Business Communication Strategies at Tesco: A Detailed Report

This report examines business communication within the context of Tesco, a UK-based retail company operating globally. It begins by analyzing the communication needs of both internal and external stakeholders, followed by an exploration of various communication models. The report then evaluates the effectiveness of different communication systems and explores factors influencing the choice of communication media. The importance of proper grammar, structure, and proofreading in business communication is highlighted, along with strategies for overcoming communication barriers. The report further discusses communication theories, body language, and proofreading techniques. Task 2 focuses on the purpose, audience, and appropriate media for communication, emphasizing the importance of format, layout, and agreed business practices. Task 3 delves into the nature, purpose, and recipients of information communicated in the workplace, covering appropriate language, body language, and confirming understanding. The report concludes with a summary of the findings and a discussion of the significance of effective business communication within Tesco and similar business environments.

COMMUNICATE IN
BUSINESS ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Analyse communication needs of internal and external stakeholders..............................3
1.2 Analyse the different communication models that support administration......................4
1.3 Evaluate the effectiveness of different communication systems......................................4
1.4 Explain the factors that affect the choice of communication media................................4
1.5 Importance of using correct grammar, sentence structure, punctuation, spelling and
conventions.............................................................................................................................5
1.6 The factors to be taken into account in planning and structuring of communication media 5
1.7 Explain ways of overcoming barriers to communication................................................5
1.8 Explain the use of communications theories and body language.....................................6
1.9 Explain proof-reading techniques for business communications.....................................6
TASK 2............................................................................................................................................6
2.1 The purpose and audience of the information to be communicated.................................6
2.2 Communication media that are appropriate to the audience............................................6
2.3 Information in the format, layout and style that is appropriate to the communication....7
2.4 Agreed business practices when communicating in written.............................................7
2.5 Style and content of communication................................................................................7
2.6 Written communication that are clear, expressed in correct grammar.............................8
2.7 Purpose and benefits of meeting deadlines......................................................................8
TASK 3............................................................................................................................................8
3.1 The nature, purpose, recipients and intended use of the information to be communicated. .8
3.2 Language that is appropriate for the recipient's needs......................................................8
3.3 Use body language and tone of voice to reinforce messages...........................................9
3.4 Implications of information that is communicated verbally.............................................9
3.5 Confirm that a recipient has understood correctly what has been communicated...........9
3.6 Situation and in accordance with organisational policies and standards..........................9
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Business environment portrays intrinsic as well as extrinsic elements of company which
can provide impact to operational and in addition functional exercises (Kolko, 2015). Therefore,
it is fundamental for a firm to maintain an adequate communication within workplace. Along
with this, it is required for organisation to explain about their policies and strategies to their
clients and staff members. Present report is based on Tesco which is set up in United Kingdom
and doing their business in retail segment. They are providing their goods and services across the
world. Main aim of this report is to describe business communication models, procedures and
along with systems. This assignment is going to highlight various significance which are related
with written communication. Finally, this is going to discuss about ability to communicate
verbally in company.
TASK 1
1.1 Analyse communication needs of internal and external stakeholders
Interior partners are people inside an organization, i.e. workers, supervisors, executives,
financial specialists; on the other hand, outer partners are those that are outside of however
mind/advantage from the execution of organization, i.e. buyers, controllers, speculators,
providers, and so on (Georgescu and Popescul, 2015).
Internal External
Correspondence inside can be less formal
because of commonality between individuals
from a group or between partners. Inward
correspondences will be more legitimate than
outer because of the need to keep up and
enhance business execution on sensible
figures.
This sort of correspondence is changes to a
great extent on what the business needs/needs
from its outside crowd. As far as speculators,
an organization would be more legitimate with
figures than it would with clients/customers
1.2 Analyse the different communication models that support administration
Correspondence is a key component to business achievement both inside and remotely
(Bovee, Thill and Raina, 2016). There have been different models which investigate how
individuals convey to upgrade their capacity to exchange messages:

