Diploma in Education: Inclusive Learning, Teaching & Assessment
VerifiedAdded on 2023/06/12
|18
|5192
|355
Portfolio
AI Summary
This portfolio for a Diploma in Education and Training explores various aspects of teaching, learning, and assessment. It includes a presentation on teaching roles and responsibilities, an analysis of initial and diagnostic assessments, and the importance of identifying individual learning needs. The portfolio also features a teaching practice portfolio and several lesson plans, demonstrating practical application of teaching principles. The document reflects on personal experiences in teaching, emphasizing the importance of values and understanding individual student needs to foster a supportive and effective learning environment. Desklib provides access to this and other solved assignments to aid students in their studies.

Diploma in Education
and Training
and Training
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Presentation on teaching roles and responsibilities................................................................1
TASK 2............................................................................................................................................3
Analysis of role of initial and diagnostic assessment.............................................................3
Importance of identifying and agreeing individual learning needs........................................4
TASK 3............................................................................................................................................6
Teach Practice portfolio.........................................................................................................6
TASK 4............................................................................................................................................7
Learning Plans........................................................................................................................7
Lesson plan 1:.......................................................................................................................7
Lesson plan 2.........................................................................................................................9
Lesson plan 3.......................................................................................................................11
Lesson plan 4.......................................................................................................................12
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Presentation on teaching roles and responsibilities................................................................1
TASK 2............................................................................................................................................3
Analysis of role of initial and diagnostic assessment.............................................................3
Importance of identifying and agreeing individual learning needs........................................4
TASK 3............................................................................................................................................6
Teach Practice portfolio.........................................................................................................6
TASK 4............................................................................................................................................7
Learning Plans........................................................................................................................7
Lesson plan 1:.......................................................................................................................7
Lesson plan 2.........................................................................................................................9
Lesson plan 3.......................................................................................................................11
Lesson plan 4.......................................................................................................................12
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Education plays a vital role in life of students. It is important to note that there is key role
of education and training. Life of a student can change if they are being give effective education.
They are able to learn and develop skills by getting effective education (Maharshi, 2018)
(Lamon, 2020). Teacher plays a major role in impacting education to the students. The education
is denied as the various skills which is been is given at the time of individual perusing his/ her
studies in university. It is the most important aspect for the personal and professional
development of an individual. The teaching is defined as the professional who have a knowledge
of the various areas and hep the individual in co0mpleting their education. The teaching is
defined as a profession where there is various rules and regulation which need to be followed by
the teacher. There are various roles an responsibilities of a teacher. The teacher has to plan and
give their knowledge to the students so that they are able to build their career. The teaching also
involving guiding and instructing students on the right path for their development. This report
will include various topic such as roles and r responsibilities of a teacher and the various
legislations of being a teacher which need to be followed and at last reflection.
MAIN BODY
TASK 1
Presentation on teaching roles and responsibilities
Roles and responsibilities of a teacher
A teacher need to perform the various roles an responsibilities in order to guide students
and make their career. The various roles of a teacher is discussed below:
It is very important for the teacher to plan and design the day to day task which need to be
conducted in classroom which need to be delivered to the students (Kaye and Rumble, 2018).
The another role of the teacher is ti guide and instruct students on the right path for the
development and being professional in their future career.
The teacher need to plan that a classroom teaching should be developed in an effective
manner so that students are able to understand the aspect of the various topic taught
within the classroom.
Responsibilities of a teacher
1
Education plays a vital role in life of students. It is important to note that there is key role
of education and training. Life of a student can change if they are being give effective education.
They are able to learn and develop skills by getting effective education (Maharshi, 2018)
(Lamon, 2020). Teacher plays a major role in impacting education to the students. The education
is denied as the various skills which is been is given at the time of individual perusing his/ her
studies in university. It is the most important aspect for the personal and professional
development of an individual. The teaching is defined as the professional who have a knowledge
of the various areas and hep the individual in co0mpleting their education. The teaching is
defined as a profession where there is various rules and regulation which need to be followed by
the teacher. There are various roles an responsibilities of a teacher. The teacher has to plan and
give their knowledge to the students so that they are able to build their career. The teaching also
involving guiding and instructing students on the right path for their development. This report
will include various topic such as roles and r responsibilities of a teacher and the various
legislations of being a teacher which need to be followed and at last reflection.
