Analysis: Economic and Environmental Impact of Wimbledon, London

This dissertation analyzes the economic and environmental impacts of the Wimbledon Tennis Tournament in London. The study explores the tournament's history, its significance as a Grand Slam event, and its influence on the UK economy. The research utilizes both primary and secondary data, including questionnaire surveys of local residents, to assess the economic benefits and drawbacks of the tournament. The report examines the impact on tourism, revenue generation, and local businesses, while also considering the environmental consequences such as increased traffic, waste management, and pollution. The dissertation includes a literature review, detailed methodology, data analysis, and recommendations for mitigating negative impacts and enhancing the positive contributions of the Wimbledon Tournament to the local economy and environment. The study aims to provide insights for policymakers and event organizers to manage the tournament in a sustainable and beneficial manner.

Analysis of economic impact of
Wimbledon tournament in London

Abstract
Wimbledon Tennis Championship is one of the oldest and historic tennis grand slam that played
in Wimbledon, London. Since, it's inception, the tennis tournament greatly impacts on the
national economy of United Kingdom. The tournament held in All England Club in Wimbledon,
London, since 1877. It is the only grand slam tennis tournament which is played on grass. The
research paper covers the aspects of Wimbledon Tennis Tournament that impacts national
economy of United Kingdom. The research methodology framed in precise and appropriate
manner that guide the end users to comprehend the concepts of the dissertations. The data has
been analysed and collected from both primary and secondary sources. The primary sources
includes the questionnaire survey which has been asked from the local citizen of the country.
Data analysis is done with the thematic analysis in which tables and charts that represents the
response of residents efficiently. Recommendations and suggestions in order to improve the
environmental and issues of local residents has been made appropriately.

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Title...................................................................................................................................1
1.2 Introduction......................................................................................................................1
1.3 Background of research....................................................................................................2
1.4 Rationale of the study.......................................................................................................2
1.5 Aim and Objectives..........................................................................................................3
1.6 Research Questions..........................................................................................................3
1.7 Potential implication of study on future research.............................................................3
1.8 Structure of Dissertation...................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................1
2.1 Introduction......................................................................................................................1
2.2 About Wimbledon Tournament........................................................................................1
2.3 Reasons for Wimbledon Tournament in London.............................................................3
2.4 Economic impact of Wimbledon Tennis Tournament in London....................................4
2.5 The effects of Wimbledon on environment......................................................................5
2.6 Conclusion........................................................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
3.1 Introduction......................................................................................................................8
3.2 Research Philosophy........................................................................................................8
3.3 Research Approach...........................................................................................................9
3.4 Research Design...............................................................................................................9
3.5 Research Strategy...........................................................................................................10
3.6 Data Collection Method.................................................................................................10
3.7 Sampling.........................................................................................................................11
3.8 Data Analysis..................................................................................................................11
3.9 Ethical Consideration.....................................................................................................12
3.10 Research Limitation......................................................................................................12
CHAPTER 4: DATA ANALYSIS................................................................................................13

4.1 Introduction....................................................................................................................13
4.2 Analysis of primary data................................................................................................13
4.2 Analysis of Secondary Data...........................................................................................23
4.3 Discussion.......................................................................................................................24
CHAPTER 5: CONCLUSION & RECOMMENDATIONS.........................................................26
5.1 Conclusion......................................................................................................................26
5.2 Recommendations..........................................................................................................27
REFERENCES..............................................................................................................................29
Personal Reflection........................................................................................................................32
APPENDIX I.................................................................................................................................33

