Communication Strategies: Models, Methods, and Technology in Business

This presentation provides an overview of communication skills in a business context. It explores various communication models, including those used for staff, customers, and clients, and discusses the importance of feedback. The presentation differentiates between formal and informal communication methods, highlighting their respective benefits and applications. It emphasizes the role of technology in both internal and external communication, using examples like emails and video conferencing. The presentation also outlines key principles of effective communication, such as simplicity, clarity, accuracy, and feedback. The conclusion reinforces the significance of both oral and written communication in business, emphasizing their effectiveness in stakeholder communication and the mitigation of communication barriers through adherence to communication principles. The presentation references several studies supporting the importance of effective communication skills.

Communication Skills
for Business

INTRODUCTION
In the context of business unit,
effective communication is the key
which makes contribution in the
growth and success.
This presentation will provide
deeper insight about
communication models which can
be used by business unit.

COMMUNICATION MODELS AND
SYSTEMS
This communication model are generally used in business which are as
follows:
 Message goes from senders to receivers
 Feedback goes from receiver to sender of messages.
 There can be different ways or model of communication with different
stakeholders which are as follows:
 For staff a time to time meeting and email system of communication are
used. So direct communicate can be established among employees from their
workplace.
 For customer, a 24 hours customer care services are made available and
suggestion and complains panel are made for their new ideas & demand and
grievances (Javier and et.al., 2018).
 For client, scheduled meeting and video conferencing are used.

COMMUNICATION METHODS
 Business uses written which involves printed information, documentation and
lots of paper works, posts, notices etc. It is also called non verbal
communication.
 In oral or verbal form of communication, messages are delivered in word by
speaking. In involves various announces, face to face meetings, video
conferencing, oral greetings, guidelines and presentations.

BENEFITS OF FORMAL AND
INFORMAL COMMUNICATION
 It is an official type of communication having various benefits for
businesses which are as follows:
 It is an effective way of communication due to timely response content.
 It includes a systematic way of communication, so structured work are
performed without delay in decision.

CONTD...
This is also found in business but called as unofficial or general talks. Some
benefits of informal communication are as follows:
 It is an alternate way of communication where formal communication can't
be
used such as, to express grievances or complaints. Sometimes employees can't
raise their problem and complaint in formal way so it is better option.
 For better interpretation of message sent to subordinate.
 Freely interchanging of ideas and opinion.

APPLICATION OF TECHNOLOGY
Internal communicate takes places within the organisation. For communication
between superior and subordinates, among employees some formal way of
communication are used with the proper hierarchical order. With usage of
technology, emails and video conferencing are being used for efficiency and
quick decision making.
External communication takes places between the organisation nationally and
internationally. In this, internet is used for transmission of data and
information. Direct access to data is now possible from all around the world .
Online product selling are increased due to all information available in the
web sites of the organisation.

PRINCIPAL OF EFFECTIVE
COMMUNICATION
 Principle of simplicity
 Principle of clarity
 Principal of accuracy
 Principal of feedback

CONCLUSION
From the above report, it has been concluded that both oral and written
communication is used within the business unit.
Both such systems are highly effectual which in turn helps in
communicating with different stakeholders effectually.
It can be seen in the report that by following the principles of
communication barriers can be mitigated effectually.

REFERENCES
Fletcher-Watson, S. and et,.al, 2016. A trial of an iPad™ intervention
targeting social communication skills in children with autism. Autism.
20(7). pp.771-782.
Foronda, C. and et.al, 2014. Use of virtual clinical simulation to improve
communication skills of baccalaureate nursing students: A pilot study.
Nurse Education Today. 34(6). pp.e53-e57.
Fujimori, M. and et.al, 2014. Effect of communication skills training program
for oncologists based on patient preferences for communication when
receiving bad news: a randomized controlled trial. Journal of clinical
oncology.32(20). pp.2166-2172.

THANK YOU