Business Report on Ecotourism in the UK for New Product Launch

This business report examines the potential for new product development within the UK's ecotourism sector. It highlights the increasing consumer demand for organic and eco-friendly tourism experiences, focusing on the growing market share and the preferences of British travelers seeking responsible vacations. The report analyzes current market trends, emphasizing the desire for authentic, less crowded travel destinations and the importance of connecting with local cultures. It then outlines the core, actual, and augmented aspects of an ecotourism product, emphasizing the value of nature, authentic experiences, and opportunities to learn about local lifestyles. The report concludes by referencing relevant academic sources, providing a foundation for understanding the dynamics of sustainable tourism and its potential for business expansion.

Business report
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Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
REFERENCES................................................................................................................................5
Ecotourism in the UK......................................................................................................................5
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INTRODUCTION
New Product development is very much important for an organisation to bring a new
product in the marketplace. It is very crucial to collect necessary knowledge and information
such as potential consumers, market gap, trends in market and many more. By collecting
potential knowledge and information organisation can be able to build effective product as per
the consumer choice. Respective report is based on the launch of new product in the Tourism and
hospitality industry.
MAIN BODY
For an organisation it is very much potential to for an organisation to expand their
products and services by accumulating necessary knowledge and information regarding market,
product, consumer choice and preferences, competitors many more. It has been evaluated that in
travel and tourism consumers become very aware about organic food. Organic tourism is very
much demanded in these days as people want to engaged oneself with agriculture and carry out
similarities with agritourism (Ghauri, Grønhaug and Strange, 2020). It helps to preserve the
sustainable nature and rural lifestyle. Further the focus on respective products is due to the
demand of healthy food with high quality standard by limiting the usage of chemicals. As people
are more aware about respective theme in travel and tourism.
Justification regarding organic tourism:
Organic tourism is very much in demand in the UK marketplace and it has no. of places
that provides the organic tourism to travellers (The European market potential for nature and
ecotourism, 2020) . Here are the UK's most eco friendly cities that promote organic tourism
consist of Brighton, Bristol, Edinburgh, Manchester, Glasgow and London. So it is one of best
opportunity for tour operators to add organic tourism in their services in order to attract large no.
of potential individuals .
Market share:
The market share of nature and eco tourism is high and continuously growing rapidly.
Accordingly to the UK travel foundation the 75% of British travellers wanted the responsible
vacation. The increase in sustainable accommodation by 62% in the year 2016 to 65% in 2017
(Ecotourism in the UK, 2020). so it can be said that people demand the organic and eco friendly
tourism so that they can remain engaged with nature.
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Trends in market:
Trends in the travel and tourism that people wants to travel areas that are not over
crowded and in favour of peak popularity (The Eco Travel Trends, 2020). People want to live
like a localities and want to gain experience so respective concept is very much popular in these
days.
Products:
Core:
Core depicts about value derived from products and services, the core value of organic
tourism is near to nature, valuable for people and planet (Gray, 2019).
Actual:
In actual product consist of features of products and services so that consumers can take
potential decisions. Opportunities to live life as an localities, consuming indigenous food and
live near to nature.
Augmented:
In augmented products includes the non physical part of services such as in organic
tourism they can give knowledge about farming, wild life and their life style (Hair and et.al.,
2019).
So it can be concluded that respective new product is very much important to collect
necessary knowledge and information in order to build products accordingly.
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REFERENCES
Books and journals:
Ghauri, P., Grønhaug, K. and Strange, R., 2020. Research methods in business studies.
Cambridge University Press.
Gray, D.E., 2019. Doing research in the business world. Sage Publications Limited.
Hair, J.F. And et.al., 2019. When to use and how to report the results of PLS-SEM. European
Business Review.
Online:
Ecotourism in the UK, 2020. [Online]. Available through. <https://www.hometogo.co.uk/united-
kingdom/ecotourism/>.
The Eco Travel Trends, 2020. [Online]. Available through.
<https://www.countryandtownhouse.co.uk/travel/ecotourism/>.
The European market potential for nature and ecotourism, 2020. [Online]. Available through.
<https://www.cbi.eu/market-information/tourism/nature-tourism/nature-eco-tourism-
europe/>.
Ecotourism in the UK
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