EE Limited Marketing Essentials: Strategies, Trends, and Departments

This essay provides a comprehensive analysis of EE Limited's marketing essentials, including its background, marketing concepts, current and future trends, and the importance of marketing for the company. It delves into the various types of marketing processes such as situational analysis, marketing strategy, marketing mix decisions, and implementation and control. The essay also outlines the role and responsibilities of a marketing manager, emphasizing coordination with other functional departments like production, finance, and human resources. The significance of interrelationships between departments is highlighted, focusing on enhanced communication, effective problem-solving, increased trust, and a healthier work environment. The analysis is supported by a range of academic references, providing a well-rounded overview of EE Limited's marketing approach.

MARKETING ESSENTIALS
TASK 1

EE Limited
 EE Limited company founded in
1989 and its annual revenue is
£7465.86 provide mobile and fixed
line services across the country.
 The service has now more than 14
million customers and reached 95
% in UK And also has a 550 retail
stores using its 4G network and its
EE limited is a largest operator in
Europe.

CONCEPT OF MARKETING
 Marketing is a process in which the company identify
the customers demands and needs so, they apply
marketing strategy accordingly.
 The Marketing only focus on the needs of customer's
relating to the product and services to attain the
competitive advantages.
 The activities and function of marketing is that in
which they determine the buyers needs,wants, desires
from the market-segmentation to beat the competitor.

Marketing Trends
Current Trends
Social Marketing
Relationship Marketing

Future trends in marketing
Future Trends
•Digital Marketing
•Customer Branding

IMPORTANCE OF MARKETING
 Raise Customer's Standard of Living
 High revenues
 Customer traffic
 Larger market share

OVERVIEW OF THE VARIOUS TYPES OF
MARKETING PROCESSES
 Situational Analysis
 Marketing Strategy
 Marketing mix decisions
 Implementation and Control

ROLE AND RESPONSIBILITIES OF MARKETING
MANAGER
Maintain the staff that are relating to the marketing
Create and Develop a market plan
Adopt and implement the suitable marketing strategies
They also coordinates with the other functional
departments such as finance and human resource.

ROLE OF MARKETING WITH THE INTERRELATES WITH
THE OTHER FUNCTIONAL DEPARTMENTS
Production department
Finance Department
Human resource Department

SIGNIFICANCE OF INTERRELATIONSHIP WITH
OTHER DEPARTMENT
 Enhance effective communication flow of
information at all the departments.
 Solve problems and decisions made more
effective.
 Increase trust and loyalty among each other
departments.
 The environment become healthier.

REFERENCES
Al-Hasan, S., Thomas, B and Mansour, A., 2016. Internet Adoption and
International Marketing in the Jordanian Banking Sector. International Journal of
Online Marketing (IJOM). 6(2). pp.34-48.
Babin, B. J and Zikmund, W. G., 2015. Essentials of marketing research. Nelson
Education.
Baines, P., Fill, C and Page, K., 2013. Essentials of marketing. Oxford University
Press.
Baker, M. J and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Banerjee, B., 2013. Trends in the Use of Social Media as a Tool of Marketing
Communications in FMCG Sector in India. International Journal of Online
Marketing (IJOM). 3(3), pp.62-75.
Beatty, J. F and Samuelson, S. S., 2014. Cengage Advantage Books: Essentials of
Business Law. Cengage Learning.