Analysis of Business Communication Methods: External Focus

This assignment analyzes external business communication methods, focusing on their effectiveness. It explores examples like mobile applications used by Commonwealth Bank of Australia and social media strategies employed by K Mart Australia. The analysis highlights how these methods facilitate information sharing, promote brand awareness, and contribute to customer satisfaction. The conclusion emphasizes the importance of effective external communication for increasing sales, building a positive public image, and fostering overall business growth and development. The assignment references academic sources to support its claims, providing a comprehensive overview of the topic.

Business communication

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ANALYSIS OF BUSINESS COMMUNICATION
Table of Contents
Introduction................................................................................................................................2
Analysis of exemplary business communication.......................................................................2
Conclusion..................................................................................................................................3
References..................................................................................................................................4

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ANALYSIS OF BUSINESS COMMUNICATION
Introduction
In this assignment, an analysis will be done over the external communication method adopted
by the organisations. The various aspects of external business communication will be
analysed in order to assess the effectiveness of business communication.
Analysis of exemplary business communication
Business communication is a process to share the information of the business. The exchange
or sharing of the information has been done in order to promote the objectives of the
business. Business communication may be internal or external (D Shah, 2017).
Some of the examples of external business communication are as follows:
 Many companies are using mobile applications to share the information related to
their product, services, schemes and policies to their customers while adopting
effective communication skills so that customers can learn about the different types of
information related to promoting their products and services (A Buhmann, 2018).
For example: Common Wealth Bank of Australia, CBA is using messages with the
help of mobile apps so that they can communicate all essential information by using
messages (A Buhmann, 2018).
 Most of the companies are using social media for conveying all required and
important information to their customers so that they can promote their brand and
develop awareness regarding the products of the Company (Y Yurder, 2020).
For example: K Mart Australia which is an Australian based leading store publishes
the information about its product using social media. The Company is using social
media to publish their events and philanthropic activities to the public for establish a
fair public image in the eyes of the customers (Y Yurder, 2020).
Conclusion
On the basis of the above analysis, it can be said that external communication is very easy
and imperative technique to communicate with the target customers and with the public.
Effective external communication leads towards increase of sales and high level of customer
satisfaction. It also helps in developing a fair and transparent image of the Company in the

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ANALYSIS OF BUSINESS COMMUNICATION
eyes of public. Overall, it can be said that effective external techniques are highly beneficial
for the future growth and development of the Company.

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ANALYSIS OF BUSINESS COMMUNICATION
References
A Buhmann, F. L. (2018). Communication evaluation and measurement: connecting research
to practice. Journal of Communication Management.
D Shah, M. B. (2017). Cracking the cultural code: Indian IT expatriates' intercultural
communication challenges in Australia. International Journal of Cross Cultural
Management, 215-236.
Y Yurder, B. A. (2020). Social Media as a Communication Channel. Business Management
and Communication Perspectives in industry, 4(0), 115-131.