UUIS8100: E-commerce Website Implementation Report for All About Books

This report provides a comprehensive analysis of the development of an e-commerce website, focusing on the implementation of the Software Development Life Cycle (SDLC) methodology. It details the various stages of SDLC, from system analysis to maintenance, highlighting key activities and considerations for each phase. The report then explores the importance of a mobile web presence, discussing factors crucial for developing a successful mobile platform to enhance sales and customer engagement. Furthermore, it addresses critical aspects of the e-commerce security environment, identifying potential threats and challenges faced by online businesses. The report also examines challenges in the online retail business, offering recommendations for improvements. The appendices include a prototype website checklist and content pages, providing a practical perspective on website development. Overall, this report offers valuable insights into creating a secure, user-friendly, and successful e-commerce platform.

Running head: - E-COMMERCE AND WEBSITE
E-COMMERCE AND WEBSITE
Name of the Student
Name of the University
Author Note

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Letter of Transmittal
Date: [Please Fill]
Name of receiver: [Please Fill]
Name of the receiving company: [Please Fill]
Address: [Please Fill]
Dear Name of receiver: [Please Fill],
This report that has been undertaken is about an online store that deals within the common
field of E-commerce. The online store has taken into consideration the increased usage of
mobiles among the customers that have insisted the enterprise to develop a mobile platform
for attracting the new customers and retaining the old ones. This also states forward the
various improvements that need to be done in regards to the security environment as well as
the safety measures for the challenges that might be faced by the online store.
I hope out find this report to be meeting the satisfactory needs.
Sincerely yours,
Name of the sender: [Please Fill]
Name of the sender company: [Please Fill]
Address of the sending company: [Please Fill]
Name of the sending company: [Please Fill]

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Executive Summary
The sector of E-commerce had been identified to be rising among the potential customers
existing within the market. This report clearly states forward the development of an online
retail store that has the existence within the relative field but also has the inclusion of various
factors that has not been included within the initial process of development but needs to be
included during the designing as well as the development process. Hence, the report puts
forward the importance of developing a mobile platform for the online store, improving the
existing security environment, as well as facing the challenges that might have the potential
inclusion of the ability to hamper the business of the enterprise. Recommendations have also
been placed forward in terms of the necessary things that need to be included for a better
outcome of the online store.

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Table of Contents
1. Introduction........................................................................................................................4
2. Implementation Plan..........................................................................................................4
3. Mobile Web Presence........................................................................................................7
4. E-commerce Security Environment...................................................................................9
5. Challenges in Online retail business................................................................................12
6. Conclusion........................................................................................................................14
7. Recommendation..............................................................................................................15
8. References........................................................................................................................16
9. Appendix..............................................................................................................................20
9.1 Prototype Website Checklist..........................................................................................20
requirements.........................................................................................................................21
9.2 Content pages.................................................................................................................23
9.2.1 Home Page..............................................................................................................23
9.2.2 About Us page.........................................................................................................24
9.2.3 Books page..............................................................................................................25
9.2.4 Policy page..............................................................................................................26
9.2.5 Contact Us page......................................................................................................27
9.2.6 Account Page..........................................................................................................28
9.2.7 Forum Page.............................................................................................................29

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1. Introduction
E-commerce has been on the rise with the increase of various products that are being
offered to the customers by the different organizations within the field of E-commerce. To
provision all the customers with the ease to buy products, E-commerce has been visibly
identified to be opted by the customers on a primary basis. This report puts forward an entire
procedure that has been followed to create a website for an E-commerce organization and has
been explained in steps. Firstly, the report will state forward an implementation plan abiding
the rules and procedures of the SDLC methodology (Laudon and Traver 2016). Following
this, the various factors required to be addressed in order to come up with a mobile platform
for the website has been discussed. Lastly, the report assumes the various threats and
challenges that an online business faces while carrying out the entire procedure for the same.
2. Implementation Plan
SDLC is specifically considered the primary foundation of the methodologies meant
for the development of the software, having the inclusion of variously existing activities
having an association with each of the level. Activities include the likes of budgets, gathering
of requirements, as well as documentation of all the technical requirements that will be
needed for building the entire website for the online store. The entire procedure of SDLC is
initiated with the by determining the business needs of the customer in relation to the online
bookstore (Kennedy 2019). The entire cycle of the SDLC is completed when all of the sub-
processes included within the method has been completed. The software development life
cycle (SDLC) has the primary inclusion of the five different stages that have been mentioned
below. These are,

