Hospitality, Tourism, and Events: Eden Project Environment Report

This report provides a comprehensive overview of the Eden Project, a prominent botanical garden and tourist attraction in Cornwall, UK. It explores the project's contribution to sustainability, highlighting its educational programs, waste management initiatives, and efforts to connect people with nature. The report also examines the external factors affecting the project's business, utilizing a PESTLE analysis to assess political, economic, social, technological, legal, and environmental influences. These factors include government regulations, economic conditions, demographic changes, and the impact of Brexit on tourism. The analysis underscores the importance of sustainability for long-term growth and the project's role in promoting environmental awareness and responsible tourism. The report emphasizes the Eden Project's significance in the hospitality and tourism industry, its economic contributions, and its efforts to attract visitors and foster a sustainable future. The report also examines the social and economic factors affecting the Eden Project, including demographic changes and language considerations. The report concludes by emphasizing the need for the Eden Project to adapt to external factors and maintain its focus on sustainability to ensure continued success.

HOSPITALITY, TOURISM
AND EVENTS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
Give brief overview of the Eden Project as an attraction................................................................1
How Eden project is contributing to sustainability..........................................................................3
External factors affecting its business in moving ahead..................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Hospitality and tourism are important contributors to the development of an economy.
This sector generates job opportunities for thousands of people. Along with that, this industry
plays an vital role in promoting tourism in an country in order to attract more visitors from other
nations. It is an big source of income for that economy (Hall, 2010). This report is about Eden
project which is an famous tourist attraction in Cornwall, UK. There are several environmental
pressures that are faced by this cultural institution. Revenues earned from this project is
contributing a lot to economical position of this state. The main aim of this study is to identify
various external factors that affects its business to move ahead. PEST analysis will be done in
order to evaluate these elements in effective manner.
Give brief overview of the Eden Project as an attraction
Eden project is an botanical garden in England. It is an popular attraction of visitors due
to its natural beauty. This is epic destination for tourists to plan their trip. There are two biomes
plants collected from various environments and climates (Laing and Frost, 2010). It is located in
1
Illustration 1: The Eden project
source: Eden project 2017. [Online]. Available through :<
https://www.visitbritainshop.com/world/the-eden-project/>.

the largest town of Cornwell that is St Austell. There are domes that consists several plant
species. This place is an important gateway that builds relationship between plants and people. It
is an g tropical garden that explains that whole mankind is dependent on plants and nature.
Along with an mind blowing place for tourism attraction it is an important and unique source of
knowledge and education in terms of sustainable future.
Tourists can experience beautiful sites, smells and largest greenhouse of tropical plants
that are required foe everyday products. There are orange trees, olive groves, sunflowers and
various other plants that could explore the future of this place. Eden project is an fascinating
place where family and friends cam plan their day out for the purpose of fun and enjoyment in
the grail of nature. This place will give them an experience for which they have to travel the
world and they are dreaming to travel those tropical destinations in future. Various events such
as workshops, music concerts etc. are organised at this place for adults and children.
This project is build up by Sir Robert and Sir Alfred. There are several sculptures like
Giant bee and WEEE man that increases knowledge of visitors towards saving of electricity.
This motivates them to use less electricity in their regular life. Visitors don't need to pack any
survival kit as there are restaurants, cafes and well managed children friendly wash room
facilities. Along with this, there are facilities of wheelchairs and buggies to explore outside areas
at this place.
It is not wrong to call this destination the eighth wonder of world because of its bubble
shaped biomes that makes it a beautiful scenery (Mair and Jago, 2010). In 2010, this project has
also granted the permission to construct geothermal electricity plant that will produce 4MWe
power. It is adequate for this garden and along with this it will also provide electricity to around
5000 houses. Such type of destinations takes the tourism of an country to next level. This assists
in improving the economic position and also creates positive image in the mind of visitors. There
are facilities to conduct class for students in order to make them aware about importance of
nature and sustainability in environment. This garden includes various plants that are used for
making medicines. The structure of its domes are framed with steel and thermoplastic, as plants
requires humid conditions to grow properly. Many visitors comes ton this place on monthly basis
as they found it best destination to reduce the stress of regular life and they gets calm and
pleasant atmosphere in this garden.
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This place is very important visitor's attraction in UK. People from local areas and from
other countries visits this place. There are some reasons why this place is an key attraction for
tourists.
 There is largest rainforest along with steamy jungles and waterfalls.
 It has beautiful architecture and building that captures attention of tourists.
 World class sculpture and art of this place is another reason to visit there.
 There is an educational centre that inspires people of all ages.
 It is an living example of sustainable development.
Eden project is an famous place for tourism and it is contributing too much to improve
the hospitality and tourism industry of this country. It is key focus of various organisations
involved in tours and travels (Mair and Laing, 2013). It is because, if more people will visit this
destination then this sector can earn good profits. Apart from this, this place is also good for
organizing several events in order to get more attraction. There are certain hotels near this
destination who are providing effective accommodation services to travellers. Cornish
government is working hard to maintain this place by investing huge fund in management. This
project is contributing a lot to tourism and hospitality sector of Cornwall.
