Effective Business Communication Essay: Interpersonal and Management
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This essay examines the critical role of effective business communication in organizational success. It explores various communication models, emphasizing interpersonal communication and communication competency as vital for managers. The essay is structured into four parts: an introduction, an overview of concepts from weekly materials (including interpersonal communication, non-verbal communication, professional writing, and presentation skills), a literature review of interpersonal communication (covering verbal and non-verbal aspects, and relevant theories), and an analysis of how interpersonal communication and communication competency are beneficial for a manager. The essay highlights the importance of these skills in conveying information, managing conflicts, influencing employees, and fostering productivity. It also reviews the application of communication theories like Social Exchange Theory in the business context. The conclusion reiterates the significance of communication as an essential tool for business operations and growth.

Running head: EFFECTIVE BUSINESS COMMUNICATION
Effective Business Communication
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Effective Business Communication
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1EFFECTIVE BUSINESS COMMUNICATION
Communication has become an indispensible part of the business world and helps the various
organizations to convey important messages or information to not only the employees but also to the
customers or the stakeholders as well. Furthermore, the effectiveness of the business operations of any
organization depends on the style or the model of communication which is being used by the
concerned organization for the purpose of conveying the messages or the information to the desired
entities (Kim, 2015). In this regard, the notion of business communication has gained a significant
prominence within the framework of the business world and various innovative channels as well tools
of communication are being used by the organizations for the process of communication (Johansson,
Miller & Hamrin, 2014). I believe that the concept of interpersonal communication is likely to help
me in a significant manner during the course of my work as a manager in a business enterprise in the
future. The effective use of this particular concept is likely to help me to communicate in an effective
manner with the employees within the workplace. It will also help me to effectively convey the
important work related information to the employees and thereby enhance the overall performance of
the concerned organization.
The purpose of this essay is to reflect on the machinery of business communication and its
various related aspects. The essay consists of four parts or segments, namely, introduction, an
overview of the one topic from the ten weekly materials that was provided to me, next a literature
review of the process of interpersonal communication, an overview of the manner in which
interpersonal communication and communication competency would be helpful for me during my
work as a manager in the business world and finally conclusion. The process of business
communication by enabling a particular organization to integrate the diverse entities of its workplace
can help it to attain a higher level of productivity. The next section of the essay will discuss about one
important concept from the first five weekly materials that was provided to me in the class.
This paragraph will focus on the five important topics that were provided to me in week one
to week five. I am of the viewpoint that in the week one materials, which focused on the concept of
communication, the topic of interpersonal communication is very important from the perspective of
my future work as a manager. As already mentioned, the usage of this concept will help me to
Communication has become an indispensible part of the business world and helps the various
organizations to convey important messages or information to not only the employees but also to the
customers or the stakeholders as well. Furthermore, the effectiveness of the business operations of any
organization depends on the style or the model of communication which is being used by the
concerned organization for the purpose of conveying the messages or the information to the desired
entities (Kim, 2015). In this regard, the notion of business communication has gained a significant
prominence within the framework of the business world and various innovative channels as well tools
of communication are being used by the organizations for the process of communication (Johansson,
Miller & Hamrin, 2014). I believe that the concept of interpersonal communication is likely to help
me in a significant manner during the course of my work as a manager in a business enterprise in the
future. The effective use of this particular concept is likely to help me to communicate in an effective
manner with the employees within the workplace. It will also help me to effectively convey the
important work related information to the employees and thereby enhance the overall performance of
the concerned organization.
The purpose of this essay is to reflect on the machinery of business communication and its
various related aspects. The essay consists of four parts or segments, namely, introduction, an
overview of the one topic from the ten weekly materials that was provided to me, next a literature
review of the process of interpersonal communication, an overview of the manner in which
interpersonal communication and communication competency would be helpful for me during my
work as a manager in the business world and finally conclusion. The process of business
communication by enabling a particular organization to integrate the diverse entities of its workplace
can help it to attain a higher level of productivity. The next section of the essay will discuss about one
important concept from the first five weekly materials that was provided to me in the class.