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Systems analysis
This particular stage include the primary activities such as the likes of analysing the
business requirements of the end user as well as the goals of the project that shall be
converted into the system functions that have already been defined. In this regard, the
business requirements that have been mentioned by the client will be included in the online
book store, named as All About Books will also the features that forms a part of the necessary
requirements to carry out the E-commerce business (Putri 2017). This phase include three
primary activities that are carried out,
 Gathering of the entire business requirement in regards to the client of the online
bookstore.
 Creation of all the process diagrams.
 Carrying out a detailed method of analysis.
Systems design
Within the phase of design, the description of all the desired features along with the
operations that is required by the client is specifically designed to see how it will look when
the procedure of implementation is carried out. This phase has the particular inclusion of the
business rules, screen layouts, pseudo-code as well as the other necessary documents of the
online bookstore. The design phase has again the inclusion of two primary activities,
 Creating the design of the entire IT infrastructure.
 Creating the design of the system model.
For avoiding any kind of crash, lack of performance or system malfunction, the It
infrastructure shall have a solid foundation that will mean for the E-commerce website in
regards to the All About Books store. During this phase, the specialist states forward
recommendations regarding the different kinds of clients along with the required servers for

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building up the entire website of the online bookstore (Wong, Yu and Too 2018). In addition
to this, the design phase will also be utilized for creating the entire user interface of the
bookstore that will work entirely online.
Building the system
Within this phase of development, all of the documents from the previously carried
out phases are specifically transferred into the actually existing system. This phase also has
the inclusion of two primary activities that are carried out for a successful completion of the
entire development phase of the E-commerce website,
 Developing the entire IT infrastructure.
 Developing the database along with the code for the online bookstore.
During the phase of designing the entire online bookstore, the blueprint of the entire
IT infrastructure is provisioned. On the other hand, the phase in regards to the organization
makes purchase as well as installs the required amount of software along with the hardware
for provisioning the IT infrastructure with the necessary support (Harris 2019). After this, the
database along with the actual code is created for beginning the completion of the online
bookstore in accordance to the specifications of the client.
Testing the system
During the phase of testing, all the separate pieces of the code are specifically
integrated as well as deployed within the environment of the testing. Following this, the
testers will follow the guidelines of the Software Testing Life Cycle for checking the system
of the online bookstore to identify the presence of any errors, defects or bugs. This is done in
particular to verify the functionalities of the system as well as to check if the online bookstore
is working as expected. The phase of testing also has the inclusion of two primary activities,

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 Writing down the test cases.
 Execution of all the test cases that have been written down.
Hence, this particular testing of the entire development system is done to particularly
keep a final check upon the developed system for identifying the fact that the system is
delivering with the required amount of work it was initially responsible for doing in
accordance to the needs of the customer.
Continuing maintenance of the system
During the phase of maintenance, any required activity for the purpose of enhancing,
changes as well as corrections that is required to be made to make sure of the fact that the
system that has been developed is working well (Aljawarneh, Alawneh and Jaradat 2017).
This shall be done to ensure the fact that it fulfils the initial requirements of the client for
carrying out their business of the online bookstore. The process of maintaining the developed
system also has the inclusion of three primary activities,
 Supporting the users of the system.
 Maintaining the system.
 Changing and adjusting the system according to the changes that is required to fit in
the updated requirement of the client.
3. Mobile Web Presence
A mobile application or a platform for the online business of E-commerce can be
considered a useful tool of accompaniment. The mobile platform carries the potential ability
to boost the sales, and attracting more number of customers to the business by provisioning
the customers with a personalized presence of the brand (Qiu, Gopal and Hann 2017).
However, there are some factors that need to be considered for developing the mobile

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platform for the E-commerce online business that have been briefly discussed below. These
are,
 Market research for the mobile application- this factor is considerably the most
important factor for developing a mobile platform. This is because of the fact that
there might be the shared existence of a similar mobile application already in the
market for some other enterprise. Hence, releasing another similarly existing platform
might lead to be less productive in terms of attracting new customers with the same
(Genc-Nayebi and Abran 2017). As a reason, the product that has to be launched with
that of the mobile application needs to be completely different and new for attracting
newer customers towards it.
 Developing the platform as the website- the mobile application that is to be
developed shall be considered as a different entity that needs to be including the
features similar to that of the website for the online business along with having a
similar impact upon the user. As a matter of fact, investing properly into the
development of the mobile platform will act as an advantage for the business in its
success in the long run. As a reason, mobile platforms have taken over the computer
in reference to the current situation, having a fully functional application might be the
only method to have a successful business campaign in future.
 Simplicity- the mobile application that is supposed to be developed in regards to the
online business should have the potential capability to complete any kind of
transaction as well as to be done with any singular activity within a matter of time.
This is because less is always considered more in terms of business applications
(Goldbach, Benlian and Buxmann 2018). Hence, it should be kept in mind while
developing the application that the commonly used features should only be include

