CSU - E-Commerce Versatility in Retail Sector: A Literature Review

This literature review examines the versatility of e-commerce in the retail sector, focusing on key areas such as big data analytics, customer communication, and ethical considerations. It analyzes several research articles, evaluating methodologies, findings, and potential limitations. The review covers topics like the impact of e-commerce ethics on SMEs, the role of big data analytics in enhancing business value, and the significance of live chat in improving customer relationships. It also identifies gaps in existing research and suggests areas for future exploration, such as real-time analysis and the inclusion of larger SMEs in studies. The analysis uses real data to justify better intentions and loyalty and looks at how a two way communication system can enhance the versatility of the e-commerce retailing sector. This review helps in developing a suitable method which could be applicable to E-Commerce in the retail sector. Desklib provides access to a wide range of academic resources, including solved assignments and past papers, to support students in their studies.