The Impact of Social Media on Ecotourism in Romania: A Case Study

Desklib offers past papers and solved assignments. This project analyzes social media's impact on Romanian ecotourism.

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RESEARCH PROJECT
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Table of Contents
TITLE OR TOPIC...........................................................................................................................4
BRIEF INTRODUCTION:..............................................................................................................4
RESEARCH QUESTION OR HYPOTHESIS:..............................................................................4
AIMS AND OBJECTIVES:............................................................................................................4
OBJECTIVES:.................................................................................................................................5
RATIONALE:.................................................................................................................................5
LITERATURE REVIEW................................................................................................................6
RESEARCH METHODOLOGY (1.4)............................................................................................9
DESIGNING OF RESEARCH......................................................................................................11
Ethical Considerations:..................................................................................................................12
TASK 2- WRITTEN REPORT.....................................................................................................13
IMPLEMENTATION................................................................................................................13
DATA COLLECTION..................................................................................................................14
ANALYSIS AND INTERPRETATION OF DATA.....................................................................15
TASK 3..........................................................................................................................................24
3.1 EVALUATION OF THE OUTCOMES.............................................................................24
INTERPRETATION AND FINDING..........................................................................................24
CONCLUSION..........................................................................................................................25
3.3 FUTURE CONSIDERATION................................................................................................26
APPLICATION OF RESEARCH.............................................................................................26
LIMITATIONS..........................................................................................................................26
RECOMMENDATIONS...........................................................................................................26
AREAS OF FUTURE RESEARCH..........................................................................................26
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Task 4.............................................................................................................................................27
4.1 POSTER PRESENTATION................................................................................................27
APPENDIX....................................................................................................................................29
APPENDIX 1: Gantt chart.........................................................................................................29
APPENDIX 2: QUESTIONNAIRE..........................................................................................31
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TITLE OR TOPIC: The promotion of Eco-tourism for Mediterranean Sea restaurant
Angel Spicy of Romania by using social media
BRIEF INTRODUCTION:
As the global tourism industry continues to grow, people travelling and generating more foreign
and domestic revenues are often integrated on the social media accounts in the form of the
photos and videos. The consequent change in the policy of the tourism directs on the variety of
approaches that ensure the involvement of local communities and environment to not affect the
special interest of the people. The Angel spicy restaurant is the Greek and Mediterranean type of
the restaurant which provides seafood to the people. The people who are visiting Romania for
tourism are found to eat seafood which helps the restaurants to increase their revenues.
RESEARCH QUESTION OR HYPOTHESIS:
The research questions can be listed as:
 What variety of products does tourist are attracted and blend with the general image of the
destination on the social media account?
 What events at the Mediterranean type of restaurants attract tourism and bring social media
influencers to Romania?
 How specificity of eco-tourism destination Romania impose on an adaptation of the
restaurant chain as the attraction media for tourist?
AIMS AND OBJECTIVES:
The aim of the study is to understand the promotion of Eco-tourism of Romania by the use of
social media through the support of Mediterranean restaurant like Angel spicy.
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OBJECTIVES:
The key objectives of the study are:
 To promote the eco-tourism in Romania
 To utilize social media tools to attract the tourist towards Romania
 To attract with the help of the Mediterranean restaurants in Romania and generating eco-
tourism
RATIONALE:
Despite increasing concern over the impacts, there are little things which can be done to attract
the tourist. They are stimulating the policy for the development and changing the weak policies
that are being currently used.
The tourism can notably meet with the special areas that sustain the development at the greatest
range. Romania has a unique natural heritage through which the chances to transform the
attraction media can be approached. The current international trend that approaches to the tourist
is the Mediterranean restaurants which are growing the appeal of nature-related tourism. The
seafood offered in Romania is highly involving the globally outstanding flora and fauna. This
has however created a serious threat from unsustainable exploitation, pollution and other
challenges regarding the concerned conservations measures. The benefits shared and services
based on the plight of Romanian tourism require urgent adoption of the efficient capitalization.
There are relevant stakeholders such as owners of the restaurants, local authorities and others
which plan to develop the eco-tourism for each destination. This can help in stimulating the
process of promoting eco-tourism in the destination.