MAIN BODY
TASK 1
Presentation on teaching roles and responsibilities
Roles and responsibilities of a teacher
A teacher need to perform the various roles an responsibilities in order to guide students
and make their career. The various roles of a teacher is discussed below:
It is very important for the teacher to plan and design the day to day task which need to be
conducted in classroom which need to be delivered to the students (Kaye and Rumble, 2018).
The another role of the teacher is ti guide and instruct students on the right path for the
development and being professional in their future career.
The teacher need to plan that a classroom teaching should be developed in an effective
manner so that students are able to understand the aspect of the various topic taught
within the classroom.
Responsibilities of a teacher
1
⊘ This is a preview!⊘
Do you want full access?
Subscribe today to unlock all pages.

Trusted by 1+ million students worldwide

It is very essential for the teacher that they perform the various task with a responsible
professional. As teaching is considered as a profession which requires a lot of rules and
regulation. The various responsibilities are discussed below:
the professionalism is the most major responsibility which need to be maintained by the
teacher.
The teacher is responsible for making students understand every topic which is been
taught in the classroom and manage the various task.
Also the teacher is responsible for being calm with students so that they can understand
their weaknesses and help inn developing within the each individual.
It is been identified that there are various legislation for the teacher that need to be
followed so that they do not face any legal actions. As in respect of the specialisation area the
education policies are important for the teacher and also teacher is responsible for following the
equality act 2010. this states that the teacher should not discriminate its any of the students.
Every one should be given equally right. The education sector has the different rules and
regulation which a teacher is responsible for following and the different resources which is been
used by the teacher.
Individual reflective work
From my experience I have learn that it is very important that being a teacher an teaching
about the values in each individual. My experience says that teaching values to the students is the
most difficult part but if I have analysed that it is important for the envelopment of an individual
and becoming a good student and an individual in life. It is very important for me to teach the
values and how t respect to other,. This is the process which comes out from your inner thinking
and peace. The mindsets of each individual is different and this reflects on the life on an
individual. There are various skills which I have developed in order to motivate students that
they learn the basic things in order to become a successful person in life. I was able to teach the
values by being calm with my students and I use to believe in making a relation with every
student which helped me in achieving to my goals.
It was very important for me to understand individual and and their weakness to develop
their understanding an improve in their skills and abilities. There were various sessions which
were conducted by me in order to develop various skills within the individual. Also I use to
prepare a plan in order to Identify the weak areas of the students and address them in a an
2
professional. As teaching is considered as a profession which requires a lot of rules and
regulation. The various responsibilities are discussed below:
the professionalism is the most major responsibility which need to be maintained by the
teacher.
The teacher is responsible for making students understand every topic which is been
taught in the classroom and manage the various task.
Also the teacher is responsible for being calm with students so that they can understand
their weaknesses and help inn developing within the each individual.
It is been identified that there are various legislation for the teacher that need to be
followed so that they do not face any legal actions. As in respect of the specialisation area the
education policies are important for the teacher and also teacher is responsible for following the
equality act 2010. this states that the teacher should not discriminate its any of the students.
Every one should be given equally right. The education sector has the different rules and
regulation which a teacher is responsible for following and the different resources which is been
used by the teacher.
Individual reflective work
From my experience I have learn that it is very important that being a teacher an teaching
about the values in each individual. My experience says that teaching values to the students is the
most difficult part but if I have analysed that it is important for the envelopment of an individual
and becoming a good student and an individual in life. It is very important for me to teach the
values and how t respect to other,. This is the process which comes out from your inner thinking
and peace. The mindsets of each individual is different and this reflects on the life on an
individual. There are various skills which I have developed in order to motivate students that
they learn the basic things in order to become a successful person in life. I was able to teach the
values by being calm with my students and I use to believe in making a relation with every
student which helped me in achieving to my goals.
It was very important for me to understand individual and and their weakness to develop
their understanding an improve in their skills and abilities. There were various sessions which
were conducted by me in order to develop various skills within the individual. Also I use to
prepare a plan in order to Identify the weak areas of the students and address them in a an
2
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

effective manner. As there were different personalities in the classroom which I need to be
careful being calm with my students. I was very flexible and being adaptable to the various
changes which are required within the education industry. As the technology helped me in
making students aware of the things and developing the technology skills in them.
