Analyzing the Economic Impact on Host Communities: Olympic Games 2012

This report analyzes the economic impact of the London 2012 Olympic Games on the host community. It begins with an abstract summarizing the research's objectives and methodology, which includes quantitative analysis of various economic indicators. The introduction outlines the context of mega-events and their impact on urban development. The report investigates the factors responsible for economic benefits, scrutinizes the economic conditions affecting the Olympics, and explores the challenges faced by the host community. The literature review covers the economic, sociocultural, and image impacts of the Olympics, along with the benefits and limitations of hosting the games. The methodology section details the research approach, design, data collection methods, and ethical considerations. The results and findings section presents the quantitative analysis. The conclusion summarizes the key findings and offers recommendations. The report aims to provide insights into the economic and social consequences of hosting such large-scale events and offers suggestions for future research and improvements. This report is a valuable resource for students studying economics and the impact of mega-events.

Running head: MEGA SPORTING EVENTS
Mega sporting events: Do the host community benefit from the economic impact
Olympic 2012
Name of the Student:
Name of the University:
Author note:

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Abstract
The Olympic Games Impact (OGI) think about was conceived from the International
Olympic Committee's (IOC) want to build up a target and logical examination of the effect of
every version of the Games. The examination gives a record both of the individual idea of every
Olympiad and its host setting. OGI are compulsory and are done by a free research group. In this
Post-Games Report, the fourth and last report of the OGI investigation of the London 2012
Games, we have refreshed, exhibited and examined information on 67 markers. The
consideration of pointers from the IOC Technical Manual is chosen by the Host City in talk with
the IOC. The decision of OGI pointers relies upon what is esteemed to be applicable for the
specific Host City. The information are generally quantitative auxiliary information (i.e.
information that are as of now gathered by some administration division or association), aside
from a few information particular to the Olympic development and operation which have been
gathered by ODA and LOCOG and gave to us. For all markers we have endeavored to develop a
period arrangement from 2003 to the present. For some pointers the time arrangement is
introduced at Country, Regional and Host City levels where the Region is London and the City is
the six Host Boroughs (London Boroughs of Newham, Hackney, Tower Hamlets, Waltham
Forest, Greenwich, and Barking and Dagenham). It is lucky that so much present and authentic
information about government, neighborhood specialists and people in general circle are made
accessible on the web.

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Acknowledgement
By this research, I have experienced best possible learning of my life. By conducting this
research I have learnt various concepts, models and theories. I first thank to the almighty God.
After that I want to thank to my supervisor ______________ who is my friend, philosopher and
guide. I also thank my parents for being supportive and accommodative for completing this
research. I want to thank my friends for giving me the moral support while conducting this
research.

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Table of Contents
Chapter 1: Introduction........................................................................................................4
1.0 Introduction................................................................................................................4
1.1 Research aims and objectives....................................................................................5
1.2 Research questions.....................................................................................................6
1.3 Impact of the researcher study on future research.....................................................6
1.4 Summary....................................................................................................................8
Chapter 2: Literature review..............................................................................................10
2.1 Preface.....................................................................................................................10
2.2 Overview of the Olympic 2012...............................................................................10
2.3 Economic impact.....................................................................................................12
2.4 Socio cultural impact...............................................................................................13
2.5 Analysis of the impact.............................................................................................14
2.6 Benefits and limitations...........................................................................................17
2.7 Overall analysis.......................................................................................................19
2.8 Summary..................................................................................................................25
Chapter 3: Research Methodology....................................................................................27
3.1 Introduction..............................................................................................................27
3.2 Method Outline........................................................................................................27
3.3 Research Onion........................................................................................................28

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3.4 Research Philosophy................................................................................................29
3.5 Research Approach..................................................................................................30
3.6 Research Design......................................................................................................31
3.6.1 Justification for selecting descriptive research design..........................................31
3.7 Data collection process............................................................................................32
3.7.1 Data Sources: Primary and Secondary.................................................................32
3.7.2 Data Analysis technique.......................................................................................33
3.8 Population and Sample............................................................................................33
3.9 Sampling technique.................................................................................................33
3.10 Sample Size...........................................................................................................34
3.11 Ethical Consideration.............................................................................................34
3.12 Research limitation................................................................................................35
3.13 Timeline.................................................................................................................36
Chapter 4: Results and findings.........................................................................................37
4.1 Preface.....................................................................................................................37
4.2 Quantitative analysis................................................................................................37
4.4 Summary..................................................................................................................44
Chapter 5: Conclusion and recommendations...................................................................45
5.1 Conclusion...............................................................................................................45
5.2 Recommendations....................................................................................................45

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References......................................................................................................................46
Appendix........................................................................................................................48

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Chapter 1: Introduction
1.0 Introduction
Uncertainty is a part of every business. It can be comprehended as an individual's
inability to anticipate something precisely. In the modern business world, administrators need to
manage various types of uncertainty (Yolal et al. 2016). They confront uncertainty in the general
condition such as the macroeconomic, political, social, mechanical as well as ecological structure
in which they work. They additionally confront uncertainty in their particular industry. Another
method for classification is to separate between uncertainty about the real state, uncertainty about
impacts and effects, and uncertainty about reactions or satisfactory measures. Disparaging this
uncertainty can be unsafe. Even under the least favorable conditions, it prompts systems that
can't secure the organization against threats (Clark et al. 2017). The key choices are
unequivocally impacted by sudden changes that influence an organization's individual
circumstance. One case of such firm-level unpredictability is the real moves in the cost of the
crude materials copper, platinum and nickel found as of late. These materials are required by
particular ventures; their cost has turned into a deliberately important parameter. Moreover,
shorter item lifecycles and quickly changing innovation likewise settle on long haul choices
troublesome, frequently prompting costly procedures in view of experimentation. The quick
spread of new technology likewise causes unpredictability. Subsequently, it took radio 38 years
to achieve 50 million individuals, though the interpersonal organization Facebook accomplished
a similar accomplishment in under two years. Hence, portable just Internet (users with no fixed
broadband) numbered only 14 million of every 2010, except they are required to increase 34% a
year to 2030, from under 1% of the total population to around 60%.

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Contemporarily, the hosting of mega‐events (MEs) is one of a few systems utilized by
urban communities and governments to achieve changes in a place's picture and
acknowledgment (Pappalepore and Duignan 2016). While London, host of the 2012 Olympic
Games, is now thought to be a leading global city’, the potential picture advantages to be
accumulated from facilitating the Games may in truth affect more upon inner, residential
recognitions instead of on outside, global observations. Agha and Taks (2015) stated that a key
target, along these lines, for those engaged with the improvement and conveyance of the 2012
Olympic Games is to additionally upgrade the picture of the city (both locally and globally) and
to limit the danger of negative picture arrangement (DCMS, 2008). Be that as it may, picture,
with regards to MEs, isn't a simple segment to control, as past Olympic Games have illustrated.
The primary motivation behind this critical‐realism‐informed venture, supported by theoretical‐
methodological social portrayal hypothesis (SRT), was to assess the local picture effect of
facilitating the 2012 Olympics, pre‐ and post‐ Games, for the city of London (Taks et al. 2015).
Construct then with respect to social portrayal hypothesis, and a mix of adductive and
regenerative research systems, a review was completed among British nationals to recognize
their assessments concerning London as a city, the Olympics as a ME, and the 2012 Games as a
one‐off event. Hence, it becomes important to research and critically analyze the benefits gained
by the host community of Olympic in 2012.
1.1 Research aims and objectives
The research aims to identify the factors responsible for obtaining economic benefits in
Olympic by host community. In addition, the researcher critically analyzes the economic impact
on Olympic 2012 and challenges faced by the host community while hosting the mega event.