 Schramm’s Model (1954): adjusts this oversimplified demonstrate, demonstrating that
encoding and deciphering isn't an uneven procedure and that by changing over thoughts
into words people are always encoding and translating messages to be decoded and
encoded once more.
 Shannon and Weaver Model Of Communication (1948): This is one of the soonest
models of correspondence and lays out the procedure of discussion to prove what could
turn out badly from 'source' to 'recipient' as a message seems to be 'encoded' and
'decoded' by two individuals.
1.3 Evaluate the effectiveness of different communication systems
There are a scope of various correspondence frameworks/strategies which are utilized
inside business: Face-to-face: Meeting outside partners is a vital method to make an association with
imperative business relations (Carrió-Pastor and Calderón, 2015). Individuals make their
points of view of others through non-verbal communication and hence meeting customers
in person can make an enduring impression which supersedes relations with others
produced over phone calls or email.
 E- Mail: Relatively to phone calls, email is completely composed, bringing about an
absence of verbal questions and restricted comprehension of destinations, for example,
identity or states of mind.
1.4 Explain the factors that affect the choice of communication media
When choosing which correspondence media to utilize it is critical to consider what
message you are endeavouring to get over/get. For a lot of data email is the best decision as it
can hold a lot of composed content and some documentation. When hoping to depict and to talk
about, phone or up close and personal are better decisions as they permit the utilization of
faculties inside discussion i.e. tone (hearing), non-verbal communication (visual), and also
guaranteeing the comprehension of the two gatherings because of fast criticism (Annous and
Nicolas, 2015).

1.5 Importance of using correct grammar, sentence structure, punctuation, spelling and
conventions
Business correspondences are critical to impressions made amongst inner and outer
partners and in addition the messages communicated. The messages must connect with, as to get
the consideration of the peruser, organized understandably to incorporate key data, formal in
nature and written in great English – including spelling and sentence structure – as to establish a
decent connection and an unmistakable message for the peruser. On the off chance that indistinct
of points of interest, a competitor might be killed by a part or time might be squandered
elucidating data – regularly proper hopefuls will get a great deal of messages/messages day by
day thus it is critical that time is spent influencing it to clear for them to survey on the off chance
that they should return contact through the organizing and substance of the primary email sent to
them (Sekaran and Bougie, 2016).
1.6 The factors to be taken into account in planning and structuring of communication media
When arranging and organizing distinctive correspondence media it is vital to consider
how the message you are putting forth will be taken in. A key thought is the capacity of the
collector to go up against your message i.e. the message ought to be clear for a peruser who may
discover perusing English troublesome – who may have English as a moment dialect or
experience the ill effects of a perusing inability. Therefore, it is imperative to ensure that any
message is as brief as conceivable just applicable and essential data included inside messages or
discussions.
1.7 Explain ways of overcoming barriers to communication
There are numerous hindrances to correspondence beating them is critical to guarantee
effective business interchanges. These obstructions comprise of:
Social contrasts: Differences in social foundations ordinarily modify body
language,attitudes, and manner of speaking in light of thoughts (Hair, 2015).
Understanding: There are many reasons that a beneficiary may think that its hard to
comprehend a message.
1.8 Explain the use of communications theories and body language
Berlo's hypothesis of correspondence considers the significance of faculties, and
consequently non-verbal communication as saw by a recipient, in the deliverance of a message.

The non-verbal communication, comparatively to tone in a phone discussion, is a key
perspective to how a message is made and taken in. For instance, shut non-verbal communication
can propose that somebody is awkward, apprehensive, or judgemental while, open non-verbal
communication is a decent sign of assertion, trustworthiness, and cordiality (Kankaanranta,
Louhiala-Salminen and Karhunen, 2015).
1.9 Explain proof-reading techniques for business communications
There are many editing systems utilized as a part of business: key illustrations
incorporate companion review,software survey, and self-assessment. Editing is imperative in
business as interchanges are ordinarily the establishment for the feeling of a customer or hopeful
of business– in this way, making an expert message is vital to guarantee positive criticism.
TASK 2
2.1 The purpose and audience of the information to be communicated
While gathering of people and reason for existing are the essayist's primary concerns, the
way a paper's motivation is offered to the crowd lies in the paper's theory, the introduction, in
composing, of the paper's principle thought.
Gathering of
people
 Consider will identity perusing your work. Plan to utilize the dialect and
style that you feel your peruser will expect (and regard).
Purpose  Start by understanding your motivation for composing (Hassan, Nadzim
and Shiratuddin, 2015).
 Consider what it is you need your written work to accomplish or achieve.
2.2 Communication media that are appropriate to the audience
The decision of channel isn't basic; for an unpredictable correspondence program, you
may need to work with experts, for example, advertising or showcasing correspondence
specialists.