CHAPTER 1: INTRODUCTION
1.1 Title
“To analyse and identify the economic and environmental impact of Wimbledon Tournament in
London”
1.2 Introduction
Wimbledon Tennis Tournament championship is one of the oldest tennis tournaments
across world and is considered as the most prestigious tennis championship. The tournament held
in All England Club in Wimbledon, London, since 1877. It is the only grand slam tennis
tournament which is played on grass (Rakovská and Svoboda, 2017). It is a two week
tournament that begins in late June and finished in early July. Since its inception, the Wimbledon
Tennis tournament greatly impacts on the economic condition of London, United Kingdom.
Large number of people visiting the area increases worries in the local residents of neighbouring
towns such as Wimbledon and small villages such as Southfield. Southfield tube station is the
nearest station to championship and therefore, brings a large amount of tourism. With the
increase in tourists, local market and restaurants got benefited as their productivity and
profitability increases at that time. This helps in the growth and development of national
economy of country. Albeit there were some negative aspects of the Wimbledon Tennis
tournament (Bizzozero, Flepp and Franck, 2016). The local residents and natives found trouble
to walk on pavement due to increase in crowd. Further, traffic sometimes become uncontrollable
and unbearable due to increased crowd and tourists. Thus, in this context, this dissertation will
analyse the impacts on Wimbledon Tournament on the economy of London. Economic
conditions in London have been greatly influenced by organising Wimbledon Tennis
tournament. It is one of the four Grand Slams that played on the grass lawn and players from
different countries arrived in Wimbledon, London in order to participate in the Grand Slam. In
this context, the economic and social environment of the country have been impacted both
positively and negatively. For attaining research objective, the current investigation will follow a
systematic process. This process will comprise literature review, research methodology and data
analysis chapters. All these segments of investigation process will help in getting appropriate
solution of the research problem. The dissertation will covers the aspects of Wimbledon Tennis
Tournament that held in London. How it impacts on the national economy and what are it's after
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effects on environment will be assessed in this dissertation. In this manner, the researcher will
formulate the precise structure of dissertation that will help the end users to comprehend the
concepts efficiently. Further, critical analysis of literature will be made and on the basis of it
appropriate recommendations and suggestions will be provided by the researcher.
1.3 Background of research
Wimbledon tennis tournament has been played for two week and millions of visitors
arrives from different country came to Wimbledon in order to cheer and support their respective
players. Further, it aids in generating ample amount of revenue that helps the government of the
country efficiently. Wimbledon Tennis Tournament is one among the four Grand Slam
Tournament that played on the grass lawn. It was organised first by All England Croquet Club
when it opened in 1869. Since the beginning of Wimbledon Tennis Tournament which held in
London, the economic situations of country blooms tremendously. The hospitality and food
industries generate ample amount of profits due to increase in tourists. Further, it also aids in
promoting the national culture. Though, it impacts on the local residents and natives as their
normal routine work get disturbed due to increase in traffic and crowd. Further, the waste
generated within the tournament becomes issues for the local authorities. The tournament runs
for two weeks and put high impact on the national and social economy of the country. The
tournament greatly impacts on natural environment as well. Further, with increase in number of
tourists, taxi services rise rapidly and pollution in the country increases simultaneously.
1.4 Rationale of the study
Economic conditions in London have been greatly influenced by organising Wimbledon
Tennis tournament. It is one of the four Grand Slams that are played on the grass lawn and
players from different countries arrived in Wimbledon, London in order to participate in the
Grand Slam. In this context, the economic and social environments of country have been
impacted both positively and negatively (Paolo, Flepp and Franck, 2016). On one side of coin,
the government is able to generate ample amount of revenue with increase in tourists and on
another side, they have to face issues regarding increasing pollution, waste and infuriation
among the local residents. In this context, researcher aims to present reasons for organising
Wimbledon Tournaments in London and will aim to identify its impacts on the local
environment.
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1.5 Aim and Objectives
Aim:
“To explore the impact of Wimbledon Tournament in London”
Objectives:
 To analyse the reasons for Wimbledon Tournaments in London
 To examine how Wimbledon will have an impact on the economic position of London
 To evaluate the effects of Wimbledon on environment and economy
1.6 Research Questions
1. What are the impacts of Wimbledon Tennis Tournament on economic position of London
and the effects of Wimbledon Tournament on the environment of London?
1.7 Potential implication of study on future research
The research on analysing and identifying the impact of Wimbledon Tennis Tournament
on the national economy of the country is very important. It will aid in providing brief
information that why Wimbledon tournament held in London along with its positive and
negative impacts on society and economy of the country. Further, it will also aid the government
of United Kingdom to improve facilities on those two weeks so that local residents and natives
will not have to face any issues regarding traffic. The recommendations will aid the authorities to
control waste and other issues effectively so local residents would not have to face this issue.
Thus, in order to analyse the positive and negative impact on environment, society and economy
of London, present study is useful and significant.
1.8 Structure of Dissertation
In order to make an effective research, the dissertation structure plays a vital and essential
role. It must be well structured which helps both; the researcher and the readers to comprehend
the aspects and concepts that will be present in the research projects (Trapp, 2014). Thus, in this
context, the research project will follow a systematic and precise structure of different chapters
of dissertation which will help in achieving the whole examination in a suitable way. The
structure of dissertation is provided as below: Chapter 1 – Introduction: In this chapter, the introduction of the research will be made
by the researcher. The brief information will provide glimpse to the readers about the
whole research. It will be made effectively and efficiently by the researcher that will help
the readers to comprehend the aspects and concepts of research.
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 Chapter 2 - Literature Review: This is the second chapter of dissertation in which
researcher makes comparison and contrast on various articles of different authors who
have conducted research on similar topics (Biggam, 2015). This helps the researcher to
understand the views of other authors and on the basis of comparison, the researcher will
able to move forward in research. Chapter 3 - Research Methodology: It is the third chapter in the dissertation and research
project. It is the framework on which the whole research will be framed and analysed.
Research methodology is the complex and vital component of the dissertation and it must
be appropriate and efficient in order to increase the effectiveness in research. It is the
responsibility of researcher to carry out research methodology of dissertation
appropriately so that study can provide appropriate results. Chapter 4 - Data Analysis: It is fourth chapter of dissertation in which the researcher
will aim to analyse the collected data systematically and efficiently. The collected data
can be analysed in multiple ways and it depends on the researcher that which method will
be suitable for research (Flick, 2014).
 Chapter 5 - Recommendations and conclusion: This is fifth and last chapter of
dissertation in which the outcomes are derived from the analysis of research. The
recommendations are based on the investigation made by researcher. This chapter is very
important as it provides the users and readers to comprehend the concepts that are
discussed in research.
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CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Wimbledon Tennis Championship is one of the oldest and historic tennis grand slam that
played in Wimbledon, London. Since, it's inception, the tennis tournament greatly impacts on the
national economy of United Kingdom. In accordance with this context, this chapter will assist in
reviewing and exploring the impact of Wimbledon Tennis Tournament on the economy of
London by analysing the research done by senior researchers and authors. Economic conditions
in London have been greatly influenced by organising Wimbledon Tennis tournament. It is one
of the four Grand Slams that played on the grass lawn and players from different countries
arrived in Wimbledon, London in order to participate in the Grand Slam. This will assist the
researcher to gain the knowledge about the championship and the researcher can move forward
towards accomplishment of research goals and objectives.
2.2 About Wimbledon Tournament
Wimbledon or the Championship of Wimbledon is the oldest tennis tournament in the
world. According to Wagg, (2017) the first tournament 125 years ago in 1877, The
Championships have been hosted by the All England Lawn Tennis and Croquet Club in
Wimbledon, London and take place over two weeks in late June – early July. Of the four major
annual tennis tournaments known as the ‘Grand Slams’, Wimbledon is the only one to still be
played on grass, which is where the name lawn tennis originated. Grass is also the surface which
provides the fastest game of tennis. Of the other three, the Australian Open and the US Open are
both played on hard courts and the French Open is played on clay. Kubik, (2014)said that the
first year of the Championships took place with very little fanfare (Lake, 2017). The All England
Club had originally been called the All England Croquet Club when it opened in 1869, but as the
new game of lawn tennis, an offshoot of the original indoor racquet sport known by
traditionalists as ‘real tennis’ – began to grow in popularity at the end of the nineteenth century,
the club decided to provide tennis courts for their visitors. On 14 April 1877 the Club introduced
the first of a number of name changes to become the All England Croquet and Lawn Tennis
Club. As per Embar, Pandit and Vaculin, (2015) no tournaments were held at Wimbledon during
1915-1918 and 1940-1945 because of the First and Second World Wars, the game continued to
grow in popularity. In 1884 the men’s doubles competition was introduced and the same year
women were also invited to join the tournament. In the fifties the club moved from its original

