Analyzing Communication Skills, Methods, and Models in Business

This report examines the crucial role of communication skills within business organizations, highlighting various communication models such as Shanon and Weaver's Information Theory Model and Berlo's S-M-C-R model, alongside different communication systems like optical and radio communication. It discusses various communication methods including written (proposals, reports, brochures), verbal, non-verbal, visual, and electronic methods, emphasizing the importance of both formal and informal communication channels. The report also outlines principles for effective communication, such as objective, consistency, and feedback, while addressing barriers to clarity, understanding, and completeness. It concludes by stressing the vital role of effective communication in preventing confusion and conflicts, and recommends the use of appropriate models to clarify roles and responsibilities within a business.

Communication
Skills for Business
TASK 1

INTRODUCTION
• Communication skills are the
ability or capacity to convey
information to another in an
efficient and effective manner.
• Managers with good verbal, non
verbal communication skills
helps in sharing information
between people within the
organization thereby benefiting
the enterprise.

1. Communication models and
systems used in businesses
Methods of exchanging information between two or more
persons is called communication and the method of
presenting this process by any figures or visual presentation
is known as the model of communication. Both
communication models and processes are related to each
other. Some of the important models are the following:
• Shanon and Weaver's Information Theory Model
• Berlo's model

Cont…
• Shanon and Weaver's Information
Theory Model- This model suggests a
message, which is originated from person
who gets thought or has information who is
sender.
• It includes a transmitter which converts the
message detectable signals interrupted by
noise.
• This is one of the most comprehensive
models of communication and it includes
feedback making it close to the modern
business communication model.

Cont…
• Berlo's model- This model was developed
by David Berlo in 1960, which stresses on
relationships between the sender of message
and receiver.
• Best communication will only be occurred if
two points are skilled. It is an S-M-C-R model
where S stands for Source, M for message, C
for Channel, and R for receiver.
• This model shows that sender transmits
message to receiver through some channel.

Cont…
Communication systems are various processes both formal
and informal by which information is passed between
managers and employees within a business. The commonly
used systems for communication are:
• Optical communication system
• Radio communication system

Cont…
• Optical communication system- In this system,
transmitter converts information into optical signal,
which is in the form of light and it reaches recipient.
receiver then decodes signal and responds according to
it.
• Radio communication system- This works with the help
of a transmitter and a receiver; both equipped with an
antenna. The signals produced with an antenna are
carried through radio carrier waves. Unwanted signals
are separated by electronic filters, which are amplified to
an optimum level.

2. Communication methods and
technology in businesses
Business in today's scenario uses a wide variety of communication methods to
communicate with both internal and external audiences. Though technology has a great
attention and practice, the traditional methods still have value and relevance.
• Written Communication
• Proposals
• Reports
• Brochures
• Verbal communication
• Non-verbal communication
• Visual communication
• Electronic methods

Cont…
• Written Communication- There are many types of written communication used
in businesses to instruct employees on policies, customers about products and
services etc. Writing should be simple and concise manner to make people
understand the message. This type of communication is effective in certain
situations and is widely accepted than other techniques as it offers: Permanency
of record, Understanding complex message, wide application in some areas etc.
• Proposals: They are documents, which outline upcoming projects. It is
prepared by a marketing manager and is submitted to the research and
development department to conduct product research. They are usually one or
two pages long that describe the project steps and tasks in the proposal in a
specific format.

Cont…
• Reports: It is a type of business communication used to inform
employees about several aspects of business. These must be prepared
in a structured format and must also provide a brief introduction to
the report. The key objectives intended for the project, summarized
findings, graphs or charts to clarify complex concepts, summary
highlighting results and a cover letter should be included in a report.
• Brochures: These are literature, which features the products
and services of a business that is used to assist sales process. It can
be of different sizes and shapes with colours, pictures which
characterize commodities.

Cont…
• Verbal communication- It entails the use of words in delivering
an intended message. Oral communication is a form of verbal
communication, which is spoken word, face to face or through
phone, voice chat. Video conferencing and other medium. This is
depended on the clarity of speech, voice modulation, pitch,
volume, speed etc. Meetings, presentations, lectures, workshops
and conversations are some kinds of verbal communications. Good
verbal communication skills of employees of an organization helps
in maintaining business relationships with customers, suppliers
and other stakeholders.

Cont…
• Non-verbal communication- It is the communication by sending and receiving
wordless messages. They convey thoughts and feelings on their own, usually
reinforcing verbal communication. This mainly includes body movements, gestures,
facial expressions, touch, eye contact etc. Manager uses this type of
communication to lead employees and team members and also to communicate
with individuals outside the business.
• Visual communication- It is done through sight such as facial expressions,
gestures, signals, eye contact, chart, map, poster etc. Graphic designing,
illustrations and animations are also included in this type of communication. This is
an effective way for illiterate receiver, helps in oral communication, easy to explain,
assists in quick decision making and prevents wastage of time.