The use of the power point presentations helps in in making the topics and the classroom
learning in an effective way. Bring a teacher it is every important for me to gather the various
information from different resources so that the topics becomes clear to the each individual. As
there were different personalities but bei9nh patience with every student help me in my
profession. I was god at observing each students with their face expressions which help me in
analysing that how much they are getting or not. Also I practice the various learning sessions
which included test and activities which were conducted within the classroom in order to
evaluate the performance of students.
TASK 2
Analysis of role of initial and diagnostic assessment
Initial assessment occurs at the beginning of transition into a new learning program. The
best practices used during initial assessment of learners includes introduction, interviews and
discussions to understand the background, aims and interests of the students observation on the
student skills, appraisal of the student, including written forms, profile forms, paperwork and
questionnaire, self-assessment and usage of initial assessment tools to measure the level of
knowledge currently possessed by the student. The usage of an initial learning assessment helps
teachers identify support and learning needed in case of specific students, so that their individual
learning plan can be created.
Advantage: Initial learning assessment creates a holistic process of learning where each
individual student is able to build a vision about their achievements, skills, interests, previous
learning, experience and goals so that the learning needs associated with the goals can support
further learning (Westwood, 2018). The usage of initial learning assessment is beneficial in
personal area of education because it helps understand the areas which need to be worked on
each individual student and ensure that they gain personalized learning environment.
Disadvantage: Conducting assessment at starting offer learning program leads to demotivation
of students who perform poorly in the initial assessment. This can negatively reflect on their
3
careful being calm with my students. I was very flexible and being adaptable to the various
changes which are required within the education industry. As the technology helped me in
making students aware of the things and developing the technology skills in them.
The use of the power point presentations helps in in making the topics and the classroom
learning in an effective way. Bring a teacher it is every important for me to gather the various
information from different resources so that the topics becomes clear to the each individual. As
there were different personalities but bei9nh patience with every student help me in my
profession. I was god at observing each students with their face expressions which help me in
analysing that how much they are getting or not. Also I practice the various learning sessions
which included test and activities which were conducted within the classroom in order to
evaluate the performance of students.
TASK 2
Analysis of role of initial and diagnostic assessment
Initial assessment occurs at the beginning of transition into a new learning program. The
best practices used during initial assessment of learners includes introduction, interviews and
discussions to understand the background, aims and interests of the students observation on the
student skills, appraisal of the student, including written forms, profile forms, paperwork and
questionnaire, self-assessment and usage of initial assessment tools to measure the level of
knowledge currently possessed by the student. The usage of an initial learning assessment helps
teachers identify support and learning needed in case of specific students, so that their individual
learning plan can be created.
Advantage: Initial learning assessment creates a holistic process of learning where each
individual student is able to build a vision about their achievements, skills, interests, previous
learning, experience and goals so that the learning needs associated with the goals can support
further learning (Westwood, 2018). The usage of initial learning assessment is beneficial in
personal area of education because it helps understand the areas which need to be worked on
each individual student and ensure that they gain personalized learning environment.
Disadvantage: Conducting assessment at starting offer learning program leads to demotivation
of students who perform poorly in the initial assessment. This can negatively reflect on their
3

performance during their learning program and their interest in participating in learning
activities. It is important to ensure that the initial self-assessment does not affect the confidence
of students towards learning by giving them guidance on ways to improve their knowledge
through the learning program.
Diagnostic assessment focuses on identification of learning strengths and weaknesses in
different students. The application of diagnostic assessment helps understand the learning targets
as well as appropriate teaching and learning strategies for individual students. The best practices
related to diagnostic assessment are one to one conversation, self-assessment, analysis of piece
of free writing and usage of diagnostic assessment tool (Alquraini, and Rao, 2020).
Diagnostic assessment is applied in order to discover the difficulties students face during
learning, teaching and assessment. Both student and teacher are able to learn about weaknesses
and strengths of educational experience so that the student can begin working on weak areas of
their knowledge and personality. Diagnostic assessment ties utilized in pre assessment stages
where teachers are required to evaluate students, length, weaknesses, knowledge and skills.