This paragraph will focus on the five important topics that were provided to me in week one
to week five. I am of the viewpoint that in the week one materials, which focused on the concept of
communication, the topic of interpersonal communication is very important from the perspective of
my future work as a manager. As already mentioned, the usage of this concept will help me to

2EFFECTIVE BUSINESS COMMUNICATION
communicate in an effective manner with the individuals of the organization. Furthermore, through
the use of this concept I would be able to not only effectively manage the different conflicts but also
to convey the important work related information to the employees. This will help me to improve the
performance of the employees and the entire organization in an effective manner. In the second week,
we discussed about the concept of non-verbal communication. In this regard, I think that the topic of
listening is important from the perspective of my future line of work as a manager since the effective
usage of this concept will enable me to listen to the thinks that the individuals had to say and thereby
make the necessary decisions or the choices on the basis of that. The third week material provided an
introduction to the concept of professional written communication and its related aspects. This weekly
material introduced me to the topic of writing business emails which is important from the perspective
of my future work as a manager. As a manager, I would have to write different emails not only to the
higher authorities and employees but also to the stakeholders as well. Thus, the usage of this concept
is likely to help me in an effective manner. In the fourth week, I was introduced to the concept of
academic written communication and in this weekly material I felt that the topic of sentence
structuring is very important. For example, in my future job role as the manager of a business
enterprise I would be required to write various kinds of business reports and the effectiveness of these
reports depend on the structuring of the sentences that I will be using. Thus, the use of this concept
will help me to write the kind of reports which will not only be technically correct but will also be
logical and effective. Lastly, the fifth weekly material was a continuation of the fourth weekly
material and within this weekly material I felt that self reflective writing is important. For example, as
a manager I would be required to present my opinions before the higher authorities and the employees
in written form regarding the important issues of the organization. Thus, I am hoping that the effective
use of this particular concept will help me in a significant manner. The next paragraph will discuss
about one important concept from each of the weeks six to ten materials.
This paragraph will discuss about one important concept from each of the weeks six to ten
materials and also the manner in which they would be important from my future line of work as a
manager. The sixth weekly material focused on the concept of professional presentation and in this
communicate in an effective manner with the individuals of the organization. Furthermore, through
the use of this concept I would be able to not only effectively manage the different conflicts but also
to convey the important work related information to the employees. This will help me to improve the
performance of the employees and the entire organization in an effective manner. In the second week,
we discussed about the concept of non-verbal communication. In this regard, I think that the topic of
listening is important from the perspective of my future line of work as a manager since the effective
usage of this concept will enable me to listen to the thinks that the individuals had to say and thereby
make the necessary decisions or the choices on the basis of that. The third week material provided an
introduction to the concept of professional written communication and its related aspects. This weekly
material introduced me to the topic of writing business emails which is important from the perspective
of my future work as a manager. As a manager, I would have to write different emails not only to the
higher authorities and employees but also to the stakeholders as well. Thus, the usage of this concept
is likely to help me in an effective manner. In the fourth week, I was introduced to the concept of
academic written communication and in this weekly material I felt that the topic of sentence
structuring is very important. For example, in my future job role as the manager of a business
enterprise I would be required to write various kinds of business reports and the effectiveness of these
reports depend on the structuring of the sentences that I will be using. Thus, the use of this concept
will help me to write the kind of reports which will not only be technically correct but will also be
logical and effective. Lastly, the fifth weekly material was a continuation of the fourth weekly
material and within this weekly material I felt that self reflective writing is important. For example, as
a manager I would be required to present my opinions before the higher authorities and the employees
in written form regarding the important issues of the organization. Thus, I am hoping that the effective
use of this particular concept will help me in a significant manner. The next paragraph will discuss
about one important concept from each of the weeks six to ten materials.
This paragraph will discuss about one important concept from each of the weeks six to ten
materials and also the manner in which they would be important from my future line of work as a
manager. The sixth weekly material focused on the concept of professional presentation and in this
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3EFFECTIVE BUSINESS COMMUNICATION
week I found that the topic of public speaking was important. For example, the effective use of this
particular concept will help me to present professional presentations in an effective manner. The
managers of the present time are required to present diverse presentations to the management teams
and the higher authorities and thus this will be a very useful concept for me. The seventh weekly
material provided information regarding intercultural communication and in this week I found the
topic of face-recognition theory of communication very important. For example, the use of this topic
will enable me to communicate in an effective manner with the employees from the different cultural
backgrounds. In the eight week I was introduced to the concept of organizational communication and
within this material I found the topic of communication media choices very important. The selection
of adequate media for the purpose of communication will help me to convey the desired information
to the employees and the stakeholders in an effective manner as a manager. The ninth weekly material
provided an overview of small group and team communication. In this week I found the topic of
groups and teams very important since in my future role as the manager of an organization I would be
required to manage the different groups or the teams of the concerned organization. Finally, the tenth
weekly material was concerned with persuasive and influential communication and within this I found
the concept of assertive communication very important. This will be important from the perspective of
my future line of work as a manager since I will be required to influence the employees to work
towards the growth of the concerned organization. The next section of the essay will undertake a
literature review of the concept of interpersonal communication.
