Comprehensive Analysis of Global Events: Edinburgh & Brazil Olympics

This presentation offers a comprehensive analysis of the global events industry, focusing on the Edinburgh Festival and the Brazil Olympics as case studies. It begins by exploring the diversity within the industry, categorizing events by type, size, revenue source, organizer, age group, and region. The presentation then delves into the factors influencing the global events industry, such as its growth and economic contribution. It includes an evaluation of key factors affecting event success and a critical assessment of management strategies. The analysis examines the value, impacts, and legacies of both the Edinburgh Festival and the Brazil Olympics, considering physical, environmental, social, cultural, political, tourism, and economic aspects. The presentation highlights both the positive and negative impacts of these events. Overall, the analysis aims to provide insights into the complexities and multifaceted nature of the global events industry, offering valuable perspectives for event management and planning.

Global Events

Table of Contents
 Introduction
 Diversity of global events industry
 Factors influencing events industry globally
 Evaluation of key factors
 Critical evaluation of key factors
 Value, Impacts and Legacy of global events
 Management strategies
 Critical evaluation of specific management strategies
 Critical assessment of impact of global events
 Conclusion
 References

Introduction
Global Events are the programmes which are held for a specific
duration of time and have a wide reach in different countries of the
world. These events are quite effective in reaching to a mass range
of audience. For this presentation, Edinburgh Festival and Brazil
Olympics have been chosen. Both were global events which
appealed to mass range of audience. In this presentation, specific
analysis will be made on exploring the diversity of global events
industry. Additionally, focus will be made specifically on the
evaluation of value, legacy and impact of events on environment in
the presentation.

Diversity of global events industry
There are different types of events which can be organized by the
event managers. These are explained as follows-
According to the content-
Social and family- These events can be for society as well as for
the family also. In social events generally the focus is on the
factors affecting the society.
Cultural and business- In cultural events the focus is on
ensuring that the culture of the society is given appropriate
importance.

Continued...
Sporting events- These events are held for the purpose of
ensuring that sports are given proper importance.
Music festival- In these events, the focus is specifically put on
music of different forms.

Continued...
According to the size-
Local events- These events are held at a local level in the society
and therefore ensure that they can fulfil the objective of
fulfilling needs and requirements of local people.
Mega events- These events are held at a larger scale in the
society and thus make sure that they have a higher coverage
area than the local events.

Continued...
Major events- These events are held at a level in which a
coverage of a larger area is done. Their coverage area is more
than the mega events.
Hallmark events- These events can be fairs, expositions, cultural
and sporting events. These events are of international status
and can be held either regularly or on a one-off basis.

Continued...
The Global Events Industry is quite a diverse one and its
diversity ensures that the events are held in a proper manner. The
structure of this industry is as follows-
 By Type- The global events industry can be segmented on
the basis of different types of events which are held across
the world.
 By Revenue Source- The global events industry can also be
segmented on the basis of different types of revenues.
 By organizer- The global events industry can be segmented
on the basis of the organizer who is organizing these events.

Continued...
 By Age Group- The global events industry can also be
segmented on the basis of the age group of the people who
will attend the event.
 By Region- The global events industry can be segmented on
the basis of the region where they are being held.

Continued...
Role of events in society-
 Influencing the people- Global events have a role of
influencing the people in the society which can ensure that
their choices are influenced.
 To raise awareness among the people- Global events have
a role in making sure that the awareness among the various
people can be raised highly effectively.

Continued...
Process of organizing events by event management industry-
Identifying the nature of event- It is important for the event
management teams that they are able to identify the nature of
event which they are planning to organize because the
preparations will be made accordingly.
Determining the budget- It is also crucial to determine a
particular budget for the event. Therefore by determining the
budget the event management teams will be able to ensure that
they are able to organize the event in the right manner.

Continued...
Marketing and promotion of the event- It is important for the
event management companies that they are able to ensure that
the marketing and promotion of the event can be done in the
right manner. In this way the event can be organized in the right
manner.
Organizing the event- For the event management companies it
is crucial that all the other relevant factors are considered and
therefore the event is organized in the right manner to make it a
success.