How Eden project is contributing to sustainability
Eden project is contributing to improve sustainability by bringing innovative ideas. This
place consists numerous features that motivates travellers towards sustainable development. It is
amongst leading tourism destination in UK with large number of visitors every year (Hall and
Page,2014). Conceiver of this place is working hard to develop new ideas related with issues
related with sustainability. It is designed in such a way that it teaches people that human beings
are dependent on nature so it is required to preserve our environment. Sustainability is heart of
this project and their main mission is to connect people with nature so that they will understand
importance of environment in their lives. It is improving sustainability in following manner-
Eden project sustain for
longer period
Consistency in achieving
sustainability
Other ways for sustainability
 In order to
encourage career
 Conceiver of this
project are focussed
 Conceiver are ensuring
health and safety of
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with nature there
are several
educational
programs taking
place.
 They are
promoting
learning of
sustainability with
the help of
various informal
methods to
provide
information.
 Another initiate
regarding this
context is inviting
educational
institutions and
students to learn
the value of
nature.
 Conceiver is
organizing
various training
and development
sessions in order
to create
awareness about
issues related with
sustainability.
towards building
effective missions, and
policies for the purpose
of attaining
sustainability.
 They are adopting
several methods to
provide information
about this issue both
internally and
externally.
 It is using constant
approaches to bring
sustainability in all its
operational areas.
people working in this
project.
 They are promoting
waste management by
working towards water
preservation.
 It is enhancing areas of
ecosystem and
biodiversity.
 Assessing several
online platforms in
order to measure their
carbon footprint and
social performance.
 They are identifying
various social,
economic and
environmental
measures that are
related with this issue.
 It is also promoting
sustainability through
supply chain of
rigorous examination.
 Wastes are recycled in
filling land rather than
throwing it in open
areas. It is helping in
increasing fertility of
soil.
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Sustainability is the key for providing quality of living beings by ensuring longer life in
good surrounding (Sustainable environment, 2017). Eden project has an project named 'Planet
Mark' that is focussed towards improving sustainability through this project. There are various
entertaining ways to educate the travellers and creating their interest in environment protection.
Visitors gets pleasant and calmed environment which helps them in reducing mental pressure
and stress they are facing in daily life. This is the main reason why it is key attraction of number
of people all over the world. Sustainability is also important to retain visitors for longer time
period (Mason and Paggiaro, 2012).
It is very important for tourism sector to achieve sustainability in order to grab future
opportunities of growth. It is related with maintaining balance in social, economical and
environmental aspects. There are several advantages that Eden project can avail through this
scenario.
 It helps in maintaining ecological balance.
 This is focussed towards preservation of plants and animals.
 Maintenance of environment by keeping it healthy and clean is another key focus in this
context.
 It is also important for cultural integration and awareness in society.
Sustainability reduces the negative impact of regional biodiversity on tourism sector. It is
very important for minimizing wastage of water, energy and other non renewable resources that
are required to be preserved for future generation. Eden project is contributing a lot to
maintaining sustainability and it is also generating awareness to promoter issue in society by
educating the visitors about this issue.
External factors affecting its business in moving ahead
Eden project wants to bring its business forward. It is very important to analyse the
external factors that affects its operations (Mair and Whitford, 2013). PESTLE analysis is an
effective tool for making proper strategies in order to develop suitable plans to move forward.
External issues determines survival and success of this project. These are related with political
and legal issues, economic factors, social and technological scenarios and environmental
conditions. PESTLE analysis for Eden project is as follows-
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Political- These factors are related with rules and regulations levied by UK government.
It includes tax rates, interest rates and foreign exchange policies. Political system of this country
is based on parliamentary democracy so there are less risks related with stability of government.
Due to some rules of Brexit there is devaluation in British currency which has resulted in
reduced number of visitors. But political scenario is very much in favour of tourism industry as it
is important source of its financial revenues. They are working hard to promote Eden project in
order to enhance visitors,s attraction. Due to organisational funding and changes in policies
expansion process of this project got affected.
Economical- Such factors affects tourism business in high degree as it directly affects
purchasing power of people. Eden project is contributing too much in improving economy of this
country as it has taken tourism to next level (Moutinho, ed., 2011). Recently there were several
changes in economic conditions of UK due to tourism business of this project also got affected.
Devaluation in money has resulted in low disposable income of people due to which spending
power of local visitors has affected and they are not able to spend too much on travelling
activities. Various issues related with recession has also affected the economic conditions due to
which there is decline in travelling activities. It is creating hurdles in this project to move
forward its business.
Social- According to various statistical data , there were lot of changes in demographic
conditions of England. It has affected population growth of this country. There is continuous
increase in birth rate due to population is growing constantly. This increase in number of people
will affect operational process of Eden project as it will be able to attract more number of tourists
and sales of this project will improve in effective manner. Apart from this, majority of its people
are between the age group of 15 to 64 and there is proper balance between male and female
citizens. This helps in creating excellent variety in visitors of Eden project. Other factor related
with society is language (Ferdinand and Kitchin, 2012). People of this nation speaks in English
which is an language known all over the world. This helps in reducing the barriers that could
arise in case of international tourists as there is less chances of doubts and confusions. Social
factors of business environment are in favour of expansion process of this project.