Advantage: The usage of diagnostic assessment is advantageous because many learners are able
to understand their high level skills and weak areas through the usage of diagnostic assessment.
In addition to this identification of specific units and skills required for completing an academic
task can also be identified through the usage of a diagnostic tool.
Disadvantage: The disadvantage of diagnostic tool is that it cannot be applied in large groups as
it may develop in inaccurate assumptions about students, knowledge of a subject. In addition to
this students who are in familiar with the use and application of diagnostic tool can also become
anxious and stressed because of assessment at initial periods of their learning (Casinillo and et.
al., 2020). It is important to understand background of the student and communicate them. The
usage of diagnostic tool before applying this tool in learning programs.
Importance of identifying and agreeing individual learning needs
Individual learning needs are defined as the requirements of each individual students in
relation to their subject and learning program. Different practices are used in teaching in order to
identify individual learning needs so that an appropriate individual learning brand can be created.
Diagnostic assessment tools and initial assessment tools help teaching staff identify individual
learning needs. The importance of identification of individual learning needs is provided below:
4
activities. It is important to ensure that the initial self-assessment does not affect the confidence
of students towards learning by giving them guidance on ways to improve their knowledge
through the learning program.
Diagnostic assessment focuses on identification of learning strengths and weaknesses in
different students. The application of diagnostic assessment helps understand the learning targets
as well as appropriate teaching and learning strategies for individual students. The best practices
related to diagnostic assessment are one to one conversation, self-assessment, analysis of piece
of free writing and usage of diagnostic assessment tool (Alquraini, and Rao, 2020).
Diagnostic assessment is applied in order to discover the difficulties students face during
learning, teaching and assessment. Both student and teacher are able to learn about weaknesses
and strengths of educational experience so that the student can begin working on weak areas of
their knowledge and personality. Diagnostic assessment ties utilized in pre assessment stages
where teachers are required to evaluate students, length, weaknesses, knowledge and skills.
Advantage: The usage of diagnostic assessment is advantageous because many learners are able
to understand their high level skills and weak areas through the usage of diagnostic assessment.
In addition to this identification of specific units and skills required for completing an academic
task can also be identified through the usage of a diagnostic tool.
Disadvantage: The disadvantage of diagnostic tool is that it cannot be applied in large groups as
it may develop in inaccurate assumptions about students, knowledge of a subject. In addition to
this students who are in familiar with the use and application of diagnostic tool can also become
anxious and stressed because of assessment at initial periods of their learning (Casinillo and et.
al., 2020). It is important to understand background of the student and communicate them. The
usage of diagnostic tool before applying this tool in learning programs.
Importance of identifying and agreeing individual learning needs
Individual learning needs are defined as the requirements of each individual students in
relation to their subject and learning program. Different practices are used in teaching in order to
identify individual learning needs so that an appropriate individual learning brand can be created.
Diagnostic assessment tools and initial assessment tools help teaching staff identify individual
learning needs. The importance of identification of individual learning needs is provided below:
4
⊘ This is a preview!⊘
Do you want full access?
Subscribe today to unlock all pages.

Trusted by 1+ million students worldwide

The actions taken to identify individual learning needs help increase student engagement.
This is because individual learning needs help identify individual preferences of students
towards subject matter and choice of learning material (Chapman and McConnell, 2021).
Students remain engaged in their educational activities as they are given learning material
and subject, which is of their interest and helps them improve their weaknesses
simultaneously. This not only leads better, student satisfaction engagement, but also
supports their learning.
The identification of individual of individual learning needs of students is important because
it improves motivation of the learner towards facing new challenges. Students and teachers
are able to understand individual students, weaknesses and questions which improves their
confidence in attaining new knowledge and facing challenges associated with overcoming
their weaknesses. In this place and important role in student educational experience, as
students are able to understand the role of various tasks on their individual strengths and
weaknesses and give motivation to perform better continuously.
The selection of appropriate teaching approach and learning strategy becomes easier by
identifying individual learning needs of students. Teachers are able to identify learning
preferences and choice of learning channels, which helps them create a specific individual
learning plan, cater to individual needs of the learner. This improves the learning experience
of the student and teacher as specific weaknesses of the individual student are addressed
through appropriate strategies and approaches which creates a personalized learning
environment of the student.