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The research objectives can be explained as followed.
 To find out the factors responsible for obtaining economic benefits by host
community in Olympic 2012
 To scrutinize the economic condition of the country impact on Olympic 2012
 To critically analyze the challenges faced by the host community while
organizing the Olympic 2012
 To recommend solutions for overcoming the challenges and obtain potential
advantages
1.2 Research questions
The research questions can be listed as followed.
 What are the factors responsible for obtaining economic benefits by host
community in Olympic 2012?
 How the Olympic 2012 is affected by economic condition of the country?
 What are the challenges faced by the host community while organizing the
Olympic 2012
 What are solutions for overcoming the challenges and obtain potential
advantages?
1.3 Impact of the researcher study on future research
The research has contributed to explore future study as setting out in the literature review
has lacked a consistent hypothetical framework and strong conceptual structure previously. This
research at that point is a piece of a developing collection of work went for utilizing social
portrayal hypothesis to quantify place image (Yao and Schwarz 2017). This research has

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likewise planned to address the gap in the literature pertaining to the pre‐ then post‐ estimation of
the picture effect of mega‐events; this is the fourth examination to manage these marvels that has
received such an approach. It is important in any case, that this research was constrained in a few
ways. In the first place, and maybe the huge confinement identifies with the contrast between the
sizes of the pre‐ and post‐event tests (Gibson et al. 2014). The aftereffects of this examination
can be treated with a specific level of alert regarding the unwavering quality of this specimen.
From a branding point of view, since the research recommends that the hosts of mega
events will encounter a specific level of picture and mindfulness rot after the occasion, if steps
are not taken to keep connects between the two elements noticeable, future work ought to be
worried about rehashing the information gathering procedure to decide if the local impression of
London continue as before in maybe a couple years. Besides, since the Olympics and the 2012
Games experienced noteworthy picture increases following the occasion, such an examination
would likewise decide if these substances keep on being held in such high respect, and on
account of the previous, regardless of whether the issues encompassing the 2016 Rio Games had
started to influence its picture (Preuss and Solberg 2015). From a partner viewpoint, such an
examination would likewise correspond with the administration's need for the heritage the
Games to be analyzed further down.
Future research may likewise be based around utilizing the techniques and methodologies
adopted by this research to investigate the domestic views of Rio and Brazil in relation to the
2014 FIFA World Cup as well as the 2016 Olympic Games. The reality the two greatest donning
occasions on the planet are situated in a similar nation, two years separated, offers an open door
for the immediate correlation between the pictures of these two occasions. Since no such work
has ever been embraced and since the generally held conviction is that the Olympic Games

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contains certain highlights that isolates from other wearing occasions, this exploration would
figure out which picture components these are.
Finally, much is frequently made of the heritage that super occasions, and specifically the
Olympic Games, can convey (Müller 2015). In the research, these are frequently depicted either
as being hard or unmistakable advantages, which may allude to increments to business and
grassroots games interest, enhancements to foundation, and tourism picks up or 'delicate' or
elusive advantages which may incorporate the speeding up of extra venture and auxiliary
framework, increments in community pride and wellbeing (Kim et al. 2015). In spite of the fact
that picture is by and large idea of as a delicate heritage advantage of facilitating mega events.
The results of this research recommend are that the utilization of social portrayal hypothesis may
speak to an applicable apparatus to accomplish the acknowledgment of such an improvement.
1.4 Summary
The chapter gives an introduction of the topic. Overall scenario, aims objectives and
research questions are presented in the chapter of the research. In addition, impact of the research
study on future researches is explained in this chapter of the study.
The research includes five chapters followed by introduction, literature review, research
methodology, findings and analysis as well as conclusion and recommendations. In the literature
review chapter, findings analysis related to the topic from different topics is reviewed. On the
other hand, selection of appropriate and suitable research tools in order to conduct the research in
effective way is described in the third chapter of the research. Fourth chapter of the research
includes findings and analysis from collected data for the research. Last chapter provides
conclusion and recommendations for the particular research.

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Chapter 2: Literature review
2.1 Preface
Facilitating the Olympic and Paralympic Games has been considered profoundly
attractive for have urban areas. Alongside compelling bait of monetary thriving, eminence and
other long haul benefits, urban communities have consequently competed forcefully for the
pined for facilitating part. In order to help allure their constituents and argue their case to the
International Olympic Committee (IOC), urban communities’ commission financial effect
concentrates to gauge the apparently huge monetary advantages for various enterprises through
facilitating from expanding tourism rates to work creation. Financial effect considers endeavor to
gauge the expenses and advantages of facilitating the Games; in any case, they utilize
confounded displaying and don't represent the effect of the IOC to conceivably incite cost scope
and twist motivators, which may lead the investigations to erroneously demonstrate the monetary
expenses and advantages of the Olympics.
2.2 Overview of the Olympic 2012
The IOC requests offers, and as Syzmanski and Giesecke and Madden appear, it shows
up have urban areas offer away all or all future advantage in light of the fact that the IOC "can
prompt host urban areas and governments to endorse a large portion of the expenses while
keeping for itself an expansive piece of the incomes. Given the IOC's activities it appears that
turning into an Olympic host city reduces the positive financial impacts initially foreseen toward
the start of the offering procedure and point by point in the proposition. Furthermore, the IOC
has professedly dedicated misrepresentation and acknowledged influences, additionally
contorting the impetuses to have.

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Regardless of the IOC's offering procedure and overestimated benefits, a few market
analysts think facilitating the Olympics still has huge advantages. Assessing these advantages, be
that as it may, has its own particular arrangement of difficulties. Initially, monetary impact and
advantage should be characterized to give a reasonable comprehension of what this paper
measures contrasted with different sorts of studies. Monetary impacts of the Olympics
incorporate expenses and incomes, also called benefits, which exist on account of the Olympic
Games. For instance, so as to have the Olympics there is regularly a lot of development finished
exclusively for the Games. This is a cost of the Olympics. Similarly as with some other structure,
ones utilized for the Olympics will then be possessed. One way Olympic advantages are
measured is through shopper spending, also called consumptions. Individuals who go to the host
city for the Olympics will burn through cash on exercises, for example, lodgings, the Games,
eating, and shopping, all of which produces income.
Moreover, due to the Olympics, individuals may later visit the host city or potentially
firms may move there, prompting more development action that can be viewed as an advantage
of the Olympics. Along these lines, the monetary impacts of the Olympics, for this investigation,
are made by changes in the development and advancement of framework (development),
distinction (tourism), and money related administrations. However, as will be talked about
underneath, figuring expenses and incomes for the Olympics isn't quite recently computing all
guests' spending all through the Olympics and contrasting it with the cost of development and
changes finished exclusively for the Olympics; there are confused entanglements that can prompt
overestimated benefits. Notwithstanding the IOC's capacity to skew motivating forces, which
isn't enrolled by financial effect considers, scientific mistakes additionally mutilate the
examinations' expressed advantages.

