Enhancing Business Communication: Models, Methods, and Effectiveness

This report provides a comprehensive overview of communication skills essential for business success. It discusses various communication models such as Shannon and Weaver's model, and systems like PBX and VoIP, highlighting their importance in organizational communication. The report explores different communication methods including verbal, non-verbal, written, visual, and electronic, emphasizing the benefits of both formal and informal communication. It also examines how technology, such as social media and web conferencing, is utilized to enhance communication within businesses. Furthermore, the report outlines strategies for improving communication skills, such as active listening, maintaining appropriate body language, and ensuring clarity in messaging, ultimately concluding that effective communication is crucial for an organization's success. Desklib provides this report and many other resources to support students in their studies.

Communication Skills
for Business

Table of Contents
INTRODUCTION 100....................................................................................................................3
MAIN BODY...................................................................................................................................3
1 Communication models and systems used in businesses 300..................................................3
2 Communication methods and technology in businesses 300...................................................4
3. Making communication effective 200....................................................................................5
CONCLUSION 100.........................................................................................................................6
REFERENCES:...............................................................................................................................7
Books and Journals.....................................................................................................................7
Online..........................................................................................................................................7

INTRODUCTION 100
Business communication skill refers to the traits required to be possessed by employees
that helps to convey information effectively during business. These skills are quite helpful in
making and maintaining relationships with the clients. Good relationships with the clients help to
earn goodwill thereby making the business a success. In this presentation, there is a discussion of
various communication models & systems, methods & technologies and ways of effective
communication adopted by the businesses.
MAIN BODY
1 Communication models and systems used in businesses 300
Communication models
Communication is a significant part of human life and is quite necessary to survive in the
world of businesses. Its main role is to deliver information from one person to another correctly.
There are various models used by businesses to communicate effectively with one another.
Aristotle's persuasion, Shannon and Weaver's informational Theory, Interactional model of
communication, etc., are some models commonly used by businesses.
Shannon's model of communication is a complete and comprehensive model which
includes feedback. It begins from the idea in sender's mind and finishes on feedback and then the
cycle continues. This is one of the models commonly used by business organisations. Employees
convert their thoughts into words to convey the message from a medium, for example, telephone.
This message is received by the receiver and the response to it, known as feedback, is given. This
whole process takes place through the source of 'noise'.
Communication systems
Communication systems are the processes used by the organisations to have
communication with various people who have an interest in the organisation. For example PBX
systems, VoIP systems, etc. Private Branch Exchange or PBX is a system used by organisations
to communicate within the branch. Extension dialing, call conferencing are some of the PBX
systems used. Employees communicate with each other with these systems which helps to save
time and energy of employees as they do not have to roam around to solve their queries. These

systems also help in maintaining decorum within the organisation. Generally e-mails are being
sent to stakeholders to communicate with them.
2 Communication methods and technology in businesses 300
Communication method is a way of transmitting information from one person to another.
Verbal, non-verbal, written, electronic methods and visual are the methods of communication,
generally used by the organisations.
Verbal communication: Verbal communication takes place when one person speaks and the other
listens. Generally, this method of communication is used by the employees in day to day
working within an organisation.
Non-verbal: When communication takes place without the usage of verbal language, it is known
as non-verbal method of communication.
Written: When the communication takes place in writing, it is known as written communication.
For example- seniors giving written instructions to their juniors within an organisation.
Visual: When visual elements are used for communicating information, it is referred as visual
communication. Examples- Pie charts, graphs, presentations, etc.
Electronic methods: Sometimes communication takes place through electronic gadgets. This is
an electronic method of communication. Examples- E-mail, text messaging, etc.
The benefits of formal and informal communication to organisations.
Formal communication means the official or formal transmission of ideas or information
within an organisation. Business letters, orders, etc., are typically used for formal
communication. On the other hand, casual or friendly communication among the colleagues is
referred as informal communication. Casual talk among colleagues during lunch time is an
example of informal communication.
Benefits of formal communication
 Formal communication is clear and to the point.
 It saves time.
 It helps in maintaining discipline within an organisation.
 Copy of formal communication is preserved and can be used for future references.
Benefits of informal communication
 It improves the relationship among colleagues.
 As informal communication is free from all types of formalities, it is quite flexible.

 Employees discuss their problems openly which increases their efficiency.
how technology is used for the different types of communication
World has become quite digital now. Use of technology is increasing at a very high pace.
Organisations are using these technologies to make their work easy and fast. Technology is being
used in various ways for communication among employees. Social media, web conferencing, E-
mail, smart speakers are some ways to use technology for communication. During the pandemic,
web conferencing and e-mails were highly used by organisations to co-ordinate the work.
3. Making communication effective 200
Good communication skills are very important in both, personal and professional, lives of
the humans. It is the primary skill needed to be a successful employee in an organisation. Hence,
it is clear that communication skills are quite significant for the survival in business world. One
can improve their communication skills through various ways. Some of them are discussed
below:
 Listening: The more one listen, the more knowledge they grab. The prime rule to have an
effective communication is to be a good listener. The more patiently one listens with, the
more efficient their work is.
 Body- language matters: Body language while communicating during meetings and video
conferences matters a lot. Keeping an eye contact with the person one is communicating
with shows that they are paying attention.
 Check the message twice before sending: A message must be free from wrong spellings
and grammatical errors. So before sending any message, one must check it twice and
ensure that it has a meaning exactly the same they wanted to convey.
 To the point message: Organisations does not like to waste their time. So one must be
brief, yet specific for an effective communication.

CONCLUSION 100
From the above report, it is concluded that communication skills are quite significant for
the survival of an organisation. Communication is the transmission of information and ideas
from one person to another. There are various models & systems and methods & technologies
used in organisations to communicate. Organisations prefer formal communications more than
informal ones. One must have good communication skills to make their organisation a success.
Listening patiently, brief and specific message, correct body language, etc., are some ways to
improve communication skills to make the communication more effective and efficient.

REFERENCES:
Books and Journals
Blewitt, J.M., Parsons, A. and Shane, J.M., 2018. Service learning as a high-impact practice:
Integrating business communication skills to benefit others. Journal of Education for
Business, 93(8), pp.412-419.
Coffelt, T., Cosgrove, S. and Vance, B., 2022. Measuring Business and Professional
Communication Skills. Business and Professional Communication Quarterly,
p.23294906221082235.
Loureiro, M. and Silva, R., 2019, September. Differences in Communication Skills Between
Business, Economics and Management University Students. In European Conference on
Knowledge Management (pp. 700-XXIII). Academic Conferences International Limited.
Schartel Dunn, S.G. and Lane, P.L., 2019. Do interns know what they think they know?
Assessing business communication skills in interns and recent graduates. Business and
Professional Communication Quarterly, 82(2), pp.202-213.
Varela, O.E., 2020. Teaching core soft skills into business curriculum: Can we teach
longitudinally?. Journal of Education for Business, 95(3), pp.180-192.
Essential Business Communication Skill, 2021. [online]. Available through <
https://www.indeed.com/career-advice/resumes-cover-letters/business-communication-skills>