Analyzing Edmunds' Mobile App for Automotive Sector Productivity Gains

This research proposal explores the significance of mobile application development in enhancing productivity within the automotive sector, using Edmunds as a case study. The study begins with an overview, background, rationale, and outlines the research aim, objectives, and questions. Chapter 2 delves into a literature review, examining Edmunds' mobile app usage, the importance of mobile app development in the automotive sector, advantages gained through Edmunds' mobile technology, and recommendations for improvement. Chapter 3 outlines the research methodology, including the type of investigation, research design, philosophy, approach, and data collection methods. Chapter 4 provides a timeline for research activities. The report highlights the benefits of mobile applications, such as increased sales, competitiveness, and improved customer relations, while suggesting ways for Edmunds to enhance its services. The research employs a qualitative approach, with an inductive research approach, to gather and analyze data effectively, aiming to provide valuable insights into the impact of mobile technology in the automotive industry.

Research Proposal

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview...............................................................................................................................1
1.2 Background...........................................................................................................................1
1.3 Rationale...............................................................................................................................1
1.4 Research Aim........................................................................................................................2
1.5 Research Objectives..............................................................................................................2
1.6 Research Questions...............................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Different ways under which Edumunds use its mobile application platform.......................3
2.2 Significance of development of mobile application in an automotive sector.......................3
2.3 Advantages which are gained through Edumunds after execution of the mobile application
technology...................................................................................................................................4
2.4 Recommend some ways by which Edumunds company can make improvements..............4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6
3.1 Type of Investigation............................................................................................................6
3.2 Research Design....................................................................................................................6
3.3 Research Philosophy.............................................................................................................6
3.4 Research Approach...............................................................................................................6
3.5 Data Collection......................................................................................................................7
CHAPTER 4: TIMELINE OF RESEARCH ACTIVITIES............................................................8
.......................................................................................................................................................10
REFERENCES..............................................................................................................................11

Title: “To identify an importance of mobile application development for productivity in
Automotive sector” - A case study on Edumunds.
CHAPTER 1: INTRODUCTION
1.1 Overview
Digital technology defined as many different equipments and tools which are bruised
through a business firm for motive of manipulation and storing of necessary data. Main
components which are involved in digitalization are websites, cloud computing, social media,
productivity applications etc. These all are very crucial as each company making an attempt to
make their presence better at market place (Argote, 2012). In this modern era, growing of
technology is essential and there is more inclination of business towards using the advanced
technology. In addition to this, commerce as well as trade achieved by advancement in
technology which help in increasing convenience as well as comfort in transactions of business.
Globalisation promoted by using technological tools in an effective manner for making
operations of an organisation in an easy manner. It is not only increase trading but play a
necessary role in services of contemporary marketing.
1.2 Background
This report is related to the importance of mobile applications. With the help of
application of an organisation, consumers can buy goods or services through it. It is helpful in
achieving aims and increasing productivity of company. Edumunds company is an American
online resource for the Automotive information. It is privately held organisation and also provide
its services through online (Doong and Ho, 2012). This firm is present in all digital platforms
which aids in maintain competitive advantage in order to operate at the market place. In addition
to this, with some advantages there are some complexities like for an instance utilise malicious
applications and hacking in order to get valid conclusion.
1.3 Rationale
Revolution on digital platforms made and it is necessary to determine an implication on
automotive company which are need to carrying its all operations in competitive market.
Development of mobile application is necessary to make business more productive as well as
effective. Under this, dramatic modifications in a way under which business is conducted or
managed in easy manner and also understand it. It is helpful in understand role which catered by
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development of the mobile applications in company. In context to this, it is helpful for company
to take better decisions (Eriksson and Westerberg, 2011).
1.4 Research Aim
It explains target which are accomplish by understanding this study. Aim of this project is
“To identify an importance of mobile application development for productivity in Automotive
sector”. A case study on Edumunds.