Technological- It is most important element that could affect growth strategies of Eden
project. It is very important to adopt new technologies and use it in proper manner in order to
move the business forward. Innovation in marketing and promotional strategies is very essential
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to attract more visitors to visit this place. Tourists are most important part if this project wants to
expand its operations by bringing forward the business. To attract the people in large amount it
has to adopt effective tools such as social media advertising to make visitors aware about this
destination (Yeoman and et. al., 2012). It will assist in building effective image in mind of
people. It can also develop its website in innovative manner and also ensure beautiful images of
sites and features of this place. This tool will help in creating wide spread about this place all
over the world. Apart from this technology is also helpful in proper maintained of this garden so
as to give better and memorable experience to tourists. Better technology helps in ensuring
maintenance in less cost. Therefore, this factor could be very beneficial to expand the business of
this project in effective manner but it is required to use these components properly in favour of
business.
Environmental- Such factors plays an important role in attraction of visitors. Eden
project is recognising the importance of environment protection and sustainability. It is very
importation to cope up with surrounding issues in order to prevent natural resources. Damage to
environment will result in negative impacts in the mind of visitors. It is very essential to mange
natural beauty of this place as it is famous for its plants and species. Both local and international
tourists visits here to see its beautiful sites. Due to its effective policies related with sustainability
there is proper waste management to preserve resources like water, fuel and electricity. They
have got permission to build in house electricity plant to meet its own requirement related with
power (Aggett and Busby, 2011). Apart from this, they could also provide electricity to around
5000 households in nearby areas. These steps taken by conceiver of this project has resulted in
grabbing more visitor attraction therefore, it has facilitated its growth process.
Legal- These factors are associated with laws and legislations related with this project.
Changes in legislations takes place timely so it is very important to follow these rules in
operations so as to maintain ethical environment (Nickson, 2013). Eden project's business gets
affected with laws of tourism sector and sustainability issue. This project has to analyse all these
legal developments that are taking place in its business environment so that it will not create any
hurdle in its business to move forward.
Therefore, these are few external factors that will affect Eden project to bring its business
forward. It is required to consider these issues in every decision making and formulating
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strategies for expansion purpose. If it will cooperate with these elements in effective manner then
more visitors will be attracted to visit here.
CONCLUSION
From the above report it can be concluded that, hospitality and tourism are two important
sector of an country. Eden project is an beautiful destination situated in Cornwall. This place is
live example of sustainability with business. Visitors who visits this place learns importance of
nature in their lives. To bring its business move ahead, it is required to identify factors that
could affect the expansion process. PESTLE analysis will assist in understanding the impact of
these elements so that it could be made in favour of business of this project. These components
are also important for enhancing number of tourists so as to earn more profits from sales.
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REFERENCES
Books and Journals
Yeoman, I. and et. al., 2012. Festival and events management. Routledge.
Nickson, D., 2013. Human resource management for hospitality, tourism and events. Routledge.
Moutinho, L. ed., 2011. Strategic management in tourism. Cabi.
Mason, M.C. and Paggiaro, A., 2012. Investigating the role of festivalscape in culinary tourism:
The case of food and wine events. Tourism management. 33(6). pp.1329-1336.
Mair, J. and Whitford, M., 2013. An exploration of events research: event topics, themes and
emerging trends. International Journal of Event and Festival Management. 4(1). pp.6-
30.
Mair, J. and Laing, J.H., 2013. Encouraging pro-environmental behaviour: the role of
sustainability-focused events. Journal of sustainable tourism. 21(8). pp.1113-1128.
Mair, J. and Jago, L., 2010. The development of a conceptual model of greening in the business
events tourism sector. Journal of Sustainable Tourism. 18(1). pp.77-94.
Laing, J. and Frost, W., 2010. How green was my festival: Exploring challenges and
opportunities associated with staging green events. International Journal of Hospitality
Management. 29(2). pp.261-267.
Hall, C.M., 2010. Crisis events in tourism: subjects of crisis in tourism. Current issues in
Tourism. 13(5). pp.401-417.
Hall, C.M. and Page, S.J., 2014. The geography of tourism and recreation: Environment, place
and space. Routledge.
Ferdinand, N. and Kitchin, P., 2012. Events management: an international approach. Sage.
Aggett, M. and Busby, G., 2011. Opting out of internship: Perceptions of hospitality, tourism and
events management undergraduates at a British university. Journal of Hospitality,
Leisure, Sports and Tourism Education (Pre-2012). 10(1). p.106.
Online
Sustainable environment 2017. [Online]. Available through
:<https://study.com/academy/lesson/sustainability-environmental-issues-in-the-
hospitality-industry.html>.
Eden project 2017. [Online]. Available through :<
https://www.visitbritainshop.com/world/the-eden-project/>.
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