Business Communication Presentation - BUS 101, Fall 2024

This presentation provides a comprehensive overview of business communication, addressing key aspects such as planning business messages, recommended writing techniques, and strategies for crafting positive, negative, and persuasive messages. It also details the components of informal proposals and reports. The presentation follows the communication process, emphasizing encoding, planning, medium, decoding, and feedback. The recommended writing techniques include using everyday words, knowing the audience, and utilizing contractions. Furthermore, it outlines specific recommendations for writing different types of messages and details the structure and components of informal proposals and reports. This presentation aims to provide a solid understanding of effective business communication strategies.

Understanding Business
Communication

Introduction:
The following presentation illustrates the following
 Planning business message
 Recommended writing techniques
 Recommendations to write the positive messages
 Recommendations to write the negative messagess
 Recommendations to write the persuasive messages
 Components to write informal proposal
 Components to write an informal report

Business message plan:
 This starts with the sender starting to have
the idea and then plan how to send the
message to the receiver.
 The process runs through the channel until
the receiver gains any message.
 At last, the sender asks for feedback for
confirming whether correct information is
sent to the receiver end (Dwyer and
Hopwood 2019).

This can be further understood through the following steps of the Communication
Process:
 1. Encoding
 2. Planning, organizing and sending
 3. Medium
 4. Decoding
 5. Feedback

Recommended writing techniques:
 Putting the
important points
first
 Using various
everyday words
 Knowing the
audience

Recommended writing techniques:
 Utilizing contractions whenever
possible
 Using active instead of passive
verbs
 Writing tight
 Never becoming bound to
every situation

Recommendations regarding
writing positive messages
 Receiver should be expecting or liking
the news
 Receiver must get some background or
education for understanding the
message

Recommendations to write negative
messages
 The receiver might get
displeased
 The receiver requires little
persuasion
 The receiver might feel
uncomfortable to some extent

Recommendations related to
writing down persuasive messages
 The receiver should be reluctant
 The receiver is asked for the
favor
 Receiver is invited to anything
somewhat other than the regular
duties (Berger 2016)

Components to write informal
proposal:
 The header
 The purpose
 The problem statement
 The resolution to the challenges
 Determining the costs
 Conclusion

Components to write informal
report:
Structure for informal informational reports
 Introduction or background
 Discussion on reasons or support
 Summary

Structure of informal analytical reports
 Same as before apart from including recommendations. Sometimes conclusion can be
included instead of the summary part (Berger 2016).