1.5 Research Objectives
These are formed according to aim of this research study and helpful in define scope for
this. It is also helpful in gathering correct information in order to getting valid conclusion. Some
of the research objectives are given below as above:
 To identify ways under which Edumunds use its mobile application platform.
 To determine significance of development of mobile application in an automotive sector.
 To identify advantages which are gained through Edumunds after execution of the mobile
application technology.
 Recommend some ways by which Edumunds company can make improvements in its
services at market place by using mobile application technology.
1.6 Research Questions
These are necessary attempt by which all research objectives are answered. Some
research question are given below as above:
 What are different ways under which Edumunds use its mobile application platform?
 How development of mobile application in an automotive sector is important?
 What are advantages which are gained through Edumunds after execution of the mobile
application technology?
 Recommend some ways by which Edumunds company can make improvements in its
services at market place by using mobile application technology.
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CHAPTER 2: LITERATURE REVIEW
2.1 Different ways under which Edumunds use its mobile application platform
Under this, car dealership is an effective attempt to satisfy demands or needs of
customers which are very conscious towards budget. On the basis of view point of Forzani and
Leu, 2012 it has been stated that Development of an information technology has very influential
in order to buying decisions of customers. In addition to this, mobile application is an effective
attempt to minimize gap among seller as well as purchasers in which advertising and also
marketing related practices are carried out. In an automotive sector, technology advancement is
necessary and should be quick when it is related with embracing the tend for mobile application.
In context to this Edumunds business firm possess mobile site or application which provides its
products on the basis of demands or requirements of consumers in an effective or efficient
manner. This company has its own mobile application which consumers used for searching
purpose as well as know more about vehicles or services of this firm.
According to Hughes, 2012 it has been concluded that mobile application of Edumunds
states that it is helpful for customers to avail all certified cars which are near by. To consumers,
there are many filtering options about purchasing of certified cars at reasonable cost. High
resolution images and also accessibility are distinct specifications which led to enhance operation
areas.
2.2 Significance of development of mobile application in an automotive sector
An Automotive sector of United Kingdom is developing by main turnaround at the time
of developing advanced technology. In this time period, car production is at highest rate and
there are maximisation in domain stands as well as Auto exports. Under this domain, digital
technology has been able to be introduces the dramatic modifications and also provide many
effective opportunities in a proper or significant manner. According to Jordan and Troth, 2011
Development of technology is helpful in portrayal as well as innovation of many new features
under this segment. Digitalisation is helpful in making business more competitive and developed
in nature. Through this, firm can compete with its strongest competitors at the market place. In
addition to this, digital technology aids to Edumunds firm in minimizing time, cost of operations
and expand business in to the new market place. According to the research, it has been
determined that in United Kingdom there are about 70% of individuals which have their own
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phone which affected on ownership of vehicle. This firm is dealing in an automotive industry
and also present some platforms to increase sales by maintaining better relationship with
management to customers. Under this, it is necessary to develop an application that possess an
intuitive and friendly platform.
2.3 Advantages which are gained through Edumunds after execution of the mobile application
technology
Under this, there are many advantages which availed through Edumunds at the time of
venturing in to development of mobile application. There are some benefits to Edumunds by
implementing mobile application:
Increased sales- Mobile application is an effective way to aware people or also
communicate with consumers in an significant or better manner. In order to this, mobile
application for Edumunds firm attempts to give all necessary information or data which will be
required at the time of buying. It is essential that quality should be effective. There is a direct
connect of mobile application as well as sales.
Competitiveness- It can only availed by making mobile application platform which
engage an individual in the process of buying which keep consumers away from determination of
substitutes. It is essential that firm should update its mobile application in regular time period
and also increase quality of its services so that Large number of consumers can be attract and this
firm can compete with its strongest competitors at market place. It will be aid in gaining
competitive advantages at market place.