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2.3 Economic impact
Scientific overestimations, for example, the substitution impact swarming out impact, or
numerical multiplier counts, distort the anticipated expenses and advantages of financial effect
contemplates in light of the fact that they mistakenly measure these impacts, which are regularly
propagated when connected to the host city's general economy. In the event that concentrating on
advancement and worldwide mindfulness, it is likely these investigations could persuade urban
communities to offer for the privilege to have future Olympics in view of falsities. Keeping in
mind the end goal to maintain a strategic distance from these errors, this paper utilizes an
alternate type of measuring expense and advantages with a relative examination show, which
does not require refinement between sorts of guest spending and scientific multipliers. Rather,
the paper contemplates relative changes that take a gander at the financial effect of particular
factors with everything held equivalent and looks at contrasts. The similar model offers a more
relative measure of financial impacts, and it will keep away from numerous numerical estimation
issues prompting a more exact investigation. Since demonstrating mistake and the IOC's part are
overlooked or mistaken, affect studies will overestimate the positive monetary impact of the
Olympic Games on have urban areas. This prompts the inquiry: by what method can the financial
effect of the Olympics be effectively demonstrated.
In order to amend for natural defects, financial experts have started to run post-Olympic
models. Inspecting expenses and advantages through post-Olympic models will enable creators
to accommodate the distinctions in pre-Olympic effect considers; exact information and new
models represent the issues Matheson expressed. Creators have moved towards exact correlation
models with particular variable determination rather than general demonstrating, for example,
Computable General Equilibrium displaying (CGE) to represent show errors. While there are

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many investigations that now utilize similar demonstrating, by what method can these
examinations best furnish urban communities with an unmistakable photo of the financial
impacts of facilitating the Olympics. Given the issues and errors of current monetary impact
considers, does measuring for changes in renowned, framework, and general money related
development deliver a more precise photo of the financial additions that outcome for Olympic
host urban communities? The reason for this investigation is to make urban communities more
mindful of the inconsistency in anticipated advantages, so urban areas can better comprehend the
distinction amongst evaluated and genuine advantages when they consider offering.
Understanding demonstrating disparity designs, and also the genuine financial expenses and
advantages of facilitating the Olympics will permit constituents who remain to pick up from
facilitating and urban areas to settle on choices with eyes completely open. Knowing the genuine
open door cost of facilitating gives urban communities and engineers, inns and different firms
precise data to either offer while recognizing potential financial misfortunes, or to utilize cash
that would be spent on the Olympics on the following best option. For instance, stores spent on
the Games could be utilized for other framework, transportation systems, parks and
entertainment or even on wrongdoing avoidance that with the presence of the Olympics would
not exist.
2.4 Socio cultural impact
While there exists various post-Olympic investigations and relative model utilize,
especially the works by Billings and Holladay, Giesecke and Madden, and Rose and Spiegel, my
model intends to make more prominent specificity and precision, by contrasting comparable
Olympic Games' host urban areas with same-nation sister-urban communities at a statewide level
to control for countrywide helping to establish impacts. Since strategies for recordkeeping don't

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give city level particular information to my reliant or autonomous factors, they will be state or
provincial particular, in light of case and definition. Since countrywide impacts are held steady
and every city is the biggest inside the practically identical considered zone, the models might
have the capacity to see impacts inferable exclusively to the Olympics Games. I will utilize a
correlation show, like the approach of Giesceke and Madden, and Rose and Spiegel on the
grounds that there is more averse to be mistakes from information gathering and scientific
demonstrating as with CGE displaying. Contrasted with different models, my investigation
display endeavors to give more prominent specificity through relative examinations and more
prominent precision with by holding countrywide impacts steady and demonstrating that does
not require hard to figure multipliers and impacts, for example, substitution. In the wake of
running the models, comes about demonstrate that lone the 1992 Barcelona Games development
display has a positive monetary impact that could be owing to the Olympics; all other
development, tourism and money related administrations models indicate either no distinction or
less change in development from the control models. In various cases, the control demonstrate
has more prominent change in monetary development than the Olympic model. Since there is
likely a measure of error because of estimation changes and the sign of personality factors, it isn't
conceivable to state with add up to conviction that the 1992, 1996 and 2000 Olympic Games
prompt basically no constructive monetary development, and in reality frequently hamper
industry development.
2.5 Analysis of the impact
In order to best comprehend and dissect the investigation's model of the financial impacts
of the Olympics, first the chronicled foundation and current models will be depicted, at that point
a clarification of why this examination is utilizing a somewhat unique approach, trailed by a

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portrayal of perfect and genuine information, display investigation, results and suggestions. The
writing audit will concentrate on sorts of financial cost and advantages examines that take a
gander at the Games retroactively, regularly through relative demonstrating, on which my model
is based, rather than prescient displaying to comprehend the real expenses and advantages of the
Olympics. My model is gotten from these present near demonstrating thinks about, with the point
of giving further specificity and precision. Subsequent to depicting the investigation's model,
there will be an area on perfect information accumulation to better clarify the deficiencies and
point of this paper, trailed by a portrayal of real intermediary information surveyed in the model.
The outcomes area will translate the investigation's model trying to better comprehend inclines
inside the Olympics and a relative correlation of facilitating the Olympics as opposed to not
facilitating for changes in development, tourism, and money related development. In my decision
it will additionally talk about the impediments to my investigation, including conceivable
measuring mistakes and issues that may influence comes about, before exhibiting a segment on
arrangement and research suggestions. The authentic foundation of the Olympics and current
models give a premise to the examination's model.
Each Olympic Game happens under various conditions; there are a reiteration of reasons
why urban communities have the Olympics, a few, for example, Beijing, are intended to indicate
city and nation control, while others have for universal mindfulness but others have for monetary
increases. This paper concentrates exclusively on monetary picks up as the principle explanation
behind facilitating the Olympics, along these lines the conclusions drawn about financial impacts
and practicality won't be material to have urban areas, for example, Beijing. The Olympics
Games started in 1896 as a little convention intertwining athletic accomplishments and
worldwide solidarity. After some time, the Games have advanced into a show of riches and

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monetary improvement. The myths of monetary thriving and advancement have turned out to be
unmistakable simply after the 1984 Los Angeles Olympics, the main time in which a city did not
confront rivalry from different bidders. The following is a short history of the past Olympic
inheritances to better see how the Games have advanced and why the paper thinks about the
1992, 1996 and 2000 Games. Understanding the consistently changing history of the Olympics
will demonstrate the peruser why the 1992, 1996 and 2000 Olympics are the most comparative
and speak to a move in purpose behind facilitating to financial improvement, which stays one of
the host city central focuses. After World War II, the Olympics until the point when 1968 had
genuinely low participation as the world rebuilder and acclimate to changes. In 1968 the Summer
Games were held in Mexico City. The heritage of the Games isn't sure; amid 1968 there is the
War in Vietnam and against war nonconformists, political and social equality issues and deaths
in the U.S., and general challenges all through the world. Amid the 1972 Games in Munich,
Israeli competitors were killed.
The 1976 Montreal Games will be associated with overwhelm costs and the poor
execution of the Games. Along these lines, in 1978, when the host city for 1984 was chosen, Los
Angeles was the main city to offer, which means it didn't need to 'out offer' another city, keeping
its expenses for facilitating low, while exploiting the great college offices from schools, for
example, UCLA and USC. A large number of the structures developed exclusively for the
Olympics are once in a while utilized again after the Olympics given their size, nature of offices
and support costs, however in light of the fact that Los Angeles had such huge numbers of
Olympic, or close Olympic prepared offices, the cost of the Olympics was low. Amid this time,
given the issues from Mexico City to Montreal, facilitating the Games was viewed as an
oppressive errand rather than a respect. In any case, Seoul, the host of the 1988 Olympic Games,

