Analyzing Intercultural Communication Challenges in Global Business

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Effective business communication
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Table of Contents
Introduction......................................................................................................................................3
Main body........................................................................................................................................4
Identify and describe the topic of the research article.................................................................4
Identify and describe the question(s)/problem(s)/issue(s) that the article addresses...................6
Discuss the significance of question(s)/problem(s)/issue(s)........................................................7
Discuss the significance of the findings for future communication research or management
communication practices...........................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
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Introduction
Effective business communication helps to the company by providing useful information to
support the organization by performing the desired action and explain the new policy of the
company. Effective business communication provides facts, clarify summarize information,
expectations as well as responsibilities. These types of communication help to gain promotions.
In the essay, it defines workplace emotion and communication. It is essential for an organization
to communicate with its employees and understand their situations as well as emotions. It helps
to attract the employees and gain the interest of them. It not only increases the productivity of the
company but also provide chances to achieve success in the future. In the essay, it defines the
article which discusses theorizing difference in intercultural communication which is essential
for business growth and helps in upgrade the organization business. It also defines some
problems and issues arise in the given topic and also explain the significance of the problems.
Some major findings will also discuss in the given article which helps to understand the
information, facts and ideas of intercultural communication.
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Main body
Identify and describe the topic of the research article
In the given topic it describes that emotion in the workplace is natural and abundant. It defines
the linked between organization cultural and outer side of the organization.
In the given article data was collected by the help of multinational corporations and various
differences within intercultural communication. It is identified that every person has their own
competencies, abilities, emotions and way of communication. In that case, it is essential for the
organization to understand every employee’s communicative behaviour. Communication in the
workplace shows the bright side and dark side both at work. Positive side shows the strengths,
efforts, the potential of the employees and in the dark side negative response of the employees,
workers, lack of interest and declines the performance of the workers.
Theorizing Difference in Intercultural Communication: A Critical Dialogic Perspective
Theories of cross-cultural as well as intercultural communication identify similarities and
differences between cultures. These types of culture focus on compare the communication
pattern as well as cultural in interaction. Cross-cultural communication seeks to identify different
national cultures in many ways. These different cultural communications increase organizational
competencies and help to upgrade the business. The main focus on cross-cultural and
intercultural communication is managing the cultural differences. In the multicultural, it is
essential for organizations to adopt cross-cultural behaviour, communication (Xu, 2013).
Intercultural communication is not describing communication but also shows how the
organization uses non-verbal communication skills. In this article, it shows the relationship
between culture and business communication. Intercultural communication refers that when
groups of the organization and individuals who create the share meaningful towards different
backgrounds. It is necessary for the companies to adopt the various communication cultures so
that they upgrade business as well as gain opportunities for success. It not only describes the
positive features of intercultural communication but also shows the negative side which shows
problems, issues in translations, cross-cultural communication style (Servaes, 2016).
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These types of cross-cultural communication reduce the risk of communication problems. It is
accomplished by the help of communication tools. These tools also help to identify the problems
and issues which create problems for cultural.
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Identify and describe the question(s)/problem(s)/issue(s) that the article addresses
In the given article; the concept of intercultural communication a critical dialogic perceptive,
intercultural communication provide various types of benefits to the organization but it also faces
some crisis and dilemmas which gives negative impacts.
The first dilemma is responsibilities toward others; human suffer from these types of problems, it
is explained with the example which is given in the article. Colonial wars, the Iraq war, most of
the people suffer from these problems and do not communicate with each other. It is challenging
for to not to listen to others views and build spaces. In this case, it is essential to communicate
with people and listen (Leonardi, & Rodriguez., 2013).
On the other hand, the second issue is relating to ethical intercultural communication. In this
concept problems identified that people cannot show their interest towards centrism and they
cannot do best intercultural communication. Communication in the workplace shows the bright
side and dark side both at work.
Positive side shows the strengths, efforts, the potential of the employees and in the dark side
negative response of the employees, workers, lack of interest and declines the performance of the
workers. They play an important role within the organization because these people supervise
each and every worker working style individuals. These persons maintain relationships and
analysis of overall workplace situations (Yoshida, et. al., 2013).
It is essential for the people to adopt the intercultural communication because it reduces the risk
of conflicts and complexity. Some organizations face the issues to not adopt the intercultural
communication. It increases the problems and also maximizes the barriers for company growth.
On the other hand, some companies adopt intercultural communication for growth and
development they get the success first and quickly as compare to those companies who are not
following these types of communication. Some multinational company face issues to
communicate with other industries culture. It creates difficulties for it due to a lack of
intercultural communication.
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Discuss the significance of question(s)/problem(s)/issue(s)
Intercultural communication is effective communication approach which relationships between
the individuals and groups of various origins which include linguistic and cultural. It is the active
and effective relationship which establishes the connection with people and their languages.
However, people with various cultural and society interacts with different countries within the
exchange process. Intercultural communication has various types of benefits which is it helps to
the employees of different background and communicate with them. It also gives guidance’s to
the organization management competencies to create policies that diversity in the team.
Those companies who adopt the intercultural communication, chances of the misunderstanding
and dis-satisfaction will reduce an organization gains the opportunities to understand various
countries business policies and importance. Intercultural communication helps to the
organization to do work in a team (Ruben, 2015).
In the given case study it described that problems should be resolved by the organization. It is
essential for the organization to identify the importance of ethical communication and know the
importance of different cultures. In the given case study problems defines the attitude of
interlocutors towards differences which include positive and negative aspects.
Successful intercultural communication provides facilities to the organization a global business
edge. It also provides chances for organization management to effective leadership. It not only
increases the working style of the workers but also provides the facilities to build company
image. By following effective leadership company gain chances for growth and grab the
opportunities for future success. It increases the knowledge, awareness, communication skills as
well as tolerance towards ambiguity (Presbitero, & Attar., 2018).