Better consumer relations- Under this, mobile application has emerged as an effective
tool to contribute knowledge to customers. Through its mobile application, firm can aware
people about current trends at market place. On the basis of view point of Markham, 2011 it has
been stated that main focus of this firm is to fulfil needs of consumers in an effective manner. In
addition to this, mobile application can use through Edumunds in engage customers and also
provide them solution to their all queries to get better results.
2.4 Recommend some ways by which Edumunds company can make improvements
Under this, it is necessary for Edumunds management to take review or feedback from
consumers about business strategies or policies for make improvement in its services. There are
some recommendations are mention below:
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 It is suggest that Edumunds involve in- application chat in order to support customers. It
is very effective approach which aid in dealing with many queries and increasing
conversion rates.
 In context to this, it is necessary to be embed functionality like for an instance camera
access, Phone and also GPS for giving right direction to seller for reaching to
consumers.
 Through mobile application, firm can gather data concerned to customers in order to
provide them relevant or necessary notifications depends on findings pattern.
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CHAPTER 3: RESEARCH METHODOLOGY
It is a necessary part of research and helpful in gather and analyse information for
attaining the set target of study. This study undertakes many techniques or tools regarding to
collect accurate information and data regarding topic of research (Mellis and et. al., 2013). Some
components of research methodologies are given below as above:
3.1 Type of Investigation
It is a main stage under this and aid in determining nature of an investigation work using
executing effective techniques. Research can be qualitative and quantitative in nature. In this,
qualitative depends on quality of information or data and on other hand quantitative investigation
based on statistical techniques and measured in terms of numbers. So, among all these two
different tools, researcher uses the qualitative method because it is helpful in conduct an
investigation in detailed manner.
3.2 Research Design
It encompasses to whole strategies which are used through an investigator in order to
integrate different components of study in a coherent or logical manner. It is blueprint of an
investigation that aids in explain proper direction to an investigator in context to execute all
research related operations in systemic manner. This section of the research methodology is
segmented between three different parts like for an instance exploratory, descriptive and
experimental.
3.3 Research Philosophy
It is belief regarding a method under which data and information both are concerned with
requirements of phenomenon to be gathered, applied and determined. In addition to this, it is a
main responsibility of an investigator to select most relevant philosophy to support study
(Morrow, 2011). Under this, there are mainly tow kinds of research philosophies and these are
positivism and interpritivism. But in this, interpritivism philosophy is taken through an
investigator in order to carried out research in proper direction.
3.4 Research Approach
Under research methodology, it is necessary part and under this there are two different
research approaches such as inductive or deductive. Inductive research approach depends of
current facts and figures and on the other hand deductive research approach based on theories
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and concepts which are formulated to developing a hypothesis. So, in this present research, an
investigator uses an inductive research approaches to take proper action.
3.5 Data Collection
It is regarded as most crucial elements and under this, there are two different sources of
data collection and these are primary and secondary (Sweetser, English and Fernandes, 2015). In
addition to this, to gather accurate or relevant information, researcher use primary method and in
this there are different sources such as observation, questionnaire etc.
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CHAPTER 4: TIMELINE OF RESEARCH ACTIVITIES
Timeline refers to an important feature of an investigation to identify feasibility of study.
In this, it is necessary to determine appropriate or effective time which allotted for every activity
in right manner (Argote, 2012). It is a responsibility of researcher to allot time period on the
basis of different activities. So, it is important to understand about allotted time for project with
initiate with the starting date to completion. The timescale according to various activities are
mention below:
S. no Task Name Time Duration Begin Finish Predecessor
1 Identify issue 3 Days
2 Literature
review
8 Days 1
3 Clarify the issue 6 Days 1,2
4 Clearly define
concepts and
terms
5 Days 2,3
5 Define the
population
4 Days 4
6 Collecting data 10 Days 5
7 Analysing data 6 Days 6
8 Conclusion and
Recommendatio
n
4 Day 7
9 Submission of
report
1 Day 8
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