Interpersonal communication refers to the process by means of which the individuals
indulge in one-on-one or group conversation or communication (Berger, 2014). Furthermore, the
machinery of interpersonal communication is mainly concerned with the process of face-to-face
communication (Manning, 2014). The construct of interpersonal communication is concerned with
two processes, namely, verbal communication and non-verbal communication (Dragojevic, Gasiorek
& Giles, 2015). The process of verbal communication deals with the kind of communication wherein
the individuals involved in the process take the help of words or phrases to convey the required
information (Thakker et al., 2017). Non-verbal communication, on the other hand, is concerned with
week I found that the topic of public speaking was important. For example, the effective use of this
particular concept will help me to present professional presentations in an effective manner. The
managers of the present time are required to present diverse presentations to the management teams
and the higher authorities and thus this will be a very useful concept for me. The seventh weekly
material provided information regarding intercultural communication and in this week I found the
topic of face-recognition theory of communication very important. For example, the use of this topic
will enable me to communicate in an effective manner with the employees from the different cultural
backgrounds. In the eight week I was introduced to the concept of organizational communication and
within this material I found the topic of communication media choices very important. The selection
of adequate media for the purpose of communication will help me to convey the desired information
to the employees and the stakeholders in an effective manner as a manager. The ninth weekly material
provided an overview of small group and team communication. In this week I found the topic of
groups and teams very important since in my future role as the manager of an organization I would be
required to manage the different groups or the teams of the concerned organization. Finally, the tenth
weekly material was concerned with persuasive and influential communication and within this I found
the concept of assertive communication very important. This will be important from the perspective of
my future line of work as a manager since I will be required to influence the employees to work
towards the growth of the concerned organization. The next section of the essay will undertake a
literature review of the concept of interpersonal communication.
Interpersonal communication refers to the process by means of which the individuals
indulge in one-on-one or group conversation or communication (Berger, 2014). Furthermore, the
machinery of interpersonal communication is mainly concerned with the process of face-to-face
communication (Manning, 2014). The construct of interpersonal communication is concerned with
two processes, namely, verbal communication and non-verbal communication (Dragojevic, Gasiorek
& Giles, 2015). The process of verbal communication deals with the kind of communication wherein
the individuals involved in the process take the help of words or phrases to convey the required
information (Thakker et al., 2017). Non-verbal communication, on the other hand, is concerned with
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4EFFECTIVE BUSINESS COMMUNICATION
the process of communication which requires the use of gestures, body language and other kinds of
tools for conveying the required information to the desired individuals (Roloff, 2015). Many experts
are of the viewpoint that together these two modes of communication comprise the majority of the
communication that is being used in the present day workplaces (Mojzisch et al., 2014).
In the recent times, it is seen that various kinds of communication models and theories have
gained prominence which not only try to define the different kind of communication processes used
by the different organizations but also try to explain the necessity of the same (Knobloch, 2015). In
this particular context, the diverse precepts of the “Social Exchange Theory” become important to
note. For example, the theory states that the various individuals primarily indulge in the process to
form effective bonds which can help them during the various stages of their lives (Parks & Faw,
2014). This becomes important from the perspective of the business enterprises. The diverse
organizations following the precepts of this theory use the process of communication not only to
cascade the important information or message to the concerned entities but also to create meaningful
bonds within the workplace which can improve the job productivity of the employees in a significant
manner (Gilkerson & Southwell, 2015).
The effective utilization of the concept of interpersonal communication provides various
kinds of benefits to the individuals and also to the organizations. For example, one of the most
important benefits that the effective use of this communication method provides to the diverse
organizations is the fact that it helps in transferring the required information to the desired individuals
(Berger, 2014). Furthermore, the face-to-face communication style which this method requires the
individuals to use helps the concerned individual to understand whether or not the information
conveyed by them had been understood by the receiver or not (Shen et al., 2016). In addition to these,
it is seen that this communication style is being used by the various managers and others to persuade
the individuals to perform the kind of job roles that initially they have been reluctant to perform
(Sadia et al., 2016). The next paragraph will discuss about the two important entities which have been
taught to me in the ten weekly materials that can help me during my future job role as a manager.
the process of communication which requires the use of gestures, body language and other kinds of
tools for conveying the required information to the desired individuals (Roloff, 2015). Many experts
are of the viewpoint that together these two modes of communication comprise the majority of the
communication that is being used in the present day workplaces (Mojzisch et al., 2014).
