Effective Business Communication Report: Analysis and Strategies

This report delves into the multifaceted realm of effective business communication, offering a comprehensive overview of its significance and practical applications. The introduction establishes the core concept of communication as a two-way exchange vital for organizational success, especially in a global context. A literature review synthesizes existing knowledge, emphasizing the importance of internal and external communication for brand equity and market share. The report then identifies and analyzes various communication challenges, using case studies such as Enron, Thai Airways, and Star Princess Cruise Lines to illustrate the consequences of ineffective communication. Furthermore, the report explores future strategies, including the need to address diverse social factors and leverage communication models like Lasswell’s and cross-cultural practices. The conclusion highlights the importance of adapting communication strategies for optimal business outcomes, and provides recommendations for improvement. This report, submitted by a student, is a valuable resource for understanding and improving business communication.

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Effective Business Communication
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Effective Business Communication
Contents
Introduction.................................................................................................................................................3
Literature review.........................................................................................................................................4
Communication challenges..........................................................................................................................5
Enron.......................................................................................................................................................5
Thai Airways...........................................................................................................................................6
Star princess cruise lines..........................................................................................................................6
Enron.......................................................................................................................................................6
British Petroleum.....................................................................................................................................6
Future Strategies..........................................................................................................................................7
Suggestions.................................................................................................................................................7
Lasswell’s model.....................................................................................................................................8
Cross-cultural practices model.................................................................................................................9
Conclusion & Recommendations................................................................................................................9
References.................................................................................................................................................10

Effective Business Communication
Introduction
A mechanism is a two-way process of exchange of relevant data or information and is
also a specialized segment or a division in a business corporation. This process is carried out by
transferring the information from one level to another level within an organizational structure.
Moreover, it can also be termed as the procedure executed for exchanging or sharing of
information internally and externally associated with the business organization so as to attain the
organizational advantages. Generally, the procedure of communication is carried out between the
employees, within the organizational hierarchy and moreover who is connected with the firm.
This idea can in also be termed as the communication procedure which is required to be done to
execute development of the products and services. This type of communication is connected with
the transfer of data which includes business activities and functionalities. The thought has been
considered as an urgent undertaking for the business venture and it is also known that the
business communication forms a significant part of every business operation and functionalities.
It helps in directing and keeping up the data which is observational for the accomplishment and
advancement of a business. The concept of communication helps the firm in enhancing the
business hierarchy and furthermore, this procedure plays a significant part in motivating the
workforce to generate creative and imaginative thoughts to achieve the targets and objectives
(Azziz 2013). The communication process also plays a role of connecting bridge between all the
working levels within an organizational structure. This mechanism also offers the varied range of
options to the employees for developing bonds with other team members and employees and also
from the upper-level staff. On the basis of the given scenario, it has been the business
corporation is an Australia based firm and is operating the business in agrarian equipments. The
business corporation has their headquarters in Australia and moreover works in India, Oman,
Nigeria, and Vietnam. The underneath executed is the report, which has been summarized and
focused on the concept of business communication and its effectiveness of the same which can
be utilized by the business corporations so as to develop the business.
Figure 1 Effective Business Communication

Effective Business Communication
(Source: What is effective business communication, 2017)
Literature review
It has been stated by Bizcommunicationcoach, (2015), that the mechanism of business
communication is a specialized segment or branch of the concept of general communication and
which specifically concerned with the business operations and functionalities. In general terms,
this process can also be explained as, when two more parties are involved in a communication
process which is related to the business operations and activities. There is no change made in the
process, methods, types principles adopted for conducting this process. The process of business
communication has been segmented into two major types. Internal and the external
communication process are the two methods which aid the business entity for transferring the
relevant and required information. Moreover, (Inglis 2010), states that the effective business
communication is the procedure which has been made focused on establishing and enhancing the
brand equity, productivity and performance level of the business entity. A positive approach
towards the communication process will enable the business entity to bring a hike in the
goodwill and brand value of the business entity. The business entity will also be aided by
establishing a distinct image which will be developing and increasing the market share in the
regions in which the business entity is operating. Moreover, it is of very much significance for a
business entity to execute the communication frameworks (Bery et al., 2015). The best instance
of the use of the communication process is when the senior authorities are allocating the
assignments to the team mates by making use of internal communication framework which has
been actualized by the organization. A fruitful communication mechanism will be demonstrated
more effective in the after considering the points of view and thoughts of the workforce within
the business organization. Moreover, the communication process has been held liable for
fulfilling the desired objectives and goals. One of the major concerns of a business
communication process is to solve the problems and issues raised by the customers and the
consumers and also resolving the same. This will bring an increase in the satisfaction level of the
consumers, which dictates the brand loyalty and an increase in the goodwill. Moreover, adoption
an effective business communication process will enable the business entity to develop strong
relations with the clients and this will be proven advantageous for the business entity as the
stakeholders are one of the empirical element or asset for the business organization (Brandler &
Roman, 2015).
The below mentioned is the example of utilization of effective business communication. For
instance, Coca-Cola has been considered suitable for this scenario. The business entity is a
multinational business entity and is also a manufacturing unit which is operating the business in
the sector of beverages and fast food items (Coombs, 2014). The business entity launched an
advertising campaign so as to promote the products and services; the campaign was named as
“Coca-Cola Ambassador”. The main motive of this advertising campaign was to provide training
sessions to the employees. These training sessions were based on providing and enabling the

