ECRM Project: Implementation, Evaluation, and Performance Analysis

This assignment analyzes an ECRM project, detailing its implementation, evaluation, and performance. The project involved the implementation of an ECRM system for a company, addressing storage and data handling issues. The assignment covers the project's planning, including tasks, durations, and dependencies. It also includes a Gantt chart, network diagram, and critical path analysis. The project was completed within the planned timeframe, demonstrating effective resource management. The document concludes with references to relevant project management literature. The assignment showcases the practical application of project management principles and tools in a real-world scenario. This document provides a comprehensive overview of the ECRM project, detailing its various phases, from initial planning to final evaluation. The analysis highlights the project's adherence to specifications and its positive outcomes, underscoring the importance of effective project management.

Project Design
Implementation and
Evaluation
Task 2

Project plan and implementation for the
ECRM, using systems development life cycle
 The loopholes and
 Deficiencies in the existing system was studied.
 In the case of Cells4Life it was storage problems and problem in handling large
data.
 The requirements of the new system is decided.
 The designing of new system is done keeping in mind the security, hardware,
operating system and physical environment.
 The Cells4Life Company bought the ECRM from Sugar CRM.
 The system is developed, employees are trained and the project is
implemented.
 The final step is to monitor the effects and performance of the new project

Implementation of working solution in
accordance with the agreed project specification
Task Name Duration Predecessors
ECRM development project 39 days
Planning 7 days
Idea generation for CRM 3 days
Brainstorming 2 days 3
Evaluation of alternatives 2 days 4
Selection of best alternative 9 days
Feasibility study 2 days 5
Technical study 3 days 7
Economical study 2 days 5,8
Legal study 2 days 9
Designing and testing ECRM 10 days
Deigning the layout 4 days 10
installation and configuration 3 days 12
writing and testing of codes 3 days 12,13
Implementation of ECRM 8 days
launching 4 days 12,14
training 4 days 16
marketing 2 days 16
Monitoring and control 9 days
evaluating 4 days 12,16
monitoring 2 days 20,18
checking performance 2 days 21,17
Project Execution 1 day 22

Gantt Chart

Network Diagram

Critical Path analysis
Critical path Critical duration
3-4-5-7-8-9-10-12-13-14-15-
20-21-22-23
39 days

Conclusion
 As per the planning project needs to be completed in 45 days.
 Implementation has reflected that project has completed in
39 days.
 It has reflected positive variance in terms of timescale.
 Project manager of ECRM has used all resources in effective
manner which have helped in completing project in more
effective way.
 Overall, the whole project of ECRM has completed as per the
project specification.

References
 Dey, K. and et.al., 2010. Managing enterprise resource planning projects.
Business Process Management Journal. 16(2). pp.282 – 296.
 Kloppenborg, T., 2011. Contemporary Project Management. Cengage
Learning
 Levy, B., 2009. Legal Project Management: Control Costs, Meet Schedules.
Manage Risks, and Maintain Sanity.
 Simmons, B. and et.al., 2012. Kaplan AP Statistics. Kaplan Publishing.
 Sterne, J., 2010. Social Media Metrics: How to Measure and Optimize Your
Marketing Investment. Unabridged. John Wiley & Sons.
 Theodosiou, M. and Katsikea, E., 2012. Antecedents and performance of
electronic business adoption in the hotel industry. European Journal of
Marketing. 46(1/2). pp. 258-283.