rented site on Worple Road to the larger, present day Church Road site and in 1967 the
tournament made history when the event became the first broadcast to ever be televised in
colour. Lumpkin, (2015) argues that through the years, there have been hardly any changes made
to this tournament. There have only been changes made to improve the facilities for the
audience, players and other members of the club. Many new building were built in addition to
extra grass courts and extensive facilities for the players, press officials and the members of the
club. The Millennium building today hosts an entrance building, museum, and bank and ticket
office. Since, its inceptions many players from different countries participated in the tournament
in order to win the huge prize money offered by the club. According to Mallard, (2016) the prize
money as of 2017 is 31.6 million pound. The winner of the Gentlemen's Doubles, Ladies'
Doubles, and Mixed Doubles events receive silver cups. A trophy is awarded to each player in
the Doubles pair, unlike the other Grand Slam tournaments where the winning Doubles duo
shares a single trophy (Goossens, Koning and Spieksma, 2015).
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2.3 Reasons for Wimbledon Tournament in London
According to Raab and Gigerenzer, (2015) the popularity of the tournament and large
amount of visitors which helps in generating the revenue and boosting up the national economy
of the London is the main reason for Wimbledon Tennis Tournament in London. Since the
inception of tournament, the operators observed the tremendous amount of spectators that got
attracted towards the tournament. As it is the oldest tennis tournament in the world and one of
the Grand Slam, players from more than 60 nations participated in Wimbledon Tennis
Tournament. Sanchis-Gomar, Mattiuzzi and Lippi, (2017) said that in 1877, The All England
Croquet Club's name was changed to include 'Lawn Tennis', a game devised one year earlier by
Major Walter Clopton Wingfield. To celebrate the name change, the club held its inaugural
Lawn Tennis Championship on 9 July 1877, with rules which are almost identical to the ones
used today. In this context Coate and Sun, (2013) argues that the popularity of the tennis
tournament that held in Wimbledon impacts on the national economy of United Kingdom
effectively. Millions of visitors arrives at Wimbledon and London in order to view the matches.
The Wimbledon Tennis Tournament has the historic status and there are lots of traditions that aid
in maintaining its prestige and appeal (Hitchings, Surrage and Atkinson, 2014). As there are lots
of tourist destination surrounding Wimbledon, the tournament provide an excuse for the visitors
to experience the culture of United Kingdom. George, (2014) said that the hospitality and food
industries generate ample amount of profits due to increase in tourists. Further, it also aids in
promoting the national culture. Though, it impacts on the local residents and natives as their
normal routine work get disturbed due to increase in traffic and crowd. Further, the waste
generated within the tournament becomes issues for the local authorities. Litchfield, Osborne and
Jones, (2016) argued that Wimbledon Tennis tournament is the oldest tournament that held in
London. The tennis match played on the grass lawn and is one of the Grand Slam tournament.
Players from different nations visits the country in order to be the evidence of the match and also
enjoy the tradition and culture of London adequately. This aid in boosting up the national
economy of United Kingdom and also provides a precious platform to the players on the basis of
which they can show their talent and competencies efficiently. Further the Championships
attract attendance of around 450,000 people (Jefferys, 2014). Ninety per cent of the financial
surplus that the Club generates from running The Championships is used to develop tennis in
Great Britain by generating surplus around 25 to 40 million pound per year. This aid in growth
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and development of the national economy and also assist in increasing the revenue and surplus
that benefits the government and localities.
2.4 Economic impact of Wimbledon Tennis Tournament in London
Rose, (2016) said that Wimbledon Tennis Tournament greatly impacts on the national
economy of United Kingdom. The tennis tournament has been played for two week and millions
of visitors arrives from different country came to Wimbledon in order to cheer and support their
respective players. On an account more than 494000 visitors has been observed in 2016
Wimbledon Tennis Grand Slam Tournament. This aid in boosting up the local market economy
of Wimbledon and its neighbour town Springfield. According to Lake, (2017) that more than
US$65 million has been generated in 2016 Wimbledon Tennis Tournament. This aid in
promulgating the national economy of the country effectively and efficiently. Further,
government of United kingdom promotes the national culture that aid in increasing the amount of
visitors. In other words, both Wimbledon and the other tennis Grand Slams generate a significant
amount of economic activity. As per Goossens, Koning and Spieksma, (2015) Economic
conditions in London have been greatly influenced by organising Wimbledon Tennis
tournament. It is one of the four Grand Slams that played on the grass lawn and players from
different countries arrived in Wimbledon, London in order to participate in the Grand Slam. In
this context, the economic and social environment of the country have been impacted both
positively and negatively. Hitchings, Surrage and Atkinson, 2014 argued that government has to
face loss because of the tournament. Wimbledon Tennis Tournament became one of the most
costliest sports event across the United Kingdom. The estimated loss was calculated around 43.3
million Great Britain Pound. This negatively impacts on the national economy of United
Kingdom. Though, the loss got recover as the amount of visitors was more than expected and
thus, government able to average their losses efficiently in 2016. According to Jefferys, (2014)
since the beginning of Wimbledon Tennis Tournament which held in London, the economic
situations of the country blooms tremendously. The hospitality and food industries generate
ample amount of profits due to increase in tourists. Further, it also aids in promoting the national
culture. The large number of people visiting the area increases the worries in the local residents
of neighbouring towns such as Wimbledon and small villages such as Southfield. Southfield tube
station is the nearest station to championship and therefore, brings a large amount of tourism.
With the increase in tourists, the local market and restaurant industries got benefited as their
4

productivity and profitability increases at that time. Thus, from the analysis of the review, it can
be understood that Wimbledon Tennis Tournament greatly impacts on the national economy of
the country (Bizzozero, Flepp and Franck, 2016). It aids in providing employment many people
who engaged in the tournament further, aid in boosting up the local economy and hotel industries
efficiently.
2.5 The effects of Wimbledon on environment
In the two week of the tennis tournament that held at Wimbledon, London, the
environment of United Kingdom influenced greatly. The rising amount of visitors leads to
various issues and problem in the localities of Wimbledon and Springfield. Lake, (2017) shed
light on the amount of waste that created by the tourists in two weeks can weigh approximately 5
ton. Further, with the increase in traffic in the city, pollution in air promulgates greatly thus,
negatively impacting the surrounding of the country. Noise and water pollution can be observed
in those two weeks that creates issues between the localities and local residents of the country.
Bizzozero, Flepp and Franck, (2016) argues that though the Wimbledon Tennis Tournament aids
in boosting up the national economy of the country, it also affects the natural environment and
natural resources of United Kingdom. The amount of waste and pollution disturbs the local
residents of Wimbledon. It must be the responsibility and accountability of the organiser who are
hosting the event to consider the issues so that the environment can be protected adequately.
According to Brown and Yang, (2016) the organisers of Wimbledon are keen on recycling and
the sustainability of the event. For all recyclable materials, they are sorted out through a Material
Recovery Facility with non- recyclable materials being processed at an Energy from Waste
facility. This means that they achieve an overall reduction from landfill of around 95%. This has
also been made possible with the introduction of a two-streamed waste bin system which has
seen a recycling rise to 53% of all waste. As per Kennedy, Hills and John, (2017) Wimbledon
also has the responsibility to take care of the local community who are affected when the event is
being held. The Wimbledon Foundation was created to fund charities, fix roads, flowers and
statues that may be damaged during The Championship. This also directly involves developing
effective transport solutions during the tournament which will reflect the priorities of the club, its
neighbours and those visiting during The Championships. Thus, it implies that the organisers of
Wimbledon making diligent efforts in order to improve the natural environment and
surroundings of the country. Wagg, (2017) said that it is the moral duty and responsibility of the
5

