Sami Ahmed's Report: Effective Business Communication Analysis

This report, authored by Sami Ahmed, analyzes effective business communication, drawing insights from a module and a presentation. It explores the significance of communication in achieving business goals, highlighting elements of a successful presentation, such as the emphasis on effective communication, solutions to communication barriers, and essential communication skills. The report also identifies areas for improvement, suggesting the inclusion of primary source data, more business communication theories, and additional communication skills. Furthermore, it reflects on the importance of effective communication and the development of communication skills, emphasizing the need to overcome communication barriers. The report concludes by reiterating the critical role of effective business communication in fostering positive relationships and driving business success, offering valuable insights for enhancing communication strategies.

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Effective Business Communication
Student Name: Sami Ahmed
ID: 209131

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Contents
Introduction......................................................................................................................................3
What I learned from the module about business communication and from the presentation......3
Elements of the presentation that were particularly successful and reason behind it..................4
How I can improve my presentation and what can I do to improve the presentation..................5
Reflection.........................................................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................6
Appendix..........................................................................................................................................7

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Introduction
We know that business communication means sharing knowledge and information within and
beyond a business between individuals or group of people (Cartwright, 2002). Effective business
communication make an impact on each and every company to achieve their goals and
objectives. In this report I am going to show what I learned from the module about business
communication and from the presentation. And I will also show why and what elements of the
presentation were successful and how can I improve my presentation.
What I learned from the module about business communication and
from the presentation
I learned lot of things from the module about good business communication and also from the
presentation
First of all, I learned that communication is not just about communicating words and sounds
between or within two or among group of people. For particular, communication plays a major
role for business and may be the time to or to pause it during a business transaction and it can be
In-house or external company correspondence. For internal communication, employee meetings
or messages such as emails or text messages are dealt. People deal for vendors, consumers or
other businesses by external communication. Effective business communication increase fidelity
among worker and co-worker, which is positively effect on business growth. Good business
communication helps employer and worker to make a good relationship between them and it’s
positively impact on business but on the other hand poor business communication negatively
impact on business (Bovée, 1999) . Through this employers and workers understand and trust
each other which is really important for business productivity. Its increase employee’s
confidence level which are required for gaining company’s goals and objective. Employers will
also be unlikely to make faults when communication is successful. And we can correct them
without making an awkward working environment if they make mistakes. Good business
communication helps to attract new customer into the business and it also helps to create a new
market in all over the place (Blundel, 2004). Through this we can build a good public relation
with our business which will be help us to grow customer base. There have some place where it’s
critical to deal with them but through good business communication we can deal with them and
can improve business partnership. Good business communication improve customer satisfaction,

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If there is a good communication between company and customer then company can understand
customer demands and needs and after knowing that they can produce product as customer needs
but if there is not a good relation between company and customer then company will never
understand customer needs and demand which can be seriously impact on business growth.
There have some skills that are required for make the communication effective. Without
effective communication it is not possible to achieved companies goals and objective (Gaut,
2002). But there have some barriers on effective communication that makes whole
communication poor and unstable. But if we remove those barriers through our communication
skills then we will be able to do a successful communication.
That’s all I learned from module and presentation about good business communication.
Elements of the presentation that were particularly successful and
reason behind it
There have a couple of elements of my presentation that were particularly successful such as
importance of effective communication, solution of communication barriers and communication
skills. Here I describe the cause behind it
Effective communication is play a vital role on each and every business. In my presentation I
show that without effective communication it’s not possible to achieve company’s targeted goals
and objectives. It encourage staffs to work and give them motivation to work (Griffin, 2005).
Through this company can increase their growth and can make a great effect on revenue. So I
show most of the importance thing of effective communication that’s why I think it is the
successful elements of my presentation. Other two elements is solution of communication
behaviour and communication skill, we know that communication barriers negatively effect on
business so its need to remove and In solution of communication behaviour I have shown the
way of removing communication barriers that’s why it’s also a successful elements of this
presentation. The last on is communication skill and it is also a successful elements of this
presentation cause for doing an effective communication we need some skill such as active
listening, friendliness and confidence, with this skill we can easily communicate with others
people which is needed for business that’s why this is also a successful elements of my
presentation.