 Break down the message to convey. Utilize channels, for example, notices, email or short
messages via web-based networking media, for example, Twitter to convey a
straightforward message, for example, a value change or new item declaration.
 Discover the activity titles of the general population who settle on or impact choices
about obtaining the kind of items supply (Klapper, Love and Randall, 2015). Survey the
media data packs of magazines and daily papers that claim to achieve target gathering of
people.
2.3 Information in the format, layout and style that is appropriate to the communication
Organizations generally utilize various correspondence configurations to contact the
vastest crowd conceivable when passing on messages.
 Web-based social networking sites and systems have displayed a generally new business
correspondence arrange.
 Email is an electronic type of composed correspondence.
 Letters and notices are the most conventional composed business correspondence.
 Gatherings offer associations an approach to pass on data utilizing an individual
arrangement (Kolko, 2015).
2.4 Agreed business practices when communicating in written
As the pioneers of their associations, CEOs are relied upon to viably speak with their
partners, clients and workers. Continually being in the spotlight, in any case, requires a specific
open range of abilities.
 Keep a decent comical inclination
 Be relatable
 React in an opportune way.
 Effectively tune in
 Underscore key focuses through reiteration
2.5 Style and content of communication
Informal, easygoing, and formal written work are distinctive styles with their own desires
and results. The style of keeping in touch with you utilize relies upon your expectations, your
medium, and your gathering of people (Georgescu and Popescul, 2015). Casual dialect is

comparative, and alludes to the dialect we use to speak with family and dear companions.
Informal dialect incorporates slang and vernacular.
Formal dialect is utilized as a part of business interchanges, and is utilized when you need
to seem to be proficient and definitive.
2.6 Written communication that are clear, expressed in correct grammar
Appropriate sentence structure, accentuation and spelling guarantee your peruser will
have a simple time perusing your correspondence, making correspondence more productive.
At the point when a record has authentic mistakes, perusers tend to doubt the whole
thing. Seen shakiness could negatively affect your notoriety, and in this way your remaining
inside your association (Bovee, Thill and Raina, 2016).
2.7 Purpose and benefits of meeting deadlines
Due dates are set up so everybody included knows when they should have their
segment/bit of work finished by. By meeting a due date it demonstrates that a man can work
adequately and inside a concurred timescale and to a set standard. The advantages of meeting
due date is that the undertaking can run easily and it will be credited for the work being prepared
on time.
TASK 3
3.1 The nature, purpose, recipients and intended use of the information to be communicated
When conveying in a workplace, the nature is to impart truthfully, in briefly and in an
effectively edible style. In the event that a man is imparted non-verbally, e.g. a letter, the data
should be pertinent, exact and be displayed professionally. Realizing what is attempting to be
accomplished from a discussion is fundamental for a fruitful discussion. person's need to ensure
that the data which is depicting or that is being depicted is exact (Carrió-Pastor and Calderón,
2015).
3.2 Language that is appropriate for the recipient's needs
"Correspondence has not occurred until the person(s) being spoken with has
comprehended the message as the sender proposed." at the end of the day, a suitable decision of
dialect for gathering of people is required. The correspondence ought to be at a pitched at a level
that will be comprehended by gathering of people e.g. on the off chance that an individual were

conversing with a client, they wouldn't utilize the typical language or condensing that would to
partners in the workplace.
3.3 Use body language and tone of voice to reinforce messages.
At the point when a man attempting to strengthen messages, their non-verbal
communication and manner of speaking will help this. Manner of speaking should be direct to
low and the speed of what they are talking should be sufficiently moderate with the goal for it to
be clear and straightforward (Annous and Nicolas, 2015). When conveying verbally, non-verbal
communication will be evaluated. Keep act high with shoulders back, give immediate, strong eye
to eye connection and grin. Likewise utilize intentional and ponder hand signals and these will
make seem sure and fascinating.
3.4 Implications of information that is communicated verbally
Correspondence is the demonstration of exchanging data starting with one individual then
onto the next. On the off chance that they do this verbally, it will typically be as an eye to eye
discussion or via telephone. When addressing a client via telephone everybody utilize question
systems as method for affirming that the data has gone through effectively. Utilizing addressing
procedures is a positive method for drawing in the beneficiary as enquiring their information
fabricating a positive reaction from others (Sekaran and Bougie, 2016).
3.5 Confirm that a recipient has understood correctly what has been communicated
It is critical that we affirm that what we have been imparting has been caught on. A
method for judging this while having a vis-à-vis discussion would be by watching the
individual's non-verbal communication as you talk and by addressing all through. With all types
of correspondence, toward the end relatively like a conclusion, you could aggregate up by and
large what has quite recently been talked about as an illumination of comprehension (Importance
of Verbal Communication in Business, 2018).
3.6 Situation and in accordance with organisational policies and standards
In some cases when addressing and replying via telephone, data can be misjudged
because of the speaker's nerves. This ought to dependably seem certain when anyone talk by
talking plainly and talking with a grin. Grinning can change the manner of speaking to make
sound neighbourly and inviting while if a man is glaring they may appear like encouraged up and

that don't generally need to have that specific discussion. Accordingly, that could prompt their
organization losing client assurance (Hair, 2015).
CONCLUSION
From the above report it has been condensed that correspondence is essential for
individual and in addition in every last business association. Through this administrator and
representative of the organization can undoubtedly lessen negative effect of business condition
and in addition construct positive condition viably.