In the recent times, it is seen that various kinds of communication models and theories have
gained prominence which not only try to define the different kind of communication processes used
by the different organizations but also try to explain the necessity of the same (Knobloch, 2015). In
this particular context, the diverse precepts of the “Social Exchange Theory” become important to
note. For example, the theory states that the various individuals primarily indulge in the process to
form effective bonds which can help them during the various stages of their lives (Parks & Faw,
2014). This becomes important from the perspective of the business enterprises. The diverse
organizations following the precepts of this theory use the process of communication not only to
cascade the important information or message to the concerned entities but also to create meaningful
bonds within the workplace which can improve the job productivity of the employees in a significant
manner (Gilkerson & Southwell, 2015).
The effective utilization of the concept of interpersonal communication provides various
kinds of benefits to the individuals and also to the organizations. For example, one of the most
important benefits that the effective use of this communication method provides to the diverse
organizations is the fact that it helps in transferring the required information to the desired individuals
(Berger, 2014). Furthermore, the face-to-face communication style which this method requires the
individuals to use helps the concerned individual to understand whether or not the information
conveyed by them had been understood by the receiver or not (Shen et al., 2016). In addition to these,
it is seen that this communication style is being used by the various managers and others to persuade
the individuals to perform the kind of job roles that initially they have been reluctant to perform
(Sadia et al., 2016). The next paragraph will discuss about the two important entities which have been
taught to me in the ten weekly materials that can help me during my future job role as a manager.

5EFFECTIVE BUSINESS COMMUNICATION
In this paragraph I will discuss about the ways in which the concepts of interpersonal
communication and communication competency are likely to help me during my future line of work
as a manager. For example, the tool of interpersonal communication will enable me to communicate
in an effective manner with my colleagues and will also help me to understand whether or not the
message that I have cascaded have been understood by them. Furthermore, the tool of communication
competency will enable me to understand not only my own communication competencies but also of
the ones with whom I am communicating. This will not only improve the communication style that I
normally use but would also help me to communicate in a much effective manner with others.
In conclusion, the process of communication renders various kinds of benefits to the diverse
organizations. Furthermore, it is seen that the prospects of an organization depends to a great extent
on the kind of communication model or style that the concerned organization is using. In this regard,
the concepts of interpersonal communication and communication competency becomes very
important and the managers and others are required to posses these skills to contribute in a positive
manner towards the growth of the concerned organization. This relates back to the thesis statement
that this essay stated at the beginning: the effective use of the process of communication can help an
organization to attain a higher level of productivity. Thus, to summarize it would be apt to say that the
process of communication has become an indispensible part of the business world.
In this paragraph I will discuss about the ways in which the concepts of interpersonal
communication and communication competency are likely to help me during my future line of work
as a manager. For example, the tool of interpersonal communication will enable me to communicate
in an effective manner with my colleagues and will also help me to understand whether or not the
message that I have cascaded have been understood by them. Furthermore, the tool of communication
competency will enable me to understand not only my own communication competencies but also of
the ones with whom I am communicating. This will not only improve the communication style that I
normally use but would also help me to communicate in a much effective manner with others.
In conclusion, the process of communication renders various kinds of benefits to the diverse
organizations. Furthermore, it is seen that the prospects of an organization depends to a great extent
on the kind of communication model or style that the concerned organization is using. In this regard,
the concepts of interpersonal communication and communication competency becomes very
important and the managers and others are required to posses these skills to contribute in a positive
manner towards the growth of the concerned organization. This relates back to the thesis statement
that this essay stated at the beginning: the effective use of the process of communication can help an
organization to attain a higher level of productivity. Thus, to summarize it would be apt to say that the
process of communication has become an indispensible part of the business world.
