EduStream Project Charter: Business Analysis & Streaming Platform

This document presents a standard project charter template for the EduStream project, an initiative by EdMedia International Pty Ltd (EdMI) to enter the online streaming business. The project aims to develop an online content streaming system similar to Netflix, enabling customers to access content via smart devices, moving away from traditional CDs and DVDs. The charter includes a stakeholder analysis, SWOT analysis highlighting the company's strengths and weaknesses, opportunities in the online streaming market, and threats from competitors. A preliminary financial analysis provides budgetary information, ROI, payback period, NPV, and key assumptions. The project plan outlines key milestones, deliverables, and success criteria, emphasizing the establishment of a stable and robust EduStream system. The Roles and Responsibilities Matrix defines the duties of various personnel involved in the pilot project, ensuring effective management and execution.

Standard Project Charter Template EduStream
Introduction (Business Analysis)
Project Title EduStream Pilot (Phase 1)
Reason for the
project (Executive
Summary of the
Project Objectives
and why it is
important)
This project is required for entering online streaming business as the market for
CD/DVDs is diminishing fast. On the other hand, online contents are becoming
more and more popular and more acceptable for general customers as most of
them now have access to computers and / or smartphones. The main objective is
to develop an online streaming site similar to Netflix so that the customers can
have access to the contents through digital smart devices.
STAKEHOLDER ANALYSIS
PART 1: WHAT DO WE WANT FROM THIS PROJECT (Provide a short synopsis)
 It is desired to develop an online content streaming system similar to Netflix so that
the customers can access them using their smart devices without having to use CDs
and DVDs.
PART 2: WHAT DO OUR CLIENTS WANT FROM THIS PROJECT (Provide a short synopsis)
 The clients prefer to have access the contents through online application from
various devices like smartphones or computers instead of CDs and DVDs.
SWOT ANALYSIS (Insert SWOT Analysis information)
STRENGTHS WEAKNESSES
 The company as a strong customer base
 The company is able to develop high
quality contents for streaming
 The existing staffs of the company do
not have expertise in deploying or
handling the online streaming system.
OPPORTUNITIES THREATS
 Online streaming market has a very
strong growth.
 New contents can be developed and
streamed easily.
 The implementation cost for the project
is extremely high.
 There is very strong market
competition due to presence of various
online content streaming companies.
Preliminary Financial Analysis
ROM Budgetary Information (As specified for Assignment 1)
Costs (Expected year on year
costs)
Year 0 Year 1 Year 2 Year 3
$1,250,000 $580,000 $620,000 $680,000
Revenue (Expected year on
year revenue)
Year 0 Year 1 Year 2 Year 3
$250,000 $930,000 $1,400,000 $2,100,000
NPV 1,154,300 ROI 40% Payback Period 3 Years
Assumptions  It has been assumed that the projected growth of revenue is more or
less accurate and feasible
 It has been assumed that the projected costs will not be exceeded
significantly
 It has been assumed that the proposed financial details are feasible
for the operations
Project Planning (Overview)
Date of Authorisation 1 April 2019 (TBC)
Seahorses© 2019 1

Standard Project Charter Template EduStream
Project Start Date 29 April 2019
Project End Date 1 May 2020
Schedule & Key
Milestones
 Begin developing informal team relationships: From 4
March 2019
 Planned formal project Start Date: 29 April 2019
 Contractually engage one or more technical subcontractor:
24 June 2019
 Finalise the Technical/System Architecture/Design: 30
August 2019
 Kick off development of software and systems: 2 September
2019
 Commence Marketing: 9 September 2019
 Beta goes-live for the first Pilot CDN node (Perth): 6
December 2019
 Beta goes-live on second Pilot CDN node (Sydney): 7
February
 Beta goes-live for third Pilot CDN node (Melbourne): 17
April 2020
 Full market opening (includes an advertising blitz): 1 May
2020
 Formal Pilot Project Closure: 1 June 2020
Project Deliverables  The pilot project must deliver an appropriate system design
and architecture that will enable the company to develop a
complete online content streaming system
 This pilot project needs to deliver training to the existing
staffs regarding system deployment and management
 The human resources in the company has to be engaged for
participation in the project and develop skills for system
management if they do not possess the same
Main project success
criteria (high level)
 The main project success criterion is establishment
foundation of EduStream system
 The success criteria include stable and robust system that can
be further developed and enhanced
 The success criteria also include suitable pilot testing of the
developed system
Approach (high level
overview)
 Work this out for yourself. Put some thought into this as it
will drive your development of the Work Breakdown
Structure (WBS). Remember that the WBS should be work
package and deliverables focussed.
Comments  This project is critical towards the growth of the company
due to the diminishing market of the current area of business
See overleaf for Roles and Responsibilities Matrix
Seahorses© 2019 2

Roles and Responsibilities Matrix EduStream
ROLES AND RESPONSIBILITIES MATRIX
The following personnel are required to fulfil their duties as a part of the pilot project. Each of the following personnel have specific roles and responsibilities
that are vital towards the success of the project.
Name Role Responsible For Responsible To Contact Information (email/phone)
Shona Mayberry CEO Executive management of EdMI Board
Bill Shanks (CIO) Sponsor Overseeing the project CEO
Me (insert your name here) Project Manager Managing and controlling the project CIO
Jill Mars Content Developer Helping to build/evolve the media
catalogue/content for deployment through
the streaming environment
Project Manager
Dan Collins Negotiations Expert Supporting contract negotiations CEO
Bill Haley Security Expert Providing important information regarding
legal and security guidelines
Project Manager
Doris Sykes Marketing Manager Prepare marketing plan Project Manager
Jerome Dons Sales Person Conduct marketing regarding the services Marketing Manager
VidCon Subcontractor Create popular contents for streaming Project Manager
StreamTech Subcontractor Providing appropriate architecture for
online streaming system
Project Manager
Seahorses© 2019 Page 3

Signature Page EduStream
Note: This reflects a standard Charter signature sheet. For this assignment it is not required.
Name Signature Date
Name Signature Date
Name Signature Date
Seahorses© 2019 Page 4