should modify your business structure to suit the
support from digital marketing platform. The information relaying system should also be modified to
meet the needs of the platform this should be accompanied by reorganization of staffs based on their
background in the categories of fields of operation skills and experience with a proper revision of their
age and gender to facilitate development, optimization, maintenance and management of the online
trading platform (Strauss & Frost, 2016). To sum it all you need to include a vital interface of
customer/client business contact in your website (Kannan, 2017).

E-commerce marketing
Conclusion.
To sum up all its true that things have evolved to suit the highly revolving technology to ease day to day
operations more so in trading field with the effect of advancement in technology, therefore it’s not
optional to change from the traditional ways of doing things and hence when it comes to E-commerce
marketing is not exceptional( Scarborough,2016)., thus having a well defined platform is necessary but
that is not all that you need, proper management and maintenance is vital for any business to boom
online (Chiu, Wang, Fang & Huang, 2014).

E-commerce marketing
Reference
Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers' repeat purchase
intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived
risk. Information Systems Journal, 24(1), 85-114.
Kannan, P. K. (2017). Digital marketing: A framework, review and research agenda. International Journal
of Research in Marketing, 34(1), 22-45.
Kim, Y., & Peterson, R. A. (2017). A Meta-analysis of Online Trust Relationships in E-commerce.
Journal of Interactive Marketing, 38, 44-54.
Mackey, T. K., Miner, A., & Cuomo, R. E. (2015). Exploring the e-cigarette e-commerce
marketplace: identifying Internet e-cigarette marketing characteristics and regulatory
gaps. Drug and alcohol dependence, 156, 97-103.
Scarborough, N. M. (2016). Essentials of entrepreneurship and small business management.
Pearson.
Strauss, J., & Frost, R. D. (2016). E-marketing: Instructor's Review Copy. Routledge.