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6EFFECTIVE BUSINESS COMMUNICATION
References
Berger, C. (2014). Interpersonal communication: Historical foundations and emerging
directions. Interpersonal Communication, 6, 3. Retrieved from
https://books.google.co.in/books?
hl=en&lr=&id=1hPoBQAAQBAJ&oi=fnd&pg=PA3&dq=interpersonal+communication&ots
=R8oI9OmZmi&sig=u7j7s7m0BMq4emaUpq2TZZRmAx0#v=onepage&q=interpersonal
%20communication&f=false
Berger, J. (2014). Word of mouth and interpersonal communication: A review and directions for
future research. Journal of Consumer Psychology, 24(4), 586-607. Retrieved from
https://onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2014.05.002
Dragojevic, M., Gasiorek, J., & Giles, H. (2015). Communication accommodation theory. The
international encyclopedia of interpersonal communication, 1-21. Retrieved from
https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118540190.wbeic006
Gilkerson, N. D., & Southwell, B. G. (2015). Interpersonal Communication and Political
Campaigns. The International Encyclopedia of Interpersonal Communication, 1-9. Retrieved
from https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118540190.wbeic244
Johansson, C., D. Miller, V., & Hamrin, S. (2014). Conceptualizing communicative leadership: A
framework for analysing and developing leaders’ communication competence. Corporate
Communications: An International Journal, 19(2), 147-165. Retrieved from
https://www.emeraldinsight.com/doi/abs/10.1108/CCIJ-02-2013-0007
Kim, Y. Y. (2015). Achieving synchrony: A foundational dimension of intercultural communication
competence. International Journal of Intercultural Relations, 48, 27-37. Retrieved from
https://doi.org/10.1016/j.ijintrel.2015.03.016
References
Berger, C. (2014). Interpersonal communication: Historical foundations and emerging
directions. Interpersonal Communication, 6, 3. Retrieved from
https://books.google.co.in/books?
hl=en&lr=&id=1hPoBQAAQBAJ&oi=fnd&pg=PA3&dq=interpersonal+communication&ots
=R8oI9OmZmi&sig=u7j7s7m0BMq4emaUpq2TZZRmAx0#v=onepage&q=interpersonal
%20communication&f=false
Berger, J. (2014). Word of mouth and interpersonal communication: A review and directions for
future research. Journal of Consumer Psychology, 24(4), 586-607. Retrieved from
https://onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2014.05.002
Dragojevic, M., Gasiorek, J., & Giles, H. (2015). Communication accommodation theory. The
international encyclopedia of interpersonal communication, 1-21. Retrieved from
https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118540190.wbeic006
Gilkerson, N. D., & Southwell, B. G. (2015). Interpersonal Communication and Political
Campaigns. The International Encyclopedia of Interpersonal Communication, 1-9. Retrieved
from https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118540190.wbeic244
Johansson, C., D. Miller, V., & Hamrin, S. (2014). Conceptualizing communicative leadership: A
framework for analysing and developing leaders’ communication competence. Corporate
Communications: An International Journal, 19(2), 147-165. Retrieved from
https://www.emeraldinsight.com/doi/abs/10.1108/CCIJ-02-2013-0007
Kim, Y. Y. (2015). Achieving synchrony: A foundational dimension of intercultural communication
competence. International Journal of Intercultural Relations, 48, 27-37. Retrieved from
https://doi.org/10.1016/j.ijintrel.2015.03.016
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7EFFECTIVE BUSINESS COMMUNICATION
Knobloch, L. K. (2015). Uncertainty reduction theory. The International Encyclopedia of
Interpersonal Communication, 1-9. Retrieved from
https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118540190.wbeic144
Manning, J. (2014). A constitutive approach to interpersonal communication studies. Communication
Studies, 65(4), 432-440. Retrieved from
https://www.tandfonline.com/doi/abs/10.1080/10510974.2014.927294?journalCode=rcst20
Mojzisch, A., Kerschreiter, R., Faulmüller, N., Vogelgesang, F., & Schulz-Hardt, S. (2014). The
consistency principle in interpersonal communication: Consequences of preference
confirmation and disconfirmation in collective decision making. Journal of Personality and
Social Psychology, 106(6), 961. Retrieved from http://dx.doi.org/10.1037/a0036338
Neubaum, G., & Krämer, N. C. (2017). Opinion climates in social media: Blending mass and
interpersonal communication. Human Communication Research, 43(4), 464-476. Retrieved
from https://onlinelibrary.wiley.com/doi/abs/10.1111/hcre.12118
Parks, M. R., & Faw, M. H. (2014). Relationships among relationships: Interpersonal communication
and social networks. Interpersonal Communication, 6, 395. Retrieved from
https://books.google.co.in/books?
