Marketing Analysis of EE Telecom: Strategies and Trends

This report provides a comprehensive overview of EE Telecom's marketing strategies within the UK telecom market. It begins with an organizational overview, highlighting EE's formation and market position, including its early adoption of 4G services. The report then delves into the perception of marketing, differentiating between old and new trends and emphasizing the importance of understanding customer needs. It outlines various marketing processes like segmentation, targeting, and positioning, and defines the roles and responsibilities of a marketing manager, including statistical surveys, strategy formulation, and customer relationship management. The report further explores the interrelation of marketing with other departments, emphasizing the impact of operational and CSR practices on customer decisions. It concludes by underscoring the values and significance of marketing in a competitive market, highlighting the importance of interdepartmental relationships for effective customer fulfillment. The report references key publications on marketing and telecommunications.

Marketing of EE
telecom

Overview of the
organization
 EE Limited is the company which has been able to achieve
multiple network related service towards the customers.
End users always prefer the service of this company due
to its authentic and valid service. In the year of 2013, the
value of overall mobile market was 15GBP. It could be
expected that this market has the potential to make
growth or hike by 7%. As customers are now friendly with
different mobile devices and they use 4G service, this
growth could be achieved by the end of 2018. For different
nation mobile business has been playing a crucial role on
the overall economic condition of the nation. In the year of
2010, EE limited was formed by the collaboration tow big
telecom giants like T-Mobile and Orange Company.

Overview of the organization
(cont..)
 Through this image overall industry
condition could be understood. On the
basis of that in near future, this
business has huge expectation and
growth could be found in future. EE
was the first organization that set up
4G services in UK. On the other hand
respective business also focused on to
make 1.5billion GBP investment by the
end of 2014 to cover 98% mobile
market of UK. EE has been the first
organization that has operations with
700 stores. Through this overall
discussion overall organizational
background could be easily
understood.

Perception of marketing
 Basic idea of promoting:
The organization constructs the idea of advertising in light of the client needs and
the comprehension of the client needs and the fulfilment of the client needs
superior to anything the contenders is the principle premise of showcasing.
 Old patterns:
The arrangement of merchandise or administrations that filled the need of the
client and the relative estimating of the item particular to the item or
administration quality.
 New patterns:
The new patterns of promoting rely on the
 material utilized as a part of assembling
 the ecologically well disposed assembling process
 the CSR exercises of the firm

Different marketing
processes
Different marketing processes are as follows
Segmentation: this comprises of the
distinctive parts of the populace that have
diverse necessities and assumptions in
regards to the items or administrations.
Targeting: an organization chooses the part
or the fragment of the populace that is
destined to be the real clients of the item
or administration they are showcasing.
Positioning: through this procedure the
approach by which the item will be
displayed to the objective populace is
resolved.

Roles and responsibilities of
the marketing manager at EE
 Statistical survey: Performing statistical survey to decide the necessities and
desires of the objective populace is the fundamental obligation of the promoting
supervisor
 Marketing technique formulation: how the organization will arrange its
promoting so it can fulfil the objective populace is the duty of the advertising
director at EE.
 Client relationship administration: foundation the checking of the consumer
loyalty so that the organization knows about the item and their effect on the
client desires through correspondence with the client is obligation of advertising
supervisor.
 Workforce administration: giving the representatives set errands and focuses
as per their ability and foundation and experience.
 New trade opportunities recognition: the marketing director also has to
decide new products or services that may please the requirements of a fraction
of the populace who do not have any acceptable product or service to convince
their requirements.

Interrelation of marketing
and other departments at EE
 The ecological effect of the operations of the
organization and their CSR procedure would
likewise be the fundamental determinants of the
client decision so these would likewise be subject
to the objective populace and their mindfulness
level. In this way the marketing or promotional
division can reveal and comprehend these
requirements by market overview and client
correspondence which can help different offices
to fulfil the revealed needs of the objective
populace.

Values and significance of
the marketing in EE
 The nature of the administration and the cost is likewise
very focused and in this way the qualities and advertising
is critical on account of EE and whatever other telecom
organization working in the UK. Scope level gave by all
the real organizations in the telecom advertise in the UK
region more than 90 % of the land area and therefore the
opposition is available in any area in the market.
 Thus, the esteem s and significance of the advertising is
obvious where the useful properties of the contenders
are comparative so the best way to pick up preferred
standpoint in the market is through the effective
marketing stratgeis.

Values and significance of the
marketing in EE (contd.)

Importance of having effectual
interrelationships among different
functional departments of EE

Importance of having effectual
interrelationships among different
functional departments of EE (Cont.)
 The powerful interrelationships between the distinctive bureaus
of the EE telecom are essential as the operations and practices of
the organization profoundly affect the picture of the organization
that influences the client inclination. In this way,
 The client needs and inclinations which are to be kept by the
showcasing can be utilized to adjust the operations of different
offices like fund to control the cost.
 The operations of the specialized offices to give productive and
minimal effort innovation while giving the best quality at the
value run.
 In this way, the interrelation of the offices understands the
requirements of the client and encourages effective fulfilment of
the necessities.

References
 organizational identities. London:
Routledge.
 Rhemann, M. (2000). Strategic marketing
in telecommunications. Newport, RI:
Aegis Pub. Group.
 Rudolph, T. (2012). Diversity in European
marketing. Wiesbaden: Springer Gabler.
 Strouse, K. (2004). Customer-centered
telecommunications services marketing.
Boston: Artech House.

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