Effective Business Communication
workforce with an adoption of better and improved mechanisms of a communication process.
This will aid the employees to bring enhancement in the quality of the communication process
with the stakeholders, solving the queries of the customers. The main concern behind launching
this advertising campaign was recognizing and resolving the complaints and queries of the
clients. The emergence of this mechanism resulted in an enhancement in the satisfaction level of
the customers.
Communication challenges
Communication challenges are the barriers which create interruption between the processes and
affect the efficiency and productivity of the overall process (McNair, 2017). The challenges are
considered as very much significant and liable as they are the reason for the failure of the
communication process. A number of issues and problems are experienced by the business
organizations due to the lack of the efficiency of utilization of the mechanisms and the tools of
the communication. The barriers can also become the reason for becoming the message distorted
and which results in wastage of time and money consumed. This will develop a confusing
situation in the minds of the consumers and the clients. Implementation of the communication
strategies is to be done for addressing and getting aware of the upcoming challenges which are
due to the non-adoption of the mechanisms and tools of communication.
Enron
The business entity has been recognized as one of the eminent names in the segment of cell
phones and other consumer electrical products (Sanoff, 2016). It has additionally been positioned
in the highest point of the multinational enterprise in the cell phone industry. A higher demand
for the products and the services in the past time was the reason due to which the business entity
experienced a high position. The business enterprise offers an exceptional scope of products to
the consumers. For example, the BlackBerry introduced the phones with some professional
features and applications which were aiding the business class individuals. The emergence of the
Android which is an operating system for the mobile phones made the business entity to ensure
colossal misfortunes and furthermore a decrease in its market share of the overall industry was
additionally observed. Non-appropriation of this framework has been included in the list of the
main reasons for the disappointment endured by the business corporation. Aside from this, the
poor internal communication process of the enterprise has additionally been discovered as the
liable reason behind the issues experienced by the firm. According to the current study led to the
market conditions of the company, it has been examined that the organization has been trying to
sustain and regain the market position. For doing likewise the business company has
implemented a number of contemporary communications techniques and mechanisms.
Thai Airways
The following illustrations are from Thai Airways International which is a public operated
organization. Thai is the name under which the business entity is operating the business
activities. Adoption and implementation of ineffective communication mechanisms resulted in a

Effective Business Communication
number of issues for the business organization (Vashurina 2017). Also, the CEO of the brand
was compelled to leave from his post because of the execution of the in-proper methodologies.
Additionally, the need for the control over the administrative operations brought about a few
such issues which made the business entity to endure enormous misfortunes. Enhanced and
refreshed communication methodologies have been considered as one of the answers for
managing the previously mentioned issues.
Star princes's cruise lines
Communication strategies play a key role in the business enterprise. Star Princess Cruise Lines is
a transnational enterprise which is at the main position in the voyage lines service providers
(Bery et al., 2015). The business firm endured a disappointment in working the business in an
effective way because of an inadequate communication framework and furthermore the
methodologies were not suitable which was adopted by the organization. And due to which the
business corporation experienced colossal misfortunes, for example, the decrease in the brand
value, and diminishing market share in the industry and client base. Contemporary and most
refreshed systems and communication models were implemented by the business organization in
order to manage in the focused condition.
Enron
Energy commodities and other related services are the core operations which are executed by
Enron. This has been considered as the next case and is considered as applicable to the given
situation (Camillo, Holt & Di Virgilio, 2016). The business firm is an American multinational
enterprise. For as long as a couple of years, the business entity was enduring a few issues
because of the implementation of the unseemly communication techniques. The communication
strategies and plans executed within the organizational structure were not equipped for giving
any sorts of advantages to the business administration. In addition, the negative effects of in-
viable communication systems were experienced over the operations and functionalities of the
organization. Selection of the most updated and contemporary forms of the communication
systems was considered as the answer to the issues which were confronted by the business
organization. The concentration was diverted towards 'correspondence based leader obligations'
and the primary point of this approach was an achievement of the coveted objectives and goals of
the business association (Fall et al., 2013).
British Petroleum
British petroleum is the international brand title in the sector of oil and gas. The absence of
internal communication framework is the principle purpose of the business entity, to confront
various issues and problems (Thomas & Peterson, 2017). This drove and developed
communication gaps between the workforce and the administrative staff and because due to
which transfer of proper and relevant information was made very much difficult. This
additionally made the business partnership to endure various issues and for managing the same
the business has turned while in transit to embrace powerful correspondence systems.