Understanding individual learning needs reduces discrimination and prejudice in learning
environments. This is before Steve just aren't able to identify individual learning
requirements related to physical, sensory and mental capabilities of this rent. This includes
understanding with the teacher about the mental, physical and sensory condition of the
students. The teachers are able to address these limitations through development of
individual learning plan (Du Plessis, 2021).
It also helps to develop learning strategies so that they are able to use them. It is necessary to
note that teacher plays a major role in making students learn. There are different strategies
that effect learning of an individual so that they are able to learn with effectiveness and
5
This is because individual learning needs help identify individual preferences of students
towards subject matter and choice of learning material (Chapman and McConnell, 2021).
Students remain engaged in their educational activities as they are given learning material
and subject, which is of their interest and helps them improve their weaknesses
simultaneously. This not only leads better, student satisfaction engagement, but also
supports their learning.
The identification of individual of individual learning needs of students is important because
it improves motivation of the learner towards facing new challenges. Students and teachers
are able to understand individual students, weaknesses and questions which improves their
confidence in attaining new knowledge and facing challenges associated with overcoming
their weaknesses. In this place and important role in student educational experience, as
students are able to understand the role of various tasks on their individual strengths and
weaknesses and give motivation to perform better continuously.
The selection of appropriate teaching approach and learning strategy becomes easier by
identifying individual learning needs of students. Teachers are able to identify learning
preferences and choice of learning channels, which helps them create a specific individual
learning plan, cater to individual needs of the learner. This improves the learning experience
of the student and teacher as specific weaknesses of the individual student are addressed
through appropriate strategies and approaches which creates a personalized learning
environment of the student.
Understanding individual learning needs reduces discrimination and prejudice in learning
environments. This is before Steve just aren't able to identify individual learning
requirements related to physical, sensory and mental capabilities of this rent. This includes
understanding with the teacher about the mental, physical and sensory condition of the
students. The teachers are able to address these limitations through development of
individual learning plan (Du Plessis, 2021).
It also helps to develop learning strategies so that they are able to use them. It is necessary to
note that teacher plays a major role in making students learn. There are different strategies
that effect learning of an individual so that they are able to learn with effectiveness and
5
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

efficiency. The effectiveness of learning strategies depends on learning needs which need to
be identified early in the learning program.
Understanding individual learning needs of the student is also time saving as the teaching
faculty already has the knowledge of students weaknesses of that they are able to better
evaluate the progress made by the student during the learning plan and the impact of various
teaching strategies and approaches in delivering high quality learning experience.
TASK 3
Teach Practice portfolio
Scheme of Work
Scheme of work is an important document which helps individuals in the teaching field
develop specific content according to the syllabus today’s chances educators and assess specific
needs of class groups (Salaberry and Burch, 2021). Scheme of work plays an important role in
offering educational services to students because it provides outline of what will be covered in
which lessons so that the students and teachers are able to prepare in advance and classroom
activities can be completed smoothly.
Course Details Digital marketing basics. The course includes introduction to the digital
marketing concepts including matrix channels and evolution from
traditional digital marketing. In addition to this digital marketing
channels suggest searching in marketing social media marketing and
search engine optimization are also discussed in this course. The area
of constructing additional marketing strategy web analytics and
planning digital marketing resources along with branding to digital
marketing is also covered in this course.
Training Provider ABC Venue Classroom and Virtual
learning environment
Course/Learning
Aim/ Title
Foundations of digital
marketing
Learning Aim
Reference
The learning for this
course is to gain the
ability to understand
basic digital
marketing concepts
6
be identified early in the learning program.
Understanding individual learning needs of the student is also time saving as the teaching
faculty already has the knowledge of students weaknesses of that they are able to better
evaluate the progress made by the student during the learning plan and the impact of various
teaching strategies and approaches in delivering high quality learning experience.
TASK 3
Teach Practice portfolio
Scheme of Work
Scheme of work is an important document which helps individuals in the teaching field
develop specific content according to the syllabus today’s chances educators and assess specific
needs of class groups (Salaberry and Burch, 2021). Scheme of work plays an important role in
offering educational services to students because it provides outline of what will be covered in
which lessons so that the students and teachers are able to prepare in advance and classroom
activities can be completed smoothly.