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LITERATURE REVIEW
Cognoscenti et al (2016) have stated that internet and social media plays a crucial role in the
promotion of ecotourism because the internet and social media is the largest and highest using
platform for every kind of promotion, interaction and publicity. The Internet is a network of the
network which works on a global level enabling people and business to share, communicate
and interact within their premises (Perrin,2015). The Internet is the best platform for the
marketing of tourism with the description and images of Mediterranean hotels. Social media is
an online interactive platform where any kind of information can be shared and created with
the help of a network. The content can be in any form such as picture, video, text and
animation etc. the main advantage of social media is that it reached the mass in a couple of
minutes. The Mediterranean hotels will be using social media for their promotion, by making
the content attractive which induces people to know more about the hotels and services in
details. The social media helps in brand awareness it makes people know about the quality and
goodwill of the brand other than this social media is cost-effective and customer interaction
becomes very easy (Perrin,2015). With the help of Mediterranean hotels can build up their
brand value by using attractive photos, and rich content carrying information about the hotels
and the services. Along with this, they can provide an online enquiry form or procedure through
which the customer can contact and inquire about the hotel.
Eco-tourism means the places which are environmentally sound and full of with natural areas
that help in conserving environment these places are free of human artificial intelligence.
People come here for a soothing vacation close to nature. Eco-tourism works on the following
principles, minimizing the impacts such as social, physical and behaviour this tourism strive for
the positive impact on tourists and the host both. These places are becoming more popular
nowadays because of its natural property (Sajid, 2016). The question comes how such places
can be known to the population the best option is through social media. In this technological
era, online social media has bought the whole world on just one touch. The reason is that social
media has gained popularity and it can be reached to the huge population very easily and
effectively, the communication done through social media is not one directional but multi-
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directional. Technological advancement and internet have made travelling c changed process
that includes inspiration to travel, information about the destination, booking procedure and
requirements, travel and then its life experience. The social media gives a detailed idea of every
phase of travelling that is where one should go, in which season, hotels, bookings, location etc.
which makes the travelling experience great.
Social media is a very high degree of a digital platform where the exchange of information is
done by n number of users and it automatically generates social content.One of the basic and
fundamental works of social media is an easy and quick exchange of information by which easy
and quick responses are also received by various users on the same platform (Sajid, 2016).
Social media gives huge support and facility to a traveller in every aspect. Starting from
finalizing the destination, the traveller search with the help of the internet, after selecting the
destination, the booking procedure comes. The travellers prefer online booking because it is
easy, fast, transparent and cheap as in online booking there are various offers going on which
facilitates the traveller to explore more booking options. Along with the ticket booking, the
booking of hotels is also done online with the help of internet and moreover now a day so
many apps are also there for cheap and best hotel booking in these places which are location
friendly also.
Social media helps in destination branding, people who visit various places post their
experience and detailed information right starting from the best eatery to the best hotel on the
social media followed with pictures and videos. Travel bloggers are the main people who
promote the travel and hospitality industry by going and exploring the places and posting on
their blogs which further is being circulated automatically via internet and places become
popular and attractive. There are various places which are considered to be eco-tourism like,
Bali, Maldives, Bhutan, Sikkim, and Kerala, Shri Lanka etc. these places are in the bounty of
nature and free of human interference of any artificial creativity or destruction the ecology.
With the help of the internet and social media these places are so popular that they have
created a huge portion of income through tourism and hospitality only.
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Tourism and hospitality are one of the largest growing industries all over the world through
some survey it has found that about 9% of the world’s GDP consists of tourism and hospitality.
People are so fascinated and passionate about travelling and exploring new places that they
just want to earn money and travel. Especially the youth of this modern generation is at a peak
in the graph of travelling to new places. The people who are employed in MNC’s need to travel
to various places which also gives an experience of travelling. (Tuten and Solomon, 2017),
accreted that ecotourism is a tourist place which very close to nature and which is sustainable
for the local people living there. Tourism helps those people to earn their livelihood. With the
branding of ecotourism destination the branding of hotels is also done with the help of the
internet and social media. The tourist and the travellers who visit these places gives a deep
insight into the place an, its weather, local food, exclusive spots and hotels. The Internet is so
wide that if we search of booking of the tickets to a particular place it will automatically display
some links containing a list of the hotels (Tuten and Solomon, 2017). The list contains various
information about the hotel like its location whether it is centralized or in the outskirts of the
destination. The budget, food, services offered, conveyance, rooms and the view from the
room. Other than this the travellers' pictures, videos and content about the hotel and its
services which is offered to the customers.