Effective Business Communication
Future Strategies
From the above-presented investigation, it has been furnished that future strategies are associated
and are produced after developing, establishing and involving the communication systems
(Ulmer & Pyle, 2016). The beneath investigated are the issues which are confronted by the
previously mentioned organization:
Distinct social factors: The business corporation is operating its activities in various areas and
that with distinct cultures and societies and this is the reason behind the diverse range of the
workforce found in the organization. To adjust up to such an expanded workforce, the business
enterprise will be going up against different issues while developing the communication strategy.
This can be exhibited tricky for the organization as the entity should outline and plan the
methods after considering every last essential and social parts of the workers.
Language hindrances: The term language is concerned as one of the key portions in the
communication technology and is in like manner one purpose behind the issue confronted by the
business firm. As the business organization is an Australian based firm and the nearby languages
talked in Australia is English (Wenxiu, 2015). Though, in the nations like Nigeria, India, and
Vietnam a comparative language is not used in correlation with Australia as their neighborhood
languages are particular. Besides, for this circumstance, the business corporation can face a
number of issues while operating the business in these regions.
Under development in digital and social media platforms: Digital and web-based social
networking have been considered as the two noteworthy and best contemporary means and
mediums of communication (Kaul, 2014). Appropriation of these systems will acquire
advancement and an enhancement in the execution level and profitability of the firm. This
likewise helps in the achievements of the coveted objectives and targets. In any case, non-
appropriation of these mediums as the communication strategy will bring negative effects over
the business organization.
Suggestions
The below presented are some of the suggestions which will involve the mixture of the
communication approaches and models so as to attain the goals and desired objective for the
business corporation (Peter, 2015).
Lasswell’s model
Development of the communication procedures is the main concern of this model and this
concept also involves the adoption of the media and other platforms for bringing enhancements
through utilizations of varied communication mediums in the organizational structure. The
accompanying is the significant divisions which are the reasons behind the developments, who
says what, in which channel, to whom and with what impact (Rahmanjmc 2015). The model is
concerned with the business corporation has been making use of the updated and most advanced

Effective Business Communication
mediums, for example, the internet, TV, radio, are the mediums which are utilized by the
business organization for building up the communication process with the customers.
Figure 2lasswell's Model of Communication
(Source: Lasswell model of communication, 2017)
Cross-cultural practices model
This model has been considered as one of the most significant approaches which is engaged in
solving the problems and queries which a business organization suffers due to a presence of
varied and distinct cultures and religions followed by the different nations and regions (Jackson,
2014). The approach has been sub-divided under the accompanying three sorts of practices,
sociocultural, reflective and the critical practices. The first most segments are the reflective
practice approach, under which an assessment of the past encounters is executed by the business
entity in order to build up the performance level. The nest is the sociocultural practice, as per
which an organization can receive and actualize the procedure after considering the given inputs
from the customers. This brings improvement and furthermore builds the profitability for the
organization. Quality can likewise be worked by the business entity and which ought to be

Effective Business Communication
supporting in accomplishing the competitive advantage in the business condition and will
likewise empower the firm to make a lead over the contenders.
Conclusion & Recommendations
From the above-executed analysis it has been inferred that the concept of effective business
communication is one of the empirical component and factor which contributes in growth and
success of business-corporation. Moreover, the above-presented report has been made focusing
on the issues and the problems faced by the business entity due to an adoption of irrelevant
techniques and mechanisms of communication.
 Contemporary means and mediums of communication and improved communication
strategies should be adopted.
 Training sessions over conducting the communication process should be provided to the
employees.
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Bery, B., Otieno, A., Waiganjo, E.W., & Njeru, A., (2015). Effect of Employee Communication
on Organization Performance: in Kenya’s Horticultural Sector. International Journal of
Business Administration. 6(2). 138-145

Effective Business Communication
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Camillo, A. A., Holt, S., & Di Virgilio, F. (2016). Objectives. This study investigates the topic of
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Effective Business Communication
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