Analyzing the Importance of Communication Skills in a Business Career

This report provides a detailed analysis of the significance of communication skills in a business career. It begins by highlighting communication as a crucial element for successful business operations, emphasizing its role in approaching and retaining customers, and creating a competitive edge. The report then delves into the importance of developing communication skills for professional advancement and the removal of performance and learning barriers. It outlines the communication process, including sender, message encoding, communication mode, receiver decoding, and feedback. The report also examines various perspectives on communication skills from different authors, discussing the need for effective communication in subjects like management, marketing, and economics, as well as addressing barriers to learning and performance. Finally, the report concludes that continuous learning and active participation in activities are essential for developing communication skills, which in turn support business growth and the identification of areas for improvement.

Why good communication skills are
important in a business career?
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Communication is considered as the most important aspect for business without which
carrying out trade is not possible. This assists in approaching buyers and retaining them for
longer time span. Present report is based on the importance of good communication skills for a
business through which competitive edge is created in the marketplace. Further, professional
advancement and recognition of business is generated with the help of development and
improvement in communication skills. Apart from this, transforming barriers related to
performance and learning are also explained. In addition to this, requirement of effective
communication for development of business has been explained in the report.
The importance of communication skills for business professionals
According to Nistorescu, (2012) communication skills must be developed for successful
operations of a firm in the market. It supports different stakeholders to access important
information of business which enables them to take fruitful decision in the direction of growth
and success of business. He asserted that there are number of positions in an organization such as
financial analyst, accountants, markets and salesman which require good communication skills.
For this purpose, business conducts different training and development activities so that people
working on these different position can give their best (Nistorescu, 2012). Training session
covers learning aspects in accordance with the requirement of business such as written, verbal or
oral communication. Accordingly, effective mode of communication is applied at the workplace
under which businesses put efforts to coordinate with each department. It can be critically
evaluated that there are several consequences where professionals mainly do not have good
communication. Owing to this, businesses are putting efforts to increase expertise of workforce
so they can have appropriate set of skills in order to communicate well.
Furthermore, communication process consists of six elements under which the first one is
sender who sends the message with an innovative idea or specific purpose. However, message is
encoded to specify the purpose by keeping in mind specification of receiver. After encoding the
message, it is sent via effective mode of communication so that receiver can decode the same for
giving feedback. At last, possible additional feedback or reply is provided to receiver in
accordance with the given feedback. These six elements of communication help business to
contact suppliers and other stakeholders for meeting the purpose effectively. For example,
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management of company contacts middle level of management for getting work done at the right
time. In the same manner, established objectives of business are communicated among blue
collar personnel so they can put efforts to accomplish the same on time. Furthermore, study done
by Nistorescu shed light on acquiring, development and improvement in communication skills
for professionals associated with business. Though, companies ensure to organize formal or
informal meeting with workforce for clarification of goals and aim. It serves as the motivational
approach for employees by getting involved in the decision making process as well as they
remain informed regarding each and every procedure of firm (Business Communication
Strategies & Skills, 2016).
This research paper effectively presents all related aspects of communication skills which
help developing one's personality. The major strength of this paper is inclusion of all important
aspects such as communication process and its link with professional like along with
development of individuals. It can be critically evaluated that professionals should follow the
learning practices and appropriate approach which can be included in the paper and will serve as
the tool to improve potential of people.
According to Bretag, (2008) different subjects such as management, marketing and
accounting as well as economics are important where one must possess effective communication
skills. For this purpose, book is segregated into different parts such as professional
communication, academic and other related topics of business through which students come to
know about appropriate languages. Under this study, specific focus has been laid on the
development of communication skills rather than acquisition of knowledge. This proves to be
effective for developing deep understanding among students and ultimately, their strong base can
be created for future development. However, there are many more subjects such as law, finance
and international business where knowledge or development of communication remains at the
top. Owing to this, professionals should possess skills like active listening, good written aspect
and appropriate use of non-verbal communication (Bretag, 2008). Furthermore, reading and
understanding are also covered in the book which demonstrate the ability of student to handle or
manage their professional life in an effectual manner. With the help of sessions, students are
learned to make notes and they can effectively improve their language.
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The research gap exist in this paper is related to lack of acquisition of knowledge. This is
because; researcher merely focuses upon the development of communication skills which might
create issue for learner to manage their learning. Strength of this paper can be assessed in terms
of coverage of number of subjects where people or students learn language to have command
over the stated subjects. It will be helpful to recover the barriers which are being faced during
improving communication. However, article sheds light on both development and acquisition of
knowledge.