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was too far into the building and arranging procedure of their Games to consider the financial
advancement and development part of facilitating. Not at all like Seoul, Barcelona could
understand their financial advancement objectives by going into the Common Market/EU and
utilizing the Olympics as an impetus; this is the main Olympic Games that urban and monetary
improvement was considered when offering to have the Games. Additionally, the 1996 Atlanta
Games, concentrated on advancement and monetary development, as did the 2000 Games in
Sydney.
2.6 Benefits and limitations
Writing Review Examining current monetary displaying and Arthur Andersen's
counseling report gives the premise to this current examination's model and results. Arthur
Andersen's report predicts financial impacts of the Sydney Games, and features past patterns
found in the Atlanta and Barcelona Games. Atlanta and Barcelona models demonstrate the
general monetary circumstance likely greatly affects any Olympic impact, which means any
influence owing to the Olympics is too little to conquer bigger financial patterns. While this will
be imperative to consider while looking at my outcomes, current monetary demonstrating thinks
about guide my decision of a same-nation state level relative model of development, tourism,
money related administrations and assembling factors. By inspecting current monetary
demonstrating, my examination will have the capacity to utilize more prominent exactness and
precision than current models; Arthur Andersen's investigation will give a system to better gage
and concentrate my outcomes. Arthur Andersen, a worldwide counseling firm, directed an
examination the year prior to the Sydney Olympic Games, which is frequently refered to in later
Olympic writing as a solid source that shows the trouble of recognizing an Olympic impact. The
examination offers understanding into some all-encompassing financial impacts that might be

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found in my models contrasting NSW with Victoria. The examination guarantees a $6.5 billion
dollar additional monetary action in Australia, with $5.1 alone in New South Wales at net
present esteem. Along these lines, it shows up there would be huge increments in tourism,
development, and money related administrations industry salaries in New South Wales
contrasted with Victoria, as demonstrated by the adjustments in indicator factors. As indicated by
the investigation, if amend, my models ought not see a critical change in work for New South
Wales on account of the Olympics.
While there has all the earmarks of being a general little net positive monetary impact of
facilitating the Olympics, it isn't equivalent in each industry. On the off chance that the
investigation's work numbers are right, the possibility that the Olympics prompts more
prominent business since more individuals are attracted to visit the range and live in the region
where the Olympics occurred might be confused and the Olympics really have a little, here and
now impact. The Arthur Anderson ponder offers slants that, assuming genuine, ought to be found
in this current paper's model outcomes, for example, shifting levels of expanded GDP among
development, tourism, and money related administrations. The Arthur Andersen think about
likewise depicts a portion of the financial patterns that the organization found about the Atlanta
and Barcelona Games. In Atlanta, the examination guarantees there is a tight work showcase, so
the city couldn't expand potential additions for business, and moreover, the Olympics were not
able overwhelm Georgia's now battling economy at the time. Realizing that Georgia's economy
was at that point underweight at the season of the Olympics may abrogate any potential Olympic
impact. In any case, in Barcelona, the investigation takes note of that the Olympics and financial
movement need to host may have fortified the economy, which before the Olympics was in a
monetary downturn. It is likely an extensive, positive monetary effect. Since the models in this

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investigation analyze self-governing groups inside Spain, the EU impact is held steady, and a
critical change in development, tourism, money related administrations or assembling industry in
Catalonia contrasted with Madrid AC may be owing to the Olympics. By holding countrywide
impacts steady it might be conceivable that noteworthy work change exists for the development,
tourism and monetary administrations enterprises. As the examination appears, every Olympics
Game happens under various conditions and bigger financial movements and exercises may
cover or intensify any potential
Olympic impact. While Arthur Andersen's examination is useful in furnishing a system
with which to gage comes about, it doesn't detail a model to make and translate comes about,
which is the reason I will analyze current post-Olympic investigations. Various creators have
made post-Olympic investigations utilizing distinctive strategies and factors to demonstrate the
imprecision in financial effect thinks about and give a superior photo of the relative monetary
expenses and advantages that host urban areas get. Giesecke and Madden utilize a type of more
precise CGE displaying, through post-Olympic examination, judging four noteworthy zones of
financial action, yet their model gets information from various sources and needs to represent
hard to precisely process information, for example, the numerical multiplier, my model
concentrates on an assortment of state level factors thought to best observe impacts inferable
from the Olympics through a same nation correlation.
2.7 Overall analysis
Giesecke and Madden utilize CGE demonstrating for a post-Olympic examination, which
makes it more exact than prescient investigations, yet at the same time requires entangled
numerical counts, and likely produces some model mistakes. They look at whether anticipated
monetary advantage exist for the 2000 Sydney Games by inspecting Australia and New South

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Wales state through CGE demonstrating, a similar sort of displaying commonly used to lead
financial effect contemplates. Their investigation is most practically identical to pre-Olympic
assessments since it utilizes a similar displaying philosophy to best assess anticipated and real
advantages, in spite of the fact that they have two situations: Sydney facilitating the Olympics
and Sydney not facilitating the Olympics.
The correlation of the Olympic model to the non-Olympic model enables the creators to
process relative expenses and advantages by giving results to every conceivable situation. By
utilizing a similar kind of demonstrating post-Olympics, the creators can amend for displaying
blunders, for example, guest spending procedure that reason estimation in CGE models utilized
for the last offer. Giesecke and Madden found a genuine utilization loss of $2.1 billion for
Sydney. While the creators can decide the money related loss of facilitating the Olympics in
Sydney, their model requires exceptionally exact information estimation that generally fuels the
multiplier, a standout amongst the most vital parts of the model, for precise results. The
examination additionally gets information from various creators, who may have diverse
information gathering and estimation strategies, which makes the information and variable
connections general less dependable. While Giesecke and Madden give a correlation with most
financial effect examines by utilizing more exact post-Olympic CGE demonstrating, their
examination still requires measuring for the substitution impact, among others, and utilizations
information from various creators, which likely makes a few errors in their model. Giesecke and
Madden's model uses factors that demonstrate the financial effect of the Olympics at both a city
and countrywide level.
It was perceived at the beginning that getting ready for and organizing the Games gave a
noteworthy chance to convey benefits for UK organizations. Openings in connection to the

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planning of the Games associated with specific the advancement of foundation for the Olympic
Park and the development of scenes. The arranging of the Games gave chances to UK
organizations in ranges, for example, occasions administration, cordiality, coordinations,
innovative businesses and stimulation. The reason for mediation around there depended on the
need to guarantee reasonable and open access to London 2012 contract openings and to give UK
organizations the most ideal chance to profit by the Games. It was seen that UK organizations,
especially little and medium-sized endeavors (SMEs), would confront hindrances in getting to
data on and offering for Games contracts. The CompeteFor benefit was produced by the London
Development Agency (LDA) in the interest of the English Regional Development Agencies
(RDAs) and Devolved Administrations (DAs). The administration was set up to guarantee the
straightforwardness and accessibility of London 2012 business openings; to augment the number
and assorted variety of organizations adding to the conveyance of London 2012; and to make a
heritage of expanded limit and aptitude crosswise over UK organizations. The London 2012
Business Network which was set up to advance Games-related business openings
assumed a critical part in setting up the program. The CompeteFor program likewise lines up
with current Government activities to change open area obtainment practices to make it less
demanding for independent ventures to get to contract openings. The CompeteFor benefit
comprised of three reliant conveyance instruments: Electronic Brokerage System (EBS): This
online arrangement was produced to guarantee UK organizations approach, and can vie for, 2012
Games related business openings. It was a match-production benefit for purchasers and providers
for all Games related open doors going from development, building and assembling to
imaginative marketing; Supplier engagement program. Every UK district was in charge of
conveying and financing nearby level provider engagement exercises which can include:

