Macro and Micro Environmental Analysis of Cancer Research UK's Failure

This report provides an in-depth analysis of Cancer Research UK, focusing on the economic and financial factors that contributed to its failure in the UK market. It begins with an introduction to economics and financial management, setting the stage for an examination of the macro and micro environments affecting the organization. The macro environment analysis utilizes the PESTLE framework to assess the impact of political, economic, social, technological, legal, and environmental factors. The micro environment is analyzed using SWOT analysis to evaluate the organization's strengths, weaknesses, opportunities, and threats. The report concludes by summarizing the key findings and emphasizing the interplay of internal and external elements that led to the organization's challenges. The report references various sources to support its claims. The content is available on Desklib, a platform that offers past papers and solved assignments for students.

ECONOMICS AND
FINANCIAL
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Macro environment analysis............................................................................................................2
Micro environment analysis.........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
The economics is the branch where study related to interaction of people and its values
are discussed. The main element which are focussed in this are production, distribution and
further consumption of commodity(Nandonde, 2019). The management of finance involve all the
functions of management related to finance. This report will determine the macro and micro
factors of cancer research UK and evaluate causes of failure of it.
MAIN BODY
Macro environment analysis
The cancer research UK organization is a charitable trust in UK, as in the field of charity the
company has helped various people who are suffering from cancer (Shtal and et. al., 2018). Yet
the organisation has faced failure in the UK market, there are different macro factors which are
being reason behind this which can be identified with the help of PESTLE analysis. Pestle stands
for Political, economical, social, technological, legal and environment.
Political factors: the government in UK can change, reconstruct the laws and policies for
charitable organization (Charities failing to recover from downturn, 2021). The laws which are
made my government are influencing the charitable industry as they usually expect to reduce the
rate of tax that has been charged by the government. The main element that has impacted on the
Cancer research UK is the government decision to retract the funds of authorities this become
the main issue with Cancer research to be failure in the market of UK (Demirtas and et. al.,
2021). government is mainly focussed on the uncertainty of COVID-19 and trying to protect the
people of their nation so the charitable trust are not allotted the fund which are previous provided
to them. The organization is working in the UK economy mostly by private donations as their
main sources of finance. However, the cancer research is working freely yet now they are
monitoring the contribution of all the parties as they are mostly going work in the regional area.
Economical factors: the charitable companies uses to being influenced by economic factors of
macro environment because when an economy issues develop in economy such as when UK
economy is in recession period then the Cancer research UK is being influenced. As people in
the country firstly think of their own, and then they are helping others (Jafari and Othman
Soleiman, 2020). The percentage of donation is being dropped which lead to suffer the charitable
organization. The people in the economy uses to donate to those organizations which are being
successful in their past as well as present. Recently the condition of UK market after the period
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of COVID-19 all are willing to save the money as people are also not sure about their jobs. The
people who uses to provide fund to the cancer research UK are stop provide the fund and only
certain amount is being given to the organization which is not being enough to provide services
and help patients of cancer which lead to organization failure in the market of UK. It has been
identified that there is around 200m in the current year and the Cancer research UK has loose of
120m which caused its failure.
Social factors: As all knows the charity organization uses to influence the society as the
charitable organization can provide employment opportunity in the economy. They also
influence people to do charity and help people to move ahead in their life (Setyadi and
Wahyudin, 2020). The people preference is being changed after the uncertainty of COVID-19
they are more aware about their health and safety measures. In the year of 2018 the charitable
organization funding has dropped up to 57% and when we compare this with last year is being
60% which shows the charitable organization are going to fail in the economy. The people are
not having trust on Cancer research UK this is another reason that they are donating less. The
society is also making efforts to save themselves from the pandemic situation of COVID-19, so
they not prefer to donate in such situation. As per the report the charitable organization has faced
huge loss in their income from the charity and many of them faced failure in the UK market.
Technological factors: as this factors is being also vital in failure of Cancer research UK
because the charitable organization are using very small amount of technology in the
organization and if they are efficient in adopting such small software then their effectiveness and
efficiency both get influenced (UK charities facing bankruptcy, 2021). When the technological
development occurs in the economy so people use to prefer that organization and the other
charitable organization lack behind if they are not adopting to the changed technology
immediately (Nazari and wt. al., 2018). In current market place digital marketing is being on the
top and every organization must be aware regarding the uses and its consequences. With the help
of social media technology the Cancer research organisation can reach large number of audience.
The organization can also take help of analytical to arrange and manage the information so that
employees can make use of that data even they needed.
Legal factors: The government has framed different types of legal laws which has to be
followed by charitable trust to sustain in the market (Gürel and Tat, 2017). The employees who
are presenting their company in front of audience must have to analysis whether they are in laws
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or not. The organization also have to provide a well and good working environment in which
employees can work and perform their duties effectively. The cancer research organisation is
being fail as their activities are not going according to the laws and policies of charitable trust.
