E-commerce Website Effectiveness Evaluation Report: ISY10058

This report critically evaluates e-commerce websites across three categories: e-retailer, market creator, and community provider. The analysis focuses on HPshopping.com, Best Buy.com, Graysonline.com, and Alibaba.com, assessing their business objectives, success factors, and key performance indicators. The report identifies strengths and weaknesses, comparing the websites within their respective categories and suggesting mitigation strategies for limitations. The evaluation includes factors such as customer service, retention, acquisition cost, marketing strategies, and conversion rates, providing a comprehensive overview of each website's effectiveness in the e-commerce landscape. The report also explores the strengths and weaknesses of each website, culminating in a comparative analysis and recommendations for improvement.

Running head: REPORT ON E-COMMERCE SYSTEM
REPORT
ON
E-COMMERCE SYSTEM
Name of the Student
Name of the University
Author Note:

1E-commerce System
Introduction:
The aim of this project is to evaluate the e-commerce websites in different categories
which involves the e-retailor, market creator and the community provider. Followed by this
aspect it will successfully evaluate all the websites with reference to the success factors and
success factor indicator. Along with that a detail comparison of the nominated websites
among its own category is provided. Considering those identified features in this report it will
also determine its strength and weakness of the websites after this it will suggest effective
mitigation process in order to reduce the limitations of the nominated websites.
Discussion:
E-retailor –
In this category it will discuss about the websites which holds the feature of selling
products via electronic transactions. Hence, considering the above aspect in this category the
nominated websites are listed below:
HPshopping.com-
This is an e-commerce website for HP laptops and computer accessories in which the
company has displayed its products with its prising from which the customers can buy the
products from the website via online transactions. After successfully analysing the website a
detail evaluation of this website is mentioned below:
Business Objective:
 One of the most significant business objective of this website is to provide
personalized experience to its customers as it has been analysed from its business
module that most of the customers are interested to get customized services from the
nominated website.

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 Along with the above objective enhancement of the business sale is also one of the
major objective of this nominated website as an e-retailer website holds the capability
to attract the customer.
 Along with that one of the most important business goal of this website is to gain
customer trust as this will significantly impact its business profit.
 Followed by this an e-tailing website has the aim to be more accessible for every
possible customers.
 Considering the above objectives this website has the objective to address all the
user’s query hence, the business goal of this website to be more responsive to the
customers in order to gain more business profit.
Success factor Indicator:
 Followed by the above mentioned key business objectives one of the most key
success indicator factor is to effectively analyse the customer information in order to
provide more customized services to the customers.
 In order to enhance the sale, the company has an enhanced marketing plan which
impacts the services of the website as it helps the customer to get more idea about the
services of the nominated website.
 Followed by this one of the most impactful key success factor indicator for gaining
customer trust is to hold the capability to provide more secure as well as effective
services to the customers.
 The website holds less page loading time as well as it has the feature to be more
accessible.
 One of the most impactful success indicator factor is to have more information on the
website about the services of the business as well as it has an effective customer care
services.

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Strength and weakness:
While considering the services of the HPshopping.com website several significant strength
has been identified which are listed below-
 This website is more informative which holds the capability to address all the
customer’s queries.
 This website is highly attractive hence, it has a significant impact on the customers.
 Followed by this this website has highly secure transaction process which impacts the
business services of the company.
 Along with that it has effectively displayed every product of the company by
providing detail specification about the product.
Along with all the strength of this website the identified limitations are listed below:
 Not compatible for mobile devices.
Best Buy.com-
This is a type of website in which it sales electronic products via electronic
transactions. While evaluating this website it has been noticed that this website is also similar
to the above nominated website however, Best Buy sales products of almost every top
branded products.
Followed by this aspect a detail elaboration of the business objective as well as the
key indicators are mentioned below:
Objective:
 One of the significant objective of this website it to gain more customers.
 Along with that one of the most significant objective of this website is to offers the
facility to manage large amount of internet traffic.

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 Effective services on payment security.
 Less time of page loading as well as the website must be accessible to all.
 Along with all of the above aspects one of the most important aim of this nominated
e-commerce website is to address all of the customer queries.
Key success factor indicator:
 Followed by the above aspects one of the most impactful indicator is, this website
holds information content by which the customers can get a brief idea about the
services of the organisation Best buy.
 Along with that it holds effective payment process by which the customer can
securely make payments which has enhanced the services of the company.
 Along with that it has more effective customer acre services to attend the customers.
 Attractive website design holds significant impact on the customer trust.
 This website is accessible in mobile which has affected the popularity of the
organization.
Strength and limitations:
Followed by the above aspects the strength and limitations of the e-commerce site
Best Buy is mentioned below-
Strength-
 Large database.
 Effective product display methods.
 Secure login procedure.
 Secure payment process.