organisers and players to take initiatives so that it benefits both the tournament and environment
simultaneously. The carbon footprint generated in two weeks effects the environment of the
country greatly. Management and organisers laying emphasis on reducing the carbon footprint
and emission of greenhouse gases effectively. In order to improve the traffic problems the
organisers and management developing strategies that will assist in reducing the problems
effectively and efficiently (Lake, 2017). The tournament runs for two weeks and put high impact
on the national and social economy of the country. The tournament greatly impacts on the natural
environment as well. Further, with increase in number of tourists, taxi services rise rapidly and
pollution in the country increases simultaneously.
2.6 Conclusion
By analysing the review of authors and researchers, it can be understood that Wimbledon
Tennis Tournament is the oldest and most prestigious tennis tournament which begins in 1877.
Since its inception, the tournament attracts millions of visitors towards United Kingdom that aid
boosting up the national economy of the country. The tennis tournament has been played for two
week and millions of visitors arrives from different country came to Wimbledon in order to cheer
and support their respective players. Further, it aids in generating ample amount of revenue that
helps the government of the country efficiently. Wimbledon Tennis Tournament is one among
the four Grand Slam Tournament that played on the grass lawn. It was organised first by All
England Croquet Club when it opened in 1869. Since, then it became one of the most favourable
sport of the time and from then Wimbledon Championship Tournament embarked. Plenty of
visitors arrive to London to be the part of Championship and it also provides employment to the
people who engaged in the tournament. Players from different nations visits the country in order
to be the evidence of the match and also enjoy the tradition and culture of London adequately.
This aid in boosting up the national economy of United Kingdom and also provides a precious
platform to the players on the basis of which they can show their talent and competencies
efficiently. Thus, it can be understood that the Wimbledon Tennis Tournament helps in boosting
up the national economy of the country and now the organisers of the event taking several
measures in order to reduce the negative impact on the environment of the country. From
building roads to improving the waste management strategies, the organisers and management of
tournament helping the government by addressing the concerns of local residents and trying to
resolving the issues that takes place in those two weeks of tournament.
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CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
Research methodology chapter is very important and essential chapter of dissertation
(van Hees, Gorzelniak and Schulz, 2016). It determines the structure of the research project and
helps the researcher to frame the dissertation effectively and efficiently. In this context, the
chapter will consist of research philosophy, approach, design, strategies, collection of data,
sampling, analysis of data and ethical consideration in a systematic and precise manner. It helps
the researcher to conduct the research project appropriately and adequately. In order to analyse
and explore the impact Wimbledon Tennis Tournament on the economy of London, the
researcher prepare the research methodology chapter in precise and efficient way. In this part,
researcher will cover the concepts of research methodology in order to identify the impacts of
Wimbledon Tournament on national economy of London. The concepts of research
methodology are discussed as below:
3.2 Research Philosophy
Research philosophy deals with the source, nature and development of knowledge.
Although the idea of knowledge creation may appear to be profound, researcher must get
engaged in knowledge creation as a part of completing dissertation. For the following study,
researcher will make use of positivism philosophy as it is well structured and can be used with
quantitative and qualitative approaches of research (Herr and Anderson, 2014). The research
findings are observable and quantifiable and thus, positivism philosophy of research will be
appropriate for carrying out study. It is essential part of the research methodology. In order to
conduct the research in precise manner, the researcher needs to select the philosophy of research
efficiently (Kovach, 2015). Research philosophy deals with the source, nature and development
of knowledge. As the dissertation is merely based on case study analysis of Wimbledon Tennis
Tournament the researcher has to select right philosophy of research to accomplish the goals and
objectives of the dissertation. The research findings are observable and quantifiable and thus,
positivism philosophy of research will be appropriate for carrying out research. It will help the
researcher to accomplish the aims and objectives of the research appropriately. Thus, in this way
the researcher will able to carry out the research in most efficient and appropriate manner and
will be able to accomplish the desired goals and objectives of research.
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3.3 Research Approach
Research approach of the investigation plays vital role in order to achieving the aims and
objectives of dissertation. There are two methods of conducting the research i.e. inductive and
deductive. Inductive and deductive method (Mangal and Mangal, 2013). In the present study,
the researcher will use the deductive method to conduct the particular research. The motive of
deductive method is to test the theory and developing hypothesis of the theory. This will assist
the researcher to carry out the research effectively and efficiently. The research method play
important role in the dissertation and it is recommended to the research to select most
appropriate and precise method to conduct the research project. The motive of deductive method
is to test the theory and developing hypothesis of the theory. Thus, the deductive approach of
research will enable the researcher to carry out the research analysis and exploring the impact of
Wimbledon Tennis Tournament on the economy of London. In this way the researcher will able
to accomplish the desired aims and objectives of the research appropriately. In the present study,
the researcher will use the deductive method to conduct particular research. This will assist the
researcher to carry out research. The research methods play an important role in dissertation and
it is recommended to researcher to select most appropriate and precise method to conduct the
research project. There are four main types of research approaches which are widely used by
different researchers in order to conduct their study.
3.4 Research Design
The design of research is essential for conducting good piece of work. In order to
integrate the research study in a logical way, research design is essential and important. There
are several types of research design which are used by the different researchers in order to carry
out their research (Sunderland, Matthews and Ellem, 2015). In the following dissertation, author
will aim to use the descriptive research design. The descriptive research design is based on
observation and analysis of case studies and thus will be appropriate for the following research.
The descriptive research design will aid the researcher to conduct the analysis and investigation
in systematic and coherent way. This will further help him to explore the impact of Wimbledon
Tennis Tournament on economy of London. It is very important for the researcher select
appropriate research design in order to carry out research analysis. By selecting right design,
researcher will able to conduct the dissertation in most appropriate and precise way. Thus, in this
way the researcher will able to accomplish the desired goals and objectives of the research
9

effectively. In order to integrate the research study in a logical way, research design is essential
and important.
3.5 Research Strategy
In order to accomplish the goals and objectives of the dissertation, the researcher is
accountable for selecting the appropriate research strategy. The research strategy will aid in
conducting the research in precise manner (Gherissi, Soussi and Benzarti, 2016). There are four
main types of research approaches which are widely used by different researchers in order to
conduct their dissertation research. In this context, the researcher will utilise both quantitative
and qualitative research approach in order to carry out the study on impact of Wimbledon
Tournament on the national economy of London. Quantitative data will aid in investigating the
economic impact of the tournament. This will aid researcher to increase the effectiveness of the
research. Quantitative research approach is associated with the positivist paradigm and usually
involves collecting and converting data into numerical form. Whereas qualitative research
approach usually associated with social constructive paradigm. Both the approaches will be used
so that effectiveness of dissertation can be increased (Biggam, 2015). This will hep researcher to
to accomplish the aims and objectives of the research effectively and efficiently.
3.6 Data Collection Method
There are two sources of collection of data which are primary source and secondary. In
the following study, data will be collected from both the sources (Khanna, Gilbert and Rao,
2016). It will help in increasing the effectiveness in the research and the researcher can carry out
research analysis adequately and appropriately Primary sources include collection of data from
the first source either from interviews, questionnaires and surveys. Secondary source data is the
data collected by other researchers. Secondary data can be collected from analysing journals,
books, internet, etc. Data collection is the process of gathering of data and information in exact
manner that will increase the effectiveness of the dissertation. In the following dissertation the
data has been collected with the help of questionnaire method. The questionnaire has been
provided to the local residents which includes general people, shop owners, employees of
various organisation of Wimbledon, etc. In this way the researcher will able to generate the
adequate knowledge and will be able to analyse the impact of Tennis Championship tournament
on the economy of London. It will help in increasing the effectiveness in the research and the
researcher can carry out research analysis appropriately (Trapp, 2014). Primary sources include
10