Social media plays an important role in flourishing the business of hospitality and tourism. The
government of tourism all over the world according to the norms of the country, to make the
ecotourism destination famous they create a website for the tourism which contains a detailed
information about the destination, its history, geographical condition, weather and climate,
shopping, culture and religion, places to be visited, conveyance etc. by which a traveller can
gather so many information and accordingly can plan a trip. Social media and the internet is the
key to the promotion of tourism and hotels. Through social media, the circulation of the
information and interaction of various people easily takes place on social media (Tuten and
Solomon, 2017). There are various methods by which use of social media can be done
effectively for the promotion of the eco-tourism and hospitality like posting and sharing videos,
pictures, going live from that destination on a particular social media app and posting blogs for
the same. The use of social media for the promotion results in cheap and effective means of
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promotion and marketing because it reaches all over the world. The social media app and
internet helps to generate employment for so many people and many of them have become a
billionaire out of the development of various social media application.
RESEARCH METHODOLOGY (1.4)
The research method used in this research project is of the mixed method. This method
includes a quantitative and qualitative approach. The quantitative approach includes the
literature review and the qualitative approach includes filling of questionnaires, carrying out
the surveys etc. this research project will be carried out with the random sampling method and
the sample size for this research project will be 50. Primary data means the data which is
collected through questionnaire and surveys whereas the secondary data is collected from
journals, books, magazines etc.
Sample Selection
A sample size of 50 respondents is taken into this research project, from which 20 were the
employee of the Mediterranean hotels in Romania, 10 were the foreign tourists, 10 were
domestic tourists, 10 were the local people living in Romania only.
Data Collection
Considering the objective of this research project the data is collected based on the primary
and secondary source of data collection. The project has both approaches that are qualitative
and quantitative which is used for the statistical analysis in this research (Powilleit,2015). The
primary data will be collected through the questionnaires which are to be filled by respondents
to gather maximum and exact data for analysis of the result in order to meet the objective of
the research study. In the secondary method of data collection review and study of various
work of literature, journal, online magazines and articles are done to collect data.
Primary Data
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The methodology used for this research project is a quantitative method where the
questionnaire is being prepared and it is being filled by the respondents (Cyr, 2016). A sample
size of 50 is taken for this research study and the data is directly obtained from the respondents
so that the accuracy and reliability of the data are maintained in order to get accurate results.
The data analysis of the respondents is done and the objectives to the research study can be
fulfilled easily, the primary method of data collection may create biases and create an error in
the result.
Secondary Data
This methodology which is used in this research project is of a qualitative method of data
collection. In this method reviewing and study of various work of literature will be conducted
which is relevant to the topic of the research project and its objectives (Jhonston,2017). Ten
work of literature is taken for the study of the research with ransom size of sampling. Other
than this few journals, articles and research papers are taken for the study of this research
project. This method of data collection is valid and reliable as it is being taken from the work of
various authors and literature review which does not hinder the accuracy of the result of the
research project.
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DESIGNING OF RESEARCH
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Identifying the problem
Framing the objectives and
aims

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Ethical Considerations:
Ethical consideration is taken into this research study, to avoid the occurrence of legal issue and
copyrights issue in this research project. The collection of data for this research project is done
for maintaining accuracy and to meet the objectives of the research project so that error-free
result can be obtained. In this research two methods of data collection is taken that are qualitative
and quantitative. In the quantitative method of data collection, it is taken into consideration that
there is no hindrance the process, the respondents are informed before gathering the information
from them and explained the purpose of getting the questionnaire filled from the. The data
gathered from various work of literature work and journals are collected purely for the purpose
of the analysis only. This research project is used only for academic purpose and the personal
data and information will be kept confidential and is fully secured. The data is not used by any
unethical means and all the rules are being followed and any kind of pressure and harm is not
done to the data, respondents and the sources of the information.
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Literature review
Designing the research
project
Data collection
Interpretation of data
Outcomes and conclusion
Findings and
recommendation