In the given case study it explains some problems towards intercultural communication. On the
other hand, it also gives some benefits and importance of these types of communication. People
did not interact with others and due to this issue, it creates problems. In this situation, it is
essential for organizations to provide the importance of intercultural communication. It not only
builds people growth and skills but also provide benefits for the company. Responsibilities
towards others; problem given in the case study should be resolved by adopting the intercultural
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communication because it upgrades the competencies of individuals person and company
management structure.
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Describe major findings/conclusions
In the given case study it is found that two approaches differentiation of critical approaches and
dialogic approaches shining the intercultural communication. It is also found that a dialogical
approach is useful for intercultural interactions towards multinational corporations. This
approach not only helps in the communication process but also helpful for many multinational
companies. The dialogic approach helps and supports to provide meaningful findings towards
intercultural as well as organizational communication (Lieberman & Gamst., 2015).
The second finding is multinational corporations provided concept to identify the issues. Critical
dialogic method research shows how construction is identified and represent toward cultural
differences for the product of colonialism, neo-colonialism, as well as a hegemony for the
corporate field. Employees of the MNC’s face many issues and needs to solve the problems of
their issues. Employees working in western MNC’s have a sense of charter as compare to
working those employees who are works in local companies. Middle and upper-level managers
coordinate with the subordinates and represent the MNC’s voice.
Other findings are some of MNC’s face problems for lack of decision-making process. It is
essential for the organization to develop intercultural communication for company growth and
success. Decision making for dealing the contracts, and deals with the other countries cultural
affect the MNC’s business. In that case, it is essential for the organization culture. It is important
for the organization to adopt the intercultural communication because it helps to increase the
knowledge, business contracts, deals, other countries working style as well as gain the chances of
success and profits (Kealey, 2015).
In the given case study it shows the importance and values of intercultural communication. Some
MNC’s suffer due to lack of intercultural communication. Some business does not follow these
types of communication. Due to these reasons, they face a loss in the future. These types of
companies revolve in the limitations and face conflicts. Some approaches help to the MNC’s by
providing the directions and importance of intercultural communication. The dialogic approach
helps to the MNC’s. Some local companies did not have the authority to take the right decisions
towards business deals it affects their business.
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Discuss the significance of the findings for future communication research or management
communication practices.
In the given case study findings for future communication research as well as communication
practices. Findings define that dialogic approach and critical approaches. These approaches help
to the organizations to adopt the intercultural communication. These approaches increase the
company adaptability and business. It also helps to gain the chances to adopt another cultural
behaviour by communicating with other countries companies.
Dialogic research focuses on communication practices toward multinational organizations.
Intercultural communication helps to the organization to deal with the other countries business
and gain the chances of success and future growth. It also helps to develop the business
competencies, increase productivity, teamwork abilities. It is needed for some companies to
adopt intercultural communication because it provides various types of benefits not only
internally but also externally (Dolan, 2016).
MNC’s use these types of communication to upgrade their business plans and strategies. Some
middle and upper authorities of companies use these types of communication but some local
companies did not have the authority to use intercultural communication. In that case, it is
necessary for the higher MNC’s to provide support to the local companies to use these types of
languages and deal with the other countries. It is also essential for local companies to take the
help of upper-level companies and improve their business structure. Communication of
emotions is a meaningful; social process which influences the employee’s actions, organizational
practices and results (Sharifirad, et. al., 2012).
Findings of the given case study give information about intercultural communication structure. It
also defines the real and actual image of these types of communication. Some companies use this
communication but some companies did not adopt this due to lack of authority and power.
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Conclusion
It is investigated that in the given case study name is intercultural communication. In the case,
study ethical communication and different cultural context were discussed. In its findings, it is
discussed that some companies do not follow these types of communication but some
multinational companies use these types of communication to upgrade their business and
company growth. It is essential for local companies to adopt these types of communication and
improve their business skills.
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References
10 APA
 Xu, K. (2013). Theorizing Difference in Intercultural Communication: A Critical
Dialogic Perspective. Communication Monographs, 80(3), 379-397. https://www-
tandfonline-com.ezproxy.cqu.edu.au/doi/full/10.1080/03637751.2013.788250
 Servaes, J. (2016). Guanxi in intercultural communication and public relations. Public
Relations Review, 42(3), 459-464.
https://www-sciencedirect-com.ezproxy.cqu.edu.au/search/advanced?docId=10.1016/
j.pubrev.2014.10.001
 Leonardi, P., & Rodriguez-Lluesma, C. (2013). Occupational Stereotypes, Perceived
Status Differences, and Intercultural Communication in Global Organizations.
Communication Monographs, 80(4), 478-502. https://www-tandfonline-
com.ezproxy.cqu.edu.au/doi/full/10.1080/03637751.2013.828155
 Yoshida, Yashiro, & Suzuki. (2013). Intercultural communication skills: What Japanese
businesses today need. International Journal of Intercultural Relations, 37(1), 72-85.
https://www-sciencedirect-com.ezproxy.cqu.edu.au/search/advanced?docId=10.1016/
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 Ruben, B. (2015). Intercultural communication competence in retrospect: Who would
have guessed? International Journal of Intercultural Relations, 48, 22-23. https://www-
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j.ijintrel.2015.03.010
 Presbitero, & Attar. (2018). Intercultural communication effectiveness, cultural
intelligence and knowledge sharing: Extending anxiety-uncertainty management theory.
International Journal of Intercultural Relations, 67, 35-43. https://www-sciencedirect-
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 Lieberman, & Gamst. (2015). Intercultural communication competence revisited: Linking
the intercultural and multicultural fields. International Journal of Intercultural Relations,
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