Communication Skills and Models in Business: A Comprehensive Report

This report delves into the critical role of communication skills in business, emphasizing their foundational importance for internal and external interactions. It explores various communication models, including the Shannon and Weaver model, which provides a mathematical framework for understanding communication, and Berlo's SMCR model, which focuses on the components affecting effective communication. The report analyzes the advantages of these models in simplifying complex communication processes, fostering healthy relationships among employees, and facilitating effective communication with stakeholders. It highlights the significance of feedback, encoding, decoding, and noise in the communication process, offering insights into how businesses can leverage these models to improve their communication strategies and achieve better outcomes. The conclusion reiterates the essence of communication skills in business and underscores the value of understanding communication models for effective information transfer.

COMMUNICATION
SKILLS FOR BUSINESS

INTRODUCTION
Communication skills is the essence as well as it
is served as a backbone of each and every
business. Communication is the exchanges of
verbal and non-verbal information between
sender and receiver. Effective communication
is a vital in each and every type of business as
it builds very close interaction among each of
the members from all the departments in a
company.

TASK 1
Communication model and systems used in business.
The models of communication are defined as the models which is
used to understand the procedure of communication. The
basic knowledge of communication is simply a process of
sending and receiving messages or transferring information
from sender to receiver. There are several types of models are
there for communication which helps in making systematic
representation of the procedure of communication. In order to
make the simplest communication these models breaks
complex form of communication. Models of communications
are utilized by various business and companies in order to
foster the skills of communication among all the employees of
the business.

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 There are various advantages of models which makes easy
communication are as follows-
 They must be allowed us to ask questions- In order to render
general perspective as well as particular advantages points
an effective and good model is very useful.
 They must clear up the complexity- When there are complex
events, models helps them to clear up the events.
 They make healthy relationship- Models also help in making
healthy relationship among employees in the businesses.

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1. Shannon and Weaver- This model was developed in 1948 by
Claude Elwood Shannon. He gives a mathematical theory of
communication. Shannon was an American mathematician
whereas Weaver was a scientist. This theory is known as
mother of all models. In this model sender encodes the
message and sends it to the receiver by a technological
channel such as telephone and telegraph. Afterwards, sender
converts the message into codes which is understandable to
the machine.

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 Sender- A person who makes the message, select the channel of
communication and sends the message is known as Sender.
 Encoder- It is type of machine which is used by sender to convert the
message into signals or multiple information.
 Channel- It is the via- medium which is used by sender to send the
message.
 Decoder- It is also a type of machine which is used to convert multiple
information and signals into message who send the message.
 Receiver- A person who receive the message or place where the message
should reach. Feedback or response is provided by receiver.
 Noise- It is physical disturbance such as people, environment etc. which
hinders the message to reach at the final destination.

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Berlo's SMCR Model- This model is developed in 19601 by
David Berlo. It shows the path of communication .i.e. Sender-
Message- Channel- Receiver. He also studied on the
components affecting the elements of a person in the
communication in order to make the effective and efficient
communication. It also makes emphasis on encoding and
decoding which takes place before sender send the message
and before receiver receives the message. Berlo majorly gas
four elements on his model. It is a liner model of
communication, there is no two way communication. In this
model there is no concept of feedbacks by receiver.

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These models are used in the many business in order to
make effective communication with stake holders such as
customers, employers, or outsiders. Shannon and
Weaver- is much more effective for a business like
product industries, hospitality industries as because in
these industries feedback is very important.

Conclusion
From the above report it is concluded that
communication skills are the essence as well as
backbone of a business. Further-hence, this report
also makes understand the models of communication
are defined as the models which is used to understand
the procedure of communication. The basic
knowledge of communication is simply a process of
sending and receiving messages or transferring
information from sender to receiver.

References
Bullock, K.C. and Horne, S., 2017. A Didactic Community
Pharmacy Course to Improve Pharmacy Students’ Clinical
Skills and Business Management Knowledge. American
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Schulze, J., Schultze, M., West, S.G. and Krumm, S., 2017. The
knowledge, skills, abilities, and other characteristics required
for face-to-face versus computer-mediated communication:
Similar or distinct constructs?. Journal of Business and
Psychology, 32(3), pp.283-300.