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introductions, occasions, business workshops, general email correspondences and so on.
Providers were signposted to business bolster administrations (through the national
BusinessLink.gov.uk site or proportional in Scotland, Wales and Northern Ireland) helping them
to construct their ability to seek open and private contracts; Buyer Engagement Team (BET):
The BET was centered around enhancing the quantity of chances posted on the EBS by
purchasing associations inside the production network. The center exercises of BET included
meeting forthcoming purchasers to prepare support and urge them to post contract openings. The
vicinity of 2008 and 2012 the RDAs5 financed '2012 Business Lead' posts, who coordiated
limited time action for organizations identifying with the Games, and upheld the advancement of
vie for through the Business Link benefit.
The Government's inheritance procedures envision that the Games would profit a scope
of financial segments not just through the immediate impacts of Games contracts yet in addition
through other business openings that the Games would create. Five key segments were featured
by the Government as holding specific open doors for gaining by the organizing of the Games.6
These were: Retail: openings from expanded guest numbers amid and after the Games as• well as
through upgraded retail action in East London; Tourism: through expanded guest numbers to
London and the UK in 2012 and the• enduring tourism heritage of the Games; Sport exercises,
delight and amusement exercises: related with the sporting• inheritance concentrate on
expanding interest; and Creative businesses and high-innovation: especially regarding East
London expanding on the Games-related interests in East London and the Government's vision
for East London to shape a center point for the hello there tech and inventive areas a Tech City
yet in addition by displaying UK industry. The rationale display underneath gives a rundown of
the exercises and planned yields, comes about, results/impacts for the UK business get to sub-

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topic. Key yields identify with the quantity of UK organizations enrolled on Compete for and the
quantity of UK organizations given exhortation and data on offering for Games-related contracts.
It was normal that devoted business bolster projects would assist UK organizations with
accessing Games contracts and produce longer-terms increases through the improvement of limit
and skill and upgraded notorieties.
The International Quarter separates into two areas and various plots inside 'Stratford City'
the high thickness improvement zone near Stratford International Station and the Westfield
Shopping Mall. The land is claimed by London and Continental Railways (LCR), which, thusly,
is entirely possessed by the Department of Transport. LCR rented the arrive on which the
International Quarter is being built to the Olympic Delivery Authority (ODA) until the finish of
the 2012 Games. A joint wander organization was built up amongst LCR and Lend Lease for the
improvement of the zone post-Games with a substantial office advancement going before an
arranged private advancement. A vital force for the significant office advancement was the
declaration that the Financial Conduct Authority (FCA) will move its 3,000 staff to the
International Quarter by 2017, taking up around 10 percent of the accessible office space. The
FCA contended that the move seemed well and good since office space in the City cost a yearly
normal of £65 per square foot, Canary Wharf £45 and Stratford an expected £30 (Allen and
Shafer: 2014) The gallery quarter (at times alluded to as Albertopolis in acknowledgment of the
part of Prince Albert in its creation) established in mid-Victorian West London, gives, it is
guaranteed, the motivation behind the Olympic polis undertaking to be produced in the Olympic
Park in East London.
The land is gathered, focal government has allotted £141 million to help development and
a few social and advanced education establishments are focused on moving onto the site

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including the Victoria and Albert Museum, University College London, Sadler's Wells, the
University of the Arts and the Smithsonian Institute. A global rivalry for the outline of the site
had acknowledged, by mid, 2015, a waitlist of five consortia, one of which will be arranged and
build up the site for sake the organizations trying to move into it. At long last, 'Here East', the
previous Press and Broadcasting Center in the Olympic Park, is building up itself as an area for
computerized enterprises with a server farm, BT Sport, instructive establishments
(Loughborough University and Hackney Community College) and spaces for new businesses
gave. The support, from government and state organizations, for foundations to co-and migrate,
has been perceived as a successful method for improving the status of East London inside the
city, especially as an area for the inventive and information based businesses. It speaks to an
imperative adjustment to beginning gets ready for the Olympic Park and its fringes that offered
unmistakable quality to private advancement.
East London has dependably been an area for internal and outward movement emerging
from its nearness to the city's docks. In spite of the conclusion of the docks in the period 1960-
80, a key component of the sub-district has kept on being its populace development and ethnic
assorted variety. In 2013, the Growth (beforehand Olympic) precincts had a consolidated
populace of 1.57 million, an ascent of 33% since 1992 contrasted with a populace development
for London all in all of around one fifth over a similar period. Unmistakably the level of
development can't be ascribed specifically to the Olympics yet the ability to deal with the general
population streams emerging from such development has an Olympic-roused measurement
especially emerging from upgrades in the vehicle foundation. The principle illustration maybe is
Stratford. The rail station has ascended to seventh in the positioning of English stations in view
of exchanges made in 2012-13. The quantity of exchanges by travelers ascended by 36 percent

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on the earlier year to an aggregate of 26.4 million, a noteworthy development rate particularly
when contrasted with the 7.7 million accomplished in the year in 2004-5 when London won the
offer to have the Games. East London's Olympic host districts have additionally seen
development in the aggregate quantities of occupants in work. While the aggregate number of
occupants driving to work inside the 165 districts in which they live has remained generally
steady, the numbers driving to work outside their ward of living arrangement has developed
fundamentally. There are a few bits of knowledge and issues recommended by these figures.
Three might be said here. In the first place, the rate of development of business openings inside
the precincts has not kept pace with the development in the sub-district's occupants in work a test
maybe for the more extended term inheritance of the Games in trying to build up the Olympic
Park and its fringes as an area for new ventures and business open doors for nearby inhabitants;
second, the streams of specialists between the East and whatever is left of the city has expanded
fundamentally finished late years and, at long last, this development in day by day driving to
work from east to west joined with the enormous increment in the numbers driving from
different territories of the city into Canary maybe, a most telling delineation of East London's
current integration into the worldwide city.
2.8 Summary
This short examination of the streams of capital, organizations and work into and out of
East London in the time of the pre-to post-occasion stage recommends a few bits of knowledge
of conceivable significance to future super occasion have urban areas. To start with, open
speculation over a managed period is required to establish the infrastructural frameworks for an
'Olympic town' to end up plainly a necessary part or 'regular continuation' of the city in which
the Games happen. Second, incorporation might be helpfully dissected by concentrate the

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streams of capital, foundations and individuals between the nearby, city and national levels (the
levels sent by the OGI investigation) and, at last, uber occasion propelled urban improvement is
well on the way to succeed when it supplements or backings the more extended term 'natural'
development examples of the host city.

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Chapter 3: Research Methodology
3.1 Introduction
Research methodology is a section of a research, which helps to define most suitable
approach, which requires to be adopted in the research in order to attain complete as well as
detailed results of the procedure. Theories and concepts related to the project included in the
research methodology assists in achieving better and deeper analysis of the study. In the present
case, application of research methodology assists in comprehending the benefits gained by the
host community from the economic impact in Olympic 2012. The detailed process of research
methodology also leads to find the general errors, which may create limits within the process of
research. Apart from that, the researcher tried to apply detailed procedure of research
methodology helping in order to analyze the impact of economy on the host community of
Olympic 2012.
3.2 Method Outline
In the present chapter, detailed research techniques help to analyze the economic impact
of the country on the host community of Olympic 2012. Selected research philosophy for the
research is positivism, which helps in order to obtain information based on appropriate logic as
well as evaluation. In addition, deductive approach allows the researcher for conducting the
particular study based on secondary sources in literature review that would be helpful to find out
the factors and impact of economic condition on the Olympic 2012. Descriptive design would
assist the research in order to describe the utilized and applied concepts in detailed way.

