Communication Skills: Business Communication Principles and Practices

This assignment delves into the core principles of business communication, examining various models such as those proposed by Shannon and Weaver, and Schramm, and the role of communication systems like fax and email. It outlines the communication process, including encoding, sending, receiving, and decoding messages, along with different forms of communication such as written, verbal, and non-verbal. The assignment also highlights principles of effective communication, like simplicity, accuracy, and conciseness, while also addressing common barriers that hinder effective exchange of information. The content emphasizes the importance of understanding these elements to enhance communication within a business environment.

Communication
skills for Business

Content covered
 Introduction
 Theory of communication
 References

Introduction
Communication is the process through in which sender easily
communicate with the receiver and thus can easily exchange the
views and opinions with each other. It can be written as well as
oral. These both are the ways through which sender can easily
communicate with the receiver.

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Different models are used so that there is effective
communication between sender and receiver. They are:
 Shannon and Weaver: This is model which is created by the
Shannon and Weaver. In this model there are three parts.
First is the sender who sends the message through a
particular source.

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Schramm: This is the effective method through which
communication takes place between the receiver and sender. It
includes the sender, message and its sources and receiver.
Message can be in any form.

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Communication systems: System are the methods through which
communication takes place between receiver and sender.
Systems are described below:
 Fax
 Email

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Process of communication: It is the process through which
communication takes place between the sender and receiver.
This incudes the sender has encoded message and thus they
selects a source to send the message. Receiver receives the
message and thus they decode that message. They also give
feedback of that message to sender.

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Process of communication: It is the process through which
communication takes place between the sender and receiver.
 Written
 Verbal
 Non verbal
 Visual

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Principles of effective communication:
 Principle of simple process
 Principle of accuracy
 Principle of time
 Principle of conciseness

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Barriers: There are various barriers through which there is lack of
communication between sender and receiver. They are:
 Personal barriers
 External barriers
 Organizational barriers

References
Dubey, R. and Gunasekaran, A., 2015. Education and training for
successful career in Big Data and Business
Analytics.Industrial and Commercial Training.47(4).
pp.174-181.
Kurtz, S., Draper, J. and Silverman, J., 2016.Teaching and
learning communication skills in medicine. CRC press.
Moss, B., 2017.Communication skills in health and social care.
Sage.

Thank You