CQU BUSN20017: Effective Business Communication Essay Analysis

This essay delves into the realm of effective business communication, examining the crucial role of informal networks within organizations. It explores how these networks facilitate knowledge exchange, enhance employee productivity, and strengthen inter-team communication. The essay highlights the significance of media facilitation in fostering communication and underscores the importance of aligning media usage with organizational goals. It further investigates the impact of workplace design and spatial layouts on social interaction and communication density. The analysis emphasizes the benefits of flexible seating arrangements and the application of social sensing technology to improve communication. The essay also discusses the strategic use of communication channels in marketing and sales, emphasizing the role of email and computer-mediated communication. It provides a comprehensive overview of how organizations can leverage informal networks and communication strategies to enhance employee performance, foster a strong organizational culture, and meet customer demands effectively. The essay draws upon various academic sources to support its arguments, providing a nuanced perspective on the interplay between communication, organizational structure, and employee productivity.

Running head: EFFECTIVE BUSINESS COMMUNICATION
Effective Business Communication
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Sensing Informal Networks in Organizations
The informal networks can help in facilitating exchange of the knowledge that proves
to be critical for the success of a company (Song et al., 2015). The organizations that have
knowledge based model encourages the employees that helps in increasing the productivity of
an organization. There exists relationship in between the informal networks and that of the
employee productivity within the framework of an organization. The existence of the
informal networks can have a positive effect on the performance of the employees. The
importance of the topic lie in the fact that it has talked about how the formation of the
interdepartmental relationships can help in the area of collaboration that can work to the
benefit of the employees in an organization. The significance of topic resides in the fact that
it has talked about how the functionality of an organization can be increased with the help of
the informal networks. In the beginning, the essay talks about the fact that the inter team
communication in an organization can serve to strengthen the position of an organisation.
Secondly, the essay has stressed on the fact that the media facilitation can increase exchange
of employees within an organization. Thirdly the essay has stated that the type of media being
used in an organization should be in accordance with the vision of organization. The essay
argues that the informal communication paves the path for the sound organizational culture
that can augment organizational productivity.
According to Orbach et al. (2015), the communication distribution that takes place in
an organization among the colleagues can help in meeting the demands of the customer. It
can play a crucial role in increasing the productivity of an organization. The employees of an
organization in the event of making important decisions can help in meeting the demands of
the customer. The supervisors want that the employees should work across the various teams
that can help in compiling the important information that can be instrumental in the delivery
of high-quality product. The company should provide standardized scale that can help in
measurement of aptitude in the different areas. The managers along with the employees
should supplement the measures with the verbal description that helps in showing how the
actions reflect the values of the company (Karanges et al., 2015). The documents having the
information should be made available to the employees and they should be translated into
various kinds of languages that can help in increasing the accessibility. The communication
that takes place in the post-bureaucratic organizations are characterized by large amount of
emphasis on that of the lateral forms of the communication (Farmer, 2017). The process of
the sales that takes place in an organization is governed on the basis of demand of client. The

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employees within an organization should engage themselves in the global network that can
prove to be helpful for them in fulfilling the responsibilities. The inter team communication
taking place in an organization proves to be important for the performance of the teams in a
company. The employees within the framework of an organization should involve themselves
in both the intrateam along with the interteam communication that can bolster the culture
prevailing in an organization. It can pave the path for increasing the productivity of
employees in organization (Lear, Hodge & Schulz, 2015). The people who are working
within the Sales Support team should provide advice to the colleagues that can help in
meeting the demands of the potential clients. The requests that are received by a company
should be forwarded to members of Proposals team that can help in meeting needs of that of
the clients. They should work with members of that of the Mock-ups team that can help in
preservation of important elements in relation to the design (Clegg et al., 2016). A large
amount of communication takes place among the employees of an organization should be
directed towards teammates along with non-managerial colleagues. An organization should
give away the rigid process that can help in maximising the performance of employees of a
company.
The facilitation of the media can play a significant role in increasing the exchange
taking place in between the employees of an organization. It can be integral in bringing about
improvement of performance of employees. The Media Richness Theory is an important
framework that helps in processing the rich information within the ambit of an organization.
Richness of the information is dependent on the ability of changing the understanding that
takes place within the certain period of the time (Ali, 2016). Media Synchronicity Theory
helps in focussing on the ability of the medium in fostering the shared pattern of the
coordinated behaviour that takes place among the individuals in the event of working
together. The alignment taking place in between the synchronicity of the chosen media along
with the communication process can help in increasing the output of an organization. The
conveyance process can be communicated with the help of the media that supports the low
level of the synchronicity. The convergence process on the other hand helps in aligning the
perspective of the various parties pertaining to the known information. It has been argued by
Orbach et al. (2015), the employees in an organization should be able to develop the tacit
understanding in relation to the different kinds of the information over the different kinds of
the media channels. The communication behaviour that takes place among the members of
the team should be stable that can help in maximising the performance of the employees