collection of data from the first source either from interviews, questionnaires and surveys.
Secondary source data is the data collected by other researchers. Secondary data can be collected
from analysing journals, books, internet, etc.
3.7 Sampling
Sampling is the process of taking a small proportionate of data from the collected
information. It is very important and essential process of the research methodology. As it is not
possible for the researcher to analyse and interprets whole questionnaire efficiently (Johnson and
Usha Devi, 2014). Thus, in this context, the sample of data has been selected by the researcher
by using simple random methodology. In this way the researcher takes 50 questionnaires as
sample that will aid in analysing and interpreting the data effectively and efficiently. For primary
data, researcher will use the tool of questionnaire by providing question forms to the local
residents of Wimbledon and Southfield in order to identify the impact of Wimbledon
Tournament on economy of London. The sample will be collected randomly and interpretation
will be based on the sample. This will help the researcher to analyse and comprehend the
research aim and objectives efficiently and accomplish the research goals and objectives. For
primary data, researcher will use the tool of questionnaire by providing question forms to local
residents of Wimbledon and Southfield in order to identify the impact of Wimbledon
Tournament on economy of London. The sample will be collected randomly and interpretation
will be based on sample. This will help researcher to analyse and comprehend research aim and
objectives efficiently and accomplish the research goals and objectives.
3.8 Data Analysis
Data analysis is the most crucial and critical part of the dissertation. It is considered as
the backbone of research project. Data analysis is the process of synthesising and analysing the
collected data into meaningful information. This will help the researcher and users to
comprehend the research project efficiently (Wang and Wu, 2016). In the following dissertation,
the researcher will use themes in order to analyse the collected data and sample. The thematic
analysis is simple to understand with the help of relative figures and table, the effectiveness of
the research project will eventually increase. In this way the researcher will able to accomplish
the goals and objectives of the research project adequately. In order to interpret the questionnaire
that has been collected by the researcher, thematic analysis will be applied in the dissertation. In
this context, the researcher will able to attain the aim of dissertation which is to analyse the
11

impact of Wimbledon on the economy of London. Data analysis is the analysis, interpretation
and synthesising of collected data efficiently which helps the end users to understand the
research objectives and goals. Current research study will use qualitative method for analysing
the collected data. Thematic analysis is an effective tool that helps researchers to comprehend the
collected data efficiently by framing different themes on gathered information. Thus, in order to
increase the effectiveness of research, thematic analysis will be used by researcher.
3.9 Ethical Consideration
In order to increase the effectiveness of the research, the researcher must consider the
ethical issues that can impact on the research. In this context, the researcher conducted the
research in ethical way (Pandey and Pandey, 2015). Before collecting the data, the researcher
informed the participants about the nature and purpose of the research. Researcher gain their
consent before collecting data. Further, in order to collect data from secondary sources, the
researcher use credible source and articles. It is properly cited and credits have been given to the
author. The dissertation is been secured in the personal computer of the researcher and nobody
can access to it. The dissertation has been made in systematic and appropriate manner that will
help the end users to comprehend the data efficiently. Moreover, the limited content has been
taken from the websites and internet sources in order to increase the effectiveness of the
research. In this way the researcher able to accomplish the desired goals and objectives of the
research. Thus, ethical consideration is very important and essential in order to increase the
quality of research project.
3.10 Research Limitation
There are various limitation that has been faced by the researcher in order to accomplish
the project. In order to acquire the data from primary sources, the researcher faced issues as
people was not responding and answering the question appropriately (Mangal and Mangal,
2013). After making them understand about the purpose of the research, people began to
cooperate adequately. Whilst retrieving data from secondary sources, the researcher faced
difficulty as some journals and articles was not accessible. Thus, various attempts has been made
by researcher in order to access the journals and articles. Various time and cost issues also drags
the researcher down. In order to accomplish the aims and objectives of the research on time,
deadline has been set by the researcher and he or she worked diligently in order to accomplish
the desired objectives on time and on set budget.
12

CHAPTER 4: DATA ANALYSIS
4.1 Introduction
Data analysis is fourth chapter of this dissertation. In this chapter, researcher will analyse
the data and information which he or she has collected by using questionnaire. Close ended
question has been asked to the local residents of Wimbledon in order to comprehend their issues
and understand the impact of Wimbledon on the economy of London. This chapter is divided
into two parts. In first part the analysis of primary data will be made. The interpretation of data
will be made with the help of thematic analysis using tables and relatives figures. It is the most
important chapter that helps in analysing the collected data and aid in interpreting it to relevant
information. In the second part, the analysis of secondary data will be made by analysing and
interpreting the journals, articles, websites and books. Thus, in this way researcher will able to
accomplish the goals and objectives of the dissertation.
4.2 Analysis of primary data
Primary data is the first data which can be collected by the researcher using various tools
like interviews, questionnaires, surveys and observation. In order to collect the data from primary
source, researcher uses questionnaire method. The questionnaire has been provided to the
residents living in Wimbledon which includes local people, shop owners, employees, etc. A
sample of 50 questionnaires has been selected by the researcher in order to analyse and interpret
the data efficiently. Their review is very essential and by analysing their responses, researcher
can able to accomplish the goals and objectives of the research project. The themes of
questionnaire are provided below:
Theme 1: People like the Wimbledon Tennis Tournament championship that held in their
area.
Do you like the Wimbledon Tennis Tournament championship that held in
your area?
Frequency
Yes 38
No 5
Not Sure 7
13

Interpretation: In the questionnaire survey, the question has been asked from the local residents
whether they like the Wimbledon Tennis Tournament that held in Wimbledon, London. By
analysing the sample of questionnaire, it was identified that 38 people like the tournament. 5
people does not agreed with the statement and 7 people were not sure whether they like the
tournament or not. Thus, from the analysis it can be understood that majority of the residents like
the tennis championship that held in Wimbledon. It increases amount of visitors that helps in
boosting up the local markets and local residents love to enjoy in those two weeks. Wimbledon
Tennis tournament is one of the most prestigious tennis championship that being held on
Wimbledon and local residents tends to enjoy the tennis championship adequately.
Theme 2: Wimbledon is suitable for holding big tournament like this tennis championship.
Do you think Wimbledon is suitable for holding big tournament like this tennis
championship?
Frequency
Yes 28
No 12
Not Sure 10
14
Yes No Not Sure
0
5
10
15
20
25
30
35
40 38
5 7
Frequency

