Analyzing Eden Inc.'s Financial Performance and Strategy for Growth

Eden Inc., as part of the Eden Group, is strategically positioned in India with a focus on becoming the leading company in its segment. The business has set ambitious goals for revenue growth, targeting Rs 1,000 crore by 2025 from an existing base of Rs 40 crores. With a strong financial foundation backed by paid-up capital totaling Rs 50 crores and an additional authorized share capital of Rs 1000 crores, Eden Inc. is well-equipped to expand its operations. The company has already shown promising growth with turnover increasing by 60% over the past four years and profitability rising from 10% to 20%. This growth trajectory aligns with their strategic objectives and reflects effective financial management and market positioning. To further support these ambitions, Eden Inc. is implementing a comprehensive business plan that emphasizes both short-term gains and long-term sustainability. The analysis of its financial statements reveals a robust balance sheet and consistent income generation which are critical to achieving the set targets. Additionally, Eden's strategic initiatives focus on innovation, customer engagement, and operational efficiency. This detailed summary underscores Eden Inc.'s potential for continued success through strategic planning and sound financial practices.

Running head: BUSINESS PLAN
Design business plan for Eden Ventures
Name of the Student:
Name of the University:

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Executive Summary
The business plan is based on Eden Ventures who is investing into technology for providing of
training and education to the rural small business owners. The organization is invested into
telecommunication software, digital media, internet, mobile sectors, enterprise software, social
media and SaaS. This particular technology business plan is based on helping to formalize the
business strategies. The company is developed the business by helping the small business owners
to use of innovative technology for raising the higher market share.

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Table of Contents
Introduction......................................................................................................................................4
1. Business concept..........................................................................................................................4
1.1 Value Proposition..................................................................................................................4
1.2 Business Offer.......................................................................................................................5
1.3 Ownership Structure..............................................................................................................6
1.4 Mission, Aims and Objectives...............................................................................................7
1.5 Legal Formalities...................................................................................................................8
2. Marketing Strategy......................................................................................................................8
2.1 Customer segment.................................................................................................................8
2.2 Customer relationship............................................................................................................8
2.3 Distribution channels.............................................................................................................9
2.4 Marketing analysis using 7Ps................................................................................................9
3. Operational plan.........................................................................................................................10
3.1 Key activities.......................................................................................................................10
3.2 Key resources.......................................................................................................................11
3.3 The people plan....................................................................................................................11
4. Finance plan...............................................................................................................................12

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5. Timeline.....................................................................................................................................12
6. Research.....................................................................................................................................13
6.1 Macro environment analysis – PESTEL..............................................................................13
6.2 Company’s Industry analysis - Porter’s Five Forces Analysis............................................14
6.3 Internal Company Analysis and External collaborations....................................................15
6.4 SWOT Analysis...................................................................................................................16
6.5 Financial Status Analysis.....................................................................................................18
Bibliography..................................................................................................................................35

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Introduction
Eden Ventures is an organization which is invested into technology companies within the
telecommunication software, digital media, internet, mobile sectors, enterprise software, social
media and SaaS. The company has it’s headquarter in London, United Kingdom and was
founded in the year 2002. The organization founded that they need huge amount of underserved
rural small businesses which are required of technological consulting as well as experience. The
company brings investment into the technology in rural small business owners. The purpose of
the investment business plan is to help into formalizing of business strategies. The company
decides to develop their business by helping rural small business owners to use of technology.
1. Business concept
1.1 Value Proposition
By use of Ansoff’s Matrix, the business is categorized to provide of new services into the
new market, as the services are satisfied with new set of client’s requirements. The business is
able to bring performance value into the business as it improves the way businesses are operated.
The technology services are customizable to the requirements of small business owners as they
are not have set services. The target market of the organization is that they want to provide
training and provide education to the small business owners located in rural Europe. The clients
are chosen based on lack of knowledge on technology, as well as inability to reach higher
productivity throughout technological innovation. Mainly, the organization gains business value
by investing into internet, enterprise software and digital media. The organization is focused on

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developing their business process. The organization is developing efficient methods to procure
the services and products.
According to Ansoff Matrix, Eden Ventures can determine the product as well as market
strategy. The four sections of this matrix are:
Market penetration: It is about selling of existing products to the existing markets. In
order to grow as well as penetrate the customer based in the existing market, the organization
cuts their price, improve the business process, and invest into technology an increase into
existing production. Eden Ventures spend into technology to penetrate the markets.
Product development: It is about development of new services and processes into
existing markets. The organization tries to provide training and education to the small business
owners to use of technology. The modifications into existing business processes provide an
increase value to the customers for develop of new services.
Market development: It develops of existing products in new markets. Eden Ventures
provide technology investment services to the European countries only. The organization should
require developing their technological services into other countries also so as to gain a new
market value in other countries.
Diversification: It is about enter of new markets with development of new products. The
organization should enter into new markets with development of their business process. The
organization starts to train the small business owners about new technological usage.