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within the framework of an organization. The employees in an organization should be
exposed to all kinds of media platforms that can increase the bond in between the employees
of an organization. The employees should exchange the information with that of the client
that can help the employees in fulfilling their responsibilities in the organization.
Communication can play an important role in the marketing channels of a company (Sitar,
Bogilović & Pahor, 2019). It can help in building the trust along with the commitment that
can prove to be beneficial for increasing the performance of an organization. The computer-
mediated communication can help in enhancing effectiveness in relation to the
communication process that takes place in between the buyer and the seller. The e-mail can
be used in a company that can help in augmenting the transactions on the basis of the e-
commerce portals.
According to Orbach et al. (2015), the media usage within an organization should be
in tandem with that of purpose of communication that can pave the path for the building of
sound organizational culture within that of an organization. The kind of the media that is used
in an organization should align with that of the purpose of the communication that can help in
bringing about improvements in the performance of the employees. The spatial layout within
the workplace can help in contribution to density of the social interaction that can influence
the productivity of the employees in an organization. It can help in the generation of ideas
that can work to the benefit of the employees of an organization. Probability of the
communication in between the employees is dependent on the departmental relationship
along with the proximity in between the work stations. The spatial attributes can help in
facilitating communication within the framework of an organization. An organization should
take recourse to the layouts that can help in facilitating visual contact in between the
employees (Blaschke & Schoeneborn, 2016). The existing spaces in an organization should
be appealing to the employees and it should incorporate optimal set f that of workplace
design elements. The organizations should be able to gauge how the spatial manipulation
have effect on the element of communication taking place in an organization. The social
sensing technology should be developed in an organization that can help in carrying on the
interactions in the organization at that of a low cost to the users. This kind of technology can
help in changing spatial output that can foster the collaboration in between the employees of
an organization. An organization should have free-seating collaboration that can help in
providing the employees with that of the flexible working solutions (Coffelt, Baker & Corey,
2016). The likelihood of the communication taking place in between the employees can be

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said to be inversely related to that of the distance in between the seating locations. The
seating location in a company should be reassigned that can help in encouraging
communication taking place in between the subset of the employees within that of a
company. The adaptive approach should be taken recourse to in an organization that can help
in the removal of the communication issues in the organization. The members of a team
working in a particular project should be seated nearer to each other that can help in
improving the efficacy of the communication taking place in an organization. It can have a
significant effect on the aspect of the employee wellness that can have a positive effect on the
performance of the employees of an organization.
An organization having knowledge based model can provide encouragement to
employees which can increase productivity of a company. It has been found that exists a deep
relationship in between informal networks that of productivity of employees. The building of
the informal networks can create the way for effective performance of employees.
Communication distribution taking place in a company can help in catering to demands of
people. The importance of the findings of the article lies in the fact that it has laid stress on
the importance of the informal networks within the framework of an organization that can
serve the cause of an organization. The employees of organization should be capable of
developing tacit understanding pertaining to various kind of information in the various kinds
of media channels. Spatial layout in an organization should contribute to that of density of
social interaction which can have a positive effect on productivity of employees of a
company. It can play an important role in generating the ideas that can benefit employees of a
company.

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References
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