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within the application keeping aside the ones that are not used on a regular basis to
build the application fast as well as simple working.
 Usage of formal metrics for performance measurement- many of the enterprise
that have already have a successful mobile platform developed do not consider the
fact of measuring the performance of the application if it has been satisfying the
customer with the user experience or not (Raphaeli, Goldstein and Fink 2017). Hence,
after the development of the platform it is necessary to consider the fact of measuring
the performance of the developed product to ensure the fact that it is working
according to the needs of the user in particular.
 Use engagement planning- the mobile platforms for the online businesses provision
the owners with fascinating opportunities for the businesses to provision with the
engagement with that of the users. Hence, as a reason of this implementing the
features of push notifications as well as in-app messages to notify the customers
regarding any offers or important notifications. However, the fact should be
considered that all of these notifications should be relevant to the interest of the users
in regards to the online business (Harman et al. 2016). In addition to this, the additive
feature of tools related to geographic location has to be necessarily included within
the mobile platform to make it much more enhanced in terms of features.
4. E-commerce Security Environment
E-commerce websites and the relative platforms have been constantly under threat
form malicious sources such as the likes of phishing, hacking, cyber threats as well as data
breaches (Rippé et al. 2017). As a result, the security environment of the online business
needs to be taken into consideration and improved with the required measures of security.
PCI DSS compliance

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PCI DSS commonly stands for the Payment Card Industry. This particular standard
consists of a collective security requirements that every individual business keeping aside the
size of the organization should specifically follow in terms of the guidelines in particular.
This has been designed to ensure that all of the enterprises that carry out the activities of
processing, storing as well as transmitting the information related to the credit card should
maintain a standard environment that is particular secure (Sharma, Gupta and Khanna 2019).
For doing this, the businesses have the primary requirement to encrypt the data of the
cardholder that gets transmitted over the publicised networks for the need to establish
stronger passwords as well as to particular monitor over the access to the data belonging to
the account of the respective individual. PCI DSS can provision with a helping hand towards
the building of an internal security program for all the contained information as well as the
design to meet the standard requirements in accordance to the undertaken field of business.
Usage of SSL certificates
SSL (Secure Sockets Layer) certificates is considered to be crucial in terms of
measures related to cybersecurity meant for the online business to provide protection to all of
the data belonging to the business as well as the customer information from that of an
potential attack (Li and Xue 2019). Addition of a SSL certificate specifically places a lock
upon the web address that gives rise to an encrypted link as well as prevents the attacker from
hampering the normal working of the online website whenever a customer is trying to access
the same.
Situations where a SSL link that is encrypted and created, the web browser that is
being used by the user verifies the site to check if the access grant will be secure or not.
Ignoring this little step can lead the user to be the victim of a man-in-the-middle attack while
browsing (Gupta and Dubey 2016). There is the shared existence of differently existing

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versions of SSL certificates such as the like of domain validation, extended validation as well
as organization validation.
Address Verification System (AVS)
An AVS refers to a system that commonly validates the address that is entered by the
customer by bringing in the comparison with majorly existing shipping carriers. The process
of this verification can bring down a reduction of the total number of errors during checkout
as well as increase the rate of conversion during the process (Turban et al. 2018). AVS has
the capability to act as a domestic as well as an international to have the capability to handle
both of the AVSs’ code of results. However, it shall be considered that the usage of AVS can
provision with a helping hand towards the security environment of the online business. For
instance, if a thief steals the individual credit card of a customer, the thief might be in the
possession of the customer’s name, CVV code as well as the credit card number but not the
address linked to that respective credit card (Eastman, Aviles and Hanna 2017). Hence, the
customer is in safe hands from the fraud disputes that might arise in relation to the E-
commerce websites.
Web Application Firewalls (WAF)
In general, the firewalls present within the network are unable to prevent the port that
is used to transfer the HTTP traffic to that of the web. This is the primary reason because of
which the applications based upon the web have been on a mount for the past years. In fact,
firewalls related to that of the web applications can solve this particular problem by the
analysis of applying all the rules in accordance to the HTTP traffic (Qiu and Li 2017). In
regards to this, Gartner had reported that 75% of all the web attacks had been occurring
within the application layer of the Open Systems Interconnection Model. The WAFs have