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How I can improve my presentation and what can I do to improve the
presentation
Improving presentation is important for me because it will be helpful for developing my skills. In
my presentation there have some lacking and if I want to reduce those lacking then, I have to be
include more elements on my presentation. Mostly I use secondary sources data for conducted
my presentation which is not so bad but if I can collect all information and data from primary
sources then it will be helpful for improvement of my presentation. In my whole presentation I
just discuss about three theories, but if I use more theory there then my presentation would be
more improved because theory is most important part of this presentation as well as for business
communication. Communication skill is important for effective communication but on my whole
presentation I just shown three communication skill which is not enough to describe
communication skill so I will include more communication skill to improve my presentation. If I
can communicate with my other classmate then I will be get some suggestion from them and can
improve my presentation.
Here are some point that I will be do to improve my presentation
First of all I will be use all data and information from primary source, then I will be include more
business communication theories such as mutual group theory, agent setting theory and
uncertainly reduction theory (Bayless, 2005). I will be include more business communication
skills such as networking skill, active listening skill and oral communication. And at last I want
to add more solutions of communication barriers which will be more helpful for doing an
effective communication and improved my presentation.
I think after doing all of this my presentation will be improved.
Reflection
Effective business communication is the central point of this report. For conducting this report I
learned lot of things about business communication where the main point was that, without
effective business communication a company never can achieve their targeted goals and

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objectives and I am agree with this statement because effective business communication is must
needed for each and every company. Effective business communication build and create a
working environment in a business and it promotes understanding between the employees and
staffs. I think from using some business communication theory we can get some knowledge
about this but the most important think is communication skill, without this we can’t remove
communication barriers and without removing communication barriers we will be unable do a
successful effective communication (Dixon, 2006). So I think business communication is a one
of the most important part of a business and for doing a successful effective communication we
need to achieve communication skills. There have some process of communication which is also
important part of this. Business communication help me to improve my communication skill and
from this communication I acquire some communication skill which will be help me in future to
remove communication barriers. And when I can remove communication barriers then I can also
able to do an effective communication. After writing this whole report it will positively impact
on developing my writing skill.
Conclusion
Effective business communication is required for each and every company. It can increase the
business volume and improved the relationship between customer and company and employees
to staff (Oxlade, 1996). But there have some barriers in this communication process which can
be removed by some way. In this report I shows that what I learned from good business
communication module and also from the presentation. On my presentation there were some
successful elements and in this report I indicate those elements and discuss the reason behind
their success. I also show the way of improving the presentation and some activities that I have
done for achieve those improvement. And at last I show the reflection of this of this presentation
on me.
References
Barker, L. and Gaut, D. (2002). Communication. Boston, Mass: Allyn and Bacon.
Blundel, R. (2004). Effective business communication. Harlow: Financial Times Prentice Hall.
Cartwright, R. (2002). Communication. Oxford, U.K.: Capstone Pub.
Guffey, M., Loewy, D. and Griffin, E. (2005). Business communication.

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Johnson, B. and Bayless, M. (2005). Business communication. Mason, Ohio:
O'Hair, D., Friedrich, G. and Dixon, L. (2006). Strategic communication in business and the
professions.
Oxlade, C. (1996). Communication. Austin, Tex.: Raintree Steck-Vaughn
Thill, J. and Bovée, C. (1999). Excellence in business communication.
Appendix
Slide 1
Slide 2
 Active listening: both the receiver and the sender have to be listen actively what the
opponent have to say or deliver. if a communicator don t have the skill of active listening and if
any important data is missed for that the whole communication can be misunderstood.

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 Friendliness: while communicating communicators have to be friendly with each other.
in a formal communication it works as the icebreaking session through which the communicators
can share their information with each other more effectively and comfortably (Thill and Bovée
n.d.).
 Confidence: communicators have to be confident about what they have to deliver. the
information should not be ambiguous. if a communicator is not confident he might make some
mistakes in the communication process causing the communication poor.
Slide 3
INTRODUCTION:
Communication is the process of sharing of information both in and outside of an organization.
This communication can be both verbal and nonverbal. The objective of a business
communication is to expand the business of an organization through massive networking
advertisement. To do so there are some skills that are required to make the communication
effective. Only when the communication is effective the objective can be achieved. But there are
always some barriers and problems while making a communication. This sometimes make the
whole communication poor and affecting the organization. So whenever a business
communication is going to be made one should be adept in it and be very careful that no
mistakes are made (Bisen and Priya 2009).