Interpretation: In the questionnaire survey, the question has been asked from the local residents
whether Wimbledon is suitable for holding big tournament like this tennis championship or not.
The purpose of asking this question is to gather the public opinion about the appropriateness of
Wimbledon for organising big and prestigious tennis tournament. From the analysis of the
questionnaire, it was identified that 28 people agreed with the statement and said that
Wimbledon is suitable for holding big tournament like this tennis championship. From further
analysing the questionnaire, it was identified that 12 people does not agreed with the statement
and said that Wimbledon area is comparatively small to handle large amount of visitors.
Moreover, 10 people were not sure whether Wimbledon is appropriate for holding big
tournament like this tennis championship. Thus, from the analysis, it can be understood that
majority of public agreed with the statements as they believed that big events like Wimbledon
Tennis Championship can be easily organised and managed in Wimbledon.
Theme 3: Wimbledon Tennis Tournament positively impacts on local economy.
Does Wimbledon Tennis Tournament positively impacts on local economy? Frequency
Yes 40
No 4
15
Yes
No
Not Sure
0 5 10 15 20 25 30
28
12
10
Frequency

Not Sure 6
Interpretation: In the questionnaire survey, the question has been asked from the local people in
order to acquire the information regarding the impact of Wimbledon Tennis Tournament. The
purpose for asking this question is to gather the information and public views on how they feel
about the impact of the championship. From the analysis of the questionnaire, it was identified
that 40 people said that the Wimbledon Tennis tournament impacts positively on the local
economy. From further analysis, it was identified that 4 people, does not agreed with the
statement and said that the championship, does not impact positively on the local economy. 6
people were not sure whether the tournament impacts positively on the local economy or not.
Thus, after analysing the reviews it can be understood that majority of people agreed that
Wimbledon Tennis Tournament impacts positively on the local economy adequately.
Theme 4: By generating revenue through tourism Wimbledon Tennis Tournament boost up
the national economy of country.
How does Wimbledon Tennis Tournament impacts on the national economy of
country?
Frequency
By generating revenue through tourism 25
By providing employment opportunities 10
16
40
4
6
Yes
No
Not Sure

By boosting local markets 5
Don't Know 10
Interpretation: In the questionnaire survey, the question has been asked from the local people in
order to acquire the information about how the Wimbledon Tennis Championship impacts on the
national economy of the country. The purpose of asking this question is to gather the opinion of
public and analyse their views that assist in analysing the impacts of tournament. From the
analysis of the questionnaire, it was identified that 25 people said that Wimbledon Tennis
tournament aid in generating revenue through tourism and thus, helps in boosting up the national
economy of the country. 10 people said that by providing employment opportunities, the
championship assist in boosting up the national economy. 5 people said that Wimbledon Tennis
Tournament aid in boosting up the local markets and 10 people doesn't know how tournament
impacts on national economy. Thus, it implies that majority of people agreed that by generating
revenue through tourism, the championship contributes in boosting up the national economy.
Theme 5: Tourism Sector gets benefited at time of Wimbledon Tournament.
Which sector among the four gets benefited at time of Wimbledon
Tournament?
Frequency
Hotel Sector 14
17
By generating revenue
through tourism
By providing employment
opportunities
By boosting local markets
Don't Know

Food Sector 14
Retail Sector 6
Tourism Sector 16
Interpretation: In the questionnaire survey, the question has been asked from the local people in
order to acquire the information about the areas or sectors that got benefited at time of
Wimbledon Tennis Tournament. The purpose of asking this question is to acquire the collect the
opinions of local residents about the sectors or industries that got pumped up at the time of
championship. From the analysis of the questionnaire, it was identified that 14 people said that
hotel sectors and industries got boost up with the increase in number of visitors and tourists. 14
people said that food sectors that includes small and medium size restaurants business increases
at the time of tournament. 6 people said that retail sector got positively impacted due to increase
in sales and profits at the time of tournament. 16 people said that due to increase in tourists and
visitors, business of tours and travel sectors got promulgates. Thus, from the analysis, it can be
understood that majority of people agreed that tourism sector got benefited at the time of
championship.
18
Hotel Sector Food Sector Retail Sector Tourism Sector
0
2
4
6
8
10
12
14
16 14 14
6
16
Frequency

Theme 6: Uncontrollable traffic and crowd are the main issues faced by locals at time of
Wimbledon Tennis Tournament.
What are the main issues faced by you at time of Wimbledon Tennis
Tournament?
Frequency
Increase in crowd 18
Uncontrollable traffic 18
Conflicts with tourists 4
Increase in wastage 10
Interpretation: In the questionnaire survey, the question has been asked from the local people in
order to acquire the information about the major issues and concerns that faced by these people
at the time of championship. The purpose for asking this question is to highlight the major issues
faced by local people. From the analysis of the questionnaire sample, it was identified that 18
people faced issue with the increase in crowd and 18 people faced issue with uncontrollable and
unmanageable traffic conditions in their area at the time of tournament. From further analysis it
was identified that 4 people have issue with the visitors and tourists and 10 people have issue
19
18
18
4
10
Increase in crowd
Uncontrollable traffic
Conflicts with tourists
Increase in wastage

with the increase in amount of waste generation at the time of tournament. Thus, it implies that
majority of people faced issues with increase in crowd and uncontrollable traffic. These issues
impacts negatively on the local residents and people.
Theme 7: Environmental issues like pollution and wastage increases after Wimbledon Tennis
Tournament.
Is environmental issues like pollution and wastage increases after Wimbledon
Tennis Tournament?
Frequency
Yes 30
No 12
Not Sure 8
Interpretation: In the questionnaire survey, the question has been asked from the local people in
order to acquire the information about the increase in issues like pollution and wastage that
increases after the tournament. The motive of the researcher for asking this questions is to
analyse the concern of the local people who observe these issues at the time of championship.
From the analysis of the questionnaire sample, it was identified that 30 people agreed with the
statement as they observed that issues like air, noise and water pollution and wastage has been
tremendously increases at the time of tournament. 12 people disagrees with the statement as they
did not found any issues with pollution and wastage. 8 people were not sure about the issues with
20
Yes
No
Not Sure
0 5 10 15 20 25 30
30
12
8
Frequency

pollution and wastage. Thus, from the analysis, it can be understood that majority of the people
states that issues like pollution and wastage increases at the time and after the Wimbledon Tennis
Tournament.
Theme 8: Organisers must be responsible to manage the issues and concerns that disturbs
your day to day life.
Is organisers must be responsible to manage the issues and concerns that
disturbs your day to day life?
Frequency
Yes 40
No 6
Not Sure 4
Interpretation: In the questionnaire survey, the question has been asked from the local people in
order to gather the opinion of local citizen that whether organisers must be responsible or
accountable to manage the tournament efficiently so that the issues can be minimised adequately.
From the analysis of the sample of questionnaire, it was identified that 40 people agreed with the
statement and said that organisers must be responsible for managing the tournament and visitors
appropriately so that the issues can be minimised or eliminated. 6 people does not agreed with
21
Yes
No
Not Sure
0 5 10 15 20 25 30 35 40
40
6
4
Frequency

