BUSN20017 Effective Business Communication: Self-Reflection Essay

This essay is a self-reflection on effective business communication, utilizing diagnostic tools to analyze communication skills. It identifies intercultural communication and non-verbal communication as key areas for improvement. The essay discusses the results of various diagnostic tools, including the Self-Perceived Communication Competence Scale (SPCC), Non-Verbal Immediacy Scale self-Report (NIS-S), Personal Report of Intercultural Communication Apprehension (PRICA), Talkaholic Scale, and Tolerance for Disagreement. The author reflects on past professional interactions, highlighting challenges in intercultural and non-verbal communication. A literature review explores concepts related to these communication issues, and an action plan outlines activities for personal development. The goal is to enhance communication skills for more effective professional interactions. Desklib provides resources to help students with similar assignments.