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Limitation- Followed by all of the above discussion there is no such limitation present in this
website however, it has been noticed that the customer services care could have been more
approaching.
Comparison:
Followed by the above discussion it can be stated that both the above nominated
websites offers effective services to the customers however, the HPshopping.com has the
limitation which includes the less effective mobile device accessibility as well as the Best
Buy website holds a less effective customer services care. Accept from the above feature both
the website works quite similarly.
Market Creator
https://www.graysonline.com/
The above stated website is a website related to e-commerce that is accountable for
promoting the finished products which are helpful for agriculture, mining, scaffolding,
construction, fabrication, automotive manufacturing, woodworking, metalworking, extruding,
moulding, cranes, printing, road making, transports and trucks, packaging along with home
and lifestyle (Barnes and Wounder 2013). Basically this website is utilized for the activities
which are related to construction.
Customer Service:
In the field of any kind of e-commerce business, it is a must to possess a powerful
method for managing the customers which is the main as well as the primary goal of those
who provides services for satisfying the customer needs (Bercaw 2013). Grasping the trust of
the customers is an essential aspect of this typical organization.

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Customer Retention
For this kind of e-commerce organization, the process of customer retention is an
important aspect as without customers this sort of organizations can never function properly.
The organization must possess a powerful customer retention process (Ferro et al. 2014). The
estimation of revenues from that of the current ones can be executed by the measurement of
the ability of customer retention of this typical organization.
Acquisition Cost
Acquisition cost is also very important part for engaging the customers. The
customer’s acquisition cost is acquired by certain calculations for determining the
appropriate cost of marketing.
Multichannel Marketing
Being dependent on only a single channel in context the business may give rise to an
uneven transformation in all the channels that in turn can affect the business functionalities
(Huang and Benyoucef 2013). For avoiding scenarios like this, the strategies of marketing
should be divided into the multiple number of channels.
Conversion Rate
The conversion rate consists of the portion of the visitors those who are
interconnected to or utilizes the e-commerce sites that ultimately completes all the
transactions. The success rate of this kind of online stores can be defined by the following
factors:
In context of the above mentioned success factors, the remarkable key performance
indicator has been identified:

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 The factor of satisfying the customer is one of the main success factors for the service
providers, then comes the feedbacks that the customer provides that is helpful in the
determination of the satisfaction level of the customers.
 Determining the process of customer retention is very vital for determining the loyalty
of the customer because there is an effect of the loyalty of the customer responsible
for the customer growth.
 The conversion rate is also vital for determining the success ratio of a store that is
operated online.
Strength:
 Different types of products are sold by them which are pocket friendly.
 Various informative contents are held by the website that are interconnected to the
services provided by the business.
Weaknesses:
 Despite of various strengths, it consists of various limitations that are interconnected
to the operational functionalities of this website with features that are not much
effective in collecting the information.
http://www.alibaba.com//
The above mentioned website is accountable for promoting apparels, consumer
electronics, leather and textile products, machinery, personal care, kitchen, accessories,
beauty products and vehicles too. The website is a versatile one which is accountable for
promoting various types of products that ranges from machinery to apparels to consumer
electronics (IBRAHIM and MOERTINI 2015). This website contains several success factors
that involves multichannel marketing, customer services and conversion rate.

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Customer Service:
In the e-commerce business, it is a must to possess a powerful method of the customer
retention which is the only goal and a primary purpose of all those providers of the service
for meeting the needs of the customers (Kucukcay and Benyoucef 2014). Earning the
customer’s trust is one of the important aspects for that typical organization.
Customer Retention
The process of customer retention is a major thing as without no customers, the
functionalities of this organization is meaningless (Laudon and Traver 2016). The estimation
of the revenues from the existing ones can easily be done by the process of measurement of
the customer retention ability of that typical organization.
Acquisition Cost
The acquisition cost is an important part in the context of customer engagement. The
customer’s acquisition cost is found by certain calculations for the determination of the cost
of marketing.
Multichannel Marketing
The multichannel marketing is an essential part as being dependent on a single
channel has the tendency to lead a negative transformation that in turn can affect each and
every aspects of the business. For avoiding this type of situations, the strategies of marketing
should be divided into various number of channels (Mata and Quesada 2014). For instance,
affiliate marketing, referral marketing and e-mail marketing to name a few.
Conversion Rate
The conversion rate consists of the portion of visitors those who utilizes or are related
to the e-commerce site that helps in ultimately completing the transactions. The ratio of
success of the online stores can be described using this factor.