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Slide 4
 Cognitive Dissonance Theory: situation that consist of conflicting attitudes and
behavior is called cognitive behavior. Ehen a person in such a situation he fells
mentally stressed out. For example people get drunk even if they know its bad. At that
time they in a cognitive dissonance (Carté and Fox 2008).
 Communication Accommodation Theory: There are many adjustments people make
while making a communication. The theory that emphasizes on these adjustments is
called the communication accommodation theory. It elaborates the way people change
their behavior to adjust with the environment. This accommodation is done to get
approval from others.
 Coordinated Management of Meaning: we all have different thoughts about
everything. We act differently while communicating with each other. We understand
and interpret things differently. The study that encompasses this diversification is called
the coordinated management of meaning. It advocates on how a person take actions and
behave while communicating (Vik 1999).
Slide 5

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 Miscommunication: In a business communication the one thing that can disrupt the
whole communication process ad objective is called the miscommunication.
Miscommunication can be harmful for the profit of the company. this can be reduces by
the effective communication which will expand the business.
 Benefits: communication can very well affect the benefit of a company. one of the most
important benefit of effective communication is the is makes relationships strong and
healthy. It also saves time by 0ot clarifying everything out of trust. This will increase
the benefits of a company (Loewy and Griffin n.d.).
 Time Frame: it takes time to develop a smooth communication process within an
organization. Because the infrastructure needs to be set. Not all employees are adept in
communication. So some input of resources should also be allocated there. All this
process takes some time.
Slide 6
• AVOIDING DIFFICULT CONVERSATIONS: when there is difficult situations we
usually tend to avoid the situations. that's because we are either not confident or we are
afraid of this situation. wen we are not confident while making a conversation effective
communicator are open-minded and candid in their works.
• ATTACKING CHARACTER RATHER THAN BEHAVIOR: when we are upset
about someone's act about something we blame them for the act. but we rather should
blame their particular behavior. when we tell someone's bad behavior with sandwiching
both the communication and criticizing are done. (Johnson and Bayless 2005).
• BEING INDIRECT: indirect communications are ineffective ones. we can never
expect someone to understand us. we have to express ourselves to make them

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understand what we thinks and what we want. for this we have to be direct in our
communication.
Slide 7
 Sender: sender is the person who produces the message. He starts the communication
process. He does so to send the requires information t the receiver.
 Encoding: when the sender sends the message t gets encoded . Encode means the
device turns the data into some codes so that no intruder can understand the data.
 Message: message is the information that is produced by the sender and is required by
the receiver to accomplish some work.
 Receiver: receiver is the person who creates the need of the information. When the
receiver creates the need the sender generates the data and sends it to him.
 Decoding: when the sender sends the data it was encoded. Than again it will be
decoded at the receiver point so that the receiver can understand the message.
 Feedback: after receiving the message the receiver gives a feed back to the sender
whether the data was useful or not is there is any changes are to be bought.
Slide 8

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Slide 9
 Communicate Only What Is Needed: for a communication to be effective, it is a
suggestion by the researchers that make the message concise. to do so we can
communicate only what is needed. in this way we can be concise in our message and
reduce the possibility of making any mistakes.
 Remain Aware of Cultural Differences:
 There are many people work or live in an organization or society. They are from
different cultures. While communicating we should never be biased about someone's
culture. We should never criticize someone's culture. We should respect all the cultures
and communicate effectively.
 Stay Open Minded for Questions and Answers: if a there is no scope of questioning
the information there are lots of questions that remain unanswered. This creates
co9nfusion among the listeners. For this confusion there might be severe affect in the
profit of the business and in the operation. So there should be a question answer session
in every communication where listener can as any questions to clear their confusions.
Which will increase the efficiency as well.
Slide 10