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1.2 Business Offer
Eden Ventures invested into higher growth European technology companies. The
company provides of technological services such as internet, big data analytics, digital media,
and telecommunication software. Eden Ventures offers some of the technological services on
sourcing of procurement. It determines the technological suppliers and manages sourcing and
recommends upgrades of business process.
1.3 Ownership Structure
The competitive advantage of Eden Ventures is to run small rural business and make it
successful in the European countries. The organization consists of some owners those have deep
knowledge of the internet infrastructure. The deep knowledge of the members helps to shape
way people are working. The share of the company is to be divided into five partners who help to
take and manage right decisions for the company. Each of the organizational partners should
bring £10,000 to invest into development of business process. They invest to provide training on
technology to the rural business owners.
EdenVenturesProjectManagerBusinessPlannerOperationsManagerMarketingManagerMarketConsultant

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Figure 1: Ownership structure
(Source: Created by author)
1.4 Mission, Aims and Objectives
Mission: Eden Ventures was created to invest in technology and help the rural business
owners to use of technology. The evidence is based on the fact that the rural small business
owners have no such resources and connections to use the technology. The mission of the
organization is to provide training and educating the small business owners to utilize the
resources. The organization should fulfill their mission when the clients are satisfied and
achieved growth rate at 20%.
Aims: The aim of the company is to provide high value to the small business and
business development by investing in technology. The technological services provided by the
organization are internet, enterprise software and digital media. The organization provides
training to the small business owners to use of those technological services.
Objectives: Following are the business objectives of Eden Ventures such as:
 To grow the business as per requirements of the clients and customers
 To provide training and education on innovative technology to the small business
owners
 To keep revenue cost on the services below 20%
 To increase net revenue by 350%

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1.5 Legal Formalities
Legal compliances related to the management of the property that the company is
standing on. The application of the law term is in the market for the proper management of the
working process in the company. The company should keep in mind that any drawback in the
form of legal application can cause the drop of their reputation in the market and thus can cause
them to lose a lot of money for the company. Apart from this there are need to be a looking after
the deals that needs to be developed between the company as well as their clients.
2. Marketing Strategy
2.1 Customer segment
The customer segment of Eden Ventures is the business owners of European country. The
customers are selected based on their lack of knowledge to use of technology for their business.
As the organization is investing into technology, therefore lack of technical knowledge of the
small business owners reduces the level of productivity throughout technological innovation of
the business processes as well as methods. The non-primary potential clients are small
businesses. It is an ongoing business which starts to make growth into their technology.
Therefore, the customer segment is small business owners have lack of knowledge on how to use
the technology for benefit of the investment business.
2.2 Customer relationship
Eden Ventures have close relationship with the customer to create loyal value. A better
customer relationship is gained by providing personalized as well as customized approaches to
the customers. Customer Relationship Management (CRM) system is used to track the details of

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customers and how much customers are attracted towards their business. In order to maintain
better customer relationships, Eden Ventures meet with the customer expectations and on time
delivery to the customer’s products. It is done throughout social media and provides good
approaches to the customers. Integration of the technology will enhance the experiences of
customer and it will become a cost effective process.
2.3 Distribution channels
The new technological services are distributed to the small business owners throughout
online, advertising into the company’s website and use of social media channels such as
Facebook, Twitter. It helps Eden Ventures to aware the customer and promote their services
among the users.
2.4 Marketing analysis using 7Ps
Following are the components of 7Ps to analyze the market of Eden Ventures such as:
Product: Eden Ventures provides training and education to the small business owners
located in rural Europe on how to use of technology for the business process. The organization
gains business value by investing into internet, enterprise software and digital media
Price: The price model for innovation of business processes are based on project based
pricing by estimation of how mach of both time as well as resources are required to conduct the
plan. The organization provides training services to the customers to educate them on how to use
technology; therefore the price of the training program should be £20000.
Place: The places on where the training program is conducted are small rural areas of
Europe.

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Promotion: Promotion is done by use of social media channels such as Facebook,
Twitter. Social media networks promote the services among the customers by conducting any
event planning with the clients.
People: People involved into the business plan are small business owners working into
rural countries. There are five partners those are involved into the plan are project manager,
marketing manager,, business planner, operations manager and marketing consultant.
Processes: The processes which are taken to deliver the services to the customers are
client meeting, start the project work, exchange of emails with the clients and final meeting.
Finally, final project report is written and submitted.
Physical Evidence: The client documentation is the deliverable of the business plan.
3. Operational plan
3.1 Key activities
1. The key activities related to the working process of the company are to hire the better
skilled workers who will be able to work according to the daily work pressure that
will be assured to them.
2. The company needs to get access to more companies where they would be able to
invest and make a mark in the market.
3. They should also follow a process in which the company would be able to keep their
grip on the acquired company for a longer time in the market.

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3.2 Key resources
1. The resources to use for the operation of the company would be the selective majors
of the technological background who would be able to assess the betterment of the
technology that they would be investing in.
2. They should also invest in acquiring of investors for their company.
3. The use of proper connectivity for the company would help in the processing of data.
4. The use of proper technology in the market would be able to help the company for the
process of assessing the strength of the company they would be investing in.
5. The skill level of the company employees are of the top grade for their proper
working in the market.
3.3 The people plan
The key people in the plan are the investors and the companies in whom the company
would be investing their money. They should be kept in perfect shape to minimize the risk of
anything related to the drop of the working deal between them. The company should also be able
to make proper deals with the new company they would be investing in and make their relations
better in the future for the proper holding of the company.