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3.3 Research Onion
Research onion is considered as a tool included in research methodology assists in listing
the key divisions of the research. It has the ability to achieve success evaluation of the research
topic. In addition, research onion is a useful tool for academic students for conducting the
research procedure in appropriate format through following stage of the techniques. It also assists
in deriving outcomes of the research procedure. On the other terms, research onion can be
categorized in six divisions that are namely as research philosophy, approach, research strategy,
time horizons and processes.
Figure : Research Onion
(Source: Saunders et al. 2009)
According to the above diagram, research onion assists the researcher to conduct the
study through each layer of the research techniques. It would be helpful to enable better research
as well as more information for analyzing the results. A researcher requires following every layer
of the research onion so that a structured process can be adopted for the particular research.

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3.4 Research Philosophy
In a research methodology, application of research methodology assists in order to
determine the proper way for obtaining details of the research topic. Research philosophy also
assists in describing the procedure of thinking in order to assess the specific research topic that
can vary so that selection of the research philosophy requires being effective as well as
appropriate alignment. On the other hand, broad and common form of epistemology is
considered as a part of research philosophy is positivism, interpretivism as well as realism.
Positivism philosophy is considered as a subject of research philosophy, which assists in
application of the logic and helps to evaluate the hidden facts as well as information in a
scientific way. However, the philosophy is dominated by scientific method. The particular
philosophy rejects metaphysics so that detailed observation as well as knowledge collection can
be effectively enabled. On contrary, interpretivism is made of epistemology that supports
specific concepts of complicated structure included in social world of business as well as
management activities. Additionally, interpretative study aims to describe the things with
particular concepts of natural law, which helps to achieve specific extent discarded in scientific
research approach. On the other hand, a researcher requires under interpretative study, which
actively takes part in terms of interpretation of data or the outcome of the research in order to be
suitable with the requirements of particular research. Apart from interactions, a researcher
requires to do under interpretative study, which actively takes the part in interpreting the
particular data or the outcome of the study that suits the requirements of the study. On the other
hand, realism is considered as a mixed approach of positivism as well as interpretative so that it
involves with the characteristics of philosophies. Realism explains the applications of human
beliefs as well as assists in analyzing the interactions of humans and realities.

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3.4.1 Justification for selecting positivism philosophy
Positivism philosophy is applied in the present research in order to achieve better
analysis of the hidden facts along with the information associated with the economic impact on
obtaining benefits of the host community Olympics 2012. On the other side, nature of the
research is time-limited so that interpretative or realism study is discarded as being the selection
of research philosophy. In addition, selection of positivism philosophy has limitation in the role
of researcher in manipulation or assessment of information, which leads to reducing positivism
philosophy of the research.
3.5 Research Approach
A research approach is needed in order to reveal the study topic. A specific research topic
can be undertaken for the study in two broad ways either in inductive or deductive. Inductive
research approach assists the researcher to conduct the study when adequate data on the selected
topic is not available. On the other hand, initial phase of inductive approach is observation,
which assists in obtaining relevant information and develops the way of the research. Deductive
approach can be used as a procedure of the research that explains practical application of the
theories studies in order to access the research paper. Moreover, deductive approach aims to
develop a theory with more specifications as well as concepts of data analysis. On the other
hand, depending on the nature of the research and topic of the research, selection of the research
approach is developed that would be helpful in better analyzing the topic.
3.5.1 Justification for selection of deductive research approach
In the current research, the particular topic is helpful in order to analyze the economic
impact on host community Olympics 2012. Models related to the process needed a selection of

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research approach useful in understanding in precise as well as clear way. However, inductive
research approach fails to implement in the current topic as there are any new concepts and
theories is focused by the researcher.
3.6 Research Design
Research design assists in describing specific framework of the research topic. It would
be helpful in selection of analysis pattern. During the process of data collection, a specific type
of approach can be applied in better explanation of the research design. The types of research
design generally used in the purpose of academic research pattern like explanatory, descriptive as
well as explanatory research design.
Explanatory research design is helpful for the researcher in order to acknowledge several
types of ideas as well as thoughts needed for completion of the research paper. On the other
hand, explanatory research design explains occurrence of the events as well as correspondingly
effect of the process. Due to mere description of the cause-and-effect relationship, penetration of
the detailed research becomes limited. On contrary, descriptive research aims to obtain details as
for stating occurrence of such events with detailed as well as appropriate explanation of the
research topic.
3.6.1 Justification for selecting descriptive research design
Application of explanatory research design has been avoided as it supports concepts of
making longitudinal study, which is not possible with the present topic. Apart from that,
descriptive research design is able to explain detailed process included in evaluation of the
economic impact on the host community of Olympic 2012. Hence, descriptive research has been
selected research design and others are discarded.

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3.7 Data collection process
Data are generally considered as useful collection of information as well as facts useful in
order to study any type of research topic with better analysis. Data collections are helpful in
order to derive accurate results to the research procedure as well as enables standard format of
the research study.
3.7.1 Data Sources: Primary and Secondary
Data sources are useful in order to penetrate the topic of research and assists in extracting
information as per the requirements. In a research study, primary and secondary are two types of
data sources, which provide adequate materials in order to gain details of primary research topic.
Primary data are useful in order to collect raw data, which is directly catered according to the
requirements of the research topic. On the other hand, the first hand data collection requires
clarification of reliability as well as validity. Secondary data sources are used in order to
widening the particular concepts of the research topic that enables in-depth study of the
particular topic as it engages more data and explanation.
In the current study, primary sources including interaction with the staffs associated with
host community and managers of the host community who helped in obtaining data according to
the research objectives. On the other hand, literature sources of the research can be considered as
result of information obtained through secondary sources. Apart from that, tools of secondary
sources consist of both online as well as offline sources such as journals, articles, books and
websites.

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3.7.2 Data Analysis technique
Qualitative data are useful in order to record narrative form of the data, which can add
better explanation of the research topic. Qualitative data assist in adding theoretical concepts in
practical field. It leads to better comprehension of the research topic unlike quantitative research
process. Quantitative data is applied for statistical analysis and recording data of large sample
sizes. In the present research, mixed approach for quantitative as well as qualitative technique is
applied. The staffs are considered as sample for quantitative research technique, whereas
managers are considered as sample for qualitative research process.
3.8 Population and Sample
Population can be defined as the number of people directly engaged by the content of the
research procedure. In the present study, staffs and managers of host community are considered
as population. However, the researcher cannot consider every staffs so smaller representation of
the population termed as sample.
3.9 Sampling technique
Sample consider to research on evaluation of the economic impact on the host
community of Olympic 2012 in the number, which can suit the specific criteria of the topic. The
sample for customers was simple random probability sampling where no criteria taken for
selection have been considered. However, managers of the host community have been
considered for non-probability sampling technique. With the assistance of online questionnaire,
staffs of the organization have been asked where online survey was performed. The survey was
based on likert’s scale rating from 1 to 5. However, the managers were considered for interview
according to flexible schedule as well as ratings.

