Business Communication: Overcoming Barriers and Cultural Influences

This report delves into the complexities of business communication, identifying key barriers such as linguistic, psychological, and cultural differences. It begins by defining effective communication and then explores how language barriers, psychological factors like stage fear and depression, and cultural backgrounds can hinder the exchange of information within organizations. The report uses the example of the Hilton Hotel opening a new beach resort in Sri Lanka to illustrate these challenges. Furthermore, it highlights the importance of understanding cultural influences on communication and negotiation, emphasizing how different cultural symbols and languages can lead to misunderstandings. The report concludes by providing practical strategies to overcome these barriers, including using simple language, understanding the audience's needs, and practicing active listening. These strategies are designed to improve clarity, reduce misunderstandings, and foster more effective communication in a business context, ultimately contributing to the achievement of organizational goals.

BUSINESS COMMUNICATION
INTRODUCTION
Business communication assist in sharing the information within or outside the
organisation. It helps in communicating with the employees and other members of the
organisation in order to achieve the goals and objective of the firm in the effective and
efficient manner. In this poster, Hotel Hilton will be considered which is going to open a
new beach in Sri Lanka. The poster will be designed in order to promote the resort. The
assessment will include the challenges and barriers of effective communication. Moreover, it
will assist in developing the strategies in order to overcome the communication barrier. Also,
It will demonstrate the cultural influence on communication and negotiation.
Awareness of cultural influence on communication and negotiation
Cultural difference has a great influence on communication and negotiation. The cultural affect
the communication because the people communicating if belong from different cultural background that
the they will not be able to understand the language, signs and symbol for the other cultural background
people (Pearson, 2017). The cultural difference leads to ineffective communication. also, while
negotiation the cultural affect the negotiation process because there are many symbols which have
different meaning for the people belonging to different cultural background. The people which are under
negotiation have to face problems due to language barriers as they belong to different cultural background
due to which there is lack of effective communication. The thought and belief of the people under the
process of negotiation are difference which may affect the communication while negotiating with the
other party.
TASK
Common challenges and barriers to effective communication
Effective communication is a communication between two or more person in which the intended message is
properly coded through appropriate channel (Guffey and Loewy, 2015). The following are the barriers to effective
communication:
 Linguistic barrier: It is the language barrier which affect communication between the two or more person
(Barriers to Effective Communication, 2018).
 Psychological barrier: The barriers that include mental and psychological issues that consist of stage fear,
depression etc.
 Cultural barriers: The organisation include the employees which are from different cultural background
which have a great influence on the communication and thus the communication may not take place
properly (Bovée, Thill and Raina, 2016).
CONCLUSION
From the above it can be concluded that there are various barrier to effective communication which consist
of language, cultural barrier, psychological barrier etc. Also, It has provided understanding about the various strategies
to overcome those barriers such as use of simple language, active listening etc.
REFERENCES
Books and journals
Guffey, M. E. and Loewy, D., 2015. Essentials of business communication. Nelson Education.
Bovée, C. L., Thill, J. V. and Raina, R. L., 2016. Business communication today. Pearson Education India.
Kernbach, S., Eppler, M. J. and Bresciani, S., 2015. The use of visualization in the communication of business
strategies: An experimental evaluation. International Journal of Business Communication. 52(2). pp.164-187.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the idea of dialogue.
In Public relations theory (pp. 111-131). Routledge.
Online
Barriers to Effective Communication. 2018. [Online]. Available through :<https://www.skillsyouneed.com/ips/barriers-
communication.html>
Strategies for overcoming communication barrier
It is important to over the communication barrier in order to make the communication effective.
 Use of simple language: If the person uses the simple language while communicating than it can provide clear
understanding to the receive and also use of jargon while communicating should be avoided (Kernbach, Eppler and
Bresciani, 2015).
 Understanding the needs of audience: It is important to understand the behaviour, nature, culture, religion etc. in order
to reduce the communication barrier to make the communication effective.
 Active listening: It is important to listen clearly and be attentive for making the information accurate and understandable
by the receiver.