Effective Business Communication Strategies During the Pandemic

This presentation analyzes business communication challenges during the COVID-19 pandemic. It begins with an introduction to the topic, emphasizing the importance of internal communication frameworks, and then delves into the specific issues arising from the pandemic, such as remote work and increased health and safety risks. The presentation links these challenges to communication accommodation theory and provides real-world examples, such as the use of technology by a UK retail giant, to illustrate effective solutions. The student proposes their own solutions, including providing employees with effective technology and leadership support. The presentation concludes by summarizing key communication issues and suggesting areas for improvement, along with a reflection on the presentation's strengths and weaknesses, and a list of references.