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3.10 Sample Size
The sample size has been divided into two forms of qualitative as well as quantitative
research technique. In order to study on quantitative research technique, 75 staffs of the host
community were considered and interacted through online questionnaire forms. On the other
hand, 3 managers of the host community were considered for qualitative research technique and
considered for interview sessions. Hence, the total sample size of the research study is 78
comprising qualitative as well as qualitative forms.
3.11 Ethical Consideration
During the procedure of research methodology, a researcher requires following a code,
which assists in detecting wrong as well as right set of behaviours needed to be adopted at the
time of procedure. The researcher analyzes the impact of economy on the host community of
Olympic 2012 in adding standardization of the research topic.
Data application: Data obtained via study of the topic, which is helpful in properly
comprehension of the economical impact on the host community of Olympic 2012. However,
any types of commercial application of information have been avoided so that the findings that
are avoided so that the outcomes are strictly limited to the academic purposes only.
Involvement of the respondents: The researcher has attempted to embed any outside
effect on the respondents in order to join input process of the research subject. There is a sense
on effective investment that is urged taking an interest in order to accompany the point of
research.

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Anonymity of the respondents: It has been ensured that any type of mental or physical
provocation has not been consisted with the respondents. Thus, personalities of the respondents
have been covered as per solicitations of the staffs.
3.12 Research limitation
Foe the present research, the researcher has faced limitations for time as well as budget.
As the research study can assist to pick up consequences of the concerned points, it is permitted
in order to obtain experience rundown of such limitations, which can be avoidable as well as
non-avoidable in its nature. In addition, limitations inside the subject of research are common for
characterizing territory with the confined degree as well as capacities. Reliability is one of the
things needed to consider while conducting the research. Respondents needed in the procedure
are not included in any type of impact. In any case, staffs or managers involved with the program
can be one-sided towards the organization, which may influence discoveries of the research
subject. In this particular way, the problems detected with dependability, which are available in
the research.
Moreover, due to cross-sectional nature of the research, the researcher had time
limitation. It is prompted investigation of the research inside a brief work frame. There are
several profound points of interest that is not analyzed for having cross sectional research that
has been ejected as the reason for research impediments. Along with these, with a restricted
spending plan, the researcher has confronted several impediments in the research subject.
Application of SPSS software could also improve quality analysis with the help of statistical tool
applications.

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3.13 Timeline
(Refer to Appendix)

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Chapter 4: Results and findings
4.1 Preface
In the segment of research, results and findings acquired by conduction of the research
have been presented in order to comprehend the economic impact on the host community of
Olympic 2012. The results have been achieved through performing a featured analysis of the
results towards making accomplishments of end goal as well as help to provide effective as well
as constructive recommendations. The primary and secondary information has been gathered by
keeping in mind that the end goal for successful conduction of the research. Primary data are
analyzed with the help of quantitative and qualitative analysis. On the other hand, secondary data
are analyzed in literature review section of the research.
4.2 Quantitative analysis
Q1. What is your role in the Olympic 2012 hosted in London?
Options Response % No of respondents Total respondents
Financial advisor 26.67% 20 75
Advertisement
organizer
20% 15 75
Game organizer 13.33% 10 75
Administrative staff 26.67% 20 75
Supervisor 13.33% 10 75
Findings and analysis

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The data obtained from above table and graph, it clearly states that the maximum number
of participants in the online survey is financial advisor and administrative staffs. There are
26.67% respondents out of total number of respondents are financial advisor. 20% respondents
out of total number of respondents are advertisement organizer. In addition, 13.33% respondents
are game organizer. Approximately, 26.67% participants in the online survey are administrative
staffs. Moreover, there are 13.33% respondents in the survey are supervisor of the host
community of Olympic 2012 hosted at London.
Hence, it can be stated that the probability of providing right answer would be accurate
as the maximum number of respondents are involved with the survey are associated with the
business part of the host community. Financial management as well as good preparation is
considered as significant in order to develop a successful Olympics. A narrow concentration on
the performance of financial activity is based on financial performance of games. There are a
number of factors assist for determining economic as well as sporting legacy of organizing
Olympic game. Management as well as cost effectiveness of growth as well as preparing for
Olympics that is clearly a vital factor for getting success in business.
Q2. How far you agree that Olympic 2012 give a large economic impact on the host country?
Options Response % No of respondents Total respondents
Strongly agreed 26.67% 20 75
Agreed 33.33% 25 75
Neutral 6.67% 5 75
Disagreed 20% 15 75
Strongly disagreed 13.33% 10 75

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Findings and analysis
It is important to analyze the economic impact on the host community of Olympics 2012.
According to the data obtained from above table, it can be clearly said that 26.67% respondents
out of total number of respondents are strongly agreed and 33.33% respondents are agreed. On
the other hand, 6.67% respondents are neutral in this case. Moreover, 20% respondents are
disagreed on the matter that Olympic (2012) has a large economic impact on the host country.
However, there are 13.33% respondents are strongly disagreed on the specific matter.
Thus, it can be said that host country face a large economic impact for organizing
Olympic 2012. There are several areas like employment, socio cultural activity and lifestyle of
people changes for organizing big event like Olympic. For hosting Olympic, a large number of
people from different background have been employed. It directly effects on the economy of the
country. On the other hand, people from different countries gather on the event that enhances
travel and hotel industry of the host country. Hence, it can be stated that overall economy of the
host country has been improved for organizing the game.
Q3. How far you agree that host community get benefits for economic impact of Olympic
2012?
Options Response % No of respondents Total respondents
Strongly agreed 33.33% 25 75
Agreed 33.33% 25 75
Neutral 2.67% 2 75
Disagreed 24% 18 75
Strongly disagreed 6.67% 5 75

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Findings and analysis
From above table and graph, it is seen that there are 26.67% respondents out of total
number of respondents are strongly agreed that Olympic 2012 has large impact and benefitted for
the host community. Approximately, 33.33% respondents are agreed on the matter. However,
6.67% are neutral on the case as they are not sure for the statement. On the other hand, 20%
respondents are disagreed on the matter and13.33% respondents are strongly on the specific
matter.
Hence, it can be stated that most of the respondents associated with the host community
think that they were benefitted for organizing Olympic 2012 in London. As Olympic is one of
the largest events across the world, there are several organizations are associated with it. In terms
of sponsorship, providing advertisements along with providing man power for the event, the host
community gets connected with those. It results benefit from economic perspective. However,
some limitations like law and order situation, managing large number of enterprises, some
policies along with global economic downfall also affected the event.
Q4. What is the major impact received for hosting Olympic 2012 on the economy of the
country?
Options Response % No of respondents Total respondents
Increase tour business 26.67% 20 75
Increase employment 24% 18 75
Increase GDP of the
country
16% 12 75
Making policy easier 20% 15 75

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for organizing big
events
Increase overall
economy of the country
13.33% 10 75
Findings and analysis
It is important to find the areas where hosting Olympic 2012 provided economic impact.
According the answers taken from the respondents in the survey, it can be stated that hosting
Olympic 2012 increase travelling business of the host country. In the survey, 26.67%
respondents out of total number of respondents think that it helps to increase tour business of the
country. On the other hand, 24% respondents think that it helps to improve rate of employment
in the business. Approximately, there are 16% respondents think that it increases GDP of the
host country along with overall revenue of the host community. 20% respondents out of total
number of respondents think that it helps the government of the hosting country to make policy
easier in order to organize big events like Olympic 2012. There are 13.33% respondents out of
total number of respondents think that it increased overall economy of the country.
Hence, it can be stated that maximum number of respondents thinks that Olympic 2012
helped to increase travelling business of the host country. As there are a large number of people
used to come to watch Olympic from many countries it increases tour business of the country. It
directly impacts on the hosting community of the game. Coming of more number of audiences
help to get profit in selling tickets and get more advertisements as well as sponsorships.
However, other areas like employment, rate of GDP, policy making and economy the country
needs to consider for hosting Olympic 2012.