hl=en&lr=&id=1hPoBQAAQBAJ&oi=fnd&pg=PA395&dq=interpersonal+communication&
ots=R8oI9OmWic&sig=o8JRElMacMl6C3qHuqU9uQfpIw4#v=onepage&q=interpersonal
%20communication&f=false
Roloff, M. E. (2015). Theorizing interpersonal communication: Progress and problematic
practices. Communication Theory, 25(4), 420-425. Retrieved from
https://onlinelibrary.wiley.com/doi/abs/10.1111/comt.12081
Sadia, A., Salleh, B. M., Kadir, Z. A., & Sanif, S. (2016). The relationship between organizational
communication and employees productivity with new dimensions of effective communication
Knobloch, L. K. (2015). Uncertainty reduction theory. The International Encyclopedia of
Interpersonal Communication, 1-9. Retrieved from
https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118540190.wbeic144
Manning, J. (2014). A constitutive approach to interpersonal communication studies. Communication
Studies, 65(4), 432-440. Retrieved from
https://www.tandfonline.com/doi/abs/10.1080/10510974.2014.927294?journalCode=rcst20
Mojzisch, A., Kerschreiter, R., Faulmüller, N., Vogelgesang, F., & Schulz-Hardt, S. (2014). The
consistency principle in interpersonal communication: Consequences of preference
confirmation and disconfirmation in collective decision making. Journal of Personality and
Social Psychology, 106(6), 961. Retrieved from http://dx.doi.org/10.1037/a0036338
Neubaum, G., & Krämer, N. C. (2017). Opinion climates in social media: Blending mass and
interpersonal communication. Human Communication Research, 43(4), 464-476. Retrieved
from https://onlinelibrary.wiley.com/doi/abs/10.1111/hcre.12118
Parks, M. R., & Faw, M. H. (2014). Relationships among relationships: Interpersonal communication
and social networks. Interpersonal Communication, 6, 395. Retrieved from
https://books.google.co.in/books?
hl=en&lr=&id=1hPoBQAAQBAJ&oi=fnd&pg=PA395&dq=interpersonal+communication&
ots=R8oI9OmWic&sig=o8JRElMacMl6C3qHuqU9uQfpIw4#v=onepage&q=interpersonal
%20communication&f=false
Roloff, M. E. (2015). Theorizing interpersonal communication: Progress and problematic
practices. Communication Theory, 25(4), 420-425. Retrieved from
https://onlinelibrary.wiley.com/doi/abs/10.1111/comt.12081
Sadia, A., Salleh, B. M., Kadir, Z. A., & Sanif, S. (2016). The relationship between organizational
communication and employees productivity with new dimensions of effective communication

8EFFECTIVE BUSINESS COMMUNICATION
flow. Journal of Business and Social Review in Emerging Economies, 2(2), 93-100. Retrieved
from https://doi.org/10.26710/jbsee.v2i2.35
Shen, G. C. C., Chiou, J. S., Hsiao, C. H., Wang, C. H., & Li, H. N. (2016). Effective marketing
communication via social networking site: The moderating role of the social tie. Journal of
Business Research, 69(6), 2265-2270. Retrieved from
https://doi.org/10.1016/j.jbusres.2015.12.040
Thakker, D., Karanasios, S., Blanchard, E., Lau, L., & Dimitrova, V. (2017). Ontology for cultural
variations in interpersonal communication: Building on theoretical models and crowdsourced
knowledge. Journal of the Association for Information Science and Technology, 68(6), 1411-
1428. Retrieved from https://onlinelibrary.wiley.com/doi/abs/10.1002/asi.23824
flow. Journal of Business and Social Review in Emerging Economies, 2(2), 93-100. Retrieved
from https://doi.org/10.26710/jbsee.v2i2.35
Shen, G. C. C., Chiou, J. S., Hsiao, C. H., Wang, C. H., & Li, H. N. (2016). Effective marketing
communication via social networking site: The moderating role of the social tie. Journal of
Business Research, 69(6), 2265-2270. Retrieved from
https://doi.org/10.1016/j.jbusres.2015.12.040
Thakker, D., Karanasios, S., Blanchard, E., Lau, L., & Dimitrova, V. (2017). Ontology for cultural
variations in interpersonal communication: Building on theoretical models and crowdsourced
knowledge. Journal of the Association for Information Science and Technology, 68(6), 1411-
1428. Retrieved from https://onlinelibrary.wiley.com/doi/abs/10.1002/asi.23824
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