This report examines the economic and financial management of the British Red Cross, focusing on the impact of the economy, the application of economic theory, and the influence of micro and macroeconomic forces. It explores the charity's operations, including its services and funding sources, and analyzes how economic downturns and inflation affect its performance. The report applies economic theories, such as the circular flow model, to understand the charity's interactions and resource allocation. It also includes a SWOT analysis to evaluate the charity's strengths, weaknesses, opportunities, and threats, and a PESTLE analysis to assess the political, economic, social, technological, environmental, and legal factors affecting the organization. The conclusion highlights the challenges faced by the British Red Cross and the importance of adapting to economic changes to continue its mission.