E-Commerce Website Development & Greenwich Case Study Project

This project outlines the development of an e-commerce website for "Greenwich," focusing on business-to-customer (B2C) model implementation using PHP and MySQL. The website features a home page with an attractive header, logo, and menu for easy navigation. Key functionalities include customer and admin login pages with separate authorization protocols, product purchase options with quantity limits, and a contact form for customer inquiries. The project emphasizes the importance of the Software Development Life Cycle (SDLC) and recommends offering free shipping to enhance customer experience. References to various e-commerce and digital business resources are also included, offering a comprehensive overview of the development process and considerations for successful e-commerce website deployment. Desklib provides access to past papers and solved assignments for students seeking further assistance.

E-Commerce Website
Development
NAME OF THE STUDENT
NAME OF THE UNIVERSITY

E-Commerce
 E-commerce is the technology that allows people to purchase and sell
service and products through electronic medium
 The advantages of e-commerce is so significant to modern day
businesses that every organization is trying to move to online by
integrating one or more e-commerce models
 The most popular e-commerce models are business-to-business and
business-to-customers

Business-to-customer
 The business-to-customers or B2C model is the main focus
 The B2C has one business and many customers
 Typically the businesses sell their products or services through the B2C
model
 An example of B2C is Amazon.com

Implementation
 In order to implement the an e-commerce website many methods can
be followed
 Employing a team of experts or hiring service from third party software
are the most popular methods
 The outsourcing is done by signing a contract or SLA with the
organization
 The in-house development team, rather, work for the client
organization and get paid any other staff

Technologies
 There are vast range of platforms that supports e-commerce
requirements
 The most common technology is the PHP and ASP.NET
 Both the these has their advantages and disadvantages
 The Greenwich website has been developed using PHP and MySQL
 The ASP.NET is more secure but has extremely complex in comparison
with PHP
 Both of the technologies are open source
 The ASP.NET is more compatible with SQL Server DBMS

Use Case Diagram

Entity Relationship Diagram

Deployment
 After the system implementation is complete, it is important to deploy
it into a server
 The organization can deploy the website in their own server
 Another way of deploying is hosting servers based on internet
 The Hostgator is the most suitable choice for deploying the website of
Greenwich

Greenwich Website
 The website is based on the case study of Greenwich
 The organization needed a website that can represent their product on
a virtual platform
 Greenwich needed to track customer activities
 The website also has some admin functions
 The website shows all the products in one page
 The customer can buy a product from a specific page dedicated to
products only

Home Page
 The home page has a header that is able to attract the customer very
easily
 The animation in the header page is very attractive
 The home page represent all the products that Greenwich sells
 The customer cannot buy a product from this page directly

Header
 The header is the upper section in the website
 The header holds the logo, menu and header image
 The header image in the home page is in full scale
 There is an animation of text over the header image in the home page
 The header image is smaller in all the other images

Logo
 The logo of Greenwich is designed as per the organization business
 The green logo represents that term green and wich is designed with
red color to represent color of meat
 The logo is different in the home page
 The logo smaller in the home page as the contents of the home page is
more than other pages so the logo is made smaller

Menu
 The menu is the element in the website that enables easy navigation
 The style of the menu is implemented using CSS
 The menu has a hover effect that allows the user to see the selected
option very easily
 The menu has only three options
 As the home page shows all the products, no additional product list
page is added
 This increases user interaction quality

Header image
 The header image shows stacks of meats showcased in a furniture
 The header image is the first thing that the customer will see in the
website
 The image is perfect for showing what kind of products Greenwich is
selling
 The header image is big in the home page and smaller in the login and
registration page

Login Page
 The login page is for allowing the user to get authentication
 The login page has two sections customer login and admin login
 These two sections are controlled through JS queries
 Both of these sections are in two different forms
 The JS control the display style of these two forms
 The customer and admin text triggers the JS to check which form to
show and which form to hide

Login Page – Customer
 The customer login form is by default is set to be visible
 If the customer login form is open then Customer Login heading will
appear
 The customer login has two input fields and one button
 A label is dedicated for each input field
 The customer login form validation is done through separate PHP code
than admin login validation

Login Page – Admin
 The customer login has two input fields and one button
 A label is dedicated for each input field
 The admin login form validation is done through separate PHP code
than customer login validation

Authorization
 The website does not allow a user to access any page other than login
and registration at first
 The same is fir admin
 The website can only identify a user after user is logged in
 The customer can only access the home, products, contact and about
us page
 The admin has separate functions that does not relate to customers
 The customer cannot even see the pages available for admin

Product Purchase
 In order to purchase a product, the customer has to click on the ‘Buy’
button in the home page
 After that, customer will be redirected to product page that has details
of that specific product only
 The customer can choose the amount of products in the field labelled
with ‘Quality’
 The filed only accept 10 to 50 value
 After the order is placed, the customer order will be stored in the
website

Contact
 The customer can contact the organization by clicking on the contact
option in the main menu
 This page has a from through which the customer can submit their
quiries

Recommendation
 The SDLC is a very important part of any system development
 As the E-commerce websites are developed with high hope of making
profit, the implementation must go through every difficulty without
failing
 Proper SDLC method selection is the key solution to this concern
 Each SDLC has its unique features, therefore understanding each SLDC
is very important

Recommendation CNTD.
 Offering free shipping makes the product cost cheap
 Most of the times, customers do not buy a product just because
shipping charges are included
 A good team can pull the project through any phase
 A good team also knows how to manage stakeholder needs

References
 Chaffey, D., 2015. Digital business and e-commerce management. Pearson Education
Limited.
 Dost, F. and Maier, E., 2018. E‐Commerce Effects on Energy Consumption: A Multi‐Year
Ecosystem‐Level Assessment. Journal of Industrial Ecology, 22(4), pp.799-812.
 Goolsbee, A.D. and Klenow, P.J., 2018. Internet Rising, Prices Falling: Measuring
Inflation in a World of E-Commerce. In AEA Papers and Proceedings (Vol. 108, pp. 488-
92).
 Kim, Y. and Peterson, R.A., 2017. A Meta-analysis of Online Trust Relationships in E-
commerce. Journal of Interactive Marketing, 38, pp.44-54.
 Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
 Mathur, P., Ueffing, N. and Leusch, G., 2018. Multi-lingual neural title generation for e-
Commerce browse pages. arXiv preprint arXiv:1804.01041.