Report: Marketing Strategies of EE Limited for Competitive Advantage

This report provides an analysis of the marketing strategies employed by EE Limited, a mobile network company operating in the UK. It begins with an introduction to the concept of marketing, emphasizing its importance in business development and its focus on enhancing sales, demand, and brand identity. The report explores current marketing trends, the marketing process adopted by EE Limited, and the key roles and responsibilities of a marketing manager. It also examines the interrelationship between marketing and other functional departments within EE Limited, highlighting the significance of coordination for business success. The report concludes by emphasizing the importance of marketing in a competitive market and provides a list of relevant references.

MARKETING ESSENTIALS
TASK 1

INTRODUCTION
Marketing is a crucial aspect of business operation which
helps the companies in attaining effective and
significant growth and development in the economy.
Well defined marketing measures helps in attaining high
sales and significant brand identity for companies
operating in the economy.
The present study will evaluate the strategies adopted by
EE limited to attain a competitive brand image in the
economy.
The organization is a mobile network company which is
established and operating in UK with an effective range
of services for its consumers.

CONCEPT OF MARKETING
Marketing is one of the most crucial aspect of business
development. It is an activity undertaken to expand
the sales and market of the business. It is the process
which h focuses on enhancing:
 Sales
 Demand
 Promotion
 Identity
 Communication
 Product development
 Awareness

Continued
Needs and demands of the consumers plays a
significant and most crucial role in analysing
business growth and development. The major
focus of marketing concept is:
What are the current consumer needs?
What is organizational development possibility?
What measures can be undertaken to keep
consumers satisfied?

Current and future trends of
marketing

Continued
The present market situation reflects a significant
demand for effective and well defined means of
products and service promotion within the economy.
Marketing trends includes:
Product awareness
Enhancing communication
Creative advertisement
Sales enhancement
Strategic marketing measures

Overview of marketing process
The marketing process which is effectively
adopted by EE Limited is discussed as below:

Key roles and responsibilities
of marketing manager
The major roles and responsibilities of a
marketing manager are:
Market research
Consumer demand analysis
Strategy development
Advertising and promotion
Communication
Feedback evaluation and updates

Interrelationship between marketing
manager and other functional
departments

Values and importance of
marketing role
The significance of marketing role in the present
competitive market may be analysed as under:
Planning
Market research
Growth analysis
Competitive analysis
Strategic business analysis

Analysing significance of interrelationship
between functional departments
EE Ltd serve globalized consumer base therefore, in order to
streamline their work, they operates their operations through
various divisions or departments.
For instance EE Ltd carries their work through sales, marketing,
production, finance, Human Resource & many others.
Although, every department perform distinguish functions from
each other, still, they are significantly interrelated to each other.
It is extremely important for the business success in diversified
ways. One of the most important benefits of interrelationship
among various functions is to maintain coordination among all
the organizational processes and activities.

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