Environment factors: the Cancer research UK is also impacted by the environment elements
which caused as failure of the organization within the market of UK (Teoli and An, 2019). Its
charitable company work to improve the environment they are performing their activities, to
secure the wildlife as well as plants. They are different types of climate condition where the
organization are also not able to support and protect the natural species which reflect the image
of the organisation and people are further less interested to donate in such organisation.
Micro environment analysis
The micro elements are being analysis with the help of SWOT analysis, which stands for
strength, weakness, opportunity and threats which Cancer research UK organization is having as
under:
Strength: The Cancer research is having a talent team which is regularly working to make
awareness among regarding the Cancer in UK and measures to prevent it in early stage (Pesce
and et. al., 2018). The organization is working for those people where normal audience are
willingly to invest for saving the lives of Cancer patients. Another strength of the organization is
that people have a positive feeling with the brand, and they also feel glad by donating their
money into Cancer research organization. The donation is being used in researching better
remedies for Cancer and its a fully non-governmental body. The cancer organization have more
than 4,500 doctors who are working to provide better treatment to the people suffering from
cancer. The organization is working on more than 2,85,000 cases of cancer yearly. Moreover, the
company is also leading organisation who is provided cancer treatment all over globe.
Weakness: as they are not promoting their brand with digitalization so people are not being
aware about the work of cancer research UK. The funding of the company uses to come after a
long process which is why people feel hesitate to donate in the organization. The process of
collective the donation is very lengthy so it affects the number of donor for the cancer patients.
The organization can not able to make a positive image in front of audience which is why people
not trust the organization and avoid donating the fund. The organization is not focussing on
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wider area of people and not doing any kind of promotional activities which is a major of its
failure in the UK market.
Opportunity: as the organisation is regularly researching the cause and prevention for cancer so
by finding a drug which helps in prevention of cancer will help organisation for being success in
the UK. As the company is leading organisation in providing services to the patients of cancer so
with efficient people who can donate more in the organization will help company to show in
worldwide market (Falcone And et. al., 2020). When company will continuously provide quality
treatment to the cancer people and help them to overcome from cancer then government also get
influenced with the organization. They will also provide the donation to the organization to help
cancer patients.
Threats: the main and current cause of threat of cancer research UK is the lack of fund which is
causing not treating people and ultimately fail in the market. The public fund are main in this and
when the people are not had faith on the company then they will not provide the donation. As
after facing failure the doctors and other staff may not work with the organization for longer-
term due to insufficient fund and donation.
CONCLUSION
This report concludes that the economic uses to focuses of the interaction of people and
their behaviour with each other. The financial management is also such management which are
managing the finance and budget with the organization. Cancer research UK is the charitable
organisation which is being failed in the UK market due to uncertainty and some mistake and
external factors are also involved in this to influenced the organisation.
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REFERENCES
Books and Journal
Demirtas, O. and et. al., 2021. Which renewable energy consumption is more efficient by fuzzy
EDAS method based on PESTLE dimensions?. Environmental Science and Pollution
Research. pp.1-14.
Falcone, P.M. And et. al., 2020. Towards a sustainable forest-based bioeconomy in Italy:
Findings from a SWOT analysis. Forest Policy and Economics. 110. p.101910.
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International Social
Research. 10(51).
Jafari, H. and Othman Soleiman, K., 2020. Assessment of effective environmental factors in oil
and gas industry policies using PESTLE & SWOT analysis (case study: Kurdistan,
Iraq). Environmental Sciences. 18(3). pp.134-151.
Nandonde, F.A., 2019. A PESTLE analysis of international retailing in the East African
Community. Global Business and Organizational Excellence. 38(4). pp.54-61.
Nazari, B. and wt. al., 2018. Irrigation water management in Iran: Implications for water use
efficiency improvement. Agricultural water management. 208. pp.7-18.
Pesce, M. and et. al., 2018. SWOT analysis of the application of international standard ISO
14001 in the Chinese context. A case study of Guangdong
Province. Sustainability. 10(9). p.3196.
Setyadi, A. and Wahyudin, E.R., 2020. Pestle Analysis Management Risk Iso 31000: 2018
Toward Integrated Management System (Iso 9001: 2015, Iso 14001: 2015, Iso 45001:
2018) For The Construction Services Industry In Indonesia. Solid State
Technology. 63(6). pp.6222-6281.
Shtal, T. and et. al., 2018. Methods of analysis of the external environment of business activities.
Teoli, D. and An, J., 2019. SWOT analysis.
Online
Charities failing to recover from downturn, 2021 [ONLINE] AVAILABLE
THROUGH:<https://tfn.scot/news/charities-failing-to-recover-from-downturn>
UK charities facing bankruptcy, 2021 [ONLINE] AVAILABLE
THROUGH:<https://www.theguardian.com/world/2020/jun/09/coronavirus-leaves-one-in-10-
uk-charities-facing-bankruptcy-this-year>
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