Course Details Digital marketing basics. The course includes introduction to the digital
marketing concepts including matrix channels and evolution from
traditional digital marketing. In addition to this digital marketing
channels suggest searching in marketing social media marketing and
search engine optimization are also discussed in this course. The area
of constructing additional marketing strategy web analytics and
planning digital marketing resources along with branding to digital
marketing is also covered in this course.
Training Provider ABC Venue Classroom and Virtual
learning environment
Course/Learning
Aim/ Title
Foundations of digital
marketing
Learning Aim
Reference
The learning for this
course is to gain the
ability to understand
basic digital
marketing concepts
6

and their application
in the real world.
Tutor XYZ Support Staff Digital marketing
experts
Course outline The digital marketing course focuses on helping students learn about
digital marketing landscapes channels related to digital marketing along
with marketing analytics integrated strategy is an branding
communication. The scope of this course include various current digital
marketing channels and trends so that individuals gain transferable
knowledge applicable for practical utilization in professional areas
related with digital marketing.
Delivery Method,
(tick all that apply)
Online Remote Classroom
Resources Required The basic classroom resources and virtual learning environment will be
utilized for completing this course. In addition to this updated volumes
of books and personalized teaching material such as worksheets and
PowerPoint presentations will also be used for this digital marketing
course.
Health and Safety The primary Health and safety considerations related with the total
course include ensuring that the students do not face stress situation
during the completion of the course. There are not any major risk or
health and safety considerations in this coursework because it is it
primarily classroom based course with limited topics which need to be
learned from external sources or material.
TASK 4
Learning Plans
The ILP process engages all students in a way that advances goal setting, decision-making, and
self-advocacy skills that support their lifelong learning (Scholtz, 2020). This process promotes
student responsibility and accountability for their learning by adopting attitudes and learning
7
in the real world.
Tutor XYZ Support Staff Digital marketing
experts
Course outline The digital marketing course focuses on helping students learn about
digital marketing landscapes channels related to digital marketing along
with marketing analytics integrated strategy is an branding
communication. The scope of this course include various current digital
marketing channels and trends so that individuals gain transferable
knowledge applicable for practical utilization in professional areas
related with digital marketing.
Delivery Method,
(tick all that apply)
Online Remote Classroom
Resources Required The basic classroom resources and virtual learning environment will be
utilized for completing this course. In addition to this updated volumes
of books and personalized teaching material such as worksheets and
PowerPoint presentations will also be used for this digital marketing
course.
Health and Safety The primary Health and safety considerations related with the total
course include ensuring that the students do not face stress situation
during the completion of the course. There are not any major risk or
health and safety considerations in this coursework because it is it
primarily classroom based course with limited topics which need to be
learned from external sources or material.
TASK 4
Learning Plans
The ILP process engages all students in a way that advances goal setting, decision-making, and
self-advocacy skills that support their lifelong learning (Scholtz, 2020). This process promotes
student responsibility and accountability for their learning by adopting attitudes and learning
7
⊘ This is a preview!⊘
Do you want full access?
Subscribe today to unlock all pages.

Trusted by 1+ million students worldwide

behaviours that contribute to their success. The lesson pan for digital marketing course are
provided below:
Lesson plan 1:
Learning Area: Digital Marketing Landscape
Digital Marketing Class Size: 40
Timing: 5 hours
Topic: The topics which will be covered in the first week of the course includes journey
from traditional marketing to digital marketing digital marketing metrics and channels and
consumer centric nature of digital marketing.
Curriculum Connections: MA5.5-1WM, MA5.2-2WM, MA5.9-17SV
CV1: Case Study Analysis
CV2: Report Writing
CV3: Application of digital marketing
Intended
Learning
Outcomes
Student will learn about:
To understand importance of digital marketing
To learn about development of digital marketing
To be able to apply digital marketing metrics and channels
To evaluate role of digital marketing in consumer experience
Assessment Formative Assessment:
The formative assessment completed in the first week of the course include
quizzes about the real life examples of digital marketing campaigns.