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In context of the mentioned success factors, remarkable key performance
indicators has been detected which are described:
 The satisfaction level of the customers is a major factor success factor for any sort of
service provider that is then followed by customer’s feedback that in turn helps to
determine the satisfaction of the customers.
 The estimation of the customer retention is very vital for determining the customer
loyalty as it has some impacts on the business growth.
 The conversion rate is very vital for determining the ratio of success of an store that is
operated online.
Strength
 Different outcomes are sold by the website that are pocket friendly.
 Various contents that are informative in nature are held by this particular website
that are interconnected with the different services regarding the business.
Weaknesses:
 Despite of possessing many strengths, it also has various drawbacks regarding the
operational functionalities of this website along with the features that is less effective
in gathering the information.
Among Graysonline.com and Alibaba.com, machineries, molders, cranes etc. are sold by
the first one. On the other side, apparels, kitchen essentials and even machineries like
extruders are sold by Alibaba.com (Mittal 2013). Hence, it can be concluded that
Alibaba.com is much versatile.
Criteria Alibaba Graysonline

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Quality 8 7
Function 8 8
Credibility 8 7
Reliability 8 8
Attractiveness 8 7
Systematic Structure 8 7
Navigation 9 8
Security 9 8
Effectiveness 8 8
User Friendly 9 8
Transaction Broker:
http://www.webjet.com.au
The website that is mentioned above is a platform of e-commerce that operates for
reserving the hotels, flight tickets, hiring of cruises, cars, motorhomes and tours which are
exclusive. This particular site is very beneficial for reserving various classification of the
amenities which are essential at the time of tours and travels. A person is able to book and
enjoy all the services that are mentioned above with few clicks only (Moertini and Ibrahim
2015). The success factors that are possessed by the website are customer retention, customer
service, acquisition cost etc.
Customer Service:
The businesses that are related to e-commerce must have a powerful customer
management process because this is the only primary goal of those providers of service for

11E-commerce System
meeting all the needs of customers. Earning the trust of all the customers is a remarkable
aspect of the mentioned organization.
Customer Retention
The process of retention of the customers is a very vital issue as the customers are the
foundation of this kind of organization. A powerful method of customer retention should be
possessed by the organization where the customers should never be abandoned (Muhammad
et al. 2013). The estimation of the revenues from the present ones can be executed by the
process of ability measurement of the retention of the customers of the organization.
Acquisition Cost
It is important portion for the customer engagement and is found by various
calculations for determining the expected marketing cost.
In context of the success factors remarkable key performance indicators are discussed
below:
 The customer satisfaction factor is a must for the service providers which then
followed by the customers feedbacks.
 The important factor is the estimation of the customer retention for determining the
customer loyalty as it has an impact on the business growth.
Strength
 Informative contents are held by the website regarding the services provided by the
business.
Weakness
 There are several limitations regarding the operational functionalities of the website.

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http://www.ticketmaster.com.au
This site is utilized for booking tickets for movies, sports, music concerts, theatre etc.
It contains a field where the customers can find by typing the names of the events, artists etc.
Customer Service:
The services provided to the customer by this organization should be good and the
business should possess a powerful method of customer management.
Customer Retention
The business should possess a powerful policy of retention of customers as customers
are the base of this kind of organizations.
Acquisition Cost
It is a must for customer engagement which is obtained by various calculations for
determining the marketing cost.
Attractive website:
To grab the attention of the customers, a website should be attractive.
In context of the success factors, remarkable key performance indicators are mentioned:
 Customer retention is important for the service providers and then the customer’s
feedback.
 Conversion rate is vital for estimating the success rate of online stores.
Strength
 Informative contents regarding the services of the business is held by the website.
Weakness

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 It has various limitations regarding the operational functionalities of the
website.
Both the websites are used for booking tickets whether it is for flight or movies or concerts
but in many ways.
Criteria Webjet Ticketmaster
Quality 8 8
Function 8 7
Credibility 7 7
Reliability 8 8
Attractiveness 8 9
Systematic Structure 9 8
Navigation 7 7
Security 8 8
Effectiveness 8 7
User Friendly 8 7
Conclusion:
Lastly, it can be concluded that all of the nominated websites are evaluated
successfully and a brief discussion related to the strength, weaknesses as well as the
objectives of the nominated websites are listed above in the discussion.

14E-commerce System
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