Economics for Managers: Comparative Analysis of Global Tourism Markets

This economics assignment examines the tourism industries of France, Canada, and New Zealand. It provides an overview of the tourism sector in each country, highlighting its economic impact, including contributions to GDP, employment generation, and balance of payments. The analysis details key statistics, such as the percentage share of tourism in GDP, the number of jobs supported by the industry, and the revenue generated. The assignment also explores the major tourism markets for each nation, such as the importance of the Australian and Chinese markets for New Zealand. The document uses data and information from sources like the French Ministry for Europe and Foreign Affairs, Tourism New Zealand, and the Tourism Industry Association of Canada to provide a comprehensive understanding of the tourism sector's role in these economies.

Running head: ECONOMICS FOR MANAGERS
Economics for Managers
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1ECONOMICS FOR MANAGERS
Table of Contents
Question 3..................................................................................................................................2
France.....................................................................................................................................2
New Zealand..........................................................................................................................2
Canada....................................................................................................................................3
References..................................................................................................................................4

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Question 3
In the global tourism market three nations holding important position are France,
Canada and New Zealand. This section provides a brief overview of tourism industry in the
three selected nations.
France
Tourism in France is one major industry. It is the leading tourist destination of world.
It is located at the heart of western Europe with bordered by large countries like Germany,
Italy, Belgium, Spain, Switzerland and UK. Another advantage of France that helps in
tourism growth of France is that it has the second busiest airport in Europe named Paris
Charles de Gaulle airport. Additionally, France also has dozens of other international airports
that helps in large number of tourists’ arrival in France (Robinson & Picard, 2016). In France,
tourism is considered as a strategic sector. The industry has huge economic impact in terms
of its contribution in gross domestic product, employment generation and balance of
payment. The percentage share of tourism in French GDP is 7%. The industry secures more
than two million direct and indirect jobs in the nation along with generating a positive trade
balance of 10 billion Euros. It is the responsibility of French tourism development agency to
promote growth of tourism industry in France (diplomatie.gouv.fr 2018).
New Zealand
In New Zealand, tourism industry is the largest export industry earning huge amount
of foreign exchange. More than 7.5 percent of national workforce is directly employed in the
industry. In 2017, total expenditure in tourism was recorded to be $34.7 billion. This marked
increase by nearly 12.2 percent compared to the previous year. There is also a significant
increase in international tourism industry which grew by 17.1 making a notable contribution
to export of goods and services (Tourismnewzealand.com. 2018) The direct contribution of

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tourism industry to Australian GDP is nearly $12.9 billion accounting 5.6 percent of nation’s
GDP. When considered in terms of indirect value added of tourism industry, it adds to nearly
$9.8 billion which constitute 4.3 percent of the GDP. Additional contribution of tourism
industry in the economy is in terms of government revenue. Total revenue generated by
tourism roughly equals to $2.8 billion. For New Zealand tourism industry, Australia offers
the largest tourism market. The industry is significantly benefitted from inflow of Australian
tourist with number of visitors each year being more than 1.18 million (Tsui, 2017) The
second largest tourism market for New Zealand is China. Number of visitors from China each
year amounts to 222,000.
Canada
Canada has a considerably large international and domestic tourism industry.
Beautiful landscapes, welcome to diversified culture and rich history had made Canada’s
tourism industry to a world-class industry. Every day a large number of tour operators,
hoteliers, restaurant and retailers and owners of small tourism businesses welcome thousands
of tourists arrived from different parts of the world (Ic.gc.ca. 2018) The hardworking
Canadians related to tourism industry in Canada increase popularity of Canada’s tourism
market in the global market. Tourism is considered as a vital part of Canada’s economy. It is
the largest service exporters accounting 2 percent of GDP. Several people in Canada depends
on different jobs directly or indirectly associated with tourism. One in every 11 Canadian
jobs is related to tourism. Over 1.7 people in Canada are employed in the industry. In 2016,
revenue to the industry from international and domestic tourists are $20 billion and $72
billion respectively. Tourism builds connection from people to people, support exchange of
cultural, helps to expands opportunities for trade and foreign direct investment. The Tourism
Industry Association of Canada designs policy to ensure a sustainable growth of tourism

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(tiac-aitc.ca 2018). The three key areas that are in particular focus are Marketing, Access and
Product.
References
Diplomatie.gouv.fr., 2018. Atout France tourism development agency. [online] France
Diplomatie:: Ministry for Europe and Foreign Affairs. Available at:
https://www.diplomatie.gouv.fr/en/french-foreign-policy/tourism/the-action-of-maedi-in-
promoting/atout-france-tourism-development-agency/ [Accessed 8 Jan. 2019].
Ic.gc.ca., 2018. Canada's Tourism Vision - Canada's Tourism Vision. [online] Ic.gc.ca.
Available at: https://www.ic.gc.ca/eic/site/095.nsf/eng/00002.html [Accessed 8 Jan. 2019].
Robinson, M. and Picard, D. (Eds.)., 2016. Emotion in motion: Tourism, affect and
transformation. Routledge.
Tiac-aitc.ca., 2018. Tourism Industry Association of Canada - About Canada's Tourism
Industry. [online] Tiac-aitc.ca. Available at: https://tiac-aitc.ca/advocacy_overview.htm
[Accessed 8 Jan. 2019].
Tourismnewzealand.com., 2018. About the industry. [online] Tourismnewzealand.com.
Available at: https://www.tourismnewzealand.com/about/about-the-industry/ [Accessed 8
Jan. 2019].
Tsui, K.W.H., 2017. Does a low-cost carrier lead the domestic tourism demand and growth of
New Zealand?. Tourism Management, 60, pp.390-403