This report offers a comprehensive analysis of EE Limited's business strategy. It begins with an introduction to business strategy and an overview of EE Limited, a major UK telecommunications company. The report then applies various frameworks to analyze EE's external and internal environments. Task 1 utilizes PESTLE analysis to examine the impact of the macro environment, including political, economic, social, technological, legal, and environmental factors. Ansoff's growth vector matrix is also applied to determine potential growth strategies. Task 2 focuses on internal capabilities using the VRIO model to assess the value, rareness, imitability, and organization of EE's resources. Task 3 employs Porter's five forces model to evaluate the competitive landscape. Finally, Task 4 integrates these analyses into a strategic management plan, utilizing Bowman's strategy clock model to formulate strategic recommendations. The report concludes with a summary of findings and references.