the statement and said that organisers must not be responsible and 4 people were not sure about
the issue. Thus, from the analysis, it can be understood that majority people agreed with the
statement and believed that organisers must contribute in order to eliminate or minimise the
issues and concerns that disturbs the local public.
Theme 9: By cooperating with government, people will contribute in order to eliminate the
issues.
How will you contribute in order to eliminate the issues you faced because of
tournament?
Frequency
Raising awareness 11
Cooperate with government 23
Help the organisers 6
Maintaining peace and harmony 10
Interpretation: In the questionnaire survey, the question has been asked from the local people in
order to acquire the information about how the local residents of Wimbledon will contribute in
order to eliminate the issues and concerns. The motive of asking this question is to identify how
22
11
23
6
10
Raising awareness
Cooperate with government
Help the organisers
Maintaining peace and
harmony

the local residents and people will contribute in order to obliterate the issues and concerns they
faced at time of tournament. From the analysis of the questionnaire, it was identified that 11
people contributes by raising awareness among the visitors about the traditions and culture which
are meant to be followed in order to obey the rules. 23 people agreed that they will cooperate
with the governmental actions which are taken by the government in order to reduce the issues. 6
people agreed that they will support the organisers and 10 people said that by maintaining peace
and harmony they will aid in reducing the issues.
Theme 10: Government need to make efforts to manage the tourists and visitors appropriately.
How will you recommend the government and organisers in order to minimise
the issues?
Frequency
Focus on waste management strategies 15
Focus on traffic control 13
Manage the tourists and visitors appropriately 16
No Recommendations 6
23
15
13
16
6
Focus on waste management
strategies
Focus on traffic control
Manage the tourists and
visitors appropriately
No Recommendations

Interpretation: In the questionnaire survey conducted by the researcher, the question has been
asked from the local people about their recommendations and suggestions in order to reduce or
eliminate the issues and concerns faced by them. The motive of the question is to gather the
review and recommendations of citizen of London in order to reduce the issues and
consequences. From the analysis of the questionnaire, it was identified that 15 people
recommend to government to focus on waste management strategies. 13 people advised
concentrating on traffic in order to manage it appropriately. 16 people suggests managing the
tourists appropriately and 6 people have no recommendations. Thus, after analysing the
questionnaire it can be concluded that majority of people recommended the government to focus
on managing the tourists and visitors appropriately in order to reduce the crowd issues.
4.2 Analysis of Secondary Data
The secondary data has been acquired from analysing various journals, books, internet
and articles from magazines and newspapers. After analysing information collected from the
secondary sources, it can be understood that Wimbledon Tennis Tournament is the oldest and
most prestigious tennis tournament which begins in 1877 (Jefferys, 2014). Since its inception,
the tournament attracts millions of visitors towards United Kingdom that aid boosting up the
national economy of the country. The tennis tournament has been played for two week and
millions of visitors arrives from different country came to Wimbledon in order to cheer and
support their respective players. Further, it aids in generating ample amount of revenue that helps
the government of the country efficiently (Kubik, 2014). As per the reviews of researchers and
journalists, there were many issues faced by the local citizens and natives at the time of
tournament. Further, In the two week of the tennis tournament that held at Wimbledon, London,
the environment of United Kingdom influenced greatly. The rising amount of visitors leads to
various issues and problem in the localities of Wimbledon and Springfield. With the increase in
traffic in the city, pollution in air promulgates greatly thus, negatively impacting the surrounding
of the country (Sanchis-Gomar, Mattiuzzi and Lippi, 2017). Noise and water pollution can be
observed in those two weeks that creates issues between the localities and local residents of the
country.
4.3 Discussion
Wimbledon Tennis tournament is the oldest tournament that held in London. The tennis
match played on the grass lawn and is one of the Grand Slam tournament. Players from different
24

nations visits the country in order to be the evidence of the match and also enjoy the tradition and
culture of London adequately. This aid in boosting up the national economy of United Kingdom
and also provides a precious platform to the players on the basis of which they can show their
talent and competencies efficiently. After analysing the data and information collected from both
primary and secondary sources, it can be understood that Wimbledon Tennis Tournament is very
prestigious and important part of London. It not only aid in promulgating the national economy,
but also provides a platform on which players can show their efficiency and skills. Local people
and visitors enjoy the time of tournament greatly.
The ample amount of visitors and tourist generates huge amount of revenue. Further, the
sale of tickets of the tournament also contributes to the growth and development of Wimbledon.
According to the analysis, majority of people believed that Wimbledon Tennis Tournament
positively impacts on the national economy of United Kingdom. It helps in generating more and
more revenue which assist in strengthening the existing economy of the country. Though, there
are many issues which are associated with the tournament as local people suffered heavily at the
time of tennis championship. Increase in crowd and uncontrollable traffic are the major concerns
that disturbs the local residents greatly. Moreover, the emission of greenhouse gases like carbon
dioxide and sulphur nitrate were at top at the time of tournament. Economic conditions in
London have been greatly influenced by organising Wimbledon Tennis tournament. It is one of
the four Grand Slams that played on the grass lawn and players from different countries arrived
in Wimbledon, London in order to participate in the Grand Slam. In this context, the economic
and social environment of the country have been impacted both positively and negatively.
This effects the natural environment of Wimbledon greatly. From further analysis, it was
discovered that government together with the organisers contributes in order to eliminate or
reduce the problems and issues efficiently. The natives of Wimbledon also contributes in order to
resolve their issues adequately. It is the duty and responsibility of both government and local
citizen to work abreast in order to improve the circumstances. Thus, it implies that Wimbledon
Tennis Championship tournament that held in Wimbledon helps in increasing the national
economy of the country efficiently.
25

CHAPTER 5: CONCLUSION & RECOMMENDATIONS
This is the last chapter of dissertation in which researcher provides a brief synopsis of the
thesis he or she made. The chapter is consists of two parts, the first part is conclusion and other
part is recommendations.
5.1 Conclusion
Since the inception of Wimbledon Tennis Tournament, the national economy of United
Kingdom greatly affected by it. In this context, the above dissertation covers the aspects of
Wimbledon Tennis Tournament that impacts on the national economy of the country.
Wimbledon Tennis Tournament championship is one of the oldest tennis tournaments across
world and is considered as the most prestigious tennis championship. The tournament held in All
England Club in Wimbledon, London, since 1877. It is the only grand slam tennis tournament
which is played on grass. The aim of the dissertation is to explore the impact of Wimbledon
Tournament in London. In this context, the researcher systematically structure the dissertation so
that it will become easy for end users to comprehend the concepts of research paper. The tennis
championship is one of the most prestigious tournament that attracts millions of visitors from all
around the world. The popularity of the tournament and large amount of visitors which helps in
generating the revenue and boosting up the national economy of the London is the main reason
for Wimbledon Tennis Tournament in London. Since the inception of tournament, the operators
observed the tremendous amount of spectators that got attracted towards the tournament. As it is
the oldest tennis tournament in the world and one of the Grand Slam, players from more than 60
nations participated in Wimbledon Tennis Tournament. By analysing the articles, books and
journals adequately, the researcher was able to accomplish the aims and objectives of the
research.
Through the years, there have been hardly any changes made to this tournament. There
have only been changes made to improve the facilities for the audience, players and other
members of the club. Many new building were built in addition to extra grass courts and
extensive facilities for the players, press officials and the members of the club. The Millennium
building today hosts an entrance building, museum, and bank and ticket office. The researcher
analyses the articles, journals and governmental websites adequately in order to compare and
contrast their reviews. This helps in generating effective quality of literature review. In this
dissertation, the data has been collected from both primary and secondary sources. In order to
26

