Business Communication Strategies: A Case Study of Little Bus Company

This report delves into the intricacies of business communication, focusing on The Little Bus Company, a small bus operator. It examines the importance of effective communication for organizational success, including interactions with customers. The report is structured into two main projects, addressing communication barriers, strategies for overcoming them, and cultural influences on communication and negotiation. It analyzes various forms of organizational communication, emphasizing oral and written methods, and explores the purposes and principles behind them, such as the flow of information, coordination, and learning management skills. The report also highlights the application of effective communication principles like clarity, objectivity, and consistency to enhance practice within the company. Furthermore, it covers communication practices like being relatable, emphasizing key points, and active listening. The conclusion reinforces the significance of proper communication and its impact on business relationships and profitability, while also acknowledging potential barriers and the role of communication practices.

Business Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
Project 1...........................................................................................................................................1
Project 2 ..........................................................................................................................................1
Analyse the purposes and principles behind forms of organisational communication................2
Application of effective principle of communication to enhance practice..................................3
Communication practices of themselves and others....................................................................4
Recommendation: ......................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCE...................................................................................................................................6

INTRODUCTION
Business communication is consider as a way of exchanging information and ideas for
the purpose of promoting goals, objectives, purpose and activities of organisation in order to
make profits. This is important for business organisation to communicate properly with
customers that can satisfy them effectively (Tanimoto and et. al., 2018). To understand about
business communication The Little Bus Company has been selected that is small size bus
operator company providing travelling services to its customers. This report is categories in two
part, first part covers challenges and barriers of effective communication, development of
strategies for overcoming the barriers and culture influences on communication and negotiation.
Project 1
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2