Summative Assessment: The summative assessment in the first week of
the course includes questions about advantages and disadvantages of
various digital marketing channels and metrics.
Prep
(negotiation)
Discussion surrounding popular examples of digital marketing will be used
to introduce students to the basic concepts of digital marketing. in addition
to this PowerPoint presentation will be used to complete lectures
surrounding digital marketing metrics and channels.
Procedure Engagement:
Introduction to digital marketing
Reading real-life case studies of digital marketing
PPT about digital marketing
Teaching Method: Interactive lectures and lectures will be part of first
week of the course work on digital marketing.
Opportunities to address minimum core: The minimum core element of
8
provided below:
Lesson plan 1:
Learning Area: Digital Marketing Landscape
Digital Marketing Class Size: 40
Timing: 5 hours
Topic: The topics which will be covered in the first week of the course includes journey
from traditional marketing to digital marketing digital marketing metrics and channels and
consumer centric nature of digital marketing.
Curriculum Connections: MA5.5-1WM, MA5.2-2WM, MA5.9-17SV
CV1: Case Study Analysis
CV2: Report Writing
CV3: Application of digital marketing
Intended
Learning
Outcomes
Student will learn about:
To understand importance of digital marketing
To learn about development of digital marketing
To be able to apply digital marketing metrics and channels
To evaluate role of digital marketing in consumer experience
Assessment Formative Assessment:
The formative assessment completed in the first week of the course include
quizzes about the real life examples of digital marketing campaigns.
Summative Assessment: The summative assessment in the first week of
the course includes questions about advantages and disadvantages of
various digital marketing channels and metrics.
Prep
(negotiation)
Discussion surrounding popular examples of digital marketing will be used
to introduce students to the basic concepts of digital marketing. in addition
to this PowerPoint presentation will be used to complete lectures
surrounding digital marketing metrics and channels.
Procedure Engagement:
Introduction to digital marketing
Reading real-life case studies of digital marketing
PPT about digital marketing
Teaching Method: Interactive lectures and lectures will be part of first
week of the course work on digital marketing.
Opportunities to address minimum core: The minimum core element of
8
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

literacy and language will be addressed in this week of the horse work by
reading and discussing about the issue marketing journals and learning
about digital marketing vocabulary.
Learning experiences: PPT and case study on digital marketing campaigns
and basics
Classroom Organization: The classroom would be divided in two
groups(20 each). One group will discusses advantages of digital marketing
while other will discuss disadvantages of digital marketing .
Closure:
.Value of digital marketing channels in modern marketing
Review of failed digital marketing campaigns
Resources Books PPT lectures and individual case studies
Questions Name 3 benefits and disadvantages of digital marketing
Reflection Discussion on professional implications of digital marketing
Evaluation Formal assessment about impact and effectiveness of digital marketing will
be used for evaluation.
Learner
Feedback
Virtual learning environment can be used for offering learner feedback.
Areas for
specific
consideration
None
Lesson plan 2
Learning Area: Marketing channels
Digital Marketing Class Size: 40
Timing: 5 hours
Topic: The main marketing channels covered in the second week of the course include
search engine marketing content marketing email marketing Google Analytics social
media marketing and search engine optimization.
Curriculum Connections: MA5.5-1WM, MA5.2-2WM, MA5.9-17SV
CV1: Case Study Analysis
CV2: Report Writing
CV3: Application of digital marketing
Intended
Learning
Outcomes
Student will learn about:
To understand the role of search engine marketing
To be able to construct social media marketing, content marketing
and email marketing ideas
To be able to apply Google analytics for marketing channels
evaluation
Assessment Formative Assessment: The formative assessment used for the week two
goals includes understanding about the real life applications of various
9
reading and discussing about the issue marketing journals and learning
about digital marketing vocabulary.
Learning experiences: PPT and case study on digital marketing campaigns
and basics
Classroom Organization: The classroom would be divided in two
groups(20 each). One group will discusses advantages of digital marketing
while other will discuss disadvantages of digital marketing .
Closure:
.Value of digital marketing channels in modern marketing
Review of failed digital marketing campaigns
Resources Books PPT lectures and individual case studies
Questions Name 3 benefits and disadvantages of digital marketing
Reflection Discussion on professional implications of digital marketing
Evaluation Formal assessment about impact and effectiveness of digital marketing will
be used for evaluation.