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Q5. How far you agree that host community got more benefit for short term effect of the game
benefit compared to long term effect?
Options Response % No of respondents Total respondents
Strongly agreed 33.33% 25 75
Agreed 26.67% 20 75
Neutral 6.67% 5 75
Disagreed 17.33% 13 75
Strongly disagreed 16% 12 75
Findings and analysis
As per the data gained from table and graph, it can be said that there are 33.33%
respondents out of total number of respondents are strongly agreed that organizing Olympic
2012 helped the host community to obtain short term benefits compared to long term benefits.
On the other hand, 26.67 % respondents are agreed on the particular matter. However, 6.67%
respondents are neutral as they are confused regarding short term and long term impact of
organizing Olympic 2012. There are 17.33% respondents out of total number of respondents are
disagreed on the matter. Moreover, 16% respondents are strongly disagreed on the matter.
Thus, it can be stated that organizing Olympic gave short term impact compare to long
term impact. The short term impact derives from the expenditure on products as well as services
associated with hosting of Olympics. It is recorded that getting output when expenditure occurs.
In terms of temporary employment, it is important to mention that Olympic Games estimate that
it is likely to spend nearly 2 billion pound in total. There are also some changes required to be

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included in the changes. On the other hand, long term benefit for hosting Olympic consists of
promoting London as well as potential location for foreign community.
Q6. How far you agree that the government of country has an important role in this aspect?
Options Response % No of respondents Total respondents
Strongly agreed 26.67% 20 75
Agreed 40% 30 75
Neutral 2.67% 2 75
Disagreed 24% 18 75
Strongly disagreed 6.67% 5 75
Findings and analysis
As per the data presented in table and graph, it clearly says that there are 26.67%
respondents out of total number of respondents are strongly agreed, whereas 40% respondents
are agreed on the matter. On the other hand, 2.67% respondents remain neutral on the matter.
Approximately 24% respondents out of total number of respondents are disagreed on the
particular matter. 6.67% respondents out of total number of respondents are strongly disagreed
on the matter.
Hence, it can be said that government has an important role in order to provide facilities
to organize big events like Olympic. Making easy policies is helpful for the organizer to host the
event with an ease. However, it is required to focus on developing some programs that can attract
more number of host communities to organize events.
Q7. What are the legacy programs and initiatives could be more effective for host community?

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Options Response % No of respondents Total respondents
Harnessing passion for
sports
26.67% 20 75
Exploiting to full scopes 33.33% 25 75
Promotion for
community engagement
6.67% 5 75
Improving policies for
organizing events
20% 15 75
Investing on iconic
multi-sport facilities
13.33% 10 75
Findings and analysis
According to the data obtained from table and graph, it can be said that there are 26.67%
respondents out of total number of respondents think that harnessing passion for sports in the
country. There are 33.33% respondents think that exploiting full opportunities for economic
development offered by hosting community. On the other hand, there are 6.67% respondents out
of total respondents think that promotion for community involvement would be beneficial in this
case. There are 20% respondents out of total respondents think that improvement in policies for
organizing the events would be benefitted in this case. However, 13.33% respondents think that
investment on iconic multi-sport facilities is helpful in this case.
4.4 Summary
This is demonstration of the open information framework that has been made in the UK.
The time arrangement information reflecting changes over the 12 year duration, including the

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run-up to the Games and three years of heritage, should be dissected and translated concerning
whether the progressions mirror a net effect that can be credited to the Games. Now and again,
for example, the change of the Olympic Park site or enhancements in the vehicle framework, this
is clear. In others it has been hard to unravel territorial and national patterns and government
arrangement changes and mediations from the impact that the Games have had essentially. To
aid this, we have embraced a coding plan by which we have recorded our evaluation of the
pertinence of the information to recognizing a Games impact in connection to the six London
2012 Legacy Promises, a rating giving the general level of effect judged to have occurred, and
the level of certainty we have felt in arriving at this conclusion.
Chapter 5: Conclusion and recommendations
5.1 Conclusion
From the above discussion it can be concluded that, one of the primary things we did was
hold a progression of board-level workshops to attempt and legitimize these into more
unmistakable destinations. The result was an adjusted scorecard compressing the ODA's goals
and obtainment approach. In order to ensure this happened, the ODA utilized its scorecard while
picking essential temporary workers and afterward constrained those organizations to do a
similar while passing out work to their sub-contractual workers.
5.2 Recommendations
The ODA has still done much to guarantee that littler organizations can get to the open
doors being made, nonetheless. The primary instrument utilized for this is Compete. For, an
online framework which enables providers to enroll their advantage and apply to convey
contracts put out to delicate by the ODA or organizations it has contracted with. In the event that

48MEGA SPORTING EVENTS
unwrapped from the intricate "Fowl's Nest" Olympic stadium, the steel utilized would extend for
36 kilometers. Yet, it was not just Chinese steel providers who profited from the 2008 Beijing
diversions. Facilitating the Olympics can help business for organizations running from solid
producers and IT authorities to security firms, stopping offices and hoteliers. However,
notwithstanding this transitory surge popular, not all portions of the economy advantage.
References
Agha, N. and Taks, M., 2015. A theoretical comparison of the economic impact of large and
small events.
Clark, C., Smuk, M., Cummins, S., Eldridge, S., Fahy, A., Lewis, D., Moore, D.G., Smith, N.,
Taylor, S.J. and Stansfeld, S.A., 2017. An Olympic Legacy? Does the urban regeneration
associated with the London 2012 Olympic Games impact on adolescent mental
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Gibson, H.J., Walker, M., Thapa, B., Kaplanidou, K., Geldenhuys, S. and Coetzee, W., 2014.
Psychic income and social capital among host nation residents: A pre–post analysis of the 2010
FIFA World Cup in South Africa. Tourism Management, 44, pp.113-122.
Kim, W., Jun, H.M., Walker, M. and Drane, D., 2015. Evaluating the perceived social impacts of
hosting large-scale sport tourism events: Scale development and validation. Tourism
Management, 48, pp.21-32.

49MEGA SPORTING EVENTS
Müller, M., 2015. The mega-event syndrome: Why so much goes wrong in mega-event planning
and what to do about it. Journal of the American Planning Association, 81(1), pp.6-17.
Pappalepore, I. and Duignan, M.B., 2016. The London 2012 cultural programme: A
consideration of Olympic impacts and legacies for small creative organisations in east
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Preuss, H. and Solberg, H.A., 2015, March. Long-Lasting Tourism Impacts. In Routledge
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Yao, Q. and Schwarz, E.C., 2017. Impacts and implications of an annual major sport event: A
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Appendix
Q1. What is your role in the Olympic 2012 hosted in London?
Options
Financial advisor
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organizer
Game organizer
Administrative staff
Supervisor
Q2. How far you agree that Olympic 2012 give a large economic impact on the host country?
Options
Strongly agreed
Agreed
Neutral
Disagreed
Strongly disagreed
Q3. How far you agree that host community get benefits for economic impact of Olympic
2012?
Options
Strongly agreed

51MEGA SPORTING EVENTS
Agreed
Neutral
Disagreed
Strongly disagreed
Q4. What is the major impact received for hosting Olympic 2012 on the economy of the
country?
Options
Increase tour business
Increase employment
Increase GDP of the
country
Making policy easier
for organizing big
events
Increase overall
economy of the country
Q5. How far you agree that host community got more benefit for short term effect of the game
benefit compared to long term effect?
Options
Strongly agreed
Agreed