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Project 2
Introduction: In business environment there are many issues which is related to
communication and impacted organization negatively. To control such communication barrier
this report has been prepared. This cover information about purpose and principles of
communication, form of organizational communication and communication practices that helps
to maintain effectiveness in business organisation.
Literature review: According to Tang (2019), Business communication is the
continuous process which is used by one person for others in order to share their ideas and
thoughts. This is related with communication and related issues which influences business
organisation and make it profitable. There is need a proper and adequate transmission which
impacted positively on business firm and increase the profitability.
Analyse the purposes and principles behind forms of organisational communication
It has analysed that communication brings people together and closer to each other which
helps to fill the gap and attain the organisational goals. In context to The Little Bus Company, a
meeting held by management for all members or staff to address the communication issue and
implementation of policies to make it better (Lundgren and McMakin 2018). The two form of
communication is Oral and Written which is defined as:
Oral Form: This means when messages relies on words in order to convey appropriately.
In other words, people uses tone, gestures, postures, body language and expressions to share their
thoughts consider as oral communication.
Written Form: This is a medium through which sender convey its message to the
receiver through written form. This includes personal journals, e-mails, memos, articles and
letters which is used by people to communicate with others.
Purpose of communication
Flow of information: This states that relevant information must flow from top to bottom
continuously. Moreover, right information should reach the right person, at right time through
right person which helps to maintain effective communication (Downey and Bedard, 2018). In
context to The Little Bus company, management should share information from top to bottom
level that means information must be reach at low level or staff who are working. This helps to
make right business decision.
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Coordination: This is important for organisation to build a coordination between staff
and management which helps to accomplishment of organisational goals. In context to Little Bus
Company employees and management need to maintain the coordination which is possible
through only communication. This helps to increase the organisational productivity and
profitability (Ololube, Agbor and Kpolovie, 2018).
Learning management skills: Communication facilitates ideas, perception, flow of
information, opinion, advise, orders and instruction that is important for both managers and staff
in order to learn managerial skills by getting experience. Staff of Little Bus Company are enable
to enhance their management skills through learning that helps to understand what action need to
take for solving communication barriers.
Prepare people to accept change: Proper and effective communication is important
framework that helps organisation and management to accept the changes in politics, work style,
procedure, and behaviour and respond quickly. In context to Little Bus Company,
communication is important which helps to accept the challenges and manage all functions
effectively.
Developing good human relations: The another purpose of communication is managers
and workers of business organisation share their ideas, thoughts and perceptions which helps to
understand each other and maintain good relations. By using effective communication managers
and staff members of Little Bus company develops good human relations.
Application of effective principle of communication to enhance practice
The transmission of messages and receiving them is consider as communication which
helps to understand what others are saying and then make conclusion. In context to Little Bus
Company, different types of communication principles are following by management which
helps to address the issues and maintain effective communication. The description of principles
of communication is defined as:
Principle of clarity: Communication is started by sharing messages and information that
should be clear. In context to Little Bus company, messages of management can be conveyed
properly which is clearly formulated in communicator's mind (Schaltegger and Burritt, 2018).
Principle of objective: This means sender must know the purpose of communication
before transmitting any message. Clear purpose of communication helps management to get
choice of mode of communication.
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Principle of understanding the receiver: This means a communicator must create
appropriate understanding in receiver's mind. Management of chosen organisation need to
understand the message of employees that helps to address the issues properly.
Principle of consistency: This means message which is send by sender should be
consistent with plans, policies, goals and programmes within organisation that helps to reduce
the conflicts and confusions.
Principle of completeness: This states that messages should be complete and adequate
otherwise this many create misunderstanding by receiver which may impacts organisation
negatively. This principle suggests Little Bus Company to share complete and adequate
information which helps to maintain the productivity (Šķiltere and Bormane, 2018).
Principle of feedback: Communication is the process of sharing ideas between two
person that provides opportunity for suggestion and criticism. By getting feedback management
can bring improvement in their method of communication.
Principle of time: This means information should be communicated at right time that
helps to make right business decision. The management of Little Bus Company concentrate on
this principle which helps to address the barriers effectively.
Therefore, by using all principle of communication The Little Bus Company can
maintain the effective communication in their organisation. This can help to address the issues
which are creating problems in industry and limiting the business activities. If Staff
communicates properly with management and customers them they feel good and buy more
services. On the other side, management should also provide clear, complete, consistent,
understandable information on time by solving employees problems which helps to maintain the
good communication and increase number of customers.
Communication practices of themselves and others
Communication practices is consider as communication theory which is used to
transform understanding of theory practice relationship. This is important for organisation to
adopt practices which can be used in effective communication that helps to maintain business
activities properly. There are different types of communication practices which is used to
maintain good and effective communication by solving issues that are as determined:
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Be relatable: This management of business organisation should make efforts to know
their team and individuals which helps to increase the organisational productivity and
relationship among management and people.
Emphasize on key points through repetition: This means management should focus on
key points which is important for organisation and need to repeat them which helps to face the
difficulties smoothly and increase profits.
Keep a good sense of humor: This states that managers make people laugh and naturally
which can relate more to people. This also helps to convey the messages clearly which increases
number of customers (Ai, Cui and Wang 2019).
Actively listen: This is main practice of effective communication that states that a person
should be listen actively to a speaker that creates respect for such person. Moreover, by listening
actively organisation can hear and understand the point of view clearly.
Therefore, by using all communication practices Respective organisation can address the
communication issues and maintain the stability of their business. Active listening is the
effective practice which is used by followers by listening the problems of organisation and
contribute this effectively.
Recommendation:
From the above discussion it has recommended that Little Bus Company should adopt
communication practices in proper way which can helps to listen the problems and provide them
services accordingly. Management of business organisation need to talk with their staff and make
efforts to satisfy them which helps to keep good behaviour with customers and themselves and
increase organisational productivity.
CONCLUSION
From the report it can be concluded that proper communication is important for business
organisation which helps to understand what they can do and how. In there is good culture and
communication in company then organisation can face the problem and maintain a good
relationships. There are 7 principles of communication which is used to maintain the relationship
between staff and management. There are many barriers such as psychological, language and
attitudinal barriers which can create problem for organisation and maintain profitability.
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Moreover, communication practices are used by management in order to maintain effective and
proper communication.
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REFERENCE
Books and Journal
Tanimoto, S., and et. al., 2018. July. Proposal of secure business architecture by visible light
communication system. In 2018 7th International Congress on Advanced Applied
Informatics (IIAI-AAI) (pp. 817-822). IEEE.
Hansen, A., 2018. Environment, media and communication. Routledge.
Nădrag, L. and Buzarna-Tihenea, A. G., 2018. The Role of Communication in Business Decision
Making: Communication in Business. In Ethics and Decision-Making for Sustainable
Business Practices (pp. 164-186). IGI Global.
Tang, K. N., 2019. Communication Skills of Business Leader. In Leadership and Change
Management (pp. 63-68). Springer, Singapore.
Lundgren, R. E. and McMakin, A. H., 2018. Risk communication: A handbook for
communicating environmental, safety, and health risks. John Wiley & Sons.
Downey, D. H. and Bedard, J. C., 2018. Coordination and communication challenges in global
group audits. Auditing: A Journal of Practice & Theory. 38(1). pp.123-147.
Ololube, N. P., Agbor, C. N. and Kpolovie, P. J., 2018. Effective Communication Processes: The
Responsibility of University Management for Enhanced Organizational Justice (OJ).
In Business Education and Ethics: Concepts, Methodologies, Tools, and Applications
(pp. 1060-1082). IGI Global.
Schaltegger, S. and Burritt, R., 2018. Business cases and corporate engagement with
sustainability: Differentiating ethical motivations. Journal of Business Ethics. 147(2).
pp.241-259.
Šķiltere, D. and Bormane, S., 2018. Integrated Marketing Communication as a Business
Management Tool in the Context of Sustainable Development. Open Economics. 1(1).
pp.115-123.
Ai, B., Cui, C. and Wang, L., 2019. Language, Identity, and Transnational Communication:
Chinese Business Expatriates in Africa. IEEE Transactions on Professional
Communication. 62(2). pp.178-191.
Online
Challenges and overcome strategy to communication barriers. 2019. [Online]. Available
through: <http://phicare.com/competencies/communicationbarriers.php>
About The Little Bus Company. 2019. [Online]. Available through:
<https://www.zoominfo.com/c/the-little-bus-company/355978478>
(Tanimoto and et. al., 2018)(Nădrag and Buzarna-Tihenea, 2018)(Tang, 2019)(Lundgren and
McMakin 2018)(Downey and Bedard, 2018)(Ololube, Agbor and Kpolovie, 2018)
(Schaltegger and Burritt, 2018)(Šķiltere and Bormane, 2018)(Ai, Cui and Wang 2019)
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