Learner
Feedback
Virtual learning environment can be used for offering learner feedback.
Areas for
specific
consideration
None
Lesson plan 2
Learning Area: Marketing channels
Digital Marketing Class Size: 40
Timing: 5 hours
Topic: The main marketing channels covered in the second week of the course include
search engine marketing content marketing email marketing Google Analytics social
media marketing and search engine optimization.
Curriculum Connections: MA5.5-1WM, MA5.2-2WM, MA5.9-17SV
CV1: Case Study Analysis
CV2: Report Writing
CV3: Application of digital marketing
Intended
Learning
Outcomes
Student will learn about:
To understand the role of search engine marketing
To be able to construct social media marketing, content marketing
and email marketing ideas
To be able to apply Google analytics for marketing channels
evaluation
Assessment Formative Assessment: The formative assessment used for the week two
goals includes understanding about the real life applications of various
9

digital marketing channels but developing a PowerPoint presentation on the
usage of digital marketing channels by multinational organizations.
Summative Assessment: The summative meant used in the second week of
the coursework includes developing a social media marketing campaign
using different social media marketing tools and Google Analytics for
evaluation and monitoring of the marketing campaign.
Prep
(negotiation)
The preparation conducted for the second week of the module includes
group discussions on different digital marketing channels and the
importance of each marketing Channel for small medium and multinational
organizations.
Procedure Engagement:
Evacuation of digital marketing channels
Application of marketing channels
Creation of own marketing campaign
Teaching Method:
Direct discussion
Group discussion
Classroom presentations
Opportunities to address minimum core: The opportunity to address
minimum core element of numeracy and information and communication
technology will be completed in this week of the bourse as Google
Analytics will be used to determine effectiveness of various digital
marketing channels along with usage of information communication
technology tools to develop social media marketing camping.
Learning experiences: PPT and peer discussion on digital marketing
channels
Classroom Organization:
Individual activity to build social media marketing campaign
Closure:
. 3-2-1 Quick Write:
3 types of digital marketing channels
2 types of application of Google analytics
1 extract which is applicable for social media marketing campaigns
Resources The primary resources utilized in the second week of the coursework
include information and communication technology along with worksheets
on social media campaigns in Google Analytics.
Questions Name 10 factors which support successful social media marketing
campaign
10
usage of digital marketing channels by multinational organizations.
Summative Assessment: The summative meant used in the second week of
the coursework includes developing a social media marketing campaign
using different social media marketing tools and Google Analytics for
evaluation and monitoring of the marketing campaign.
Prep
(negotiation)
The preparation conducted for the second week of the module includes
group discussions on different digital marketing channels and the
importance of each marketing Channel for small medium and multinational
organizations.
Procedure Engagement:
Evacuation of digital marketing channels
Application of marketing channels
Creation of own marketing campaign
Teaching Method:
Direct discussion
Group discussion
Classroom presentations
Opportunities to address minimum core: The opportunity to address
minimum core element of numeracy and information and communication
technology will be completed in this week of the bourse as Google
Analytics will be used to determine effectiveness of various digital
marketing channels along with usage of information communication
technology tools to develop social media marketing camping.
Learning experiences: PPT and peer discussion on digital marketing
channels
Classroom Organization:
Individual activity to build social media marketing campaign
Closure:
. 3-2-1 Quick Write:
3 types of digital marketing channels
2 types of application of Google analytics
1 extract which is applicable for social media marketing campaigns
Resources The primary resources utilized in the second week of the coursework
include information and communication technology along with worksheets
on social media campaigns in Google Analytics.
Questions Name 10 factors which support successful social media marketing
campaign
10
⊘ This is a preview!⊘
Do you want full access?
Subscribe today to unlock all pages.

Trusted by 1+ million students worldwide
1 out of 18
Related Documents
Your All-in-One AI-Powered Toolkit for Academic Success.
+13062052269
info@desklib.com
Available 24*7 on WhatsApp / Email
Unlock your academic potential
Copyright © 2020–2025 A2Z Services. All Rights Reserved. Developed and managed by ZUCOL.