Dwyer, (2005) stated that communication for business and professions are required to
adopt effective strategies. This assists people to understand the concept effectually and
implement the same in real life. He also stated the role of social media and technology in terms
of the way in which it helps to improve communication among personnel or people associated
with corporate world. Apart from this, chapter of customer service is also added in the book
which reflects the manner in which a businessman can understand the complaints made by
customers. At this juncture, students come to know that how they can interact with others
(Dwyer, 2005). This is because; there are several aspects which require close supervision from
the side of students as well as trainers. It proves to be effective to identify the issues which are
being faced by people or professionals. In this regard, variety of features and activities are
explained for critical thinking of learning. It enables them to learn actively and resolve all issues
at the end of professional life style.
The research gap of this paper is related to absence of barriers in communication skills of
professionals. This is because; paper done by Dwyer only shed light on different aspects but does
not cover important issues that arise at the part of learners. Owing to this, focus can be given on
number of factors through which learning can be enhanced for managing different business
activities by using appropriate set of communication skills (Bretag, Crossman and Bordia, 2008).
In addition to this, Dwyer effectively presented number of aspects associated with business
communication. However, major aspect, that is, customer relationship and their satisfaction has
also been covered which is derived only with inclusion of appropriate set of communication
skills among a person.
In addition to this, Sostrin, (2011) defines the barriers to learning and performance
assessment which directly affects the performance of corporation to a great extent. This
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assessment consists of two aspects such as frequency rating and impact rating (Sostrin, 2011).
Here, the first one consists of general information related to assessor and another one reflects the
way in which barriers affect the overall performance of corporation as well as business. Thus,
frequency and impact ratings are analyzed for improving learning as well as performance of
employees in the professional field. It enables them to opt expert behavior and manage all
professional affairs in accordance with the set standards. Therefore, assessment criteria is
explained in the article of Sostrin which results in making individuals focus on lacking areas
(Sostrin, 2014). He further explained that lack of reflection and learning from past success and
failure tend to affect the learning of individuals. Along with that, one's ability to adopt fast
changing and complex conditions negatively affect the organizational performance. This shows
that barriers should be removed from learning and accordingly, professionals must be provided
appropriate with learning session through which communication skills are polished.
gap exists in the research of Sostrin is related to effective communication as it covers
only barriers but not the standard criteria whereby professionals can bring improvement in their
personality. However, this article presents barriers which are faced during learning so that
accordingly, appropriate strategies can be adopted to remove the same (Porges and Stephen,
2011). It helps to accomplish the set objectives of professionals and motivate them to ensure free
flow of production in business. Thus, communication skills play an important role in the
professional life where individuals must focus on their learning.
CONCLUSION
The aforementioned report concludes that communication skills are developed with
continuous learning and association of people in different activities. It enables business to
integrate all organizational activities and accordingly, growth of business can be determined. It
can also be said that barriers in learning and performance assessment are identified which in turn
improve the areas in which individuals lack. This tends to create a competitive edge of business
in the marketplace with increased rate of return.
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REFERENCES
Journals and books
Bretag, T., 2008, Communication skills for business students, McGraw-Hill Australia, North
Ryde, NSW.
Bretag, T., Crossman, J. and Bordia, S., 2008. Communication Skills. McGraw-Hill Australia.
Dwyer, J., 2005, Communication in business: strategies and skills, 3rd edn, Pearson Education
Australia, Frenchs Forest, NSW.
Nistorescu, A., 2012. The importance of communication skills for business professionals. Annals
Of Eftimie Murgu University Resita, Fascicle II. Economic Studies. pp.516-523.
Porges and Stephen, W., 2011. The Polyvagal Theory: Neurophysiological Foundations of
Emotions, Attachment, Communication, and Self-regulation. New York: W. W. Norton &
Company.
Sostrin, J., 2011. Transforming barriers to learning and performance. OD Practitioner. 43(2).
pp.14-21
Online
Sostrin, J., 2014. [Online]. Available through: <http://cdn2.hubspot.net/hub/258034/file-
277995890-pdf/docs/BLPA_10_Statement_Self_Assessment.p>. [Accessed on 7th
September 2016].
Business Communication Strategies & Skills. 2016. [Online]. Available through:
<http://smallbusiness.chron.com/business-communication-strategies-skills-5153.html>.
[Accessed on 7th September 2016].
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