collect data from primary source, the researcher provide questionnaire to the local residents of
Wimbledon in order to gather their reviews and opinions. The secondary data has been collected
from various books, journals and government websites. This helps the researcher to accomplish
the goals and objectives of the dissertation efficiently. This research involves data analysis of
primary data. It was identified by analysing the primary data, that Wimbledon Tennis
Championship greatly impacts on the economy and environment of London. Thus, by analysing
it carefully, the researcher was able to accomplish the aims and objectives of research.
Wimbledon Tennis Tournament greatly impacts on the national economy of United
Kingdom. The tennis tournament has been played for two week and millions of visitors arrives
from different country came to Wimbledon in order to cheer and support their respective players.
On an account more than 494000 visitors has been observed in 2016 Wimbledon Tennis Grand
Slam Tournament. This aid in boosting up the local market economy of Wimbledon and its
neighbour town. The tennis tournament has been played for two week and millions of visitors
arrives from different country came to Wimbledon in order to cheer and support their respective
players. Further, it aids in generating ample amount of revenue that helps the government of the
country efficiently. Wimbledon Tennis Tournament is one among the four Grand Slam
Tournament that played on the grass lawn. Thus, it can be understood that the Wimbledon
Tennis Tournament helps in boosting up the national economy of the country and now the
organisers of the event taking several measures in order to reduce the negative impact on the
environment of the country. From building roads to improving the waste management strategies,
the organisers and management of tournament helping the government by addressing the
concerns of local residents and trying to resolving the issues that takes place in those two weeks
of tournament.
5.2 Recommendations
In this part, the researcher will aim to provide recommendations and suggestions for
improvement by analysing the issues. These recommendations will help the government and end
users to understand the concepts and work diligently in order to eliminate the issues efficiently.
In this context, the recommendations are listed below:
 In order to reduce or eliminate the issues and concerns of local citizen, it is being
recommended to the organisers and government to develop new path and roads. This will
help in reduction of traffic and crowd efficiently.
27

 It is recommended to the organisers and government to install automated monitoring and
data collection to allow detailed year round and championship consumption to be
analysed.
 It is recommended to the government to undertake a thorough review of heating,
ventilation and air-conditioning systems and control.
 To reduce the carbon emission and generation of greenhouse gas, it is recommended to
the government to invest in green technologies like solar, wind and biomass.
 To increase the tourists activities, it is being recommended to the government to focus on
promotional activities and improve the infrastructure facilities.
 To boost up national economy of the country, it is being advised to the government to
provide employment opportunities to residents of United Kingdom.
 To reduce the waste problems it is being advised to the government to engage with
catering contractors on the subject of food sustainability and waste.
 Engage with merchandise suppliers to reduce environmental impact of goods supplied.
 Link waste and food policies and promote waste reduction with caterers and visitors.
Monitor, report on and set targets for the total quantity of waste, recycling rate and types
of materials.
 To reduce the issues faced by the local residents regarding crowd, it is being
recommended to the government to focus on improving the pathways and footpaths.
Thus, by following these recommendations, the government of United Kingdom together with
the organisers of Wimbledon Tennis Tournament can improve the current circumstances
efficiently and effectively.
28

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Personal Reflection
The topic of my research is to analyse the economic and environmental impacts of
Wimbledon Tennis Tournament that held every year in Wimbledon, London. I have carefully
researched on the topic and formulate research objectives that are based on the research topic and
aim. It was a bit difficult for me to conduct research on the most prestigious and historic tennis
championship as ample amount of resources was available to me. I have constructed the
dissertation in systematic manner with chapter 1st being the introduction to chapter 5th
conclusion. Introduction of dissertation is an important and vital element as it describes the
whole dissertation in a short and understandable form. It consists of aim, objectives, rationale,
research questions and significance of research in a systematic and precise way. Thus, it helps
the readers to comprehend dissertation effectively and efficiently. In second chapter by carefully
examining the previous researches I was able to make and the study effectively. In third chapter
I have used precise research philosophies, design and methods in order to carry out the research.
Further, the data collection method, sampling and ethical considerations were part of research
methodology. In fourth chapter I have conducted Data analysis that gives a specific idea about
positive and negative impacts of the selected topic. The critical analysis and interpretation of
data enabled me to provide genuine and authentic outcomes of collected data. Thus, in
dissertation, data analysis chapter is essential and crucial which helps in determining the
direction of research. Eventually I have provided Recommendations to implement the changes
effectively and efficiently. Thus, it assisted in completing dissertation and aid in providing brief
guidelines to the researchers and end users appropriately.
32

APPENDIX I
Questionnaire
Q1. Do you like the Wimbledon Tennis Tournament championship that held in your area?
 Yes
 No
 Not Sure
Q2. Do you think Wimbledon is suitable for holding big tournament like this tennis
championship?
 Yes
 No
 Not Sure
Q3. Does Wimbledon Tennis Tournament positively impacts on local economy?
 Yes
 No
 Not Sure
Q4. How does Wimbledon Tennis Tournament impacts on the national economy of country?
 By generating revenue through tourism
 By providing employment
 Boosting local markets
 Don't Know
Q5. What sectors gets benefited in your area at time of Wimbledon Tournament?
 Hotel Sector
 Food Sector
 Retail Sector
 Tourism Sector
Q6. What are the main issues faced by you at time of Wimbledon Tennis Tournament?
 Increase in crowd
 Uncontrollable Traffic
 Conflicts with tourists
33

 Increase in wastage
Q7. Is environmental issues like pollution and wastage increases after Wimbledon Tennis
Tournament?
 Yes
 No
 Not Sure
Q8. Is organisers must be responsible to manage the issues and concerns that disturbs your day
to day life?
 Yes
 No
 Not Sure
Q9. How will you contribute in order to eliminate the issues you faced because of tournament?
 Raising Awareness
 Cooperate with government and management
 Help the organisers
 Maintaining peace and harmony
Q10. How will you recommend the government and organisers in order to minimise the issues?
 Focus on waste management strategies
 Focus on traffic control
 Manage the tourists and visitors appropriately
 No Recommendations
34