Business Operations: Economic Factors, Customer Service and Profiling

This report examines various aspects of business operations, beginning with an overview of public and private sector organizations, including sole traders, partnerships, and companies, and their respective structures. It then delves into the impact of local, national, and global economic factors, using Nike as a case study to illustrate these influences. The report also explores the significance of customer service on business success, highlighting how it enhances customer numbers and brand image. Additionally, it addresses the benefits of business profiling, both for organizations in terms of targeted marketing and for consumers in building relationships. The report concludes by summarizing the importance of these elements in launching successful business ventures and enhancing customer relations.

How business operates
Task 1 (1.1,1.2,1.2) and Task 4(6.1, 6.2)

 Introduction
 1.1 Types of organisation in public and private sector
 1.2 Different structures within business
 1.3 Impact of local, national and global economic factors on Nike
 6.1 Impact on customer service on business success
 6.2 Benefits and Profiling
 Conclusion
 References
Content Table

The operation of business depends over the conditions exist
within an industry, nation and external business
environment. There are two types of business sector
private and public. The main purpose of private
organisation is to earn profits.
Introduction

1.1 Types of organisation in public and
private sector
Private sector companies
 Sole trader:
 Partnership:
 Companies:
 Franchise:
 Charities:
Public sector companies
 Central government
 Local government
 NHS:
 Universities and school

Sole trader: They generally follows functional organisational
structure to operate business.
Franchise: These organisations follow flat organisational
structure.
Companies: They generally follows hierarchical organisational
structure.
1.2 Different structures within business

 Political
 Economical
 Social
 Technological
 Legal
1.3 Impact of local, national and global
economic factors on Nike

Effective customer services effective on business success in
different terms such as increasing number of customers,
reducing staff retention and enhancing organisational brand
image. For example: Due to good customer service company
can easily enhance their sales ration up to 60% and reduce staff
turnover approximately 70%. Therefore, it will help them in
organisation in improvement of its growth and success.
6.1 Impact on customer service on
business success

Profiling introduces as a process or an act of extrapolating data
regarding an individual based on recognized traits as well as
tendencies consumer profiling.
 Benefits to the organisation: Consumer profiling improves
targeted marketing that turn to impact on business sales.
 Benefits to the Consumers: Profiling is also important for
consumers because it will help them in making of strong
relationship with company.
6.2 Benefits and Profiling

From the above data it has been concluded different types
of business and their importance in launching of new
ventures. Along with this there are different aspects that
were used by an organisation for operating business
successfully. Profiling played important role in enhancing
number of customers and improving business success.
Conclusion

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References